5years new

5YEARS Andy MacKrell5/20/2014

QUESTIONS

Do you have a career or learning plan?

What do you wish you knew 5 years ago to help you get where you are?

What do you wish you had to guide you through the next 5?

Are there people you know that could benefit from that advice / guidance / knowledge?

Copywrite MTW Ventures, LLC 20145YEARS.ME

SUMMARY

Pitch:

5years is a web-based, multi-platform tool that promotes long term career growth and incremental learning. We want to make the American workforce stronger by reducing the uncertainty, friction, and motivational issues involved in long-term self-learning and career planning.

Key Ingredients:

•Information aggregation and data analytics

•Access to Career Advisors and Networking Resources

•Robust Goal Setting and Monitoring Platform

Target Market:

It is geared towards late stage college students, young professionals, and the councilors who seek to advise them.


THE PROBLEM

• Kindergarten -> 18 you are told exactly what to do to “succeed”

• Suddenly dropped into the deep-end.

• It becomes a challenge to continue learning

• Employer offerings are sparse and lack continuity

• Public Solutions focus only on content

• Lots of growth opportunities - no structure and no platform to encourage and track growth• Tools haven’t adapt to their unique psychologies•Majority of young professional are frustrated and overwhelmed


MANIFESTATION

America’s Youth underemployment is one of the worst in the developed world

Gallup survey showed that 13% of young people feel satisfied in their jobs.

People tend to only focus on the growth of their bank accounts, not the growth of their greatest asset - their skills and knowledge.


SOLUTION SUMMARY

Skills and Gaps

Analysis

Custom and

granular “Achievement Plan”

Visualization and

Rewards for

Progress

CourseraPluralsightSkillshare

Amazon books

MeetupsUniversitiesLocal Event

Cals

Mint.com style profile and plan

Access to learning and networking

Career Path and

Job Description

Analysis

SchoolsCareer Coaches

PopExpertsLocal Experts

Local Employers and Universities

Access to coaching and mentoring


WHO PAYS FOR IT•Partnerships with Career Councilors

• “Popexpert” and CareerGameChanger.com• 10% cut of coaching fees for “Partner” career coaches

•Targeted Lead Generation to local schools and learning programs

• Metro Community College and Omaha Code School. • $4.00 per user for lead generation and clickthroughs

•Career Centers and Employers will pay for premium accounts to see the progress of their counselees. • $50 / year / person for a “Monitoring” license• $5000 for an unlimited University License

•Event holders / content creators can pay for premium listings• Open source to post• $X per day to guarantee they show up in people’s

suggestions (with certain tags)•Users can donate - 1/2 of all donations goes to helping foster encourage setting and mentoring in inner city schools.


MARKET OVERVIEW There are 53 Million Americans between 18 and 30 years old

43.6% of people 18-30 have full time jobs, 6-10% are unemployed and searching

63 % of young workers not satisfied in current position

17 Million are enrolled in 2 or 4 year secondary education

285,000 college graduates are making minimum wage

4 million college freshman (80%) have yet to choose a major when they enter college

The self-improvement is $11 billion projected market in 2014. Career Advisement is a $16 billion market. Adult Education market is too large to measure.


COMPETITION

The career advisement business is hotly contested. Even with large amounts of funding it is difficult to get a foothold.

Career Advisors 16 Bil total4 year 1729 Schools 1 Bil per year2 year 5292 Schools 2 Bil per yearCareer Advisement (Private) 376,294 Employees

14 Bil in Rev (2013)

Job Sites 1 Bil Avg

Indeed.com36 mil users (72% of jobseekers) Acquired for 1 Bil

Monster 22 mil users 100 Mil in RevLinkedin 63.4 mil users 1.52 Bil in Rev

Career Guidance Sites 300 Mil UsersKuder Journey 150,000 users Govt FundedIntoCareers ?? Users Govt Funded

Goal Setting Sites

LifeTick

Nozbe

Enterprise Career Management Applications (Human Capital Management) 2.5 Bil AvgSuccessFactors 3.39 Bil (market cap)Workday 13.87 Bil (market cap)Cornerstone OnDemand 2.02 Bil (market cap)


SALES / MARKETING / DISTRIBUTION1. Word of Mouth and Viral Marketing

2. Partner with Adult Learning Programs and Alumni Associations• They give it to current students• They help distribute to prospective students (tool will be advertising mechanism)

3. Hire Community Engagement Specialists• Hire developer from school we want to partner with• Specialist responsible for:• Integrating with local posting sites (development)• Establishing partnerships with local schools and employers• They work on commission and will have an “In” at their schools

4. Popexpert Partnerships

5. Career Counseling / Adult Learning ConferencesCopywrite MTW Ventures, LLC 20145YEARS.ME

ACQUISITION COSTSMarketing - $.50 per user on AdWords

Grass Roots Partnerships - Free

Community Engagers

Community Engager = 2 K per month + Milestone based commissions

Estimated Users per engager - 25 - 50,000

Tradeshows and Conferences - 5% of revenue

Cost of acquisition ~$1.65 / user

Revenue per customer ~3.00 / user


CHALLENGES

1. Lots just want to “see what opportunities present themselves”

2. Are people going to admit that they need help and seek it out

3. Analytics will be difficult and computationally intensive

4. Advising industry is hotly contested and saturated (with junk)

5. Counselors are not measured by long-term success (because there are so many variables)

6. Building paying customer base requires strong user adoption

7. Do Employers want to hire people that need hand held to grow their skills


APPLICATION PRINCIPLESThere is theory behind 5years, but it’s important to not that we’re not creating content, just curating it in a way that makes it easier for people to ingest.

Ital Gasti – Career Decision Research

Andagogy – Study of Adult Learning

Boshier, Morstain and Smart Learning Reasons

Cross, Darkenwald, Merriam Barriers to Learning

Vella's 12 Principles for Effective Adult Learning

Modes of Adult Learning - (Especially Action Learning)

Importance of Networking in Career Growth

Refresher Courses

Demster – Spacing Effect


ADVISORS AND STRATEGIC PARTNERS== ADVISORS ==

Mabubul Majumder (UNO Statistics Prof)

Pravarthi Chundi (UNO Text Analytics Prof)

Susan Roudebush (Director of IntoCareers – U of Oregon)

Robert Brunning (UNL Prof of Education Psychology)

Traci Hancock – Director of Maverick Innovations

Jim Young – Founder of Aksarben Innovations

== PARTNERS ==

Bellevue University – Kim Whiteside – Director of Career Services

UNOmaha Career Center - Jessica Wolff – Director of Career Services

UNLincoln Alumni Association - Ashley Stone – Alumni Relations

Heartland Workforce Services – Erin Porterfield – Executive Director


WHY USE IT


FEATURES

1. Aggregation of Learning Resources and Events*

2. Research Tools that focus on summarization and pattern visualization*

3. Ability to quantify and visualize your progress*

4. Ability to quickly and discretely connect with counselors

5. Ability for two-way visibility of progress

6. Social Connectivity

7. Employer / University Engagement

*Already started building


AGGREGATION1. Aggregation of Learning

Resources and Events1. Networking

1. Meetups2. Local Event Calendars3. Linkedin Suggested

Connections2. One-off Lectures

1. Local Universities2. TED Talks

3. Courses1. MOOCs2. ItunesU3. Local Colleges

4. Articles1. Blogs2. News Sites

5. Books1. Amazon


RESEARCH AND ANALYTICS

1. Aggregation of Learning Resources and Events

2. Career Research1. Resume Analytics2. Job Description Analytics3. Executive Biography Analysis4. Summarization of Suggested and

Ingested Content

Guiding Principles:• Attention spans are shortening• Career sites must adapt• Everything should be default distilled

• Everything should be a tweet• Everything should be tracked and

indexed for analysis


PROGRESSING1. Aggregation of Learning Resources

and Events2. Research Tools that focus on

summarization and pattern visualization

3. Ability to quantify and visualize your progress1. Short and Long-Term Goal Setting2. Gamification of Progress

1. Possibly a rewards system with local retailers of colleges

3. Consumption Tracker4. Excuse Tracker5. Built in “Refresher Courses”


ADVISING1. Aggregation of Learning Resources



3. Ability to quantify and visualize your progress

4. Ability to quickly and discretely connect with counselors1. Easily connect with career

advisors2. Remove the stigma of needing to

hit “bottom” before looking for help

3. “PopExpert” and other new mediums are popping up to aid connectivity


TRACKING1. Aggregation of Learning Resources





5. Ability for two-way visibility of progress1. Counselors can modify the “to-do

lists” of their counselees2. Counselors can view their

progress and look for trends3. Counselors can use macro data

to better adapt their counseling strategies Copywrite MTW Ventures, LLC 20145YEARS.ME

Copywrite MTW Ventures, LLC 2014 22

CONNECTING1. Aggregation of Learning Resources






6. Social Connectivity1. See what peers are doing2. Assist your peers with their goal

setting

5YEARS.ME

GROWING1. Aggregation of Learning Resources






6. Social Connectivity7. Employer / University

Engagement1. Employers and Universities can

create “featured“ learning paths2. Use the tool to prepare workforce

for anticipated “in demand” skills3. Use tool to recruit capable and

motivated individuals whose goals “Align” with the goals of the company


PERSONAS•Amanda – 20 – College Senior. Has no idea what she wants to do with her life. Working part time at Subway until she figures it out.

•Chris - 24, 1 kid. Customer Service rep with no college degree. Has the opportunity to become a “Software Tester.” Lots of access to resources, not self-driven enough to plot a learning plan; doesn’t know if it’s worth the time.

•Sarah – 27 – Degree in Finance, but wants to move into Marketing or Interior Design. No Network, Not sure where to start. Not sure how to decide which.

•Andy 31 – New to Omaha, Interested in Technology. Wants to stay up to date on his field and explore local opportunities.

•Larry 50 – Career Councilor at UNL – Has lots of information on how alums can increase marketability, but has trouble organizing and keeping tabs on his counselee's.

•Bill 32 – Recruiter at BlueCross – gets good applicants that are lacking a few skills. Would like a way to suggest learning options and follow up on their progress. Copywrite MTW Ventures, LLC 20145YEARS.ME

WHAT CAN WE SOLVE

Complaint:

Nothing provides guidance. Its hard to find and stay current on the good info.

Solution:

Custom – “Pandora Style” Aggregation of data sources

Keep the things you like, disregard the things you don’t

We always stay up to date so you don’t have to


Copywrite MTW Ventures, LLC 2014 26

WHAT CAN WE SOLVE

Complaint:

No one’s keeping me on track to “do my homework”

Solution

Intelligent To-Do lists that factor in event schedules, your work schedule, and your preferred “commitment per week”

Praise and recognition for jobs well done.

Some type of “Gamification” component

5YEARS.ME

WHAT CAN WE SOLVE

Complaint:

I don’t see the point in learning things beyond what my boss tells me

Solution

Detailed analysis of Jobs and Career paths that you can be striving for

Job summarizations, highlighting the key skills and duties of roles

The gratification of seeing your “account” grow


WHAT CAN WE SOLVE

Complaint:

“It’s more who you know than what you know”

Solution:

The app focuses on face to face events and networking opportunities. It will link people in your geography who share your interest or have achieved your goal.

If you are in the vicinity of a user, it will buzz you and encourage a meetup.


WHAT CAN WE SOLVE

Complaint:

I can’t track the progress of my counselee's and employees

Solution:

“Employer access” to view specific portions of a users account

Suggest items for learning

Track their progress

Provide motivation and incentives


WHAT CAN WE SOLVE

Complaint:

I don’t even know what I’m interested in

Solution:

We will offer a broad range of learning options. You pick and choose what to participate in and rate the content.

Over time, we will implicitly and explicitly monitor

You can see patterns in what you consume and enjoy

You can see skills you are gaining and what jobs do they apply to

Hone interests while visualizing what you are investing in yourself and how will that benefit you going forward


5years new

Education

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