A SPECIAL PROFILE INFOLETTER OF THE ENTERTAINMENT INDUSTRIES COUNCIL, INC.

5th Annual PRISM AwardsTM Taped for

Tribune Distribution at CBS Television City

(From left) Brian Dyak, EIC Pres./CEO, PRISM Co-HostsRichard Lewis and Jamie Lee Curtis, NIDA Director Dr. AlanI. Leshner, and RWJF VP Nancy Kaufman.

5th Annual PRISM Awards, CBS Television City

On April 4, members of the Hollywoodcreative community gathered at CBSCBSCBSCBSCBS

Television CityTelevision CityTelevision CityTelevision CityTelevision City for the taping of the5th Annual PRISM Awards5th Annual PRISM Awards5th Annual PRISM Awards5th Annual PRISM Awards5th Annual PRISM Awards. TheAwards will air from August 6th - 19thfor the second consecutive year, na-tionally syndicated by Tribune Enter-Tribune Enter-Tribune Enter-Tribune Enter-Tribune Enter-

tainmenttainmenttainmenttainmenttainment. Led by hosts Jamie LeeJamie LeeJamie LeeJamie LeeJamie Lee

CurtisCurtisCurtisCurtisCurtis and Richard LewisRichard LewisRichard LewisRichard LewisRichard Lewis, reunitedfor the first time since theystarred together in Anything ButLove, celebrity presentershanded out PRISM trophies toentertainment creators whose works have accurately depicted drug, alcoholand tobacco use and addiction. The Entertainment Industries Council, Entertainment Industries Council, Entertainment Industries Council, Entertainment Industries Council, Entertainment Industries Council,

Inc.Inc.Inc.Inc.Inc. (EIC), with its partners The Robert Wood Johnson FoundationThe Robert Wood Johnson FoundationThe Robert Wood Johnson FoundationThe Robert Wood Johnson FoundationThe Robert Wood Johnson Foundation(RWJF), the National Institute on Drug AbuseNational Institute on Drug AbuseNational Institute on Drug AbuseNational Institute on Drug AbuseNational Institute on Drug Abuse (NIDA) and TribuneTribuneTribuneTribuneTribune

BroadcastingBroadcastingBroadcastingBroadcastingBroadcasting presented 15 trophiesfrom among 56 nominees and 248submissions.

Kelsey Grammer presents Larry StewartLeadership & Inspiration Award.

http://www.eiconline.org EIC East

1760 Reston Parkway, Ste. 415

Reston, VA 20190-3303

v.(703)481-1414 f.(703)481-1418

eiceast@eiconline.org

EIC West

500 S. Buena Vista Street

Burbank, CA 91521-7283

v.(818)955-6845 f.(818)955-6870

eicwest@eiconline.orghttp://www.prismawards.com

Kelsey Grammer Presents NBC’s Scott Sassa with

Leadership & Inspiration Award

Right: ScottSassa, Presi-dent, NBCWest Coast,accepts awardon behalf ofNBC.

“The television shows and feature films pre-

sented on this year’s PRISM Awards reach

a collective audience of over a billion.

That’s a lot of chances to make a difference.”

Brian Dyak

EIC Pres./CEO

NBC Television was honored with the LarryStewart Leadership & Inspiration Award atthe PRISM ceremony. Kelsey GrammerKelsey GrammerKelsey GrammerKelsey GrammerKelsey Grammerpresented the award to Scott SassaScott SassaScott SassaScott SassaScott Sassa, Presi-dent of NBC West Coast, who accepted onbehalf of the network. The award is namedin memory of veteran Writer/Producer/Direc-tor and EIC founding Board Director LarryStewart, and is presented for leadership andinspiration by example. NBC was honoredfor its long time, continuing committment to tackling the issuesof drug, alcohol and tobacco use and addiction.

For the second year in a row, NBC scoredmore PRISM nominations than anyother network. To date, the networkhas received 34 PRISM nominations,and has won 12 PRISM Awards, 36 Com-

mendations and 21 Certificates of Merit. Its The More You Knowcampaign has racked up three PRISM wins.

Vol. 5, Issue 3

THE ENTERTAINMENT INDUSTRIES COUNCIL SALUTES THE 5TH ANNUAL PRISM AWARD WINNERS!

THEATRICAL FEATURE FILM

Traffic

TV COMEDY SERIES EPISODE

Cosby

TV COMEDY SERIES

STORYLINE

Sex and the City

TV DRAMA SERIES EPISODE

Third Watch

TV DRAMA SERIES

STORYLINE

E.R.

TV DAYTIME DRAMA

Days of Our Lives

TV MOVIE MINISERIES OR

DRAMATIC SPECIAL

The Corner

TV CHILDREN’S LIVE ACTION SERIES

EPISODE OR SPECIAL

In a Heartbeat

TV CHILDREN’S ANIMATED SERIES

EPISODE OR SPECIAL

The Powerpuff Girls

TV BIOGRAPHICAL REALITY SERIES

EPISODE OR SPECIAL

Biography

TV DOCUMENTARY OR

NEWSMAGAZINE SERIES

EPISODE OR SPECIAL

Discovery Health Channel:Urges Within

TV TALK SHOW SERIES EPISODE

The Montel Williams Show

COMIC BOOK ISSUE OR

CONTINUING STORYLINE

The X-Men

TV COMMUNITY SERVICE EFFORT

CBS Cares

WEB COMMUNITY SERVICE EFFORT

ABC Classroom Connection

Noah Wyle accepting award with E.R. writers/producers R. Scott Gemmill and Joe Sachs.

“I didn’t think John Carter

(Wyle’s character on ER) was

necessarily the face of drug

addiction. But upon reflection I

realized that there probably isn’t

one face to drug addiction.”

Noah Wyle

ER

Left: JeffreyTambor andHector Elizondo.

“I think it’s so wonderful that in a

country and a business that’s so

affected by market forces which

cause people to write more stereo-

typical and simplistic behavior...

we have an award that encourages

people to get into the subtler,

more complex and real behavior

[of characters].”

Julie Hebert, writer

Third Watch

Left: Julie Hebert andEd Bernero acceptingfor Third Watch.

Right: T’Keyah CrystalKeymah of Cosby.

Becker cast members Hattie Winston, SaverioGuerra, Terry Farrell, and Alex Desert.

Right: Julie Warnerand ChristopherMcDonald ofFamily Law.

Below: Susan andDr. Drew Pinsky

Nancy Kaufman, VP of RWJF, presenting withAlan Thicke.

SHOW CREDITS

Executive ProducersBrian L. Dyak

Lawrence Scot DeutchmanMarie Gallo Dyak

ProducerHank Saroyan

Directed bySharon Trojan Hollinger

Written byEd Driscoll

Execuitve in Chargeof ProductionMilt Hoffman

Associate ProducerChantel Sausedo

Talent ExecutiveVince Calandra

Lighting DesignerKirin Healy

Production DesignerTom Meleck

Special Thanks To:Charles Cappelman

Sr. VP Operations, CBS;Steve Schifrin

VP Program Services, CBS;Dick Askin

President and CEO,Tribune Entertainment;

Marc Schacher;VP Programming,

Tribune Broadcasting Co.;and

Kasey Kasem,The Voice of the PRISM Awards

“My character Carrie’s

smoking has not been

something that we have

taken lightly on the show.

We have been well aware of

the controversy surrounding

it but felt that it was a rare

chance to show a likeable

character with an unlikeable

habit. Hopefully though,

her difficult struggle with

this habit has illuminated

the problem and maybe

even inspired others to

look at their own nicotine

addictions.”

Sarah Jessica Parker

Sex and the City

Left: Cynthia Nixon and Sarah Jessica Parker of Sexand the City.

Below: Chuck Negron, formerly of Three Dog Night,musical guest at the PRISM Awards.

David Mills, Charles S. Dutton, and Bob Colesberryaccepting a PRISM Award for The Corner.

Shawnee Smith, of Becker.

Marie Wilson of Port Charles and Dr. Alan I. Leshner,Director of NIDA, presenting award.

Above: Jacob Vargas and Laura Bickford acceptingfor Traffic.

Left: Terry Farrell of Becker and Doris Roberts ofEverybody Loves Raymond.

5TH ANNUAL PRISM AWARDS HONORARY COMMITTEE

JOHN AGOGLIA

CHRIS ALBRECHT

DICK ASKIN

JOHN BADHAM

LIONEL CHETWYND

HANK COHEN

TIM CONWAY

JOHN F. COOKE

SUZANNE DEPASSE

BRIAN DYAK

PETER ENGEL

CHARLES FRIES

LEEZA GIBBONS

SANDY GRUSHOW

MARIETTE HARTLEY

BRUCE JOHANSEN

DAVID E. KELLEY

DAVID KISSINGER

TONY KRANTZ

MICHELE LEE

STAN LEE

MARGARET LOESCH

MERYL MARSHALL

DAN MCDERMOTT

GERALD MCRANEY

IRENA MEDAVOY

MIKE MEDAVOY

IRWIN MEYER

SPENCER PROFFER

FREDRIC ROSEN

HILARY ROSEN

HERMAN RUSH

SCOTT SASSA

TERRY SEMEL

JACK SHEA

AARON SPELLING

RENEE VALENTE

MONTEL WILLIAMS

HENRY WINKLER

DICK WOLF

The PRISM Awards is produced by the Entertainment Industries Council, Inc., in partnershipwith The Robert Wood Johnson Foundation, the National Institute on Drug Abuse andTribune Broadcasting.

Richard Lewis and Jamie Lee Curtis.

Kristian Alfonso and Peter Reckellaccepting for Days of Our Lives.

“Daytime has a very unique place in the entertainment industry.

We are in people’s living rooms five days a week telling stories all

year round. I think we have a responsibility to touch on these

kinds of subjects. It’s rough doing a storyline like this, but I’m

sure it doesn’t compare to what families have to live through with

children with fetal alcohol syndrome. If we can touch somebody’s

life and make a difference in a child that is born then a good

thing has happened.”

Peter Reckell

Days of Our Lives

Christopher McDonald with Brian Dyak.

Above: Jeffrey Tambor andKasia Ostlun.Right: Miss California, Rita Ng.

“ I’m in recovery, and I

am able to introduce

presenters who have

written some amazing

scripts to depict the

disease (alcoholism) that I

have, and millions have.

I’m very proud and

flattered to be here.”

Richard Lewis

PRISM Host

“...the entertainment industry has a responsibility to portray honestly

any problems within our culture, and drugs and alcohol are a huge

epidemic... therefore, it is the entertainment industry’s responsibility to

depict real, horriffic devestation, rather than glorifying it in some sort

of fantasy.”

Jamie Lee Curtis

PRISM Host

Presenters Melissa Joan Hart andJacob Vargas.

PRISM Producer Hank Saroyan