6The founding

fathers knew about PR

and marketing.

Things

(and you should know too)

The human spirit

has needs that are universal.

1

Give people something they can believe in.

Make the causelarger than any

one concern.

Appeal to or reinforce those needsand you won’t go wrong.

Equality under God reminds uswe all have value.

“Life, liberty and the pursuit of happiness” are universal no matter

what country, no matter what time.

Give people something they can believe in.

Make the causelarger than any

one concern. 2

It was a fight for liberty and

independence, not a war to get those

greedy British out of our business or

to reform a corrupt political system.

Use dramato make your point

And raiseawareness.

3

Use dramato make your point

And raiseawareness.

The Boston Tea Party was high theatre.

A show that is still being talked about today.

Dare to do it differently.

Be flexible inYour approach.

4

The colonists had the flexibility of mind touse guerilla warfare in addition

to traditional methods.

What does war have to do with PR?

Nothing, but those early successes provedthey might stand a chance against

professional soldiers.

Good PR if you want people to enlist.

In 2015, insisting on doing it the way it has always been done is a recipe for failure.

Diversity

Most people think of race.

5

The signers of the Declaration of Independence varied in age

from 26 to 70.

But what is the age rangeat your workplace?

Engage

Your customersor fans.

Always! 6

When focused on short term ROIsome marketers neglect existing

customers to focus on new customers.

but we sent Benjamin Franklin there to maintain and grow support.

France supported the revolution

It made a real difference.

Happy 4th of July!Have a