6 15 i swimband (slideshare deck)

WEARABLE DROWNING DETECTION DEVICE www.iswimband.com

Our Mission Prevent drowning by making

innovative, reliable & affordable wearable technologies.

An average of 10 people drown every

day in the USA*

*Centers for Disease Control and Prevention

USA Snapshot

20 DEATHSCHILDREN AGED

0-4 YEARS

10 DEATHSCHILDREN AGED

5-14 YEARS

OUR TECHNOLOGY AIMS TO REDUCETHESE DEATHS IN AUSTRALIA

4,038U.S.A TOTAL DROWNING

DEATHS IN 2010*

0

2

4

6

8

10

12

14

16

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Weekend

Weekday

13.7

10.19.2 8.9 8.7

9.5

13.9 13.8

9.3

TOP 3 ACTIVITIES

24%SWIMMING &RECREATING

21%FALLS INTO

WATER

16%WATERCRAFT

INCIDENTS

1 IN 5 DROWNING DEATHS INVOLVING CHILDREN

OCCUR IN PUBLIC POOLS WITH A CERTIFIED

LIFEGUARD PRESENT.

DROWNING IS THE LEADING

CAUSE OF ACCIDENTAL

DEATH AMONG CHILDREN AGED

1 - 4 YEARS**

AVERAGE NUMBER OF DROWNING DEATHS PER DAY

AN ESTIMATED 5,000 CHILDREN AGED 14 AND

UNDER ARE HOSPITALISED DUE TO ACCIDENTAL DROWNING-RELATED

INCIDENTS EACH YEAR.

DROWNING DEATHS OCCURED MOST OFTEN ON WEEKENDS WITH SWIMMING POOLS MOST COMMON FOR

CHILDREN AGED 1 - 4 YEARS, AND IN NATURAL WATER FOR PERSONS AGED 4 - 84 YEARS.*

OUR TECHNOLOGY

AIMS TO REDUCE THESE INCIDENTS

IN THE USA

*National Vital Statistics System, Mortality **Centers for Disease Control and Prevention

Wristband

iSwimband App iSwimband Packaging

Sensor in headband clipHeadband/Goggle band

• Smart device alerts you if your child remains submerged for too long

• Tamper-resistant wristband for toddlers alerts on contact with water

• Comfortable lightweight headband fits most swimmers

• Works with goggles/swim caps • Monitor up to 8 iSwimbands per device

• Bluetooth Smarts signal detection & alert algorithm

• Up to 30 metre range (Range dependent on environmental conditions)

• Developed with the help of leading aquatic safety experts

Product and Features

• Technology IOS / android smartphones are abundant • Cultural acceptance of wearable and technology assisted alert system (i.e. smoke alarm) • iSwimband unique patent pending technology • The fastest growing IoT for homes and commercial use segment

Non-Swimmer Mode (6 seconds alerts)

The iSwimband™ will alert when a non-swimmer has entered the water

Swimmer Mode

The iSwimband™ (clip on) will alert when a swimmer has been submerged for too long, time settings can be modified from 20 seconds to 60 seconds

How it works

1 2 3

4 5

Attach headband to child and/or children

Load swimmer & set warning times (monitor up to 8 iSwimbands per device)

Swimming activities with adult supervision aided by iSwimband aquatic monitoring safety device

Yellow alert will register next to swimmers name as per set

amount of seconds prior to red alert. Note non-swimmers wristband will

sound alert 3 seconds after iSwimband is submerged

Red alert warning activated once swimmer is submerged too long!

Packaging

New Spring Collection

Instore Activation

Modular Cardboard Tower (Single/2way)

Pallet Display

Point of Sale

iSwimband.com

Digital web banners

Marketing & Media

Television Radio Outdoor Events

Social Media

Retailer Launch Partners

50/50 users for

wrist band and headband

Media Momentum

50/50 users for


35% grandparent, 40% mums 25% dads

50/50 users for



National Media Reviews

goo.gl/4yuvOJ

50/50 users for



National Media Reviews

goo.gl/uqFXEl

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Distribution Network


iSWIMBAND Team

Paul Newcomb, COO - Logistics Genius - US Air Force Officer - Embedded Electronics - Volunteer Firefighter - Aquatic Safety Expert - NDPA Board Nominee - Manufacturing Ninja - Montana State University

Paul Chu, CEO - Doer of Small & Wonderful Things - E&Y -Entrepreneur of the Year - Hardware & Software Strategist - IoT + Artificial Intelligence - Product Development - ASPCA Advisory Board - Angel Investor - University of Southern California

Steve Vitrano, VP - Sales Channels Guru - Customer Centric Champ - Direct Response TV - Passionate Marketer - Wireless Pioneer - Call Centers Operations - Proud Dad x 2 - National Eagle Scout - Rutgers University

50/50 users for



iSWIMBAND Team

Kerry Vogel, Retail Specialist -  Retail Strategist -  Channel Strategist -  Category Management -  Sales Operations -  In-store Merchandising -  25 years retailer executive -  Multi-national FMCG consultant

Sam Fairley, Marketing Specialist -  Brand Development & Architecture -  New Product Development -  Multi-channel marketing -  Digital strategy -  Strategic Planning -  Advertising -  P2P Point of Sale


iSWIMBAND Investors

Paul Taylor – Philanthropist, Seasoned entrepreneur, Marketing data consolidation executive Bruce Ritter – Philanthropist, Ritter Family Foundation, Long time investment portfolio manager David Shannon – Philanthropist, Career Market Trader

Addressable US Market

• 49M children aged 1-11 (primary user) • 23M children aged 12-17 (secondary user) • 164M people in the U.S owned smartphones in 2014 • By 2018, it is estimated the wearable market will be worth some 12.6 billion U.S dollars*

Nearly 1 in 5 U.S. Adults Plan to Buy Wearable Technology % of U.S. adults who intend to purchase the following devices in the next 12 months

Wearable device market value from 2010 to 2018 (in million U.S. dollars)

10.4 Million private

backyard pools

2,600 YMCAs with over 20M members, of which about half are ages 17 and under

1000 Water Parks

with over 73M visitors

annually

12,000+ summer camps

with over 10M children

attending each year

Source: Ipsos. October 2014

Source: Statista 2015

Source: http://www.cdc.gov/healthywater/swimming/

Source: www.ymca.net/organizational-profile Source: www.waterchannel.com/waterparks

Source: www.waterchannel.com/waterparks

Future iSwimband™ 3.0 1- Adults & kids exercise with swimming laps tracking 2- IoT for the intelligent & seamless connectivity & reporting 3- Aging population and their reliance on swimming and water based exercises 4- Boating safety 5- Pets

Keep watch actions for preventing drowning Keep Watch is a comprehensive drowning prevention and water safety program for children under five. The Keep Watch program has four key drowning prevention actions: • Supervise - Active supervision means focusing all of your attention on your children all of the

time, when they are in, on or around the water. iSwimband acts as an additional aid to the supervision process.

• Restrict Access - Restricting a child’s access to water can be done by placing a barrier between the child and the water. This can be done with pool fencing by using a Child Safe Play Area.

• Water Awareness - Water awareness combines a range of strategies including water familiarisation, checking for and removing water hazards and setting rules around water.

• Resuscitate - Many children are alive today because their parents knew how to perform CPR and responded quickly. iSwimband encourages everyone to learn CPR.

HELP MAKE YOUR COMMUNITY FREE FROM DROWNING

WEAR ALIFEJACKET

SUPERVISECHILDREN

LEARNCPR ANDFIRST AID

NO ALCOHOLAROUNDWATER

LEARNLIFESAVING

SKILLS

WEAR ANiSWIMBAND

PAUL CHU CEO, Swimmer M +1 917 770 8888 E [email protected]

THANK YOU

6 15 i swimband (slideshare deck)

Devices & Hardware

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