60 minutes Prototypes

©Connector 2017

6 0 M I N U T E S PROT OT YPE S

©Connector 2017

We leverage a fearless approach to creativity, a culture of

learning and a fast moving startup environment to

design digital products, engage influencers and produce

‘real world’ experiences.Some of these ideas build brand,

grow market share and increase revenue for our clients

while others become business drivers within our own

eco-system.

HELLO! J

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SERVICES

PRODUCT DEVELOPMENT

We design innovative digital platforms, products and services for legacy brands

and startups that want to differentiate and connect with customers in a fast changing

world.

DIGITAL MARKETING

We are highly experienced digital specialists with an approach that marries

insight driven brand strategy and innovative creative communication to

deliver growth against each brief.

HUMAN NETWORKS

We design human networks that empower your team and communities to work better together, respond faster, co-create and be more effective in achieving their mutual goals. We design human networks that empower people to collaborate and innovate achieving exponential results.

INFLUENCER & SOCIAL ADS

We manage social ads, hand-pick influencers, micro-influencers and communities to amplify messages and deliver results for our clients.

RESEARCH & STRATEGY

Our holistic approach to strategy is underpinned by deep research to understand the client’s business and organisation. We then create transformative creative roadmaps to drive business growth.

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TEAM

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CLIENTS

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Giovana Marques is a polymath design professional.

Bachelor in Social Communication, Qualification in

Advertising with an emphasis in Marketing and UX at

General Assembly London.

Giovana developed the UX/UI for The Snapys - now

exported to four countries - and has spent the last four

years working as a designer for brands such as Huawei,

Sony, Bord Bia, Uniphar, Benecol and more.

GIOVANA MARQUES

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WORKSHOP

This is a fast-paced and hands-on workshop, get

immersed and have fun!

Before we start, pair up and have at least one of the two

download the free app, Marvel.

DOWNLOADMARVEL APP

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BUILDING PROTOTYPES

What is a prototype?

“A prototype is an early sample, model or release of a product built to test a concept or process or to act as a thing to be replicated or learned from.”

STEVE KRUG

In the next 60 minutes you will create a clickable app prototype!

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01 | IDENTIFY PROBLEMS & OPPORTUNITIES

Our first step it to identify a user need or value gap that

could be solved by a new digital service.

Take 10 minutes with your partner, introduce yourself and

ask these questions:

• What business are you in?

• What do you or your customers struggle with on a daily

basis?

• What annoys you about your daily routine?

• What app/websites do you use on a daily basis and why?

Identify a need or value gap.

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02 | IDEATE (CONCEPT)

Based on the need/value gap of your partner, take 5

minutes and think of a concept for a digital service.

Make as many notes and sketches as you can! Be

creative and push the boundaries!

After 5 minutes you should have a roughly defined

service concept.

Use blank A4 paper provided.

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02 | IDEATE (FLOW & INITIAL SKETCHES)

Now that you have your concept, think of the flow of the digital service and start some initial

sketches.

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03 | CREATE PROTOTYPE

Once you have the flows and initial sketches, you are

ready to sketch the pages in more detail.

We’ll now spend the next 15 minutes creating a simple

clickable app prototype for your concept.

Use the phone screen templates to create at least 4

frames of the app.

Think of these as a portfolio for your app. Highlight key

features and flows that demonstrate the value of the

service.

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04 | PRODUCE

Next is to use the Marvel app!

Take 10 minutes and upload your sketches and make

elements within them clickable to create flows from one

screen to the next.

This is all about trial and error, don’t be afraid to make

mistakes.

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05 | PRESENT

Presentation time!

Each person must present their app prototype to the

others covering the need/value gap, the overall service

concept and the flow of the app.

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GROUP REFLECTION

How was this experience overall?

What was challenging?

What useful insights can I take from

this experience?

How could I apply learning from this

experience in my daily work?

60 minutes Prototypes

Design

Transcript of 60 minutes Prototypes