6 tips to choose a promotional product
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Transcript of 6 tips to choose a promotional product
6 TIPS TO CHOOSE A PROMOTIONAL PRODUCT
With promotional products you can use variety of products to
promote your brand
Here are a few simple suggestions for helping you pick the right
product
1. KNOW YOUR RECIPIENT
• Know your demographics Male/Female age style – conservative or hip?
2. MAKE IT USEFUL• A useful product will be kept for a long timeFor example: Promotional Pen Promotional coffee mug Promotional polo shirt
• The longer promotional item is kept more impressions and brand equity is built with the product
3. REPRESENT YOUR BRAND
• Remember that you are sending a message not just with the logo but the product itself.
• Show your company’s beliefs with the product you choose
4. BUY THE BEST FOR YOUR BUDGET
• Allocate your budget• If you allocate $5.00 per item, it’s better to buy a travel mug than a low quality t-shirt for $5.00
5. THE FIT COUNTS
• One size does not fit all• get specifics on how the particular brand of apparel fits before you order
6. THE COLOR COUNTS
• Promotional product colors should be appealing
• should work with your logo and corporate colors