57th Annual RRCA National Convention Program

2015 ConvPROGRAM-DesMoine.qxp_Layout 1 4/14/15 11:40 AM

Contents

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4–5 WELCOME LETTERSRRCA Welcome LetterGovernor of Iowa’s Welcome Letter

6 MAPSMap of Des Moines Marriott DowntownMap of Des Moines

8–9 SCHEDULE OF EVENTS9 2015 AGENDA

for the Annual Meeting of the Membership of the RRCA

18–28 EDUCATIONAL ANDPROGRAM SPEAKERS

30 SPONSORS

16–17 RUNNING NETWORKSHOE REVIEW

12 KEYNOTE SPEAKERS

14 HALL OF FAME INDUCTEES


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Run Dallas. Enjoy Dallas.Run Dallas. Enjoy Dallas. CRD58th Annual RRCA National ConventionMarch 17-19, 2016

CRD

www.rrca.org/convention/

Welcome to the 57th Annual RRCA National Convention and the capital city of Iowa, Des Moines.We hope you have come ready to enjoy everything that Des Moines has to offer, including the106th running of the Drake Relays and the Hy-Vee Road Races. Our host, the IMT Des Moines

Marathon, has developed a great RRCA Convention for you including our Friday Under the Lights eventat the Drake Relays, inspiring speakers, fun runs, and more.

We extend a big thank you to our keynote speakers and special guests: Max Siegel, Brian Brown, JonDunham, Sara Mae Burman, Jack Daniels, and Phil Stewart.

Our education program is designed to provide valuable information to club leaders, event directors,coaches, and more. Our speakers are leaders and experts in our sport, and we thank them for being animportant part of the RRCA Convention. We also thank our convention sponsors and expo participants.Their support of the RRCA Convention is very much appreciated, and we couldn’t host this great eventwithout their support. We encourage all of our attendees to utilize the goods and services provided by oursponsors and expo venders throughout the year.

Congratulations to the 2014 National Running Award winners and 2015 RRCA Hall of Fame in-ductees. We look forward to honoring these champions of running at the National Awards Ceremony andBanquet on Saturday. As part of the evening’s event, we hope that you will support both the live and silentauctions by outbidding your fellow attendees. Proceeds from both auctions support RRCA program, suchas the Roads Scholar Fund and RunPro Camp.

Throughout the weekend, please take time to thank the members of the Des Moines running com-munity for volunteering at the RRCA National Convention. During the course of the Convention, pleasetake every opportunity to talk with attendees about their clubs, events, and programs. We know you willlearn something new that you can take back to your organization. On behalf of the Road Runners Club ofAmerica, we thank you for your continued support and involvement in the oldest and largest distancerunning organization in the United States.

Have a great time!

David Cotter Jean Knaack Chris BurchRRCA President RRCA Executive Director Convention Chair


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Dear RRCA Convention Attendees:On behalf of the great State of Iowa, we are honored to welcome you to the 57th Annual RRCA

National Convention in our capital city of Des Moines.In 2012, the Road Runners Club of America named Des Moines as one of their outstanding Runner

Friendly Communities. We cannot think of a place more deserving of such an official designation. DesMoines maintains 72 parks, encompassing 3,225 acres of parkland with 40 miles of trails. Gray’s Lake,located in downtown Des Moines, has a 1.9-mile loop trail that connects to several different trails.

The Capital Striders host events for the youth and provide for youth running scholarships. The fa-mous Drake Relays, Dam to Dam, IMT Des Moines Marathon, and Living History Farm Cross CountryRace are the cornerstones of a busy racing calendar in Des Moines where there is a 5K of some sortnearly every weekend.

To the Road Runners Club of America and its member organizations, we extend our gratitude forworking to promote a culture of health and fitness, not only in Iowa, but around the country.

Welcome to Des Moines, and the State of Iowa. We sincerely hope that you enjoy your time hereat the RRCA National Convention.

Sincerely,

Terry E. BranstadGovernor of Iowa

Kim ReynoldsLt. Governor of Iowa


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Map of Des MoinesDes Moines is an Outstanding Runner Friendly Community and the downtown area is highly walkable. We’ve highlighted keyConvention locations including our recommended hotels, opening reception, and Saturday AM group run breakfast locations.

700 Grand Avenue, Des Moines, Iowa 50309Phone: 515.245.5500 • DesMoinesMarriott.com

2nd Floor

3rd Floor

Des Moines Marriott Downtown


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Thursday, April 23rd8:00 am–4:00 pm Coaching Certifcation Course Session 1

Dubuque Room8:00 AM–11:45 AM RRCA Board of Directors Meeting

Waterloo11:00 AM–7:00 PM Registration & Check!In Open

3rd Floor12:00 PM – 12:30 PM State Reps & Coaching Cohort Lunch

Davenport Room12:30 PM–4:00 PM State Representatives Session

Davenport Room4:00 PM–5:00 PM Round Table Sessions

Davenport Room5:30 PM–7:00 PM Welcome Reception

The Embassy Club7:00 PM Thursday Night Dine Around Town

Court Avenue

Friday, April 24th6:30 AM–7:30 AM Morning Run & Yoga

Windows on 7th8:00 AM–9:00 AM Continental Breakfast

ABCDE Salon8:00 AM–4:00 PM Registration & Check!In Open

Registration Area8:30 AM–9:00 AM Convention Welcome

ABCDE Salon9:00 AM–10:15 AM General Session: Insurance &

Risk ManagementABCDE Salon

10:00 AM–6:00 PM Expo Open2nd and 3rd Floor

10:15 AM–10:45 AM Co"ee Break2nd and 3rd Floor

10:30 AM–11:45 AM Coaching Certification Session 2Dubuque Room

10:45 AM–11:45 AM Regional Meetings Central!ABC SalonEastern!D SalonSouthern!E SalonWestern!FGH Salon

12:00 PM–5:00 PM Silent Auction opensDes Moines Hall

12:00 PM–1:30 PM Luncheon featuring Drake Relays SpotlightDes Moines Hall

2:00 PM–5:00 PM Coaching Certification Session 3Dubuque Room

1:45 PM–3:00 PM Session: Informing Runners Starts with a Great WebsiteABC Salon

1:45 PM–3:00 PM Session: Developing Women’s Running ProgramsD Salon

1:45 PM–3:00 PM Session: Security Planning for EventsE Salon

1:45 PM–3:00 PM Session: Iowa’s Healthiest State InitiativeF Salon

3:00 PM–3:15 PM Afternoon break & Expo Time2nd and 3rd Floor

3:15 PM–4:15 PM RRCA Annual Meeting of the MembershipDes Moines Hall

4:15 PM–5:00 PM Expo Time2nd and 3rd Floor

5:00 PM–6:30 PM Friday Night SocialRock River Grill

6:30 PM–8:30 PM Friday Under the LightsDrake Relays

Saturday, April 25th6:30 AM–7:30 AM Morning Run & Yoga

Windows on 7th7:30 AM–8:30 AM Continental Breakfast

Downtown YMCA9:00 AM–4:30 PM Registration & Check!In Open

3rd Floor8:00 AM–4:00 PM Hy!Vee Road Races Packet Pick!Up

2nd and 3rd Floor9:00 AM–12:00 PM Coaching Certification Session 4

Dubuque Rooms9:00 AM–10:15 AM Session: Branding Your Event with

Online RegistrationABC Salon

9:00 AM–10:15 AM Session: Managing the Back of the PackD Salon

9:00 AM–10:15 AM Session: Natural Stride Running E Salon

9:00 AM–10:15 AM Session: Ultra and Trail Running Key ConsiderationsFGH Salon

10:15 AM–10:30 AM Co"ee Break & Expo Time2nd and 3rd Floor

Getting Around Des MoinesA special charter bus has been scheduled for Saturday afternoon/evening to take you from the host hotel to your hotel so youcan freshen up before the Closing Reception and the National Running Awards Banquet.

Friday night and Sunday morning we will be taking attendees to the Drake Relays on charter buses from the Host Hoteland Embassy Suites (need to fact check this). Friday night is to watch the Drake Relays “Under the Lights” events, and Sunday morning is to participate in the Hy!Vee Road Races.


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10:30 AM–11:45 AM Session: Marketing through Earned Media ExposureABC Salon

10:30 AM–11:45 AM Session: Strategic Planning for ClubsD Salon

10:30 AM–11:45 AM Session: Brilliant!Why Runners are so Smart!E Salon

10:30 AM–11:45 AM Session: Working with Professional AthletesFGH Salon

11:45 AM–12:00 PM Expo Time2nd and 3rd Floor

12:00 PM–1:30 PM Luncheon Featuring Jon DunhamDes Moines Hall

1:30 PM–2:00 PM Expo Time2nd and 3rd Floor

2:00 PM–5:00 PM Coaching Certification Session 5Dubuque Room

2:00 PM–3:15 PM Session: Developing a Statewide Grand Prix SeriesABC Salon

2:00 PM–3:15 PM Session: Crisis ManagementD Salon

2:00 PM–3:15 PM Session: Developing a Medical PlanE Salon

2:00 PM–3:15 PM Session: Creating a Fitness Community, Meet Me DowntownFGH Salon

3:30 PM–4:30 PM Session: Course Measurement WorkshopABC Salon

3:30 PM–4:30 PM Session: Leave No Trace ProgramD Salon

3:30 PM–4:30 PM Session: Coaching Youth for PerformanceFGH Salon

4:30 PM–5:00 PM Exhibitor Tear!Down2nd and 3rd Floor

5:30 PM–7:00 PM Closing Reception2nd and 3rd Floor

6:00 PM–7:00 PM Live AuctionDes Moines Hall

7:15 PM Silent Auction EndsDes Moines Hall

7:00 PM–10:00 PM National Running Awards BanquetDes Moines Hall

Sunday, April 26th5:00 AM ! 6:30 AM Hy!Vee Road Races

Lobby for Shuttles

Call to Order:David Cotter, President Roll Call:Jean Arthur, Secretary Opening Remarks and President’s Welcome:David Cotter Approval of 2014 Annual Meeting Minutes: Jean ArthurReport from the RRCA Board of Directors:David Cotter on behalf of the Board of Directors Treasurer’s Report from 2014:Dan Edwards, Treasurer Presentation of 2015 Budget:Jean Knaack, Executive Director

Executive Director’s Report:Jean Knaack Task Force Reports:No reports Old Business:No old businessNew Business:None scheduled Nominating Committee Report:Betsy Boudreaux on behalf of David Epstein, Chair Election of Directors for 2015!2017 Term:Dan Edwards, TreasurerAnnouncements:2016 RRCA National Championship Events Adjournment

2015 AGENDAAnnual Meeting of the RRCA Membership


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Thursday Opening Reception:

MAXSIEGELCEO of USA Track & Field

Nationally renowned sports and entertainment executive Max Siegel became the fourth CEO ofUSA Track & Field on May 1, 2012. In his first 32 months on the job, Siegel led USATF to financialgrowth and programmatic evolution that is unprecedented for USATF. Changes to the bottomline have been coupled with new USATF programs, particularly in the youth and elite athlete spacesbut inclusive of all USATF constituencies. The result is a new business model for the Olympic fam!ily’s most historic NGB.

Friday Convention Kick!O":

BRIANBROWNDrake Relays Dircector Brian Brown with an elite athlete panelBrian Brown is in his 11th year as an assistant coach on the Drake sta" working with the high jumpand horizontal jumps. In 2005 Brown was named as the 11th director of the Drake Relays where hehas been in the role for a decade. Brown shares the Drake Relays special invitational high jumprecord of 7!7 which he set in 1997 and was matched in 2011. A 1990 graduate of Northwestern (La.)State, Brown also received his masters and doctorate degrees from the University of Missouri in1995 and 2005 respectively.

TERRYBRANSTADGovernor of Iowa

Governor Terry Branstad was born, raised and educated in Iowa. A native of Leland, Branstad waselected to the Iowa House in 1972, ’74 and ’76, and elected as Iowa’s lieutenant governor in 1978.Branstad was Iowa’s longest!serving governor, from 1983 to 1999. Following his four terms asgovernor, Branstad went on to serve as president of Des Moines University (DMU). During his 6!year tenure, he was able to grow the university into a world!class educational facility. Brandstadwas again elected as Iowa’s governor on November 2, 2010. One of Governor Branstad’s goals isto make Iowa the healthiest state in the nation in just five years through the privately led and pub!licly endorsed Healthiest State Initiative.

Friday Luncheon:

Saturday Luncheon:

JONDUNHAMDirector/ProducerJon Dunham, director of the popular Spirit of the Marathon films will preview his latest projecttitled BOSTON. Using 2014’s cinematic race as a focal point, it tells the story of the BostonMarathon and attempts to capture exactly what it is that makes that third Monday in April sospecial. Dunham is an avid lover of sports and is an accomplished cyclist and runner. He has com!peted in cross country mountain biking events around the globe and is a veteran of 26 marathons


Saturday National Running Awards Banquet:

SARAMAEBERMANUno#cially won the Boston Marathon three times before women were recognized as o#cial participants. First female member of the RRCA Board of Directors.

JACKDANIELSTwo!time Olympic Medal winner, legendary coach to several Olympians, and award winningauthor of Daniels Running Formula.

PHILSTEWARTLifelong RRCA supporter, Road Race Management founder, and Credit Union Cherry Blossom10 Mile race director.

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educational program and speakersOur education program is designed to educate club leaders throughour Club College® sessions and also provide continuing educationcredits (CEC) for our RRCA Certified Race Directors and CertifiedCoaches as noted. Upon request, certificates for CEC’s will be pro!vided at the conclusion of the session.

Coaching Certification Course:Everyone registered for the Coaching Certification Cohort MUST at!tend ALL five Coaching Certification Cohorts built into the schedule.Failure to attend a cohort session will result in not being able to takethe final examination. Only registered coaching course attendees cansit in on the coaching certification cohorts.

The Coaching Certification Cohort at the Convention is as follows:Cohort I Thurday. April 23 8:00 am ! 4:00 pm Cohort II Friday April 24 10:30 am ! 11:45 am Cohort III Friday April 24 2:00 pm ! 5:00 pm Cohort IV Saturday April 25 9:00 am ! 12:00 pm Cohort V Saturday April 25 2:00 pm ! 5:00 pm

April 234:00 – 5:00 pm Roundtable Discussions • Best Practices in hosting an expo booth to promote your event/organization • Implementing RRCA Programs into Your Club or Event • Social Media 101 • Starting a Kids Run the Nation program in your community • Working with your CVBs – Des Moines Sports Commission • Managing Conflicts of Interest in your club • Key policies & procedures for financial oversight of your club/events • Developing a masters racing team • Engaging younger members in clubs • Course Certification ! Why and How • Technology Table ! RunSignUp.com • Technology Table ! The Driven

Friday April 24 ! 9:00 ! 10:15 AMGeneral Session–RRCA Insurance Program and Risk Man-agement for Clubs & Events ! Attendees will learn about bestpractices in risk management from recent lessons learned from in!surance claims, litigation, and more. Learn about the RRCA insur!ance program and how it benefits your club and event. This sessionis part of the RRCA's Club College and RRCA Certified Race Directorsearn 1 hour of continuing education credits (CECs) for attending thissession.

Presented by TERRYDILLERDiller has worked in the insurance industry for nearly30 years. His agency has handled the insurance pro!gram for the RRCA for 20 years, and he as been instru!mental in updating the policies as needs change andevolve for the running community. He has also han!

dled the insurance programs for other sports organizations such asthe Iditarod Dog Sled Race, the AAU, the United State Tae Kwon DoUnion and Cycle Oregon. Terry runs on a daily basis and considersthe four Boston marathons he completed to be the highlight of hisrunning career.

Friday April 24 ! 1:45 ! 3:00 PMInforming Runners Starts with a Great WebsiteTalking to fellow runners and race attendees seems pretty simple,right? They’re a friendly crowd. Tell them what they need to know,when they need to know it, and they get involved. So why aren’t


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you getting more likes on your posts? Why can’t people find infor!mation on your website? How can you tell if platforms like Face!book are even showing your message? This workshop will teachyou everything from what time to post to get the most likes, tousing Facebook Insights, in!depth messaging, user!centered web!site design and web governance strategies. Drive your runners toyour digital messaging with the use of direct mail and custom mail!ing lists. Mittera Group and Colorfx Printing are your one stop shopto Intelligent Creativity. Certified Race Directors earn 1 CEC. Thissession is part of Club College.

Presented by SARAHLEFEBER, and JACOBHEFLINSarah Lefeber is Lead Strategist for content at MIT!TERA. Sarah’s specialty is finding and crafting mes!saging strategies that create meaningful audienceinteractions. Her experience includes media relationsand reporting for the Des Moines Register, Associ!

ated Press, ICADV, and World Vision. Most recently, Sarah workedas the Communications Director for Senator Swati Dandekar’s con!gressional campaign. Sarah graduated from Simpson College witha B.A. in Journalism and Sociology.

Jacob Heflin is the UX Designer at MITTERA. He spe!cializes in user!centered digital processes throughresearch, interaction design, and interface develop!ment. From mobile apps to responsive websites,Jacob takes pride in building products that are mod!

ern, practical and beautiful. His background in development anddesign runs the gamut from business and non!profit websites togeographic information systems and social networking. Jacobgraduated from Northwest Missouri State University with a B.S.in Interactive Digital Media: Visual Imaging.

Women’s Running ProgramsJoin this session to learn about developing successful Women’sRunning Programs for your club. The session will focus on creatinga program environment that engages women in a positive environ!ment. RRCA Certified Coaches earn 1 CEC. This session is also partof the RRCA’s Club College.

Presented by JUDYTIPPLE and EVEREYNOLDSJudy Tipple found that running brought her out ofmy house through her neighborhood, then the biketrails, then running groups all over town, races, andeventually marathons. She has run fourteenmarathons; the last one was Boston, where in her

60’s, she placed 2nd in her age group. She now focuses on the halfmarathon distance. In 2005, she started the Cornbelt PacersWomen’s Running Group that twelve women participate in the firstyear. The program now has twelve dedicated and enthusiastic lead!ers involved with the group.

Eve Reynolds joined the Women’s 101 Running Pro!gram as a participant in 2010. Now she is one of theleaders. She joined the program to learn how torun a 5k and pace herself. In 2011, she ran her firstfull marathon and qualified for Boston. Since then

she has run twenty!two marathons.

Security Planning for EventsEvent safety should be a top priority, but not every race can a"orda bomb!sni#ng dog. Join this session and learn about importantaspects of keeping your event safe and practical measures for allbudgets when implementing a safety and disaster plan. RRCA Cer!tified Race Directors earn 1 CEC.

Presented by SGT. JACKBEARDSLEY, KANDIREINDL, and BRIANBECKER

Sgt. Jack Beardsley is the o#cer assigned to be re!sponsible for coordinating all special events occur!ring within the City Of Des Moines. The nature ofthe events varies from Drake Relays, State Fair ac!tivities, parades and fun runs to Presidential and

dignitary visitations warranting special escorts and security.

Kandi Reindl began her local government career withthe City of Des Moines in 1991, working first in Com!munity Development before moving to the City Man!ager’s o#ce in 1999. As Assistant to the City Manager,she has helped build the special events program,

which now oversees more than 200 street events annually, includ!ing past events such as the Hy!Vee Triathlon and RAGBRAI. Kandialso serves as the liaison to the Police, Clerk and Legal Depart!ments, sta"s the City Council’s Legislative Subcommittee as wellas the Metropolitan Advisory Council.

Iowa’s Healthiest State InitiativeHuman health is a"ected by many factors, such as the food we eat,the air we breathe, the water we drink, and whether we can walkor bike to work or school. Health is also influenced by factors suchas human choice and behavior, genetics, access to healthcare,transportation, income, and whether an environment is safe. At!tendees will learn about the e"orts of the Iowa Healthiest StateInitiative to create a culture shift to create healthy communitiesand how you can get involved in your own community. This sessionis part of Club College.

Presented by JAMIHABERLJami Haberl joined as the executive director for theIowa Healthiest State Initiative on December 1,2014. Haberl’s passion for health and well!beingstarted as a young child in rural Iowa and this pas!sion has followed her throughout her career. The

Healthiest State Initiative is a privately led, public initiative in!tended to inspire Iowans and their communities to improve theirhealth and happiness. In addition to her role leading the Health!iest State Initiative Haberl serves as part!time faculty for the Col!lege of Health Sciences at Des Moines University. Haberl is agraduate of Iowa State University with a BS in Community HealthEducation and a graduate of Des Moines University with MS inPublic Health and Healthcare Administration.

Saturday April 25 ! 9:00 AM ! 10:15 AMBranding Your Event/Club with Online RegistrationThe days of leaving paper membership or event forms around townor posting PDF forms on a website for downloading, printing, andsnail mailing are a thing of the past. Is it time to make your club orevent website look like it’s 2015 and not 1995? Join this session tolearn about the best practices for online membership management,event management, website content management and much more.

BE SURE TO VISIT ALL OF OUR SPONSORSAND EXPO VENDORS LISTED ON PAGE 30.THANK THEM FOR THEIR SUPPORT ANDLEARN ABOUT HOW THEIR PRODUCTSAND SERVICES CAN BENEFIT YOUR CLUBOR EVENT.


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Presented by BOBBICKEL and PETEJACOBSBob Bickel originally conceived of, created, and fi!nanced RunSignUp in 2009. He has had a long careerin technology, and in 1994 began focusing on Inter!net middleware!the stu" that makes website work!at companies. A runner since high school, Bob ran

competitively through his years at Bucknell University, and re!turned to his running roots in 2003 when he began to volunteer asan Assistant Coach for the Moorestown High School Track andCross Country Teams. In 2006 he opened the Moorestown Run!ning Company with Dave Welsh and Joe Halin. Additionally, Bobhelps direct several charity races in the area, and helped create ahome Cross Country course for the Moorestown High School bybuilding a system of wood chip trails.

Pete Jacobs grew up in Annapolis, Maryland andwent to college at the U.S. Merchant Marine Acad!emy in Kings Point, NY. Following graduation, hemoved to New Orleans and then later to Houston,TX. Pete played soccer competitively until age 30

when he decided to run a marathon just to “check it o" hisbucket list”. He quickly became addicted and 20 marathons laterdecided to start the Sienna Running Club. A year later, the cluborganized a race, which led to Pete's first experience as a raceDirector. This experience helped him develop the basis for TheDriven Race & Club Solutions products.

Managing the Back of the Pack for Safety, Enjoyment,and Fair SportMore people are getting into running, but they aren’t all fast run!ners. We need to ensure the safety and positive experience of ALLparticipants including volunteers. Join this session to learn aboutbest practices in managing the back of the pack for enjoyment andsafety. RRCA Certified Race Directors earn 1 CEC. This session is alsopart of Club College.

Presented by RACHELTAMBLING, BETSEYBOURDREAUX and MARKBARRETT

Rachel Tambling is the president of the WillimanticAthletic Club in Connecticut. She is an experiencedrace director, managing races from half marathon to5k. Her club o"ers three walker!friendly events eachyear, a designated last place finisher at every race,

and two couch!to!5k training programs associated with club races.In addition to her role as race director and club president, she is afrequent back of the packer in races with her mom, a race walker.Rachel does some race pacing ! usually at the back of the pack. Shehas also had the dubious honor of actually finishing last more thanonce while recovering from knee surgery.

Betsey Bourdreaux has been actively involved in theNew Orleans running community since she beganrunning 10 years ago. In addition to serving as VicePresident for her home club, Bestbank Track Club,she also serves as Volunteer Coordinator for the

Shamrockin’ Run 8k race, Big Easy Running Festival Half Marathon,and Ironman New Orleans 70.3 event. She is on the race committeefor the Crescent City Classic 10K. Her role as the Local CommunityRelations Liaison for the Rock’n’Roll New Orleans Marathon re!quires that she establish contact and relationships with hundredsof businesses, neighborhood associations, churches, etc. that maybe impacted by the tra#c detours or road closures associated withthe race. Her experience as a USATF course measurer also keepsher busy not only in the New Orleans area but throughout the state

and region. A veteran of countless road races, 18 marathons, fivehalf Ironmans and numerous sprint distance triathlons, Betsy com!pleted Ironman Florida in 2012.

Mark Barrett is the RRCA State Rep for Oregon, anRRCA Certified Coach and an RRCA Certified RaceDirector. He has directed races since 1995, from a5K to a marathon to a 69 mile relay. He has runthousands of miles and hundreds of races, includ!

ing the Hood to Coast Relay 22 times.

Natural Stride RunningJoin this session to learn about key elements of Natural Stride Run!ning. RRCA Certified Coaches earn 1 CEC.

Presented by CARISETZLERCari Setzler, DVM is a Coaching Certification Instruc!tor for the RRCA’s Coaching Certification program.She earned a Bachelor’s of Science in Biology atAquinas College while earning All!American Honors8 times, national runner up in the indoor 1000 me!ters, and was inducted into the Aquinas Athletic Hall

of Fame in 2014. She continued on to Michigan State Universitywhere she earned her Doctor of Veterinary Medicine Degree. Sheis a certified level II USATF endurance coach, USATFCCA level IIsprint/hurdle, and is certified in running mechanics through New!ton Running. In 2010, she co!founded Fast Finish coaching whereshe has helped athletes ranging from the first time 5K runner tothe Olympic trials hopeful reach their goals. Cari is the assistantgirls track and field coach at Johnsburg High School. She is cur!rently the chief of sta" veterinarian at the Banfield Hospital in Al!gonquin IL.

Ultra and Trail Running Key ConsiderationsJoin this session to learn about strategies to dispel the myths oftrail and ultra running and how to integrate trail and ultra eventsinto a road centric running community.

Presented by AMBERCREWS and JUSTINNOSTRALAAmber Crews is a board member of the CapitalStriders Run Club in Des Moines, Iowa, where sheserves as the Secretary and Merchandise Coordi!nator. She an RRCA Certified Coach that specializesin trail and ultra running. Amber has completedover 25 marathons and ultras and is working to!

wards her goal of 50 marathons (or farther) in 50 states beforeshe turns 50. She mostly enjoys 50ks and 50!mile events withchallenging elevation profiles.

Justin Nostrala teaches Art (Drawing, Painting andDesign) at Simpson College in Indianola, Iowa. Helives in Indianola with his wife and two boys. Justinbegan running Track in 1975, and ran Track andCross!Country through High School and College.After graduating from college in 1986, Nostrala

competed in several marathons including Des Moines Marathonand New York City Marathon. He now runs on dirt trails full timeand is in training to complete his first 50K this March.

Saturday April 25 ! 10:30 AM ! 11:45 AMMarketing through Earned Media ExposureMarketing your event goes beyond issuing press releases aboutroad closures, special guests, sponsors, and results. This sessionwill explore the importance of working with your local media to


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earn exposure for your events by sharing engaging stories, outlin!ing community benefits, and more. RRCA Certified Race Directorsearn 1 CEC. This session is also part of the RRCA’s Club College.

Presented by LANCEBERGESON, DAVIDMABLE, and DOUGSAWYER – Moderated by Ryan Lamppa

Lance Bergeson has been a running and triathlonblogger for Des Moines Register media since 2008.He also has regularly written feature and race storieson the biggest endurance races in central Iowa, in!cluding the Hy!Vee Triathlon, the Des Moines

Marathon, Dam to Dam and the Hy!Vee Road Races. Lance has runin the Boston Marathon three times – in 1997, 2008 and 2012. He isplanning to complete both the Chicago Marathon and New YorkCity Marathon this fall, with the goal of running under 3 hours atChicago. He is married with two children and lives in Ankeny.

David Mable is the editor and founder of Iowa Mo!mentum, a monthly sports and fitness magazinepublished in Des Moines. Mable has been an avidrunner and cyclist for most of his life and enjoys cov!ering events as much as doing them.

Doug Sawyer is an award!winning television pro!ducer with connections across Iowa. Doug serves asPromotion Manager/Public Service Director for Local5, the ABC!TV a#liate in Des Moines, Iowa. He hasover twenty!five years experience in television andradio, working in Chicago, Denver and Des Moines.

He has worked in a myriad of positions including as a radio pro!ducer, a photographer and a television director. Doug also workedin public relations and advertising while in Chicago and served as aspeechwriter for the Mayor of Chicago. He was inducted into theNorth Central College Athletic Hall of Fame as the first soccerplayer in the school's history. Doug spends his free time with wifeand their three daughters, volunteers to coach youth sports andsupports his local church.

Strategic Planning for Clubs, a Case study of the Oregon Road Runners Club’s PlanRunning is the greatest metaphor for life. You get out of it whatyou put into it. The same is true with Strategic Planning. Changesfrom Oregon Road Runners Club's newly crafted Strategic Planmoved from idea to reality in 2014, as members from across the clubstepped up and made focusing on marketing and communications,branding, administration governance and improving their raceevents organizational priorities. Merely announcing its goals for fu!ture strategic planning is simple. However, learn what Oregon RoadRunners Club did that is di"erent, resulting in a proactive successfulprogram that isn’t just a report filed in a notebook collecting dust.

Presented by STEPHENWRIGHTWright a former CEO and Fortune 500 marketing di!rector, is President of the Oregon Road Runners Club(Portland), a volunteer club that hosts a full spec!trum of 15 annual race events as well as training,from 5k to ultra!marathons.

Brilliant! – Why Runners are so Smart! From ancient times to modern, the beneficial e"ects of enduranceexercise (i.e. long distance brisk walking and running) have beenobserved in brighter minds and more cheerful dispositions. Nowneuroscientists have been able to observe and show, through brainimaging technologies, the physical changes that occur in the brain

as a major training e"ect of brisk walking and running, structuralbrain adaptations that produce those improved minds and emo!tions of endurance athletes. BRILLIANT! RRCA Coaches earn 1 CEC.

Presented by Presented by GARYWESTLUNDGary Westlund Certified American College of SportsMedicine Health Fitness Specialist and USATF LevelII Coach, is the Founder and CEO of Charities Chal!lenge with RxExercise (exercise as medicine) fulfill!ment as its mission. Coach Westlund has coached

many hundreds of runners and marathoners, in addition to thefastest race walkers in MN, while setting lasting records himself inrace walking. He has traveled with 30 of his teams to destinationevents around the world, teams that have also raised nearly twomillion dollars for health!related causes. Gary specializes as a coachto athletes challenged by a variety of chronic diseases, especiallythose living actively and well beyond arthritis, cancer, diabetes,heart disease and other health challenges. Diagnosed with con!genital hip dysplasia that required Total Hips Arthroplasty, Garyhimself joined the challenged!athlete special population. Becausehe “walks his talks” regarding RxExercise, Coach Gary has returnedto satisfying competition in race walking and running to becomethe “fastest athlete on 2xTotal Hips Replacement” in MN.

Working with Professional AthletesAs elite U.S. distance runners continue to show success on theroads, it is more important than ever for race directors to under!stand best practices in working with professional athletes that areeither U.S citizens or foreign competitors. This session will focuson working with elite athletes along with sharing of informationabout ongoing and emerging developments in doping control forthe sport. RRCA Certified Race Directors earn 1 CEC.

Presented by BILLBURKE, PHILSTEWART, and BENJAMINTILUSBill Burke is a lifelong resident of New Orleans andactually started his event production career as theco!race director of the World Famous Crescent CityClassic 10K in the fall of 1979. In June of 1993, Billfounded Premier Event Management and has

owned and operated the company since that time. Bill has pro!duced regional, national and world championships for the sportsof Duathlon and Triathlon for both USA Triathlon (USAT) and theInternational Triathlon Union (ITU). In both 2004 and 2008, Bill pro!duced the Olympic Triathlon Trials for the United States that sentAmerican athletes to the summer Olympic Games.

Phil Stewart is the editor and publisher of the RoadRace Management newsletter and the Road RaceManagement Directory of the Running Industry.Through his company, Road Race Management, Inc.,Phil organizes the annual Road Race Management

Race Directors’ Seminar and Trade Exhibit, an annual sport!wideindustry gathering. Through Road Race Management, Phil was aco!creator of the RRCA’s Race Director Certification Program andis the author of the book used for the course, Organizing RunningEvents. Most recently Road Race Management has launched adatabase outlining athletes that currently are or have served dop!ing bans. He is the event director of the Credit Union Cherry Blos!som Ten Mile, the premier springtime running event inWashington, D.C. The event is part of the Professional Road Run!ning Organization World Championship Circuit and is continuallyrated as one of the outstanding races in America.


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Benjamin Tilus is the head Track and Cross Countrycoach at Carlisle High School. He is also the invitedathlete coordinator for the Dam!to!Dam race, whichattracts over 7,000 runners to Des Moines each year.

Saturday April 25 ! 2:00 PM ! 3:15 PMDeveloping a Statewide Grand Prix SeriesFor 34 years, the Arkansas RRCA has hosted a grand prix series thatnow boast more than 20 races. Join this session to learn how clubsand events work together at the state level to host the series andlessons they have learned over their 34!year history. This sessionis also part of the RRCA’s Club College.

Presented by DAVIDMERONEYMeroney has served for the last three years as theArkansas State Rep. During his tenure he has donean outstanding job in promoting the RRCA by recruit!ing new clubs, administering the 20!race, statewideArkansas Grand Prix Series, and conducted three An!

nual RRCA State Meetings. The Arkansas Grand Prix consists of 10RRCA State Championships and 10 non!championship races.

Crisis ManagementEver wonder what you'll do, how you'll react when somethinggoes terribly wrong in your race? Planning, preparation, anticipa!tion are the di"erence between a successful event and a disap!pointing outcome. Take every little detail very seriously! sometimesthey're the start of a major problem. RRCA Certified Race Directorsearn 1 CEC. This session is also part of the RRCA’s Club College.

Presented by JOEMORENOJoe has been an avid runner and marathoner for al!most forty!five years. His passion for the sport has ledhim to volunteering and eventually race directingmany events. For over twenty!five years Joe has or!ganized, founded, and resumed several races in the

Quad Cities area. He currently directs the Quad Cities Marathon,Firecracker Run, and Freedom Run. He serves as a board memberfor Running USA, and he also serves on several other boards.

Developing a Medical PlanJoin this session to learn about important elements of proven med!ical standards and protocols for events of all sizes including: deter!mining proper extent of coverage, identifying key players in thecommunity that contribute to your plan, and much more. RRCACertified Race Directors earn 1 CEC.

Presented by RICHGREEN, TOMPATAVA, and PHILIPBLUMBERGRich Green has been the Director of Medical Servicesfor the IMT Des Moines Marathon since 2006. In thattime, the Marathon Medical team has provided carefor an event that has grown from 4500 runners toover 10k in 2014. The services provided include a des!

ignated command post directed by the Des Moines Fire Depart!ment, Police coordination and support, five on course medicaltents, EMS support, Finish line medical care and a designated Footand Ankle care site. Prior to serving in his current role with the IMTDM Marathon, Rich has been the Director of Medical Services forlarge events such as the 2004 National AAU Junior Olympicsgames. He was a member of the medical committee for the 1999US Senior open in Des Moines. He has consulted with variousgroups including the National Jr Olympic games in New Orleansand Grand View University Sports Medicine Program. Rich is a Phys!ical Therapist that works for Mercy Clinics and provides Orthopedic

and Sports Medicine services to a full range of clients.

District Fire Chief Tom Patava manages the SpecialOperation Section for the Des Moines (Iowa) Fire De!partment. Chief Patava received his Associate of FireScience Degree from Des Moines Area CommunityCollege, Paramedic certification from Mercy College

of EMS, and Certified Public Manager designation from Drake Uni!versity. Throughout his twenty!three year career with the DesMoines Fire Department, he has managed various sections of thefire department including his current Special Operations assign!ment, the Emergency Medical Services section, the Fire PreventionBureau, as well as an assignment as a Shift Commander. Addition!ally, he spent six years as a part!time flight paramedic with MercyHospital in Des Moines and is currently a volunteer firefighter inthe community where he resides.

Philip Blumberg is the Clinic Administrator for DesMoines University. He leads a multispecialty clinicwith more than 25 licensed health care providers.He also serves as a guest lecturer and chairs thefaculty search committees. Blumberg has a Master

of Healthcare Administration degree from the University of Iowaand double majored in religious studies and gerontology as anundergraduate.

Creating a Fitness Community, Meet Me DowntownWe all know that running races can be good for communities.Drawing on the tried!and!true running race model, running clubscan develop free programs to enhance economic development,community health and wellness, and civic improvements.RRCA Certified Race Director Randy Accetta will explain the suc!cesses in Tucson, AZ; Phoenix, AZ; and Boise, ID, providing strate!gies for using running to make cities better. This session is also partof Club College.

Presented by RANDYACCETTARandy Accetta is an accomplished educator and run!ner. He is the Communications Mentor for the top!ranked McGuire Center for Entrepreneurship at theUniversity of Arizona, where he has twice receivedTeacher of the Year honors. Additionally, he has co!

authored two continuing education courses on how to coach run!ners, and he has written running!based articles that have beenpublished in Running Times, Runners World and the New YorkTimes. A former 2:19 marathoner who competed in the 1996 U.S.Olympic Marathon Trials, Randy has a long history of coaching run!ners, including his role as the RRCA Director of Coaching Education.He is also an RRCA Certified Race Director.

Saturday April 25 ! 3:30 – 4:30 PMCourse Measurement Workshop Join this session to learn hands on skills for measuring and certify!ing a road race course following the standards outlined by USATrack & Field’s Road Racing Technical Council. RRCA Certified RaceDirectors earn 1 CEC.

Presented by TONIYOUNGMAN and DUANERUSSELLToni Youngman is the Education and Training Chairfor the USATF Road Racing Technical Council(RRTC). Her duties for this position are to train andeducate the United States running community onwhy and how to measure long distance road races.

She is also the regional certifier for Kentucky and New Hamp!


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shire. She is the owner and operator of Runzamok, a long dis!tance running measurement business, and has measured eventssuch as the Walt Disney World Marathon in Florida and the Reg!gae Marathon in Jamaica. She lives in Orlando, but will coordi!nate a training session anywhere in the U.S.

Duane Russell has a long history of competitive run!ning and working running events. He has raced fromthe half!mile to marathon distances in track, road,and trail races. He is most proud of his 2:44:01 finishin the Milwaukee Lakefront Marathon (1983). While

working for BKB Ltd., a Denver, Colorado race production com!pany, he began measuring road race courses. He has since made a“hobby!job” out of it by forming RaceMeasure in 2005(www.RaceMeasure.com). Duane has measured over 250 courses,from one mile to the marathon. He is an IAAF Grade “A” measurer.Duane is the RRTC Vice!Chair West, reviewing all certificates forcourses submitted for USATF posting in the western half of theU.S. He is the USATF/RRTC State Certifier for Colorado, Idaho, andNevada, reviewing and approving all paperwork for any newcourse in those three states, ensuring each measurement con!forms to USATF/RRTC standards. He also trains other measurers,through workshops at various running conferences around theU.S., and personal instruction when requested.

Leave No Trace Program In 2014, the Marine Corps Marathon aimed to decrease any impactthe event had on the environment. The organizers of the event arehappy to share their best practices information with RRCA mem!bers. With more than 60% of the Marine Corps Marathon courselocated on National Park lands, the race partnered with the Na!tional Park Service and the Leave No Trace Center for OutdoorEthics by asking runners and spectators to be considerate whilediscarding trash such as water cups, plastic bottles, gel packs andclothing items during the "People's Marathon.” Join this sessionto learn how your organization can develop a similar program.RRCA Certified Race Directors earn 1 CEC. This session is also partof Club College.

Presented by BRETSCHMIDTBret Schmidt is the Operations Manager for the Ma!rine Corps Marathon since 2003. Prior to the MarineCorps Marathon, Schmidt was a member of theUnited States Marine Corps. He enlisted in 1980 andreceived the Military Occupational Specialty of 0311

infantryman. His 23!year military career included duty stations likeMarine Barracks Washington, where he was a member of the Ma!rine Corps Silent Drill Team, Camp Lejeune, NC, Kaneohe Bay, HIand Quantico, VA. Schmidt also completed deployments to theMiddle East in Operation Desert Shield and Operation DesertStorm. In August 2003, Schmidt retired from the Marine Corps witha final rank of Master Sergeant. Schmidt has been an avid runnerfor more than 30 years, beginning in high school and continuingthroughout his adult life. He has run 20 marathons, including 12MCMs, and boasts a personal record of 2:59:00. He has competedin multiple triathlons, including the 1986 Hawaii Ironman and hun!dreds of 5K, 10K, and half marathon road races.

Coaching Youth for PerformanceThie session will provide an examination of competitive runningfor middle school and high school aged youth. This session willfocus on developmentally appropriate physical training, racing tac!tics, nutrition, interaction with parents, and related topics. RRCACertified Coaches earn 1 CEC.

Presented by BRENTAYER and Dr. BOBBYGESSLERBrent Ayer is a Coaching Certification Instructor forthe RRCA’s Coaching Certification program. He hasbeen active in the sport of running for over 40years. He was a founding member of the FrederickSteeplechasers Running Club while still in college.

He was their club president from 2000!2003. Brent is an RRCACertified Coach and holds USATF Level I & Level II coaching cer!tifications. He has coached the Frederick Striders Youth Track &Field Club for many years. Ten years ago, he launched the HoodCollege Cross Country program followed by the Track & Fieldteam. He has been recognized as a Maryland AAU Track Out!standing Coach in 2004 and as the Hood College Coach of theYear in 2005. Brent holds an MBA and served as Finance Admin!istrator to seven di"erent members of the United States Houseof Representatives where he worked for over 30 years.

Bobby Gessler MD, FACS is a Coaching CertificationInstructor for the RRCA’s Coaching Certification pro!gram. He is a graduate of the University of Marylandand obtained his medical degree from GeorgetownUniversity School of Medicine in 1983. Currently he

is a Clinical Associate Professor of Surgery at the University ofMaryland Medical School and is a Fellow in the American Collegeof Surgeons. Bobby has served as Chairman for the DepartmentOf Urology of the Johns Hopkins Hospital A#liated Howard CountyGeneral Hospital for over 10 years. Dr. Gessler is an RRCA CertifiedCoach and Instructor and has USATF Level I and Level II coachingcertifications in the endurance and combined events respectivelyas well as being a certified Level I Course instructor for the USATF.For the past 10 years, Bobby has been a coach of the HowardCounty Junior Striders program and is the Cross Country coach andassistant track coach for the Institute of Notre Dame in BaltimoreCity. He also serves as program coordinator for an accomplishedadult running group in Howard County Maryland a"ectionatelyknown as “Bobby’s Babes and Buds.”

NATIONAL RUNNING AWARDSBANQUET AND CEREMONYThe cocktail reception for the National Running AwardsBanquet begins at 5:30pm, and attendees are encour!aged to compete with their fellow runners to out!bidthem on items in the Silent Auction benefiting theRRCA State Reps Program. The auction will close at 7:15PM following the end of the Live Auction.

Starting at 6:00 PM, we will up the competition by host!ing the Live Auction, which raises funds for the RRCARoads Scholar program. Meet RRCA Roads Scholar andRunPro Camp attendee, Dan Quigley. Attendees willhave the chance to compete against their friends in thisall out battle to capture the best items.

Visa, Master Card, American Express, cash, and checksare all acceptable forms of payment for the auctions.So come prepared to beat out your competition whilesupporting great RRCA programs. The RRCA is proudto be a BBB Wise Giving Alliance Accredited Charity anda Gold!Level Guidestar Exchange Partner. Receipts willbe provided for all auction items that exceed theirstated item value.


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THIS IS NOT A SHOE. THIS IS AN INVITATION. TO GO LONG. TO GO FOR THE MILE REPEATS. TO GO FOR THE RECOVERY DAYS. TO GO STRIDE IT OUT. TO GO IT ALONE. TO GO WITH THE FRIENDS WHO DEMAND AS MUCH OUT OF EACH MILE AS YOU DO. TO GO BECAUSE THERE ISN’T ANYBODY WHO CAN TAKE IT AWAY FROM YOU WHEN YOU’RE DONE. TO GO BECAUSE YOU CAN. DESIGNED LIGHT, STABLE AND WITH SUPERIOR CUSHIONING, THE BONDI 4 INVITES YOU TO GO FURTHER THAN YOU DID YESTERDAY. TO GET FASTER FOR TOMORROW. LET’S GO.


57th Annual RRCA National Convention Program

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Transcript of 57th Annual RRCA National Convention Program