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A

SUMMER TRAINING REPORT ON

TRAINING EFFECTIVENESS OF

ESCORTS LTD

Submitted in partial fulfillment of the requirement of

Bachelor Of Business Administration BBA!" #uru $ambhesh%ar

&ni'ersit( of science ) technolo*(" +isar,

Submitted b(-

.ishal

Roll /o,- 01233304005

Batch- 4001607

Submitted to-

Directorate of Distance Education

#uru $ambhesh%ar &ni'ersit( of science ) technolo*(" +isar,

1

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AC8/O9LED#E:E/T

I am heavily indented to ESCORTS LIMITED for providing me an opportunityto do my project in their organiation!

I e"pre## my #incere gratitude to my guide to MR! S!$!%&&%R'%L (ho left noroom in e"tending hi# continuou# guidance (ith valua)le time for thi#project! *e ha# (elcomed me all the time (henever I have )een to him forthe valua)le input re+uired!

,

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I (ould al#o li-e to ac-no(ledge my #incere than-# to all #upervi#or# andmanager for their over(helming re#pon#e to a##e## the training effectivene## ofthe team mem)er#!

I (ould al#o li-e to than- the entire (or-ing #taff mem)er# for their -ind adviceand giving #olution to my +uerie# (henever re+uired!

;REFACE

Management education ha# contri)uted a lot in the gro(th of )u#ine## and theindu#try throughout the (orld!There are .M/# of managrment and the#e are0

Men

Machine

Money

Material

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2o( a day# the men3human re#ource4i# the mo#t important a#pect of theorganiation and if thi# i# not managed and developed then the )u#ine##organiation can not develop!Therefore the human re#ource development i# verymuch e##ential for any organiation that (ould li-e to )e dynamic and gro(thoriented!Thi# report deal# (ith training on the human re#ource!it i# an attempt to#tudy and it# effectivene## in the organiation 5ESCORTS LTD6 at farida)ad!% management #tudent may e+uip one#elf (ith variou# theoretical managementconcept analytical tool# and techni+ue#7 )ut project (or- i# an in#trument (hichreconcile theoretical concept and principle in relation to actual )u#ine## )ehaviorand condition thu# )ridge# the gap )et(een a)#tract theory and management

practice#!The training (a# good e"perience and i# #urely going to help me in future #tudie#and (or-#!

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+

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t(entieth century! The fir#t engine po(ered farm tractor# u#ed #team engine and

(a# introduced in 19:9! ;uilt a# #mall road locomotive#7 the#e engine# (ere

operated )y one man7 provided the engine (a# le## than 8 ton# in (eight! They

(ere u#ed for general road haulage and in particular )y tim)er trade! The mo#t

popular #team tractor (a# the &arret .CD! I2 17 the fir#t e"perimental ga#

po(ered tractor produced )y *enry ford under the direction of chief engineer

?o#eph &alam)! *o(ever thi# machine (a# referred to a# 5%utomo)ile plo(6

and not a @tractor/! &a# po(ered tractor# )egan to )e u#ed e"ten#ively in farming

#ince 1

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)eing #old in #tate li-e unja)7 tractor availa)le in India are one forth of #imilar

po(er tractor# internationally in developed countrie#! %vaila)ility of the credit i#

the mo#t crucial factor impacting tractor demand7 a# in India

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le## than ,= hp7 ,1 hp7 1A.= hp7 .1A8= hp7 81hp and a)ove of thi#! 9= of the

demand i# accounted for a)out 18 of the total #ale# (hile the 81 hp and a)ove

#egment ha# a #hare of ju#t .!.8 )ut i# gro(ing +uite fa#t! %mong the major

player# 3MGM7 ESCORTS7 B2?%; TR%CTOR G EIC*ER4! *ave a pre#ence

of acro## the major #egment! EIC*ER (hich (a# predominantly a player in the

,1A= hp #egment# ha# no( move up(ard follo(ing the #hrin-ing mar-et in the

lo( hp #egment!

STATE:E/T OF ;&R;OSE

The tractor indu#try ha# )een #ho(ing continuou# deAgro(th over the #everalyear#! Tractor #ale# are highly related to the mon#oon and agricultural

production! %griculture account# for = of India/# &D and employ# over :=

of the (or-force! In the po#t independence era7 agriculture gro(th (a# #tunted )y

a #erie# of a #erie# of drought# and familie#! The advent of green revolution in

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1

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CO:;A/= ;ROF

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#ym)olie# of craft#man #hip and mending productivity! The (or-er# and the

people of the are repre#ented )y the #panner #uperimpo#ed on the he"agon#

(hich form a latter 5E6 the fir#t of E#cort company even in more charging

unveiling the future!

E#cort7 the #ingle (ord company7 de#cri)e# the character philo#ophy G #ucce##

of the company (hich gre( from a #mall )eginning to one of the ever changing

dimen#ion#! or five decade# E#cort# ha# )een in core #ector# li-e agriculture7

tran#portation G re#ource# for engineering change through optimum product

performance! In every #tep of the (ay7 e#cort# had inducted the late#t technology

)y forming alia#e# (ith the mo#t advanced engineering G electronic company7

con#tantly adopting their technology according to India need and #ituation! To

ma-e #ure the fini#hed product deliver# unit# and promi#e the company had an

e"tra ordinary di#tri)ution G #ervice net(or- that #tay (ith the cu#tomer!

5EFER M%2 IS T*E %RC*ITECT O *IS BTBRE6

romoted )y *!!2%2D%7 e#cort (a# incorporated a# a private limited company

in Oct 1

11

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The company i# recently into arm e+uipment automo)ile component#7 rail(ay

ancillarie#/ etc! a# a part of re#tructuring it# )u#ine##7 in 1

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productivity parameter#! E#cort# heart in#titute i# planning to leverage thi# )rand

e+uity (ithout compromi#ing on the +uality of medical #ervice#! The current

facility in 2e( Delhi i# )eing e"panded from ,,8 )ed# to ,1 )ed#! The heart

in#titute in Delhi and ?aipur (ill )e in addition to e"i#ting general ho#pital at

arida)ad! arida)ad ho#pital capacity (a# al#o e"tended from 181 )ed# to 19:

)ed#! The company ha# one of the mo#t comprehen#ive di#tri)ution net(or-#

compri#ing of over 8== dealer#hip outlet# and = area officer# #pread acro## the

country! It ha# a manufacturing capacity of >87=== tractor# per annum! E#cort#

%gri Machinery &roup loo-ing at for(ard and )ac-(ard integration through food

proce##ing7 food chain# and genetic engineering! It (ill )e e"panding it# product

range )y launching highly #pecialied tractor# and draft implement#!

In line to our vi#ion for )ecoming a major player in #u) 1== * )y end of ,==8 in

the glo)al mar-et#7 (e have increa#ed our reach from a major regional player to

major glo)al mar-et#7 (hich #tretch from 2orth %merica to %u#tralia covering all

the continent#! De#pite the #trict competition )y other major tractor

manufacturer# (e have )een a)le to gain con#tant volume# in the glo)al mar-et#!

Our target for thi# year i# to e"port 18 of the volume# of our total production

volume#!

Our product# are mar-eted mainly in BS%7 Central and Ea#ter Europe through

oland7 &hana7 Tanania7 Malay#ia7 %u#tralia7 Tuni#ia7 Chile7 Tur-ey7 Sri Lan-a7

$enya7 ;anglade#h7 South %frica and many other countrie#!

It i# a high volume 1A.= hp #egment! It i# a tight competition )et(een MGM7

TL and T%E! The#e three are nec- (ith the #hare around ,8 each (ith

MGM holding the edge!

1

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To con#olidate it# pre#ence in the over#ea# mar-et#7 the company ha# venture in

the BS% and Europe 3oland4! It ha# recently ac+uired a majority #ta-e in long

%gri)u#ine## LLC7 a tractor di#tri)uting company in the BS% and olAMot

E#cort# Spol-a !O!O!7 oland! ;e#ide# the BS% and oland7 E#cort# ha# #trong

pre#ence in Tur-ey7 %u#tralia7 ;anglade#h7 Sri Lan-a7 2epal7 $enya7 Tanania7

South %frica etc!7 through it# dealer# net(or- in the#e countrie#!

E#cort# have very am)itiou# plan to e"pand the dealer/# net(or- in other

potential countrie# in the coming year#! ;y the end of the year7 the company

hope# to )e the large#t e"porter of tractor# in Indian Tractor Indu#try! ;e#ide

tractor#7 the RR: riding type paddy tran#planted7 in a##ociation (ith anmar of

?apan7 i# the fir#t offering of E#cort# to the rice planter# in India

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E#cort# #igned a contract (ith ORD MOTOR COM%2 to manufacture ord

=== model tractor#! E#cort# In#titute of arm mechaniation 3EIM4 (a#

e#ta)li#hed at ;angalore! Thi# training in#titute i# one of it# -ind#!

11

1#te)ruary7 the fir#t tractor ORD === rolled out of the factory! The #ame year

the turnover touched R#!8 million mar-#!

1

E#cort# Tractor# Limited 3ETL4 declared a healthy rofit )efore Ta" of R#!.!>,8

million!

1.

E"port of .== tractor# to %fghani#tan N perhap# the (orld# large#t ever airlift of

#uch e+uipment!

Turnover cro##ed R#!,== million mar-# for ETL! rofit after ta" R#!9!> million!

Maiden dividend of 1= declared!

1:

ORD :==7 advancement in farm mechaniation (a# launched (ith fanfare to a

tremendou# reception! Trial production of inAplant manufacturing of engine part#

3;loc- G *ead4

1>

E#cort# Scientific Re#earch Centre mar-ed it# )eginning at arida)ad )y

developing it# o(n Engine# for EA,> and EA>! Due to con#tant technology

a)#orption7 indigeni#ation level touched >, for ORD tractor#7 (hich ha# a

re#ult of relentle## effort in that direction!

19e stri'e to be the stron*est and most respected en*ineerin*

compan( in the countr(

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Different :odels and Features

Mo#t of the farmer# prefer the o(ertrac .8 Tractor# here! It give# relia)ility to

the con#umer in four uni+ue feature#,

Trust%orth(

or year/# *aryana/# 2o!A1 Tractor

*a# )ecome part of farmer/# family!

Tru#ted )y farmer# for trou)le free operation#!

True friend of farmer#

;o%er

2e( improved engine delivering more po(er

Economical

Modern engine ma-e# o(ertrac .8 more fuelAefficient!

Con#ume# : le##er than earlier!

ini#h (or- fa#ter to #ave preciou# fuel!

Comfortable

ReAcirculating )all type #teering for ea#y maneuvera)ility!

Comforta)le delu"e and adju#ta)le #eat for tirele## driving,

1

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Features of Escort tractors

1! More relia)le

,! Lo( co#t and lo( maintenance co#t

! Multipurpo#e tractor

Features of ;o%ertrac tractors

1! Dual clutch 3in ..= and a)ove model#4

,! &ood loo-

! Economical

.! Lo( maintenance

Features of Farmtrac tractors

1! Statu# #ym)ol

,! &ood paint +uality

! *eavy duty N high performance

.! Safety #(itch for neutral #tart only

8! Oil immer#ed )ra-e

6. Epicyclic reduction 3more tor+ue7 lo( #peed or lo( tor+ue7high #peed4

,=

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Different models of the compan(

Escort

E#cort ,8 3= *4E#cort# 8 38 *4

MT ?a(an 3,8 *4

%ll of them are dou)le cylinder tractor#

;o%ertrac ;t!

t .= N = *

t .8 N 8 *

t ..=..8 N .= *

%ll of them are triple cylinder tractor#

Farmtrac Ft!

t = N = *

t 8 N 8 *

t .8 N .= *

t 8=88 N .8 *

t := N 8= *

t >= N := *

t 9= N >= *

%ll of them are Triple cylinder tractor#

,1

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REASO/ FOR ;&RC+ASE -

% particular model of a )rand i# mo#tly #ought due to the follo(ing

characteri#tic#0

Lo( co#t

*igh credit period

Ea#y availa)ility of #pare part#

;rand image

*igher TO po(er

Lo( #ervicing co#t

&ood re#ale value

Efficient hydraulic#

Relia)ility7 in term# of front and lift

,,

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ESCORTS L

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C % ESCORTS RIF%TE LIMITED

%BTOM%TRIJ I2DI% LIMITED

&OET TT3I2DI%4LIMITED

EDER%LAMO&*BL SI2TERED RODBCTS LIMITED

COR;ORATE ;+

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'E OER % L%TORM OR T*E RE%LI%TIO2 O E%C* O2E/SC%%;ILITIES7 %2 I2DIFIDB%L G %S % %RT O % TE%M7 I2 %2E2FIRO2ME2T T*%T 2%TBRES T%LE2T!

AMG STRATEGIES 2004-2008

3,

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30, Lo% cost base6fied and 'ariable optimi?ation of manpo%er

numbers across A:#,

33, Enhance transparenc( ) relationship %ith suppliers and impro'e'endor process for lon* term cost ad'anta*e,

34, Enthuse commitment" accountabilit(" passion" o%nership" positi'e

ener*(" team %orin* and proacti'e culture in A:#,

3@, Enhance qualit( and speed of eecution" implementation )communication across A:#,

3, Establish >*oal con*ruence %ith the emplo(ees union and a lon*

term mature harmonious relationship for a >%in6%in

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INTRODUCTION TO TRAINING

%n ancient Chine#e prover) very (ell de#cri)e# the underlying rationale of alldevelopment and training program! It #ay#7 5&ive a man a fi#h and you havegiven him a meal! Teach man to fi#h and you gave him a livelihood!6

In thi# era of tur)ulent environment no organiation can afford to ignore thetraining and development need# of it# employee! Even the mo#t careful #electiondoe# not eliminate the need for training7 #ince people are not module to#pecification# and rarely meet the demand# of their jo)# ade+uately!

It i# u#ed a# apo(erful tool to develop high potential (or-er to give competitive advantage tothe organiation! It (a# o)#erved )y Catalanello( and Redding that recent

)u#ine## #ucce## of #ome of the leading organiation li-e Motorola7 &E G*e(lett ac-ard could )e attri)uted to the #y#tematic management of employeetraining! That i# the rea#on (orld (ide many organiation# have integratedTraining a# a major part of their )u#ine## planning!

% #urveyconducted in Canada revel# that := of )u#ine## leader# con#ider training a# fir#tor #econd mo#t important factor# for improving international competitivene##!

,>

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,9

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OB$ECT

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AD.A/TA#ES OF TRA

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;ROCESS OF TRA

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,

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E.AL&AT

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8

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DATA COLLECT

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RESEARC+ TEC+/

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:ET+OD OF DATA COLLECT

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&S

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.=

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! *o( much of learning you are a)le to retain after programP9! 'hich are the follo(ing training program you li-e the mo#tP

Succe## through po#itive attitude

er#onal productivity for )etter re#ult#

TS 1:1=! %ny #ugge#tion# you (ould li-e to giveP

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&EST= ,= 1=

%ppro"imately there (ere >= of the team mem)er# (ho had e"pectation# fromthe training program! Some of them (ere of the opinion that they have gaineda(arene## a# to ho( they #hould adopt them #elf to the ne( environment7technical development7 productivity7 ho( to reduce (a#tage# and #crap#7maintain di#cipline! They have al#o loo- for(ard for )etter efficiency in theirvariou# (or- field#! Their (ere ,= of the total #ample #ie of 1== teammem)er (ho didn/t have any e"pectation# from the training program! They (ereof the opinion that the company force# them to go for the program #o did they(herea# on the other hand there (ere #ome (ho #aid that the program lac-ed anytype of technical training #o they (ere not intere#ted! They al#o #aid that there(ere no variation# in the program! On the other hand 1= team mem)er# (ho (ereindifferent to(ard# the program and #aid 5'e can ta-e time out of the program to(ind up our per#onal engagement# a# )ill#7 fee# and ta-e #hort nap# in airAconditioned training center!

.,

/O

=ES

CO::E/T

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&ESTand cooperation among the coA(or-er# and (ere al#o a)le to minimie (a#tage7en#ure #afety7 fal#e detection#7 cleanline##7 productivity and al#o developed

po#itive attitude (herea# #ome (ere of the opinion that it al#o effected theirlife#tyle either #ociety and dome#tic life either family!

.

no %here

societ(

%or place

domestic

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&ESTpractical u#age i# not po##i)le! Some al#o #ay that implementation i# not po##i)le

at management level! Sometime# they face technical pro)lem# al#o )ut the#e are#ooner or later #olved )y the manager#! To add7 there are al#o re#tricted facilitie#

provided to them at #hop floor #o thi# al#o act#a# a hindrance! On the other hand the major chun- of a)out >=!8 #aidthat they did not face any pro)lem#! Management i# very cooperative #o they canea#ily apply and implement (hat ever they learn at (or-!

..

=ES

/O

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&EST Their (ere 8!8= of the chun- (ho #ay that training i# notu#eful! %# they do not provide #omething (hich i# very different )ut provide(hich they already -no(! So training i# not u#eful for them! Then there are 8!8 of team mem)er# (ho are of theopinion that training i# u#eful only if manager# al#o attend the programme#!They#hould al#o help them in under#tanding and implementing the learned concept#!

.8

(es

no

depends

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&EST

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&EST

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&EST

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&EST

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(ith )etter efficiency! %l#o reduce# accident rate and teache# them )etter (ay ofu#ing their machine# and appliance#! 2e"t7 i# 5good living and health a(arene##6 li-ed )y appro"imately,. of the total population! Thi# ha# taught them to lead a proper and #afe life! Itteache# them for healthy living )oth at their (or-place and at their home#! Then ,> li-e 5;ichardhara hi -arya -i addar#hila6 and5%tmamanthan6! In la#t there are , of the (hole (ho don/t li-e any of the arranged

program#! They #ay that it i# )oring and there i# nothing ne( to add on! 'hateveri# taught i# already -no(n to them!

8=

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&EST

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&EST

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S&;ER.! 'hich of the follo(ing ha# )een affected the mo#t )y the training program0

&rievance reduction

%ccident rate %)#enteei#m

Sale# volume

Employee #ugge#tion#

9!Do you thin- the training i# u#efulP 324

8

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A/AL=S

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&EST

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&EST

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F

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rom the project on 5TR%I2I2& EECTIFE2ESS6 it i# clear that themanager# are very un#ati#fied (ith the training #chedule! They al#o (i#h to )e a

part and parcel of the program! They loo- for(ard to the training program!%ccording to them they #hould al#o accompany the team mem)er#! Moreover themanagement #hould al#o entertain their #ugge#tion#! The manager# do not haveany -no(ledge of the programme! So they don/t give any (eight age to it andhence are una)le to help the team mem)er# and can/t implement the #ame at(or-place! Thi# re#ult# in lac- of analy#i# in pre and po#t training in the )ehaviorand attitude of(or-er# and lac- of -no(ledge! Coming to the effect of training on the team mem)er#i# almo#t average7 a# #ome find it )oring a# the faculty i# una)le to )ind theintere#t of the team mem)er#! Moreover 7they are in a need of technical trainingthan the )ehavioral one# a# there are already a lot of )ehavioral training )eing

provided at the training center! Even there are many (or-er# (ho have not

attended training #ince a long time! Only tho#e people are #ent (ho are idle!There i# no #y#tematic #chedule! roper need i# not identified! So many areignored and are not #ent for the programme!

Moreover there i# a lot of repetition in the programme!There i# very le## variation in the program! Same thing# are taught to them no(and then! So they feel very )oring! They #ay that they are already a(are of(hatever i# taught to them in the due cour#e of the trainingprogram! *o(ever7 training ha# al#o affected them po#itively! Itha# inculcated in them a #en#e of po#itively and ha# rai#ed their (ay of living

)oth dome#tically and at (or-place! Their +uality of (or- ha# increa#ed! Thereha# )een a reduction in accident and a)#enteei#m rate#! Moreover there i# no )ia#ne## a# all the teammem)er#! There i# no feeling of #uperiority! Everyone i# )eing treated e+ually! %nother intere#ting finding of the project i# thatthere i# only u#e of O*! There i# no u#e of any -ind of audio vi#ual aid# to helpthem in under#tanding in the program!

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8

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S#EST

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The pro)lem# of the team mem)er# regarding the learned thing# from theprogram mu#t al#o )e entertained!

There mu#t )e provi#ion of lunch in the training center,

Top management mu#t entertain the #ugge#tion# of the team mem)er# or(e can #ay that there mu#t )e #omefeed)ac- procedure (hich (ill help

)oth the team mem)er# a# (ell a# the organiation!

The training faculty mu#t )e e"ternal one# and not al(ay# the internal!

The faculty (ho i# #uppo#ed to provide the training #hould )e thee"perienced one! *e #hould have the full -no(ledge of the #u)ject!

%# the company and the employee# are interrelated (ith each other7 #othe training provided #hould )e )oth employee and company oriented!

Training provided to team mem)er# mu#t )e on the jo)!

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:,

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CO/CL&S

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:.

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B

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::

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S&;ER.