63486188 Nokia Finahfhfl Report

7/29/2019 63486188 Nokia Finahfhfl Report

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SUGGESTIONS

As Nokia handset received a desired satisfaction level but still there are some

drawbacks in Nokia sets and its marketing strategy so I would like to attract the

attention of Nokia management to some recommendations

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The company should improve voice quality of Nokia mobiles as Sony E ricsson phones

have got.

Most of the respondents were satisfied with the prices, company image and battery

back up of Nokia so it is suggested that the same standard is to be maintained.

Factors like software compatibility and special features are admired by the

respondents, hence it have to be continued.

Regarding brand image a few of the respondents expressed their dissatisfaction. So

this factor has to be improved with a view to attract more customers and to retain the

existing customers.

To attract customers situated on all areas, advertisement can be given through all

media to attract customers in rural areas also.

Few customers are not satisfied with the price level, so they can better consider the

price level.

Company should improve the after sales services of Nokia mobile phones by increasing

the service centers.

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ANNEXUR E

QUESTIONNAIR E

FOR COSTUMER SATISFACTION LEVEL WITHREFERENCE

TO NOKIA MOBILE AS COMPARED TO OTHER MOBILES

.

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Name: _________________________ Age: ________

Occupation: _____________________

:

1. Monthly income:

a.) Less than 5,000 b.) 5,000-10,000

c.) 10,000-20,000 d.) More than 20,000

2. Which companys mobile do you prefer:

a.) Samsung b.) Nokiac.) SPICE d.) SonyEricssone.) Others.________________

3. Which features do you want in your mobile phones:

a.) Looks & Style b.)

Clarityc.) Modern technology d.) Storagecapacitye.) Others.__________________

4. Are you satisfied with the services of Nokia mobile phones? If no, why?

a.) Satisfied b.) Dissatisfied c.) Cantsay

____________________________________________________________

5. Are you satisfied with the prices of Nokia mobile phones?

a.) Highly satisfied b.) Satisfied c.) Neither satisfied nor dissatisfied

d.) Dissatisfied e.) Highly dissatisfied

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6. Are you satisfied with the accessories attached with the Nokia mobiles?


7. Are you satisfied with the battery back up and quality of Nokia mobiles?

a.) Highly satisfied b.) Satisfied c.) Dissatisfied

8. Are you satisfied with the brand image of Nokia mobile phones?

If no, which brand image you prefer?


______________________________________________________________

9. Who suggested you to buy Nokia mobile phone?

a.) Friends b.) Neighbours c.) Familymembersd.) others

10. Give us the reason for selecting or rejecting Nokia mobile phone:

______________________________________________________________

______________________________________________________________

Thanks for giving your precious time .

SCHEDULE

TO KNOW ABOUT THEPROPER

SALE OF NOKIAMOBILE

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1) Name of the dealer: __________________________________________

2) Address: ____________________________________________________

3) Which companys mobile is mainly preferred by the customer?

_________________________________________________________________

4) What is the percentage sale of Nokia mobile phones as compared with other companys

mobile phones?

a.) 0-20 b.) 20-40 c.) 40-60 d.) 60-80 e.) 80-100

5) What is the customers feedback in respect to Nokia mobile phones?

_____________________________________________________________________

_____________________________________________________________________

6) Is the sale of nokia mobiles affected after BL-5C battery case?

a) Yes b) No c) Cantsay

Questions of Direct Interview

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1.) Which model of Nokia handset you have:

a.) N series b.) E series c.) Regular handset.

2.) Are you satisfied with the appearance of the Nokia mobile phones:

a.) Satisfied b.) Dissatisfied c.) Cantsay.

3.) Are you aware about the features of your mobile phone:

a.) Aware b.) Unaware c.) Cantsay

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BIBLIOGRAPHY

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WEBSITES:-

www.nokia.co.in

www.nokianseries.co.in

PUBLICATIONS:-

C.R. Kothary. Research Methodology: methods and techniques

Phillip kotler, Principles of Marketing Management

Chunawala, Consumer Behaviour

S Choudhary, Project Management

Cooper & Schindler, Business Research Method, Tata Mc Graw Hill.

Leon G. Schiff man and Leslie Lazar Kanuk, Consumer Behaviour.

Range catalogues of Nokia mobile phones.

David L. Loudon and Albert J. Della Biita, Consumer Behaviour, Tata Mc Graw

Hill.

63486188 Nokia Finahfhfl Report

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Transcript of 63486188 Nokia Finahfhfl Report