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Transcript of 7 Biggest Trends in Social Media - FTDi. · PDF file using Periscope? Are businesses using...

  • 7 Biggest Trends in Social Media

    Krista Neher CEO Boot Camp Digital

  • Lots of Networks – But Where to Play?

  • Where to be on social media?

  • Go where customers are

    • Invite them to follow / find you on other social platforms

    • Share what they’ll find there

  • QUICK TIPS

    • Central Email address to register • Reserve your name EVERYWHERE

    • NAMEVINE to check availability • Placeholder message • Protects you for the future

    • Consistency • Create assets once • Reuse and customize if needed • DON’T CHANGE OFTEN!!!!!

  • SECURE NAME, ACKNOWLEDGE INACTIVE

  • Consumers are Demanding

  • Customer service

  • Facebook is Pay to Play

  • Good Isn’t Good Enough. Great Content Wins.

  • Video is Where it is At

  • Visuals are Also Key “Real” Pictures Work Best

  • Use Smart Automation

  • Tools: social updates

    • IFTTT.com – If This Then That

  • Tools: social updates

    • Buffer.com

  • Tools: social updates

    • Tweetdeck.com • Hootsuite.com

  • Questions? Connect Online @KristaNeher Handouts are available at: FTDi.com/FTDUniversity/webinarmaterials.htm

    Webinar will be available to view at: FTDUniversity.com

    29

    http://www.ftdi.com/FTDUniversity/webinarmaterials.htm http://www.ftduniversity.com/

    7 Biggest Trends in Social Media Lots of Networks – But Where to Play? Where to be on social media? Go where customers are Slide Number 5 Slide Number 6 QUICK TIPS SECURE NAME, ACKNOWLEDGE INACTIVE Consumers are Demanding Customer service Slide Number 11 Facebook is Pay to Play Slide Number 13 Slide Number 14 Good Isn’t Good Enough. Great Content Wins. Slide Number 16 Slide Number 17 Video is Where it is At Slide Number 19 Slide Number 20 Visuals are Also Key�“Real” Pictures Work Best Slide Number 22 Slide Number 23 Slide Number 24 Use Smart Automation Tools: social updates Tools: social updates Tools: social updates Slide Number 29