October 10th - 11th 2012

St. Regis Doha, Qatarwww.hotelexpansion.com

6TH ANNUAL MIDDLE EAST HOSPITALITY EXPANSION CONGRESS

MEHEC overview

Network and discuss the latest issues and trends with up to 150 leading hoteliers, hotel owners, project managers, interior designers and consultants.

You also have the chance to meet global suppliers of innovative hospitality products and solutions.

With as many as 497 new projects and more than 140,000 rooms predicted between 2012-13, the Middle East is the fastest growing global hotel industry. MEHEC gives you direct access to key contacts in the region in a business focused environment.

Disclaimer: This document is for promotional purposes only and shall not be considered contractually binding. The content of the event, its dates, venue, agenda or speakers may be subject to change during the course of the event’s preparation.

middle east hospitality expansion congress

October 10th - 11th 2012

St. Regis Doha, Qatar

www.hotelexpansion.com

New format

ACCESS THE WORLD’S FASTEST GROWING HOTEL INDUSTRY

Networking dinner

- day 1

Discuss business with invited hospitality buyers. As all buyers are staying at the hotel, you can network and explore opportunities late in to the evening.

Expert keynote presentation

- day 1

Day one starts with a keynote delivered by an influential hospitality industry expert who has been specially invited by the steering committee.

• Keynote: Access to the special expert keynote presentation on Day one

• Networkingdinner: Privileged access to the business networking dinner on day 1 evening

• Airporttransfers: Free to and fro airport transfers to the congress venue

• Accomodation: With the one night free accomodation at St Regis Doha, Qatar, you have an opportunity to discuss business late in to the evening.

• Meetglobalsuppliers: Pre-scheduled one-to-one meetings global hospitality sollution providers

• Conferencesession: Full access to all conference sessions on day two- including keynotes, panel discussions and round-table sessions.

Why is this year’s MEHEC different?

Past speakers

Amine Moukarzel

Managing Director GoldenTulipHotelsandResorts

Ismail Mohammad

Al Sayed

Shared Services Director

QatarTourismAuthority

Jean Marc Grosfort

Chief Development Officer Marriott

International-MEA

Trevor Horwell

Chief Executive Officer

NobuHospitality

Abdulla Al Mulla

Chairman AlMullaHolding

LLC

Stephen Floyd

Group Director of Projects & Construction

QatarNationalHotelsCompany

Majid Al Marri

Director, Classification - Licensing & Classification DepartmentofTourism

andCommerceMarketing

Disclaimer: This document is for promotional purposes only and shall not be considered contractually binding. The content of the event, its dates, venue, agenda or speakers may be subject to change during the course of the event’s preparation.

CAPITALISE ON THE FLOURISHING MIDDLE EAST HOSPITALITY INDUSTRY

middle east hospitality expansion congress 2012

Why middle east? Why you should attend

More than 300 projects have been announced by major operators over the next 3 years.

• Increaseinhotelsforsale: The combination of additional supply and an increased willingness to sell will result in more hotel properties hitting the market in 2012.

• Riseinvisitors: Growing international travel is having a positive impact on visitor and hotel occupancy rates, driven by increased arrivals from Europe, Asia and India.

• Hotelsfirsttorecover: The hotels sector will be the first to recover in a number of regional markets including Dubai, with the investment value of branded hotel properties stabilising over the past 6 months.

81.6%

18.4%SUPPLIERSEXPECTTHENETPROFITINTHEMIDDLEEASTBUSINESSIN2012TO...

Bemorethanin2011

Bethesameasin2011

Upcoming properties in the region by operator

Latest industry news and upcoming projects

DOWNWARDPROPERTYSPIRALISOVERINDUBAITheNational:In the hospitality segment, Dubai continued to experience growth in visitor numbers in the first quarter of this year, after similar growth last year. During the first quarter, the sector posted a 9 per cent increase in guest numbers and a 22 per cent ...

DOUBLETREEBYHILTONSTRENGTHENSPRESENCEINDUBAIBreakingTravelNews:Hilton Worldwide signed an agreement to convert the Dubai hotel property, The Royal Ascot, into a new DoubleTree by Hilton hotel, the second DoubleTree branded property planned for the city and the third for the UAE. Following a re-branding to ...

ALHOKAIROFSAUDIARABIAANDMSRETAILKSC(KUWAIT)SIGNMOUCPIFinancial: In addition to its entertainment business, Al Hokair is a major player in the hospitality sector with a portfolio of global and regional brands of Hotels and Restaurants present in Saudi Arabia and across the GCC. Mohammed Al-Sayer, MSR's CEO, said, ...

FOURSEASONSHOTELPROJECTAHEADOF...BahrainNewsAgency:Manama, June 4. (BNA) Following its official launch earlier this year, the management team of Four Seasons Hotel Bahrain Bay has confirmed the project is ...

• Benefit from the Middle East's huge potential for growth in tourism and hospitality

• Discover the region’s latest mega projects, from planned infrastructure and development, to hotels and tourist attractions

• Network with CEOs, Chairmen, investors and industry leaders

• Participate in panel discussions and hear keynotes from renowned speakers

• Find out the latest innovative hospitality products and solutions

ClickhereformorenewsarticlesClickheretodownloadalistofmoreupcominghospitalityprojects

Nameofthehotel Nameofthecompany Brand Opening NoofRoomsHilton Doha Hilton Hotels Corporation Hilton 2012 309 Ibis Yanbu Accor Ibis 2012 196City Centre Rotana Rotana Rotana 2012 380Novotel Dubai Al Barsha Accor Novotel 2012 466Crowne Plaza Riyadh ITCC IHG Crowne Plaza 2012 326Movenpick Riyadh Movenpick Hotels & Resorts Movenpick 2013 445Makkah Marriott Hotel Marriott International Marriott 2014 540St Regis Amman Starwood Hotels & Resorts St. Regis 2014 270Pullman Doha West Bay Accor Pullman 2015 468Crowne Plaza Riyadh Olaya IHG Crowne Plaza 2015 308

Westin Muscat Starwood Hotels & Resorts Westin 2016 350

Disclaimer: This document is for promotional purposes only and shall not be considered contractually binding. The content of the event, its dates, venue, agenda or speakers may be subject to change during the course of the event’s preparation.

Solution provider categories

middle east hospitality expansion congress 2012

Qatar

UAE

KSA

Others

70%

10%

10%

10%

Delegates breakdown by country

Purchasing,procurement,architectsanddesigners

TourismAuthoritiesandGovernmentOfficials

InvestorsandHighNet-WorthIndividuals

DevelopersandContractors

ChiefExecutiveOfficers,VicePresidentsandGeneral

Managers

20%

10%

48%

12%

10%

Delegates breakdown by job title

Purchasing, procurement, operations and it heads

1 - Housekeeping equipment/supplies and services • Bathroom supplies/toiletries • Bed linen/table linen/towels • Bedding and mattresses • Bedroom supplies • Cleaning/washing/laundry equipment and products

2 - Back-of-house and maintenance, equipment supplies and services • Air conditioning/ventilation/fans • Back-of-house equipment and machinery • Building materials • Contractors • Electrical and lighting • Maintenance and premises management

3 - Security and technology equipment, supplies and services • In-house entertainment systems and services • Internet applications/e-commerce and web solutions • Inventory and control systems/accounting and payroll systems • Reservations systems • Security systems • Telecommunications systems, services and equipment • Audio/visual/video conferencing/PA sound systems • Computer hardware/software • Fire and safety systems

4 - Interiors and design • Architectural and design services

• Art and decorative accessories • Carpets/curtains/fabrics • Fixtures and fittings • Floors/walls/ceilings/paint • Furniture • Landscaping

5 - IT solutions and services • PMS • POS • ERP/CRM systems • HSIA • Health club and spa management • Call accounting systems • Restaurant management systems • Table call systems • Guest service monitoring systems • Digital signage systems • Security systems • PABX • Cabling solutions

Sample list of past attendees

Senior management

• General Manager/Vice President-ProjectsMakkahHiltonandTowers

• Chief Purchasing Manager AlHokairGroup

• Chief Operations Officer AccorHospitality

• Project Manager AssociatedConsultingEngineers(Qatar)

• Project Manager GulfConsultingGroup(Qatar)

• Regional Director ME AlFaisaliahHotel

• Regional Director of ITMovenpickHotels&Resorts

• Director of ITEmiratesPalace,AbuDhabi

• Chief Executive Officer LandmarkGroupofHotels• Managing Director Al-HokairGroup• MENA Regional Manager GoldenTulipHospitalityGroup• Deputy Chief Executive Officer ElafGroup• Chairman AlMullaHoldingLLC

"An excellent platform to interact with peers and to highlight the latest industry standards and trends - as well as to learn from others" - Managing Director, Golden Tulip Hotels and Resorts

"What is unique about this summit is, is that both the publich & private sector get together in one forum and make conversation which is very important because the changes are required and need to strategic. This event makes a difference and adds value" - Managing Director, Premier Inn

"This kind of summit is exactly what we need - to gather all key people to discuss the current situation and existing opportunities. The market is booming. New hotel concepts need to be developed" - Manager - Development, Accor

"Excellent platform that brought together both operators and suppliers with an opportunity to have one-to-one meetings and to network with peers from Qatar as well as other GCC states. Its also a good opportunity to connect with existing owners and follow-up on new development" - Hyatt Hotels International

TOURISM IS A MAJOR fAcTOR IN QATAR’S STRATEGY TO DIVERSIfY ITS EcONOMY

middle east hospitality expansion congress 2012

Interactive conference session and panel discussionsFeaturing influential leaders from the Middle East hospitality sector, these deliver compelling discussions aimed at understanding individual industry dynamics, as well as uncovering the massive expansion potential in the Middle East.

Pre-scheduled one-to-one meetingsThese are designed to help you source the right solutions from the right suppliers, and are beneficial because both parties know who they are meeting in advance. Only the very best product and service providers are invited to MEHEC.

VIP networking opportunities Numerous networking opportunities ensure you walk away with important contacts and lucrative business opportunities. It is our promise to provide all of our clients with the opportunity to interact, exchange business cards and do business.

Meet world class solution providers Translate this business opportunity to compare and select from the top class solution providers. Customise you need and see what is the latest in the industry globally.

Learn about the latest projects before anyone else Understand the market, its people, their projects, objectives, strategies and needs. The 5th Annual Middle East Hotel Expansion Congress is the place to meet key players and influence the future of tourism in the Middle East. You can learn about projects still in the planning stages and meet the people you need to secure deals.

International marketing and brandingGet enhanced visibility through extensive marketing, branding and positioning opportunities. Your company profile is broadcast through regional and international marketing campaigns covering every strategic medium including TV, radio, online and press releases. These ensure you get maximum exposure prior, during and post event.

Prior notification of all attending solution providersPrior to the event you are given a list of attending solution providers together with their zprofiles outlining their main areas of interest and other key information.

What previous attendees sayNew format

TamerYurukogluCEO

DedemanHotels&Resorts

NASEBA IN HOSPITALITY

• HisRoyalHighnessPrinceAlwaleedBinTalalAlSaud - Chairman Kingdom Holding• SultanBinSalmanBinAbdul-AzizAl-Saud - Secretary General Supreme Council of Tourism• AbdulRahmanAl-Jeraisi - Acting Chairman Council of Saudi Chambers of Commerce (CSCCI)• EngAhmedAl-Eissa - General Director for Licensing and Quality Dept. Saudi Commission of Tourism & Antiquities• DrSalahK.Al-Bukhyyet - Vice President for Investment Saudi Commission for Tourism & Antiquities• MichelBouquier-President Monaco Government Tourist and Convention Authority

• ChristopheLandais - Managing Director Accor Middle East • TamerYurukoglu-CEO Dedeman Hotels & Resorts • Jean-PaulHerzog- Board Member Former President Dedeman Hotels & Resorts Hilton Middle East• AmineMoukarzel-Managing Director Golden Tulip Hotels & Resorts• IsmailMohammadAlSayed-Shared Services Director,Qatar Tourism Authority

“Kingdom Hotel Expansion and Investment Summit touched the pulse of the Saudi hospitality industry and highlighted various opportunities and challenges in a balanced way. I thank naseba for bringing this platform to Riyadh and wish them my heartfelt congratulations for executing such a high level, professional event. It is a must attend for every Saudi hospitality professional.” - Musaid A Al Said - CEO, Al Khozama Management Company

“Excellent networking opportunity which generated great business leads.” - Regional Sales Manager, Roca Sanitario

“The conference was interesting as it provides insight on future developments in the Middle East. This shall be of assistance to our expansion plans locally and internationally.” - Director of Development, Emaar Hospitality Group LLC

“Well organised, the format is superior compared to tradeshows.”Global Account Manager, Fairmont Hotels

Since 2002, naseba has held more than 30 international B2B hospitality summits.

Over 2.500 private and public sector decision makers have successfully gained business, networked with industry leaders and learned about the latest solutions and projects.

naseba has worked with: Venice Convention Bureau, Visit London, Singapore Tourism Board, Malaysian Tourism Authority, SCTA, Turkish Tourism Investors Association, IHRA, Federation of Indian Hotels & Restaurants, and the Ministry Tourism India.

Testimonials

EngAhmedAl-EissaGeneralDirectorforLicensingandQualityDeptSaudiCommissionofTourism&Antiquities

Asampleofpastsupportersandparticipants:

DrSalahKAl-BukhyyetVicePresidentforInvestment

SaudiCommissionforTourism&Antiquities

JamesDiethrichManagingDirectorDevelopment,

EquinoxHospitality

NASEBA IN QATAR

naseba has contractual partnerships with the Qatari government and has successfully hosted 12 international B2B summits, forums and exhibitions in Qatar. The country has the third largest gas reserve, and is the highest GDP (PPP) per capita country in the world. Qatar is one of today’s fastest growing countries and arguably the Middle East’s commercial hot spot.

“The Ministry of Municipality and Urban Planning of Qatar is proud to endorse the Humanisation of Cities of Tomorrow Summit and reaffirm Doha’s commitment to creating livable communities of the future. We look forward to welcoming regional and international leaders driving urban progression and sustainable development.” - HE Sheikh Abdul Rahman bin Khalifa bin Abdulaziz Al Thani, Minister of Municipality and Urban Planning, Qatar

“This event is very important. It is a milestone to bring everyone together from different sectors to discuss issues related to aviation and introduce new ideas and views. It is an excellent gathering.” - Mohammed Al Sobai, Vice Chairman and Managing Director, Qatar Fuel Company

“I am very honoured to join the summit and share my experience with professionals and experts in the field of alternative energy, it’s a fantastic gathering… I feel this has to continue.” - Dr Khalid Ahmed Burashid, Deputy CEO, Electricity and Water Authority - Bahrain

“We are going to sign two MoU… we met the CEO of each company at this event.” - Hassan Al Samadhi, Manager, Qatar Investment House

Testimonials

Previous events in qatar

• Akbar Al Baker, CEO, QatarAirways• Dr Tidu Maini, Executive Chairman, QatarScienceandTechnologyPark(QatarFoundation)• Dr Saif Ali Al Hajari, Vice Chairperson, QatarFoundation• Mohamed Al Sobai, Vice Chairman and Managing Director, QatarFuelCompany• Eng Nasser Ali Al Mawlawi, Managing Director, ASHGHAL• Capt Chris Schroder, Head - CSR, Energy and Environment, QatarAirways

High profile executive attendees include

For more information, visit www.naseba.com

• HisHighnessSheikhHamadbinJassimbinJaborAlThani Prime Minister and Foreign Minister • HisExcellencySheikhAbdulRahmanbinKhalifabinAbdulazizAlThani Minister of Municipality and Urban Planning• HisExcellencyAbdulAzizAlNoaimi,Chairman, Qatar Civil Aviation Authority

Naseba supporters in qatar include Naseba’s 2012 summits in qatar

Ministers and Qatari municipality heads in a majlis at Humanisation of Cities of Tomorrow

HE Sheikh Abdul Rahman bin Khalifa bin Abdulaziz Al Thani inaugurates the

Humanisation of Cities of Tomorrow

HE Said Mohammad Al Suwaidi, HE Abdul Aziz Al Noaimi and Akbar Al Baker

inaugurate the Doha Aviation Summit

HE Abdul Aziz Al Noaimi, Chairman of Qatar Civil Aviation Authority signs a contract with

Hani El Asaad of SITA

Winners of the prestigious Leaders in Aviation Awards held in Doha

September 2011, Doha October 2011, DohaMay 2011, Doha

March 2011, Doha April 2011, DohaFebruary 2011, Doha

October 2012, Doha

February 2012, Doha

3rd Annual

October 2012, Doha

3rd Annual

May 2012, Doha

April 2012, Doha

2nd Annual

2nd Annual

December 2012, Doha

B2B SUMMITS • PROFESSIONAL TRAINING • BUSINESS EXHIBITIONS • VIRTUAL NASEBA COMMUNITY