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6 to 106 in 4 years - The story of the Atlassian Design team
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From 6 to 106 in 4 years ALASTAIR SIMPSON HEAD OF DESIGN, SOFTWARE TEAMS @ALANSTAIRS
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Transcript of 6 to 106 in 4 years - The story of the Atlassian Design team
From 6 to 106 in 4 years
ALASTAIR SIMPSONHEAD OF DESIGN, SOFTWARE TEAMS @ALANSTAIRS
Consultants are a service to a client
Client & Consultant relationship
Client Consultant
Design is a service to product teams
Design as a service
Product Management
Engineering
Design
True triads
Product Management
Engineering
Design
I don’t give a %&$%. If the experience is not right you should stop the release
J U R G E N S PA N G L , AT L A S S I A N
“”
Seat at the table?Seat at the table?
Changing company culture
5 hard lessons
Lesson 1
You can have the best design team in the world, but if your company doesn’t value design, it doesn't mean squat.
Me
Why is the button over there?
F O U N D E R R E V I E W
“ ”
If you don't like what is being said, then change the conversation
D O N D R A P E R , M A D M E N
“”
Great work on the ADG, and the improvements I’ve been seeing in the last few updates of JIRA is awesome.
R O B E RT V I N I N G , AT L A S S I A N C U S TO M E R
“”
Faster process
Existing patterns
Existing patterns…in code
How do we scale design faster?
F O U N D E R R E V I E W
“ ”
ProductEngineering
CEO
Design QA
Value of Design
ProductEngineering
CEO
Design
Value of Design
If you don’t want design to be treated as a service, you need to have an opinion about what problems are worth solving and why
J U L I E Z H U O , FA C E B O O K
“
”
Takeaway 1
Design is not a magical switch that gets turned on inside a company. It’s a conscious effort on behalf of the CEO and the executive team (YOU) to make design matter.
Lesson 2
Pain is temporary, suck is forever.
Jason Deamer, Pixar
Design sparring
Design led Structured Inclusive Regular
• Big cool statistic
• 2,569
• Add-Ons in Marketplace
Codify design
Envision Make Improve
Envision
Takeaway 2
Codify design across your organisation.
Lesson 3
I have several times made a poor choice, by avoiding a necessary confrontation.
John Cleese
Radical candour
Challenge directly
Care personally
Radical candour
Craft Driving for outcome Leadership
Skills matrix
Interaction and UI Design
Ability to compose interface elements with structure, flow, and patterns for users to achieve tasks across a variety of devices.
Process
Ability to use user-centered design techniques within agile teams to deliver both tactically and strategically. Able to choose the right plays from the Playbook, at the right time.
Facilitation and collaboration
Ability to take a diverse set of people and facilitate them towards shared understanding of problems, experiences, and solutions.
Rate: 1-5
Takeaway 3
Show your team you care, practice radical candour.
Lesson 4
Rituals are important. Nowadays it's hip not to be married. I'm not interested in being hip.
John Lennon
Shuhari
Shu: ha: ri:
to learn to practise to master
90 Day Plan
90 Day PlanLinks to internal research
Company & team history
30, 60 & 90 day check-in
Who to meet & greet
Clear deliverables
Design detention
• Big cool statistic
• 2,569
• Add-Ons in Marketplace
Design Week
• Big cool statistic
• 2,569
• Add-Ons in Marketplace
• Big cool statistic
• 2,569
• Add-Ons in Marketplace
Takeaway 4
Whatever they are, put rituals in place to foster a culture of trust, and a sense of TEAM.
Lesson 5
UXers: Your problem is not solved just because you arrived at a conceptual diagram. You might have to ask an interface designer for help.Matthias Schreck, Atlassian
• Big cool statistic
• 2,569
• Add-Ons in Marketplace
Value the design craft
• Big cool statistic
• 2,569
• Add-Ons in Marketplace
Value the management craft
Takeaway 5
Really value the craft of design and management by defining clear career paths.
Pulling it all together
At some point your team will ask you what design owns, and you need to have a better answer than the user experience
M E
“
”
Designers should code Designers should own the roadmap Designers should have a seat at the table
Responsibility and Accountability
True triads
Product Management
Engineering
Design
Responsibility and accountability
Build the right thing…
…in the right way…
…so that it is usable and delightful.
Product Management
Engineering
Design
True triads
Overall customer satisfaction MAU+ NPS + others
Product Management
Engineering
Design
1. Make design matter
2. Codify design
3. Be candid
4. Rituals make a TEAM
5. Value the craft of design
1. Make design matter
2. Codify design
3. Be candid
4. Rituals make a TEAM
5. Value the craft of design
Responsibility and Accountability
Thanks!
ALASTAIR SIMPSON
HEAD OF DESIGN, SOFTWARE TEAMS @ALANSTAIRS
Radical candour: http://firstround.com/review/radical-candor-the-surprising-secret-to-being-a-good-boss/
ADG: www.design.atlassian.com
Atlassian design: www.medium.com/designing-atlassian
Julie Zhuo: https://medium.com/the-year-of-the-looking-glass/8-unintuitive-lessons-on-being-a-designer-ca7e97a572ee#.wva6ywm2z
Design sparring: https://medium.com/designing-atlassian/the-art-of-sparring-ce4f379f156c#.jb6rf0c1m
Shuhari: https://medium.com/designing-atlassian/shuhari-design-mastery-378e78e7d062#.288lc8gvb
Images
www.unsplash.com/
www.pexels.com/
www.deathtothestockphoto.com/
https://flic.kr/p/budSWy
References
