not to build your own online video analytics & reporting

Reasons why

1 It will take a long time to build

Business process analysis

Requirements definition

User interface design

Mockups and user reviews

Selection of tools & components

High level system design

Recruiting team members

Coding

Beta testing

System revisions

Documentation

Consider all the steps that it will involve

Testing and debugging

[ ]65% of build it yourself BI projects fail to meet their business objectives in the

projected timeframe and budgeted cost Source: The Standish Group

Then consider...

Skytide takes just weeks to deploy;

fastest time to value

2 It will be very costly

• Cost of a 5-10 person development team... forever

• Cost of ongoing maintenance, support, documentation, training, QA testing....

• Management time

• Opportunity cost

Skytide’s out-of-the-box solutions

offer the lowest TCO• Costs are clearly quantified

• No scope creep or unforeseen expenses

3 It will not scaleBuild it yourself projects typicallyrely on business intelligence tools that cannot scale to meet CDN and IPTV needs

Skytide’s apps are powered by our

patented analytical platform

• Process terabytes of log file data per day

• Continuously load data and analyze it on the fly so that it’s immediately accessible

This underlying platform enables rich

multi-dimensional analysis

Dig beneath the surface to:

• Isolate QoS issues

• Accurately forecast traffic

• Identify content consumption patterns

4 Reporting will not be actionable

Data Source 1

Data Source 2

Data Source 3

ETL Data Warehouse

The extract-transform-load (ETL) process used with most business intelligence solutions introduces significant delays

Extract data from

the multiple sources

Load it into database or data warehouse

Reformat and clean data

=

With Skytide, you can access reports just minutes after events are logged

5 It will be incredibly complex

• Must accommodate myriad business models

• Must work with highly complex emerging technologies like Adaptive Bitrate Streaming

• Must process lots of different streaming log formats

Skytide has invested tens of millions in R&D to meet the needs of the CDN and IPTV ecosystem

6 It will not include best practices

Skytide has extensive experience with many of the world’s largest CDNs, Telcos and Media Companies

Visit www.skytide.com to learn more

Read The 4 Keys to Telco CDN Success

Read How Telcos and ISPs Can Learn to Love OTT

Read Federated CDNs: What You Need to Know