5G Services Story

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CAPITALS

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Ericsson 5g Services GET READY for 5G

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Ericsson Internal | 2014-04-07 |

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5G IoT Cloud

Industrialized infrastructure for

any business

Digital representations of the physical world

Accelerating development of

society

Accelerating towards the future

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SMART AGRICULTURE

FLEET MANAGEMENT

SMART METER

LOGISTICS

TRACKING

TRAFFIC SAFETY & CONTROL

INDUSTRIAL APPLICATION &

CONTROL

REMOTE TRAINING

REMOTE MANUFACTURING REMOTE

SURGERY

SMARTPHONES HOME

NON-SIM DEVICES

ENTERPRISE

VENUES

MOBILE/ WIRELESS/

FIXED

4K/8K UHD

BROADCASTING

VR/AR

5G is a use case driven technology shift

LOW COST, LOW ENERGY SMALL DATA VOLUMES MASSIVE NUMBERS

ULTRA RELIABLE VERY LOW LATENCY

VERY HIGH AVAILABILITY

Critical MTC Massive MTC

Enhanced mobile broadband

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Start now!

The race to build your niche and your 5G business has already started. As the the standard becomes finalized in a few years time, you need to be ready to start running immediately.

Start creating your 5G business

now

Start evolving towards a dynamic 5G

network now

80% of operators will have initiated 5G trials before

end of 2017

Start preparing for automation of your 5G

operations now

A 100% of operators have started to define relevant

use cases for 5G

89% of operators will move to virtualized core

before deploying 5G

Source: Ericsson 5G readiness survey 2017

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5g partners

34 Operator MoUs

22 Industry partners

45 University and institute collaborations

*As of June 2017

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WHAT WE are LEARNING From 5G trials

How to identify the best services for a particular

market and maximize ROI

How to optimize networks for the 5G use cases based on

real world requirements

How to faster, efficiently and reliably deploy 5G networks with the right tools and data

How to build better products for faster installation,

configuration and integration

How to use analytics and machine learning for

automating processes in 5G

How to support the 5G device ecosystem to prepare

for 5G

New generation of 5G network services

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Known concepts change, impacting service delivery from us

Redefined concepts Impact on service capabilities From few data based use case to multiple, industry specific use cases

Services to work alongside operators to define, design and build new businesses and the necessary supporting network Granular business

From network-terminal to E2E services approach (Network, devices, applications)

Services to build organizations and networks to deliver services with high quality end to end Extended E2E

From traditional products to virtualized software, leveraging Open Stack

Services to build & operate virtual infrastructure, embracing the diversity of operator-defined solutions, increasingly software stack agnostic Sliced core

From many to massive number of sites and few, licensed frequencies to spectrum sharing

Services for 5G network design and planning, and supporting a continuous deployment of RAN Massive density RAN

From network function organization to service ownership

Services to build and operate organization that handle services end to end and create support services across whole cloud ecosystem Service responsibilities

From 3GPP only to mixed, IT and Open source environments with massive numbers of vendors

Services to orchestrate integration across the network as well as multivendor capabilities in preventing issues, and fault isolation Multi-multi vendor

From a single to multiple network topologies Services for designing, building and operating multiple network topologies simultaneously

Multidimensional network topology

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ERICSSON DIGITAL SUPPORT SYSTEMS Management, Orchestration & Monetization

ERICSSON RADIO SYSTEM

with enhanced 5G access & transport

ERICSSON 5G CORE SYSTEM

with NFV SDN distributed cloud and

network slicing @

NETWORK SLICING

NETWORK SERVICES with artificial intelligence and automation

A full 5G portfolio of services and products to capture new needs

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Engineered intelligence approach as the next step in our service evolution

Machine People

People improves machines by adding creativity, judgment and network

experience

Machine improves people’s efficiency by adding computing power, analytics and

real time capabilities

Together we solve the problems of today and stand ready to solve the problems not yet existing

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Our service powered roadmap towards becoming a 5G operator

Prepare Mobilize Launch

Get started with the first crucial steps on the journey to becoming

a 5G operator

Set up the technical and operational resources necessary

for a successful 5G launch

Complete a rapid rollout and ensure smooth operations of 5G

services

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Our service powered roadmap towards becoming a 5G operator

5G Business Case & investment

5G Network Design and Planning Readiness per use-cases

5G Operators Go-To-Market Strategy

5G Core Transformation

Accelerated Network Build for 5G

5G Support Services.

Service capabilities

Prepare Mobilize Launch

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Let’s deep dive into some of the most relevant services right now

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PREPARE for 5g

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Challenge Understand where your 5G business will be and implications on strategy and technology

Approach We gather insights, prioritize use cases and apply a quantitative approach to understand financial value

Results A clear, fact and numbers based roadmap towards a profitable 5G business

5G Network Design and Planning

Readiness (use-case)

Approach We leverage use case driven approach to perform a RAN & Core Design and planning readiness assessment

Results We enable operators to do understand changes they need to make in their networks to support the use cases

Challenge Understand how to practically design, plan and roll out a massive density 5G network

PREPARE for 5g

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Use-cases: driving tangible value from identified initiatives, measure substantial efforts devoted with each specific use-case (e.g. low latency, reliability)

Insights: Gain better understanding of the drivers and critical success factors behind 5G commercial deployment

Quantitative business value: provide a financial impact analysis and illustrate the potential value associated with the proposed use-cases / initiatives


Leverage our business consultancy to define your 5G business focus

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A structured approach for 5G Business Case & investment

Priority is given to those initiatives that drive the most value for the business and customers over time

Portfolio of Initiatives, use cases & requirements

Determine Business Potential

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A.  VALUE MATRIX

B.  PROJECTS SCORING

Prioritize Initiatives

B.  FINANCIAL MODEL

B.  BUSINESS POTENTIAL

CR

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Quick wins

5G Prioritised project list (sample chart)

Top priority projects

Medium priority projects

Low priority projects

De-prioritise

9 Project # 11 Project # 18 Project # 20 Project # 23 Project #

10 Project # 22 Project # 24 Project # 25 Project # 29 Project # 28 Project #

13 Smartphone Enhanced Broadband 15 Media and Broadcast 16 Connected Car 19 Others

L

M

H

Net

Fin

anci

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enef

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2. Smartphones

Ease of Implementation L (Short Term 0-1 Year) H (Long-Term 2-3 Year) M (Mid-Term 1-2 Year)

Straightforward prioritization for 5g projects

12

22

24

25 29

28

5 8

26

14

19

9

16

18

11 20

13

6

7

17

1

2

27

4

3

15 10

23

4. Media

27. Connected car

1. Other 2

Fixed wireless access

8. Healthcare

6. Emergency

26. Logistics

17. Tracking

3. Iot

12. Smart grid

5. Other

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Fixed wireless access

›  Solution targeting wireless as “last mile to home”

›  Fixed Broadband access via 5G, alternative to Fiber, but can also be complementary

›  A router provides Wi-Fi access, Initial deployments target mmWave bands with MU-MIMO, Beamforming, & large BandWidth

Laptops

Desktop 5G CPE

Smartphones

5G CPE Antenna

5G Radio

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5g fwa operator challenges

5G FWA Business & Feasibility Case

mmWave propagation considerations

Street Furniture identification & qualification (automation & scalability)

CPE Installation – Operator vs Subscriber: Preference for indoor self install (speed & cost)

Scalability - “Traditional” Operator challenges around site acquisition, zoning, & permitting on larger scale

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Looking deeper at fixed wireless access as a use case

Technical Consultancy / Feasibility study

Tuning & Monitoring

Engineering & Deployment

Planning & Design 5g FWA

Services

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1. Identify & evaluate supporting Infrastructure

2. Nominal RF & Fiber Design 3. Optimal CPE type & placement for structure

Fiber, street furniture & existing sites

5g FWA

Design

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Mobilize FOR 5G

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Challenge With a clear idea of use cases to capitalize, the question still remains, how do operators bring them to market in a smart way.

Approach We apply a four phased approach for the operators to commercialize the 5G Networks - Explore, Define, Plan and Execute

Results We deliver a full comprehensive G2M-strategy with segmentation, pricing, offering definition, sales and marketing and customer service.

Mobilize for 5g

5G Operator Go-To-Market Strategy

5G Core network Transformation

services

Approach Driven by use cases we identify target network architecture and operational impacts, perform cost/benefit analysis and create transformation plan

Results A core network ready to capture the benefits of 5G

Challenge With so many features of 5G dependent on a virtual core, how do you design and transform from you current to something ready for 5G

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5G Operator Go-To-Market Strategy

Commercialize 5G services with our G2M offering

Define: Define each of the components of a market strategy & establish the competitive differentiation and define the customer value proposition.

Explore: Build a shared understanding of the key opportunities, options and potential challenges, based on local and global market and consumer research.

Plan: Prepare an efficient and cost-effective execution of the defined strategies & prepare the entire organization

Execute: Manage the execution successfully through a clear project structure coordinating all involved areas. Post-launch, handover from launch organization to product management and operations

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Elements of our go-to-market strategy offering

Lays out an actionable roadmap for the effective commercialization of proposed service offerings aligned with the market realities of the operator’s environment.

1.  Resource/competence gap analysis 2.  Implementation & launch planning 3.  Launch program & organizational set-

up

1.  Customer Segmentation 2.  Offer Definition 3.  Pricing 4.  Sales & Marketing Strategy 5.  Customer Service and Distribution

1.  Pre-study 2.  Service assessment 3.  Market and Competitive Analysis 4.  Customer Analysis 5.  Strategy Review

PHASE 1: EXPLORE PHASE 2: DEFINE

PHASE 3: PLAN

1.  Post-launch support 2.  Lifecycle Management 3.  Follow-up and transition

PHASE 4: EXECUTION

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5G Core network Transformation services

Strategy

Processes

Tools & technology

Partners & alliances

Organization & governance

People & competences

KPIs

Transforming core networks to a fully virtualized environment

Identify the Target Network Architecture

Identify Operational Impacts

Verify costs and benefits for

transformation

Link impacts & benefits to to transformation plan

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Launch 5g

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Launch 5g

Challenge With 5G, efficient roll out of networks will be critical and current methods will need to evolve.

Approach Accelerated Network Build (ANB) uses streamlined processes, methods and tools to bring quality, reduce TCO and cut time to revenue

Results ANB will enable operators to maintain the competitive edge in the market place


5G Support Service

Approach Support Services evolves into three areas Predict and Prevent, Analyze & change and Isolate & Recover, enabling proactive network operations

Results Help operators achieve the Zero-defect Network vision and gain market leadership in 5G.

Challenge In the 5G world of diverse use cases and technologies, it’s crucial to achieve quality and efficiency in network operations.

These continued development of these concepts for 5G will be the cornerstones of meeting the challenges of 5G, and ensuring faster and more reliable 5G launches and operations

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Optimized Supply Chain

Remote activities

Network Deployment Delivery Platform

Accelerated deployment and design for 5G

Prepare

Completed in 1–2 days

Execute

Remote integration

Equipment installation

Remote site supervision

Automated checks and verification

ANB Completed in 1–2 weeks

Ready for optimization Planning Integration

preparation Installation preparation

Remote Acceptance

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5G Support services

Transform your operations to become proactive and automated for 5G

Predict & Prevent

Isolate & Recover

Analyze & Change

Operators can preempt incidents and increase network stability

Operators can keep good control of software changes in the network

Operators can achieve speed and quality in fault isolation and recovery

Enabled by analytics, machine learning and global expert intelligence

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5G Support - Cases

Enabled by analytics, machine learning and global expert intelligence

Site Analytics

Fault Isolation

Antifragility Service

Applying the latest predictive analytics and machine learning techniques, Site Analytics could predict various site related issues hours in advance with high precision

Scheduled auto-assessment of ecosystem robustness through fault injection across all areas of Cloud Ecosystem

Localizing faults in complex multilayer, multivendor cloud ecosystems

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CAPITALS

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The 5G journey starts today

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5G Services Story

Technology

Transcript of 5G Services Story