617-PATRICK Social Media Training - Boston Society of … · 2015-04-25 · Boston Society of...
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Boston Society of Architects Marketing/PR Wizards (late adaptation of “Social Media Coolness For IEEE Consultants”) Contact Information: (617)-PATRICK www.617-patrick.com [email protected] Twitter: @617patrick
Transcript of 617-PATRICK Social Media Training - Boston Society of … · 2015-04-25 · Boston Society of...
Boston Society of ArchitectsMarketing/PR Wizards
(late adaptation of “Social Media Coolness For IEEE Consultants”)
Contact Information:(617)[email protected] Twitter: @617patrick
Test
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• Teach you LinkedIn– Search engine
• Prospecting• Cold calling• First meeting
– Profile– Company profile– Networking– Other
• What else?
Goals
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4My Bio
• I do speeches and consulting on – Social Media
• LinkedIn, Facebook, Twitter, YouTube, …
– Google ranking (SEO & PPC)
• VP of Operations for search engine that was tied with Google in 2000
• I do NOT work for LinkedIn, Twitter, etc
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Copyright MMXII 617-PATRICK Social Media Training
LinkedIn Basics
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What Is LinkedIn?
• Web site – Profiles– Database of connections– “Friends of friends” network
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• Profile
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• Friends are ”connections”
• Rolodex that updates when people move
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9LinkedIn
• LinkedIn is a search engine– Example: prospect for CFOs of local
companies
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Copyright MMXII 617-PATRICK Social Media Training
Prospecting/Networking
• LinkedIn “Advanced Search”
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Friends Of Friends Network
You
1st Level
CEO, Death Star
Pilot
Attorney, Cornell Alumnus
Hitman
Primary Investigator,Professor Indiana Jones
2nd Level
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VP Of Finance, Michael Corleone
Marion Ravenwood
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Answered a series of questions until time ran out….
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