6 diy research trends final v.1
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6 DIY Marketing Research Trends A presentation by Ivana Taylor from DIYMarketers.com And Esther LaVielle from Survey Analytics
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Transcript of 6 diy research trends final v.1
6 DIY Marketing Research TrendsA presentation byIvana Taylor from DIYMarketers.com
And Esther LaVielle from Survey Analytics
What We’ll Cover
ABOUT Survey Analytics Top Trends How to Take
Advantage of Them How to Use the
Survey Analytics Tools
About Survey Analytics
-Started back in 2002 in Seattle, WA -#172 out of 500 fastest growing private companies -6,000 + clients & growing- SurveyAnalytics, QuestionPro, IdeaScale, MicroPoll
Esther LaVielle: Chief Education Director
• President of Third Force Marketing and Publisher of DIYMarketers.com
• DIYMarketing Expert and Book Editor for Small Business Trends
• Frequent Contributor to AMEX Open Forum• Blog Editor for QuestionPro & Survey Analytics
About Ivana Taylor
Let’s Get Something Clear
DIY tools DO NOT replace Good Research Methods
Goal = Get More for Less
Leverage Existing Tools and Methods
#1 Tracking Social Media Chatter
Facebook gets more weekly traffic than Google
Affordable Respondents/Fans/Followers want to share their opinion with you! Real-time feedback = Real time Results Presents unique core of opportunities to market to them
Impacts your brand reputation
WHY?
#2- Viral Surveys Allow Users to Share
Post Your Surveys to Social Networks
•Identify & Categorize High Frequency Words
•Review Recurring Phrases & Associations of Words (Collocations)
•Present Open-ended Text Findings via Charts or
•Tag Clouds
# 3 - Data Mining- How to Analyze Chatter
Set Up a Text Category
How to Add Category
Check Out the Charts!
How to Use Tag Clouds
• A visual depiction of user-generated tags• Tags are usually single words• Surveys: Words from • Open-ended text question types
What’s a Tag Cloud?
How to See Your Tag Cloud
#4 Use Quick Engagement Polls
• Similar to IdeaScale• It’s a constantly
running survey• Collect feedback and
use results for content and product improvement
How to Set Up MicroPoll
Preview of Poll
How to Embed Micropoll
Customize Poll and Results
Embedded Poll
#5 Crowd Source – Involve Users
IdeaScale.com allows your audience to brainstorm and you to harvest their ideas
#5 – Going Mobile
Reach your target audience via smart phone
Save Trees: Use an iPad for Field Studies! Download App here: http://itunes.apple.com/us/app/survey-analytics-mobile/id368639565
• Facebook http://www.facebook.com/advertising/
#6 – Search Public Data Sets
• Check out public data sets like Google Public Data Explorer where you can find fantastic information like retail sales in US
Google Public Data Set
Opportunities for Professional Firms
Don’t Leave Them “Unattended”
What’s In It For ME?
Opens new opportunities to do full-service R&D for difficult projects.
New customers
continued business relationships low technology
costs.
THANK YOU
Q & A
Esther [email protected]://www.surveyanalytics.comblog.surveyanalytics.com
Ivana [email protected]
