6 Personas

Of Sharers

According to research conducted by New York Times' Customer

Insight Group, sharing acts as 'information management'; 73%

of the respondents said they process information more deeply, thoroughly and thoughtfully when they share it.

1. Altruists “Who share to help people”

"Do not wait for leaders; do it alone, person to person"- Mother Teresa

2.Careerist “Who share things related to business

interests.”

“Digital reading will completely take over. It's lightweight and it's fantastic for sharing. Over time it will take over.” -Bill Gates

3.Hipsters “Those who share content for creative

expression.”

“Innovation distinguishes between a leader and a follower.” -Steve Jobs

4.Boomerangs “People who share for social validation and

assign a lot of importance to others' reactions to what they share.”

“You are what you share.” ― C.W. Leadbeater

5.Connectors “For whom sharing is a means to an end such as

enhancing their interpersonal relationships.”

“The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” - Mark Zuckerberg

6.Selectives “Those who share in a customised manner, after analyzing

how relevant the material is to the target recipients”

“I don’t like to share my personal life… it wouldn’t be personal if I shared it.” ― George Clooney

Thanks and Good luck!

Tweet your questions &

suggestions to @Hmarketer or @choudharyhp