7 c gloria cornelio-coca cola
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Coca-Cola is one of the most recognizable brands in the world. It is a top mind brand, by reading the name, you’re picturing a red Coca-Cola can. It’s an iconic symbol. Interbrand ranks it as the third largest global brand in the world. Coca-Cola has over 86 million followers and Fans across their main brand channels, complimenting them with local pages for different regions and countries, or brand pages for subsidiary products like Diet Coke that fall under the Coca-Cola umbrella. Coca Cola is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. They know their role in the social media community is to inspire moments of optimism and happiness and build their brands. It has an internal Marketing team, but also outside firms that help to manage the brand. Social Media Company Commitments: 1 Coca-Cola will be transparent in every social media engagement. 2 Coca-Cola will protect our consumers’ privacy in compliance with applicable Privacy Policies, IT Security Policies, and laws, rules, and regulations. 3 Coca-Cola will respect copyrights, trademarks, rights of publicity, and other third-party rights. 4 Coca-Cola will be responsible in our use of technology and will not knowingly align our Company with any organizations or Web sites that use excessive tracking software, adware, malware or spyware. 5 Coca-Cola will reasonably monitor our behavior in the social media space, establish appropriate protocols for establishing our social media presence, and keep appropriate records of our participation as dictated by law and/or industry. And Social Media By Gloria Cornelio June 3 rd , 2016 Abstract Overview
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Transcript of 7 c gloria cornelio-coca cola
Coca-Cola is one of the most recognizable brands in the world. It is a top mind brand, by reading the name, you’re picturing a red Coca-Cola can. It’s an iconic symbol. Interbrand ranks it as the third largest global brand in the world. Coca-Cola has over 86 million followers and Fans across their main brand channels, complimenting them with local pages for different regions and countries, or brand pages for subsidiary products like Diet Coke that fall under the Coca-Cola umbrella.
Coca Cola is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. They know their role in the social media community is to inspire moments of optimism and happiness and build their brands. It has an internal Marketing team, but also outside firms that help to manage the brand. Social Media Company Commitments:
1 Coca-Cola will be transparent in every social media engagement.
2 Coca-Cola will protect our consumers’ privacy in compliance with applicable Privacy Policies, IT Security Policies, and laws, rules, and regulations.
3 Coca-Cola will respect copyrights, trademarks, rights of publicity, and other third-party rights.
4 Coca-Cola will be responsible in our use of technology and will not knowingly align our Company with any organizations or Web sites that use excessive tracking software, adware, malware or spyware.
5 Coca-Cola will reasonably monitor our behavior in the social media space, establish appropriate protocols for establishing our social media presence, and keep appropriate records of our participation as dictated by law and/or industry.
And Social Media By Gloria Cornelio June 3rd, 2016
Abstract
Overview
Coca Cola can found anywhere. Here are the social media platforms that they are currently using:
• Facebook • Twitter
• Pinterest • Google+
• Tumblr • Others
Coca-Cola has attracted more than 97 million fans to its main Facebook page. It is one of the most recognizable brands in the world. Furthermore, as Coca-Cola doesn’t have its own stores its social strategy isn’t focused on driving people to its shops or to an ecommerce platform. All is about maintaining the brand image and raising awareness of its ad campaigns. Coca-Cola also has a number of Facebook apps, including one called ‘When will happiness strike’ that is basically a video reel of its ads and another called ‘Ahh Giver’ that allows users to send a personalized message and a free Coke to a Facebook friend.
Coca-Cola has separate Twitter feeds for each of the local markets in which it operates. The main Twitter feed has just over 700,000 followers and has tweeted more than 75,000 times, which makes it among the most active brands I’ve looked at. The social team rarely post any straightforward marketing messages and instead primarily use Twitter to respond to @mentions. It responds to a huge number of mentions each day, including complaints, follow requests, etc.
Social Platforms
Coca-Cola’s Pinterest account is really quite interesting as there’s only one board that relates to a specific Coca-Cola ad campaign, while the others are all images that focus on a random theme. The one brand-related board is called 'Olympic Games Moments’ and includes loads of images depicting Coca-Cola’s sponsorship of the event, all of which link to official Coca-Cola sites. The other five are themed around vague topics such as ‘Be Together’, ‘Keep Discovering’ and ‘Be Active’. They include some great photos, all of which are taken form Flickr so none of it links back to Coca-Cola’s own websites, which is a trap that many brands fall into.
Coca-Cola has more than 800,000 followers, but as with most brands the level of user engagement on the page is really low when compared to Facebook, with only a few hundred +1s and comments on each update.
Google+
Sources o http://www.coca-colacompany.com/stories/online-social-media-principles o https://econsultancy.com/blog/62548-how-coca-cola-uses-facebook-twitter-pinterest-and-google o http://simplymeasured.com/blog/lessons-from-coca-colas-social-media-strategy-cohesive-campaigns-and-
creative-content/#sm.000z3cwcuwx6coh10zg19xioqzu50/
