68980142 35876401 Demand Analysis on Chosen Product Maggi

7/30/2019 68980142 35876401 Demand Analysis on Chosen Product Maggi

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DEMANDANALYSIS

ON MAGGI


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MAGGI

M- Misal ( Marathi word) ,Relativelycheap and good nutritional valuemade for breakfast

A- Allegro ,musical tempo meaningQuick in time

G- Gastronomy ,the art and practice of

cooking and easily good food

G- Glamorous, attractive and exciting

-


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PRODUCT HISTORY

#Nestle is a Swiss company,

ounded in 1866 by Henri Nestle.

#Nestle market its products in 130

countries across the world.

# It was founded by the Maggi family

in Switzerland in the 19th century.

# Maggi has been Nestl's flagshipculinary brand not only in India,

but globally as well.


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WELCOME TOTHE WORLD OF NESTLE MAGGI

A brand of Nestle

Launched in the year 1983 in India

Initially targeted at Working Women

Then repositioned itself to target kids

Market Driver in the Instant Noodlescategory

Currently enjoys a market share of abo70%


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BRAND JOURNEY

WhatXeroxistophotocopierandColgatetotoothpaste, MaggiistonoodlesinIndia.

- TheEconomicTimes, aprominentnewspaperinIndia, in2003.

contd..


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BRANDJOUR

Maggi has been a mainstay in Indian market for a long time

now. Maggi and Noodles are synonymous.

India has emerged as the largest consumer of Maggi noodlesacross Nestle operation in the world, Carlo DonaltiNestle

Chairman and Director told to ET.

Contd..


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Nestle unleashed Brand Maggi in India

almost 25 years ago in 1983 with thelaunch of its traditional 2-minutenoodles

When Nestle India launched Maggi inthe country, it used the tagline,Fast to cook and good to eat, to

not only promote the product, butalso to educate the ever growingaspirant consumer about the


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BRAND TESTIMONYFor Emmanuel Upputuru, National Creative

Director, Publicis India, the transformation of thebrand in the last 25 years is a testimony in itself.He explained, Recently I met someone in

Singapore, and when we shared how big abrand Maggi Noodles is in India, the gentlemanexclaimed, Noodles in India! That, to me, wasa testimony to the success of the brand Maggi

Noodles in India.


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LAW OF DEMANDDemand for a commodity increases when itsprice decreases and falls when its prices rises,other things remaining constant.


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FACTORS AFFECTING THEDEMAND OF

Determinants of Demand

vPrice of the commodity.vIncome of the

consumer.

vPrices of related goods.

vTastes and Preferences.

vAdvertisement.


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QUANTITY ANDPRICES

(MAGGIVEGETABLEATTANOODLES)

QTY PRICE

vMAGGI NOODLES

QTY 50g 100g 200g 400g 600g

85g Rs 15

350g Rs 59

PRIC Rs 5E

Rs 10 Rs 20 Rs 40 Rs 59


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INCOME OF CONSUMERS

-LOWER MIDDLE CLASS

-UPPER MIDDLE CLASS

-ELITE CLASS

1.


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PRICE OF RELATED GOODS

MAGGI TOP RAMENQUANTITY PRICE QUANTITY PRICE

50 g Rs 5

100 g Rs 10

200 g Rs 20

400 g Rs 40

600 g Rs 59

50 g

170 g

270 g

480 g

Rs 4

Rs 18

Rs 35

Rs 50


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Difference in the Price of

MAGGI and TOP RAMEN


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PRICES OF COMPLEMENTARY COMMODITES:

COMPLEMENTARYPRODUCTS

KETCHUPS:

MAGGI,KISSAN,HEINZ

VEGETABLES

OIL


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TASTES & PREFERENCE:

ECONOMY PACK(SUPER

SAVER/MONEY SAVER/

FAMILY PACK)

TRADITIONAL FOOD

HABITS OF INDIANLOVED BY SCHOOL KIDS

YOUTH ..FASHION

STATEMENT.

OFFICE GOERS.CONVENIENCE


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ADVERTISEMENTSRevolutionary Tagline,

Bus Do Minute

"Taste Bhi Health Bhi".

Just add garam paani Carry on jaani

Jab bhook sataye toh

maggi ho jaaye


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Television Advertisements


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ADVERTISEMENTOFMAGGI

NOODLES:

25YEARSOFSUCCESS


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Flavoursand

VarietiesOriginal FlavourChicken

Masala

Dal Atta (whole wheat

noodles)

Vegetable Atta Noodles(whole wheat noodles)

"Cuppa Mania"

Tomato

Chatpata

Shahi Pulao (rice

noodles)Chilly Chow (ricenoodles)

Lemon Masala (rice

noodles)


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MARKET RESEARCH

Objective:TofindoutthemarketdemandofMagginoodles.

Research methodology:1Target Area: MarketBuilding, VSSNagar, Sahid

Nagar, Patia, Ram Mandir SquareMarket Building: Balaji Stores; Panda General StoresVSS Nagar: Shri Jaggannath Stores; Paan-Bidi ShopsSahid Nagar: Reliance Fresh; PantaloonsPatia: Food BaazarRam Mandir Square: Big Baazar

contd


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Researchmethodology:(ii) Shopkeeper Sample Selection: Mall,General Store, Bakery, Paan-Bidi Shop

(iii) Customer Sample Selection: SchoolKids, House Wives, Office Goers, Collegestudents

(iv) Shopkeeper Sample Size: 8

(v) Customer Sample Size: 40


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SALES DATA COLLECTED:

PER MONTH SALES :

MAGGI : 600 gms Rs

59

PER MONTH SALES:

TOP : 480 g Rs 50

RAMEN8 TO 10 CARTONS

1O TO 15 CARTONS

(20 PACKETS IN EACHCARTON)

(20 PACKETS IN EACHCARTON)


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SUPPLY CHAIN

NESTLE INDIALIMITED

DISTRIBUTORS

WHOLESALE MARKET RETAIL MARKET

CONSUMERS


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NESTLE / MAGGI BRAND PRODUCTSAVAILABLE IN MARKET


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CONCLUSION

Maggi has achieved a great position in market andthis position is least affected by its

competitors( Top Ramen, Wai Wai, etc.)

Law of Demand Lower the price higher thequantity demanded and vice versa "workscompletely in case of maggi noodles.

MAGGI for last 25 years had managed to remainunbeaten in the market because it has alwaysgiven more preference to the taste of people.


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THANK YOU

68980142 35876401 Demand Analysis on Chosen Product Maggi

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