6%20juni%2010%2005%20vitalruralareaboekemadokkum

New Regional perspectives;towards vital/competitive rural

areas

Prof Dr. Frans BoekemaRadboud Universiteit Nijmegen

Tilburg University

Introduction:Introduction:

A real A real Dutchman… …Dutchman… …however withhowever withmultimultiregional/localregional/localidentities identities

An Economist looks like a Weatherman:his forecast is seldom exactly right, but the analysis afterwards is often stable/reliable

Today we are facing lots of Today we are facing lots of problems related to the problems related to the transitiontransition from the from the ANALOGUEANALOGUE past pastto the to the DIGITALDIGITAL future future

The (analogue) past The (analogue) past a (very) a (very) locallocal community… community…

The (digital) Present and FutureThe (digital) Present and Future((AppleApple-eaters)-eaters)a a globalglobal community community

A cartoon A cartoon presenting presenting The Euro-crisis;The Euro-crisis; Balancing needs Balancing needs full support and full support and TRUSTTRUST of all of allactorsactors

Who is responsible for the Euro crisis? Countries Who is responsible for the Euro crisis? Countries and banks are blaming each and banks are blaming each Other Other lack of TRUST lack of TRUST

EU-sponsored projects EU-sponsored projects LEDA: LLEDA: Local ocal EEconomic conomic DDevelopment evelopment AAction ction Promoting Local Iniatives Promoting Local Iniatives

Challenges in the (near) future;Challenges in the (near) future;

* Economic/Demographic decline (shrink)? * Economic/Demographic decline (shrink)?

* Regional Marketing and Branding?* Regional Marketing and Branding?

* How to create coalitions/new governance?* How to create coalitions/new governance?

* How to create transnational exchange?* How to create transnational exchange?

The (Regional) The (Regional) Knowledge Knowledge Economy;Economy;

What can we learn What can we learn from theory from theory and fromand frombest practices?best practices?

Silicon Valley: Silicon Valley: excellent Regional performance excellent Regional performance

and Brandingand Branding

Economic map Economic map 1950)1950)

North; AgriculturalNorth; Agricultural

South: CoalminingSouth: Coalmining

East;Textiles/IronEast;Textiles/Iron

West; Urbanised West; Urbanised region region

2014; The Regional Economic 2014; The Regional Economic Map has changed a lot.. Map has changed a lot..

Some sectors almost disappeared Some sectors almost disappeared completely (Coalmining, Textiles)…completely (Coalmining, Textiles)…

...while (complete) new sectors emerged ...while (complete) new sectors emerged (High Tech, Nano, ICT, etc)…(High Tech, Nano, ICT, etc)…

……and (some) Rural Areas transformed into and (some) Rural Areas transformed into Innovative Agribusiness Regions Innovative Agribusiness Regions

3 (Urban) Mainports 3 (Urban) Mainports in in the Netherlands;the Netherlands;

SeaportSeaportRotterdamRotterdam

AirportAirportAmsterdamAmsterdam

BrainportBrainportEindhovenEindhoven

TNO Bouw en Ondergrond TNO Bouw en Ondergrond 2007-I&R-N100-761322007-I&R-N100-76132

1616

The Dutch economy; a variety of

different local economies

Policy-makers;Policy-makers;

All kinds of All kinds of Valleys and Valleys and innovative innovative regions…regions…

SSmart mart SSpecialisation pecialisation SStrategytrategy

Some striking ExamplesSome striking Examples Amsterdam; banks and financial Amsterdam; banks and financial

services services Eindhoven; High Tech SystemsEindhoven; High Tech Systems Wageningen; Food-Technology hotspotWageningen; Food-Technology hotspot Rotterdam; Maritime ClustersRotterdam; Maritime Clusters

…….and some Remarkable Rural .and some Remarkable Rural Regions….Regions….

AmsterdamOne of the financial centres in Europe

Eindhoven Eindhoven RegionRegion

‘Brainport Eindhoven’high-technology spot in Europa

Foodvalley Foodvalley WageningenWageningen

A strong A strong internationalinternationalPerformance Performance andandBrandingBranding

Food-Valley Wageningen….Food-Valley Wageningen….Famous and well-known worldwide!Famous and well-known worldwide!

Food Valley with a crucial role of Food Valley with a crucial role of Wageningen UniversityWageningen University

Some examples of Dutch Rural Some examples of Dutch Rural Regional Developments:Regional Developments:

* * AchterhoekAchterhoek (Rural/SME’s) (Rural/SME’s) * * VeluweVeluwe (Leisure,Recreation) (Leisure,Recreation)

* * Zeeuws-VlaanderenZeeuws-Vlaanderen (BioBased (BioBased Economy) Economy)

* * BetuweBetuwe (Fruit & Horticulture) (Fruit & Horticulture)* * VenloVenlo (Bordercrossing (Bordercrossing

Agribusiness)Agribusiness)

Achterhoek Achterhoek regionregion

Rural area Rural area with small with small

municipalities municipalities and traditionaland traditional

industriesindustries

Achterhoek Region: Achterhoek Region: 8 municipalities working together 8 municipalities working together

Veluwe Veluwe RegionRegion

Recreation, Recreation, Nature and Nature and LeisureLeisure

Veluwe: Veluwe: Focus on Leisure/Recreation and Health Focus on Leisure/Recreation and Health

“CARE VALLEY VELUWE”“CARE VALLEY VELUWE” BERGEIJKBERGEIJK

133.url

Regional Regional Branding;Branding;

Greenport Venlo (Agribusiness)Greenport Venlo (Agribusiness)

From From BorderregionBorderregionGreenport Greenport VENLO…VENLO…...towards…...towards…a bordercrossing a bordercrossing innovative innovative Agrobusiness-Agrobusiness-regionregionGreenport Greenport Venlo-Venlo-NiederrheinNiederrhein

Borderregion Venlo/Niederrhein 2025 Agrobusiness region no. 1 Europa?

Region Region Parkstad (South) Parkstad (South) Limburg:Limburg:

Economic and Economic and Demographic Demographic declinedecline))

Parkstad LimburgParkstad Limburg; How to deal with ; How to deal with economic and demographic decline?economic and demographic decline?

Demographic growth and decline Demographic growth and decline

GrowthGrowth and and decline;decline;A diversA diverspattern with pattern with many new many new challengeschallenges

Twente;Twente;

From a former From a former TEXTILE regionTEXTILE regionTowardsTowardsa succesfulla succesfullNANO-tech NANO-tech hotspot regionhotspot region

Zeeuws-Zeeuws-Vlaanderen;Vlaanderen;

From periheral From periheral borderregion borderregion towardstowardsbackbonebackbone in the in the biobased biobased sustainable sustainable economy economy

Bio-Valley (Dutch-Belgiumborderregion)

SmartSmartcorporate corporate coalitionscoalitions(energy, raw (energy, raw materials, materials, waste, hot waste, hot water, water, biomassbiomassetc.)etc.) TNO Bouw en Ondergrond

2007-I&R-N100-76132 39

TNO Bouw en Ondergrond 2007-I&R-N100-76132 40


Coalitions at Bio-Valley;Towards a real sustainable regional economy

Betuwe; a traditional Rural Area Betuwe; a traditional Rural Area (Fruit and Horticulture region)(Fruit and Horticulture region)

Challenge:Challenge: How to transform How to transform into a vital rural into a vital rural economy?economy?

Betuwe “Blossom Valley” Betuwe “Blossom Valley” from old from old Fruitregion towards a sustainable and Fruitregion towards a sustainable and

innovativeinnovativeAGRIBUSINESS REGION AGRIBUSINESS REGION

april 2006

““Betuwse Bloem” (Blossom Valley;Betuwse Bloem” (Blossom Valley;how to construct a regional brand how to construct a regional brand

Brainstorm:Brainstorm:

4040 pragmatic pragmaticPlans/Project-Plans/Project-ideas to realise ideas to realise sustainable sustainable AgribusinessAgribusinessClustersClusters


Entrepreneurs presenting their Businessplans for the Provincial Deputy

July 2009

The provincial agricultural policy The provincial agricultural policy report “BETUWSE BLOEM”report “BETUWSE BLOEM”

Sustainable Sustainable Mushroom Mushroom Cluster Cluster

Smart cooperation; Smart cooperation;

. Mushroom-companies. Mushroom-companies . Logical services. Logical services . Power plant. Power plant . Trade and marketing. Trade and marketing . Knowledge-centres…... Knowledge-centres…..

… … leads towards…leads towards…

SUSTAINABLE REGIONAL SUSTAINABLE REGIONAL DEVELOPMENTDEVELOPMENT

The high-tech knowledge has been made The high-tech knowledge has been made available by WAGENINGEN UNIVERSITYavailable by WAGENINGEN UNIVERSITY

Innovations are exposed in an Innovations are exposed in an innovative GREENHOUSEinnovative GREENHOUSE

Economic Economic performance ofperformance of“Betuwe “Betuwe Blossom”:Blossom”:

a substantial a substantial stronger and stronger and sustainable sustainable regional regional developmentdevelopment


May 2011May 2011

Presenting the output;Presenting the output;from knowledgefrom knowledgeto know-howto know-howto profitto profit


May 2011; Presentation of economic results

Deputy accepts/supports the strategyDeputy accepts/supports the strategy

With professional PR and With professional PR and communicationcommunication


Lobby en promotion at theLobby en promotion at theDepartment of AgricultureDepartment of Agriculture


Professional publicity and PR by Professional publicity and PR by media ( TV, press)media ( TV, press)

ConclusionConclusion

A Professional Regional Policy and A Professional Regional Policy and Regional branding might be very Regional branding might be very helpfull to support the succesfull helpfull to support the succesfull

development of (rural) regions development of (rural) regions and helps them to realise their and helps them to realise their

ambitions in the future.ambitions in the future.

Thank you very much for your Thank you very much for your attention!attention!

Excellent Citymarketing;Excellent Citymarketing;Guggenheim BilbaoGuggenheim Bilbao

World-wide promotion of Dutch World-wide promotion of Dutch Flowers (Urbi et Orbi)Flowers (Urbi et Orbi)

Amsterdam Citymarketing;Amsterdam Citymarketing;focusing on real topics and hotspotsfocusing on real topics and hotspots

Regional Regional CooperationCooperationIn the Hague/In the Hague/Rotterdam areaRotterdam area

Some International topics of Some International topics of AmsterdamAmsterdam

Excellent Citymarketing AmsterdamExcellent Citymarketing Amsterdamre-opening Rijksmuseumre-opening Rijksmuseum

The (analogue) past;The (analogue) past; Potato-eaters (Vincent van Gogh) Potato-eaters (Vincent van Gogh)

Modern (digital) family-lifeModern (digital) family-lifeAppleApple-eaters -eaters


Samenwerking daadwerkelijk uitvoeren in een regionaal plan

Juli 2009

408 408 Municipalities Municipalities are competing are competing with each other with each other to hold/attract …to hold/attract …

. Inhabitants. Inhabitants

. Businesses. Businesses

. Visitors. Visitors

. top talents. top talents

Maritime Industries (Rotterdam Region)


A strong Dutch brand: cutflowers, bulbs and windmills

RUHRGEBIETRUHRGEBIETremarkable Regionbrandingremarkable Regionbranding

Past:dirty steel/coalPast:dirty steel/coal Present;leisure/CulturePresent;leisure/Culture

12 12 Provinces in Provinces in the the NetherlandsNetherlands

Dutch Dutch Government:Government:

5 Super- 5 Super- provincies provincies instead of 12instead of 12

all kinds of Regional Governance Structures and Institutions

Some succesfull examples of Some succesfull examples of regional Branding;regional Branding;

* Brainport Eindhoven (High Tech)* Brainport Eindhoven (High Tech)

* Betuwse Bloem (horticulture)* Betuwse Bloem (horticulture)

* Greenport Venlo – Niederrhein* Greenport Venlo – Niederrhein

* Bio Valley (Terneuzen-Gent) * Bio Valley (Terneuzen-Gent)

Eindhoven Region in the past:Eindhoven Region in the past:

An economic monostructure dominated An economic monostructure dominated by 2 Multinationals (DAF-Trucks & PHILIPS)by 2 Multinationals (DAF-Trucks & PHILIPS)

Smartest region of the Smartest region of the world 2011-2012world 2011-2012


Region Venlo as a sustainable Agribusiness Region (Floriade)

World Expo FLORIADE succesfullWorld Expo FLORIADE succesfull 2 million visitors 2 million visitors

Health ValleyHealth Valley

Coalitions between Coalitions between companies, local companies, local and regional and regional authorities, authorities, knowledge-knowledge-centres, hospitals centres, hospitals etc.etc.

Health Valley; an (adapted) copy of Health Valley; an (adapted) copy of Food Valley? Food Valley?

Betuwe; Fruit and horticulture regionBetuwe; Fruit and horticulture region

The Triple Helix Approach:local autorities, entrepreneurs and Universities


Scientific Scientific ReportReport

Regional Regional Agribusiness-Agribusiness-Clusters Clusters BiobasedBiobasedEconomyEconomy

Economic map (1950)Economic map (1950)

North; agricultureNorth; agricultureSouth-Limburg: South-Limburg: CoalminingCoalminingVeluwe: RecreationVeluwe: RecreationTwente/Tilburg/Lei-Twente/Tilburg/Lei-den; Textilesden; TextilesBetuwe;Fruit/horticultBetuwe;Fruit/horticultAchterhoek; Iron Achterhoek; Iron Industry Industry Eindhoven; PhilipsEindhoven; Philips

And how are the (national, And how are the (national, regional and local) regional and local) demographic demographic developments and trends?developments and trends?

3x demographic growth and 3x demographic growth and decline 2014-2040decline 2014-2040

Population Household. Labour force

Region Noord-Veluwe: Region Noord-Veluwe: cooperation of 6 municipalitiescooperation of 6 municipalities

Germany as most important and Germany as most important and strongest economy in the EUstrongest economy in the EU

Regions with strong coalitions of Regions with strong coalitions of local/regional authorities, local/regional authorities,

entrepreneurs and knowledge-entrepreneurs and knowledge-centres/universities show acentres/universities show a

good performancegood performance

Regionbuilding implies;Regionbuilding implies;

* creating connections, * creating connections, * using each others qualities,* using each others qualities,

* creating win-win effects* creating win-win effects* joint strategies* joint strategies

* focus and priorities* focus and priorities* strong governance * strong governance

andand....based on mutual TRUST!!....based on mutual TRUST!!

6%20juni%2010%2005%20vitalruralareaboekemadokkum

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