6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors Summer 2015 Ann S. Bisconti, PhD...

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6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors Summer 2015 Ann S. Bisconti, PhD Bisconti Research, Inc. [email protected]

Transcript of 6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors Summer 2015 Ann S. Bisconti, PhD...

Page 1: 6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors Summer 2015 Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com.

6th Biennial National Survey ofU.S. Nuclear Power Plant Neighbors

Summer 2015

Ann S. Bisconti, PhDBisconti Research, Inc.

[email protected]

Page 2: 6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors Summer 2015 Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com.

6th Biennial National Survey ofU.S. Nuclear Power Plant Neighbors

• May 26 through June 13, 2015• Full-time residents within 10-mile radius of U.S.

nuclear power plant sites• Excluded households with people who work at a

nuclear power plant• 60 sites X 18 = 1,080 total interviews• Margin of error +/- 3%• Interview 15-18 minutes• Phone interviews (80% landline, 20% cell)

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6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors 2015

Page 3: 6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors Summer 2015 Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com.

Member Service: Plant Neighbor Benchmark Reports

• NEI members added interviews in the 10-mile radius of 22 nuclear power plant sites.

• Objective: compare attitudes of the plant’s neighbors with attitudes nationally, in the region, and at sites with similar population density.

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6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors 2015

Page 4: 6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors Summer 2015 Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com.

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Topics Covered in the Survey and Report • Attitudes toward nuclear energy• Branding metrics• Impressions of plant and perceived community opinion• New reactor acceptability• Plant impact on local economy and jobs• Plant safety and environmental protection• Plant community involvement• Radiation• Waste management• Messages for using nuclear energy• How well informed on topics and how likely to seek information• Information sources used and rated• Energy education center visits and impact• Emergency communications6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors 2015

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Plant Neighbors More Favorable to Nuclear Energy Than the General Public

Plant Neighbors June 2015

General Public March 2015

9 16814

33 42

50 27

1630

8368

Strongly favorSomewhat favorSomewhat opposeStrongly oppose

Overall, do you strongly favor, somewhat favor, somewhat oppose, or strongly oppose the use of nuclear energy as one of the ways to provide electricity in the United States? (%)

6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors 2015

Page 6: 6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors Summer 2015 Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com.

Plant Neighbors’ Favorable Impression of Nearby Nuclear Power Plant Continues

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Thinking of the nuclear power plant closest to where you live, would you describe your general impression of this plant and the way it has operated recently as very favorable, somewhat favorable, somewhat unfavorable, or very unfavorable?

2015

2013

2011

2009

2007

2005

0% 25% 50% 75% 100%

57

50

59

63

57

60

32

30

27

27

29

27

6

8

7

6

7

7

4

4

4

3

4

3

1

2

1

1

3

3

Very favorable Somewhat favorable Somewhat unfavorableVery unfavorable Don't know

Total Favorable

87

86

90

86

86

89

6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors 2015

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All Subgroups Have Favorable Impression of Nearby Nuclear Power Plant

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Thinking of the nuclear power plant closest to where you live, would you describe your general impression of this plant and the way it has operated recently as very favorable, somewhat favorable, somewhat unfavorable, or very unfavorable?

Age: 55+

Age: 35-54

Age: 18-34

Women

Men

0% 25% 50% 75% 100%

59

54

58

53

63

30

34

35

35

28

7

6

4

7

6

3

5

2

4

3

1

1

1

1

Very favorable Somewhat favorable Somewhat unfavorableVery unfavorable Don't know

Total Favorable

91

88

93

89

89

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Favorable Impression of Nearby Plant Strongest Outside Northeast and at New Plant Interest Sites

Thinking of the nuclear power plant closest to where you live, would you describe your general impression of this plant and the way it has operated recently as very favorable, somewhat favorable, somewhat unfavorable, or very unfavorable?

New plant interest sites

West

South

Midwest

Northeast

0% 25% 50% 75% 100%

61

64

62

58

48

27

27

29

34

35

7

5

7

4

10

5

5

2

3

6

1

1

2

Very favorable Somewhat favorable Somewhat unfavorableVery unfavorable Don't know

Total Favorable

83

92

91

91

88

6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors 2015

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69% View Adding a New ReactorAt Nearby Plant Site as Acceptable

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If a new power plant were needed to supply electricity, would it be acceptable to you or not acceptable to you to add a new nuclear reactor at the site of the nearest nuclear power plant?

69%

28%

2%Not acceptable

Don’t know

Acceptable

6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors 2015

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New Reactor Acceptable to Majorities of Women, Men, and All Age Groups

If a new power plant were needed to supply electricity, would it be acceptable to you or not acceptable to you to add a new nuclear reactor at the site of the nearest nuclear power plant?

Age: 55+

Age: 35-54

Age: 18-34

Women

Men

0% 25% 50% 75% 100%

70

69

69

62

78

27

30

29

34

21

3

1

2

4

1

Acceptable Not acceptable Don't know

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New Reactor Most Acceptable Outside Northeast And at New Plant Interest Sites

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If a new power plant were needed to supply electricity, would it be acceptable to you or not acceptable to you to add a new nuclear reactor at the site of the nearest nuclear power plant?

New plant interest sites

West

South

Midwest

Northeast

0% 25% 50% 75% 100%

70

79

70

73

58

28

19

28

25

40

2

2

2

3

2

Acceptable Not acceptable Don't know

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Most Nuclear Power Plant Neighbors RateNearby Plant Safe

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Still thinking about the nuclear power plant that is nearest to where you live, how safe do you regard this plant? Please think of a scale from "1" to "7," where "1" means very unsafe and "7" means very safe. The safer you think it is, the higher the number you would give.

(Very safe) 7

6

5

(Middle) 4

3

2

(Very unsafe) 1

Don't know

39%

26%

18%

8%

3%

2%

3%

0%

83

9

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High Confidence in the Company:Safety and Environmental Protection

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Now, I’d like to ask you about the company that operates the nuclear power plant nearest to you. Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with the following statements about this company.

I am confident that the company has prepared the plant to withstand the most severe natural

events that may occur in this region

This company is doing a good job of protecting the environment

I am confident in this company’s ability to operate a nuclear power plant safely

0% 25% 50% 75% 100%

50

51

58

32

32

32

7

7

4

7

6

4

4

4

2

Strongly agree Somewhat agree Somewhat disagree Strongly disagreeDon't know

TotalAgree

90

83

82

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Favorable Opinions on Plant’s Impact on Economy/Jobs and Community Involvement

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Now, I’d like to ask you about the company that operates the nuclear power plant nearest to you. Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with the following statements about this company.

This company is involved in the community

There are good jobs for local people at the plant and in local businesses that provide

services to the plant

The plant helps the local economy

0% 25% 50% 75% 100%

49

61

65

33

28

24

7

4

4

5

3

5

7

3

2

Strongly agree Somewhat agree Somewhat disagree Strongly disagreeDon't know

TotalAgree

89

89

81

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Messages for Using Nuclear EnergyIn this Area Still Viewed Favorably

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Please tell me if each of the following points is an excellent, good, fair, or poor reason to use nuclear energy in this area. How about...

Jobs and economic growth

Multi-layered back-up safety

Reliability and clean air

NRC monitors daily, will shut down

Made in America

46

54

54

55

56

28

28

28

27

25

Excellent Good Excellent & Good

81

82

82

82

75

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Page 16: 6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors Summer 2015 Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com.

Plant Neighbors Feel Quite Well Informed, Some Gaps

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Do you feel very well informed, somewhat well informed, not too well informed, or not well informed at all about the following topics?

New smaller nuclear power plant designs

How nuclear waste is stored

Nuclear power plant safety features

Nuclear energy

The nuclear power plant nearest to where you live

First thing to do in case of emergency at nearest plant

0% 25% 50% 75% 100%

12

26

35

37

42

50

27

36

46

48

45

33

26

20

12

11

8

9

32

17

7

4

5

8

3

2

1

1

Very informed Somewhat informed Not too informed Not at all informedDon't know

Total Informed

83

87

84

81

61

39

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Plant Sources Most Credible for InformationAbout Nuclear Energy

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Please tell me if you think each of the following would be an excellent, good, fair, or poor source of accurate and reliable information about nuclear energy.

Antinuclear groups

Social media (Twitter, YouTube or Facebook)

Your local elected officials

Environmental groups

Local news media

People you know who work at your local plant

The U.S. Nuclear Regulatory Commission

Booklets or brochures from local plant

Safety, radiation, or environmental experts at local plant

0% 25% 50% 75% 100%

7

12

13

14

29

32

32

38

39

15

17

27

29

39

31

34

38

34

21

20

29

27

22

16

18

15

14

52

44

29

27

9

12

13

9

10

5

7

2

3

1

10

4

1

4

Excellent Good Fair Poor Don't knowExcellent & Good

72

75

65

62

68

42

40

29

22

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Page 18: 6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors Summer 2015 Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com.

Index of Favorability to Nuclear Energy:Plant Neighbors and General Public

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Agree spent fuel rods managed safely

Rate nuclear power plants safe

Support building new plants

Support license renewal

Associate "a lot" with reliability

Associate "a lot" with clean air

Believe nuclear will be important

Believe public favors nuclear energy

Favor nuclear energy

76

82

73

91

72

59

90

66

83

65

64

62

86

55

51

78

33

68

INDEX SCORE 76.9 62.4

Plant Neighbors: Summer 2015 General Public: Spring 2015

Source: Bisconti Research Inc. national surveys of public opinion, Fall 2014 and Spring 2015.. Nationally representative samples of 1,000 U.S. adults interviewed by telephone, most recently both landline and cell phone, margin of error plus or minus three percentage points. *This measure was obtained in a separate survey conducted March 16-22, 2015.

*

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Observations

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• Plant neighbors (on average across all U.S. sites) continue to show extraordinary support for nuclear energy and the nearby plant.

• This support is essentially unchanged over a decade. • Support is grounded in favorable perceptions of the

plant’s safety, environmental protection, contribution to jobs and the economy, and outreach.

• Plant neighbors feel quite well informed and give highest trust to information from plant sources.

6th Biennial National Survey of U.S. Nuclear Power Plant Neighbors 2015