5 Deadly Print Advertising Mistakes Made by Marketing Agencies
7 Common Search Advertising Mistakes (And How-to Prevent Them)
Transcript of 7 Common Search Advertising Mistakes (And How-to Prevent Them)
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And Tips From HubSpotters to Help You Avoid Them
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Marketers use search in two ways, SEO and paid.SEO and great content help raise your organic results.
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Search ads put your message next to relevant search queries. Combining SEO, search ads, and the right strategy can be really powerful!
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That's right, Marcus. Search can have a huge impact: 93% of B2B buyers start with a Google search.
Sources: eMarketer, Statista, eCoast
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But a lot of marketers fail at search ads. We’ve isolated 7 common mistakes to help. Let’s dive in!
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HubSpot Tip: Take the time to learn basic AdWords features and strategy before getting started.
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Go ahead and click on these videos! We’ll wait for you here until you finish.
Click to watch!
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HubSpot Tip: Start with a great piece of content that you know is working and build out your campaign from there. Here's a recent example from HubSpot:
Click to get this offer!
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HubSpot Tip: Build a mobile optimized landing page for your offer. Make sure to Use keywords that align with your ad copy.
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HubSpot Tip: Build marketing personas to help define who you want to target. Create a clear path of action with a compelling CTA.
Example of HubSpot’s Buyer Personal
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HubSpot Tip: Brainstorm a list of search queries and keywords. Use AdWords keyword planner for help.
Click the Pic!
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HubSpot Tip: Focus on what happens after a click on your ad. Use this curve to guide your focus.
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HubSpot Tip: Always test and optimize! Use conversions data to do more of what works and less of what doesn’t.
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To make it easy to create, measure, and optimize search ads, we’ve built them right into HubSpot.
Click the imageTo get a demo.
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Thanks!