6 Biggest Mistakes Companies Make Using Social Media
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Transcript of 6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social Media
HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT@wvrknight
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook store
GroupBuy & Flash sale
Refer a friend
Social integration
Mobile platform
Affiliate network
“The same product costs on average three times the cost to produce”
- Tony from www.Komodo.co.uk
So why are people really on Social Networks?
23% of Twitter users follow businesses to find special promotions or sales
One in five will use social media to share deals
25% of customers connect with brands on Facebook to receive discounts
500 Million people logged into Facebook in 1 day, with over 800 million users and still growing.
13% will use coupons and discount codes for the first time
36% will not buy without a discount of some kind
Tactic vs StrategyNo. 1
Four Step Process
Measurement
LeadsMedia mentionsSpeak opportunityCustomer SatisfactionTime To marketPositive sentimentService calls
Tactics
More prospectsMedia relationsEducate customer Channel partnersMove customer service onlineTrade associationsAdvertise
Four step process for Social Media Selection
Business Goals
Increase salesGenerate leadsThought leadershipProduct LaunchTest IdeasCreate ChannelsReduce SupportCounter Feedback
Tools
Blog – Content is KingTwitterYouTubeFacebook Fan PageLinkedInCommunityStumbleuponWebsite
If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media,
PR and Marketing activities are KEY
No. 2 SPAM
No Brand ConsistencyNo. 3
We Don’t CareNo. 4
Not Socialising You BusinessNo. 5
Not EngagingNot Responding
No. 6
United Breaks Guitar4 Million People
Cost The Airline $180 Million?
Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars
UNDERSTAND AND USE IT ...OR
Share: Article, link information that aligns with what you are trying to achieve
Advice: As an expert you should offer advice
Engage: Industry. Follow them, re-tweet their posts or events and engage in conversations
Have fun: Be funny - send links to relevant funny articles
Special Offer: Send information about a special offer, promotion, event
Start 3 - 5 tweets a day - Scheduled using Hootsuite
1 Post a dayPictures: 3 Images at a time
Video: Link to a video you have placed on YouTube
Press Release: Take a picture and load or link to online article
Add Value: Talk around the business and add value to your audience
Competitions: Run a competition
Poll: Find out what your customer want
Best Practice
THE BIG NEWS
Influence Search Rankings
Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article
Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
What we TWEET matters and what we SHARE matters
& &
Social Media Overview•Current marketplace•Trends and latest developments•Basic principles behind using Social MediaPrinciples of Social Media•Reciprocity and Sharing of information•Conversations through Social Media - how to create a dialogue•Driving word of mouth•Cultivating relationships through Social Media•Delivering trust•Importance of honesty and integrityTypes of Social Media•Communication forums - including blogs, discussion groups, micro-blogs•Collaboration - including wikis, social bookmarking, social news•Multi-media sharing - including photos, videos, audio sharing•Reviews, comments and opinions across all sectors•Entertainment, including games, virtual worlds, game sharing
Audiences for Social Media•Demographics and statistics•Driving factorsWhy Social Media Matters•Understanding how it affects brands and businesses•Understanding the network economy•Case studies - good and bad examplesMonitoring your brand's presence•Official and unofficial - what people are saying about your brand in the Social Media space•Basic analysis techniques and tools•Interpreting the results•Benchmarking practicesLegality•Ethics - the laws behind Social Media•Best practicesCreating a Social Media strategy for your brand•Informal discussion about objectives for your brand•Group exercise, including feedback
Social Media Training
Warren Knightwww.warrenknight.co.uk
Warren Knighte: [email protected]: @wvrknight
Gloople – Making Shopping Socialwww.gloople.co.ukt: @gloople
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