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Find the right influencer

Compelling Sponsored Content Tip #1

Let the influencer guide the story

Compelling Sponsored Content Tip #2

“Which is why I was so excited to sit down to write this post, today. Because consignment is my favorite way to shop and it's how we've been shopping since Fable was a baby and how I've been shopping since forever and not only is it awesome on the environment, but swell on the wallet AND perhaps most importantly, flattering to the soul.”

Hannah and I had a BLAST checking out everything in the store and deciding on a theme for our room. We are SO excited about it!!

Let the influencer guide the engagement

Compelling Sponsored Content Tip #3

There's a month-long sauerkrautaganza going on in D.C. right now called Kraut Rocks. Top Chef's Spike Mendolsohn is the host and several other local chefs are featuring their take on sauerkraut on their menus. I was asked to write a post about it.

Amy's Mouth: Sure! Why not?

Amy's Brain: Why not? You mean other than the little fact that you don't particularly like sauerkraut?

Amy's Wallet: QUIET, YOU FOOL.

Build a deep and lasting relationship

Compelling Sponsored Content Tip #4

As many of you know, I have been a brand ambassador for Graco over the last couple of years and a customer since Archer was born, so this post, although sponsored and on their behalf is also on behalf of me and anyone out there, consumer or otherwise who may have some confusion over the recall which I have now talked at length with Graco about on the phone. (They wanted me to have all the information before I came out and vouched for them which I appreciate.)

“Sponsored” doesn’t have to be a dirty word.(and if done well, won’t hurt your SEO)

Compelling Sponsored Content Tip #5

Develop different programs for different KPIsand then measure against each of them!

Compelling Sponsored Content Tip #6

@swaygroup