6 reasons to start an IR blog
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Transcript of 6 reasons to start an IR blog
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reasons to start an investor relations BLOG
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#1 Share your investment story with a much larger audience
• Exposure to the viral web
• Many investors use blogs as part of researching an investment decision
• Most journalists use blogs as part of researching a story
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#1 Share your investment story with a much larger audience
• Post links to your blog posts on Facebook, Twitter and LinkedIn
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SSS KPI
#2 An investor relations blog can be a great context provider
SG&A EBITDA ROI COGS GPM
An IR blog can help investors and analysts better understand your business and its financial triggers
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#3 Additional avenue for receiving investor feedback
Interactive channel provides opportunity to engage shareholders in dialogue
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#4 An investor relations blog can drive / direct traffic to your website
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#5 Regular blog posting helps Search Engine Optimization efforts
Search engines reward fresh, relevant content
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#6 Save your IR team, and your C-level executives, time
Reduce time spent answering repetitive questions on the phone or by email
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