56255475 Syllabus for Vgsom Mba New Programme

1

INDIAN INSTITITE OF TECHNOLOGY KHARAGPUR

VINOD GUPTA SCHOOLOF MANAGEMENT

Revised Curriculum for MBA Programme

April 2009

2

Executive Summary 1. In July 2008, the Dean and faculty members of VGSOM decided that the curriculum of the MBA Program of IIT Kharagpur be reviewed. A committee was accordingly constituted to undertake this task, and submit its report within six months. The curriculum was to be designed, keeping in mind the vision and mission of the Institute, according to which the students, who are awarded a degree from our Institute, must be innovative, ethical, globally oriented and strong in analytical skills, and must be able to put into practice the concepts learnt in the class. The faculty members of VGSOM met several times to deliberate on the report of the committee, and finalised its recommendations as presented here. 2. A number of significant changes have been suggested in the new MBA Curriculum structure1. In addition to imparting subject knowledge of various functional areas of management, the curriculum would focus on inculcating certain skills (analytical & IT capabilities, effective inter-personal relationships, leadership and team-building abilities, logical and qualitative skills, capability to tackle unstructured problems, etc.) and sensibilities (e.g., orientation to globalizing economy, ethical orientation etc.). 3. As in the rest of the Institute, VGSOM presently follows the Semester (rather than Quarter/ Trimester) system, in which there are two Semesters (of approx. 15 weeks each) in the academic year. The Semester system would be retained so that there is integration of VGSOM with the rest of the IIT system. 4. During a student’s tenure of two years or four semesters and summer internship, an MBA student at VGSOM presently receives an input of altogether 94 credit points, of which 80 credit points are in courses and practical module that are compulsory. Elective courses constitute a minuscule 12 credit points. It is proposed to reduce slightly the compulsory inputs for MBA students. It is recommended that a student has to acquire a minimum of 93 credit points to be awarded the MBA degree. 5. All the 19 courses (47 credit points) offered in the first year will be compulsory courses. At present, experiential learning has two components, the first being in the form of Summer Internship in an organization for two months, and the second also being in the form of Internship, in an organization for four months during the 3rd Semester and works on a Dissertation under the joint guidance of his supervisor in the concerned organization and a faculty member of VGSOM. The Summer Internship with 2 credit points, will continue as at present. However, in lieu of the four months long internship-based dissertation, student(s) will work on an applied management research project under the guidance of VGSOM faculty member(s) and write a dissertation. This research project will be spread over the 3rd and 4th semesters, and will have 8 credit points. There will be two compulsory courses in each of the 3rd and 4th semesters. Students will have to enroll in seven core elective courses in the 3rd semester and seven free elective courses in the 4th semester. Majority of the elective courses offered by VGSOM will have two credits each. 7. A maximum of two foreign language courses would be offered as free electives. The semester-wise break-up of the revised curriculum is furnished in the next four pages: 1 In the Annexure A, the existing curriculum of the MBA Programme is furnished.

3

Revised course structure at VGSOM

Table 1: Semesters I and II - Courses and Credits

Semester I Subject Number

Subject Name L-T-P Credit

BM60001 Financial Accounting & Reporting 2-0-0 2 BM60003 Cost & Management Accounting 2-0-0 2 BM60005 Economics for Management 4-0-0 4 BM60007 Human Behavior & Management 2-0-0 2 BM60009 Organization Design, Change & Transformation 2-0-0 2 BM60011 Statistical Methods for Management 2-0-0 2 BM60013 Mathematical Models for Management Decisions 3-0-0 3 BM69015 I T & Business Applications Laboratory 1-0-3 3 BM60017 Marketing I 2-0-0 2 BM60019 Oral Business Communication 0-0-3 2

Total Credit Points 24

Semester II Subject Number


BM60002 Corporate Finance 3-0-0 3 BM60004 Business Research Methods 2-0-0 2 BM60006 Business, Government & International Economic

Environment 2-0-0 2

BM60008 Human Resource Management 3-0-0 3 BM60010 Strategic Management 3-0-0 3 BM60012 Production & Operations Management 3-0-0 3 BM60014 Management Information Systems 3-0-0 3 BM60016 Marketing II 2-0-0 2 BM60018 Written Business Communication 1-0-3 2

Total Credit Points 23 Summer Internship (BM60020) of two months between the 2nd and 3rd Semesters. : (2 Credits)

4

Semester III

Subject Number


BM60027 Applied Management Research Project 0-0-6 4 BM60029 Business Law for Managers 2-0-0 2 BM60031 Technology Management 2-0-0 2

Seven (7) Core Elective courses, having a total of 14 to 16 credit points, to be chosen from among the following Sixteen (16) courses.

List of Core Electives BM60035 International Management 2-0-0 2 BM60037 Entrepreneurship & New Ventures 1-0-3 2 BM60039 Financial Markets & Institutions 2-0-0 2 BM60041 Security Analysis & Portfolio Management 2-0-0 2 BM60043 Commercial Banking 2-0-0 2 BM60045 Enterprise Resource Planning 2-0-0 2 BM60047 Information System Strategy 2-0-0 2 BM60049 Supply Chain Management 2-0-0 2 BM60051 Services Management 2-0-0 2 BM60053 Risk Management 2-0-0 2 BM60055 Marketing Research 2-0-0 2 BM60057 Marketing Strategy 2-0-0 2 HS Human Resource Development 3-0-0 3 HS Organizational Development 2-0-0 2 BM60059 Industrial Relation & Labour Laws 2-0-0 2 BM60061 Project Management 3-0-0 3

Total Credit Points 22 to 24 The courses ‘Technology Management’, ‘Supply Chain Management’, ‘Services Management’ and ‘Risk Management’ include both strategic and operational aspects, but that is not incorporated in the title of the courses for the sake of brevity.

5

Semester IV Subject Number


BM60028 Applied Management Research Project 0-0-6 4 BM60030 Business Ethics 2-0-0 2 BM60032 Organizational Leadership 2-0-0 2 Seven (7) Free Elective courses, having a total of 14 to 15 credit points, to be chosen from among the list of free electives provided area wise. Students can also choose Master level elective subjects offered by other departments after taking approval from faculty supervisor and Dean, VGSOM.

List of Free Electives Total Credit Points 22 to 23

LIST OF FREE ELECTIVE SUBECTS

List of Free Electives (Operations) Subject Number


BM60134 Six Sigma 3-0-0 3 BM60136 Manufacturing Strategy 2-0-0 2

List of Free Electives ( Marketing) Subject Number


BM60102 Consumer Behaviour Analysis 2-0-0 2 BM60104 Integrated Marketing Communication 2-0-0 2 BM60106 Product Management 2-0-0 2 BM60108 Marketing of Industrial & High-Tech Products 2-0-0 2 BM60110 Sales & Distribution Management 2-0-0 2 BM60112 Services Marketing 2-0-0 2 BM60114 Retail Marketing 2-0-0 2 BM60116 Global Marketing Management 2-0-0 2 BM60118 Marketing Engineering 2-0-0 2

List of Free Electives ( Economics) Subject Number


BM60250 Econometric Modeling & Business Forecasting 2-0-0 2

6

List of Free Electives ( General Management) Subject Number


BM60222 Women Leaders in Management 2-0-0 2 BM60224 Intercultural Communication Competence 2-0-0 2 BM60226 Corporate Governance 2-0-0 2 BM60228 Management Game 2-0-0 2

List of Free Electives ( HR) Subject Number


HS_____ Compensation Management 2-0-0 2 HS_____ HR Accounting 2-0-0 2 HS_____ Performance Management 2-0-0 2 BM60190 HR Audit 2-0-0 2 HS_____ Human Resource Information System 2-0-0 2 HS_____ International HRM 2-0-0 2 HS_____ Strategic Human Resources Management 2-0-0 2

List of Free Electives ( Information Technology) Subject Number


BM60070 E-Commerce Technology & Application 2-0-0 2

BM60072 Business Process Analysis & Business Dynamics Modeling 2-0-0 2

BM60074 Information Security & Risk Management 2-0-0 2 BM60076 Business Data Communication & Networking 2-0-0 2 BM60078 Software Project Management 2-0-0 2 BM60080 IT for Business Intelligence 2-0-0 2

List of Free Electives ( Finance & Accounting) Subject Number


BM60162 Derivatives & Risk Management 2-0-0 2 BM60164 Insurance 2-0-0 2 BM60166 Advanced Accounting 2-0-0 2 BM60168 Mergers, Acquisitions& Corporate Restructuring 2-0-0 2 BM60170 International Financial Management 2-0-0 2 BM60172 Corporate Taxation 2-0-0 2 BM60174 Financial Modeling 2-0-0 2 BM60176 Fixed Income Markets & Securities 2-0-0 2 BM60178 Infrastructure & Project Finance 2-0-0 2

7

Detailed Syllabus for each course in Revised course structure at VGSOM

SEMESTER I

8

BM60001 Financial Accounting for Managers (2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course will enable students to understand the financial reporting system in a corporate framework. The students will be able to appreciate the usefulness of financial information for decision making and equipped with tools to analyze the financial performance of companies. Course Contents:

Business Organization forms and structures; Accounting as an information system; Users of Accounting information; Basic Financial Statements.

Basic concepts and conventions in Financial Accounting; Science of Accounting: Double Entry Principle; Rules of Debit and Credit; Analyzing transactions in the context of debit-credit and changes in Liabilities and Assets.

Accounting Equation; Capital as the residual value. Accounting Cycle; Journal; Ledger; Trial Balance; Final Accounts; Accounting Standards – US GAAP, Indian GAAP, IFRS; Relevant portion of Indian

Company Law; Financial Instruments and Accounting Standards; SEBI’s Regulatory Guidelines; Corporate Governance – Regulations and Recommendations of Expert Committees.

Concept of Capital and Revenue; Recognition of Income and Expense. Classification of Assets and Liabilities (As per Schedule VI of Companies Act, 1956); Introduction to Accounting for Inventories; Accounting for Receivables, Fixed Assets;

Depreciation and Amortization. Accounting for Liabilities; Accounting for Shareholder Equity. Accounting for Limited Companies; Company Final Accounts – Income Statement and

Balance Sheet. Annual Report and its Contents; Corporate Disclosure Policy; Quarterly Financial Reports; Statement of Cash Flows; Operating Cash Flow; Investment Cash Flow; Financing Cash

Flow. Analysis of Financial Statements; Comparative Statements; Common Size Statements;

Ratio Analysis, Du-Pont Analysis; Earnings Quality Analysis. Suggested Text & Reference Books:

1. Financial Accounting: A Managerial Perspective, R Narayanaswamy, PHI Publications. 2. Accounting for Managers: Interpreting Accounting Information for Decision-making, Paul

Collier, John Wiley Publication. 3. Financial Accounting: Tools for Business Decision Making, Paul D. Kimmel, Jerry J.

Weygandt and Donald E. Kieso, John Wiley Publications. 4. Financial Accounting for Management, Ramachandran & Kakani, TMH Publications. 5. Financial Accounting for Business Managers, AK Bhattacharyya, PHI Publications.

9

BM60003 Cost & Management Accounting (2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course will help students appreciate the usefulness of cost and management accounting in management decision making. The students will be equipped with tools to trace the cost and estimate the cost of the product or service as the case may be. Course Contents:

Introduction to Cost and Management Accounting; Methods and Techniques of Costing; Cost Management and Value Chain

Cost – Volume – Profit Analysis; Profit-Volume Ratio; Break even Point; Relevant Costs and Revenues; Differential Costing; Managerial Decisions.

Cost Terms and Purposes; Cost Classification; Concepts of Cost Center, Cost Unit and Unit Cost; Preparation of Cost Sheet.

Job Costing; Process Costing Cost Allocation; Activity Based Costing & Activity Based Management Budgeting and Responsibility Accounting; Flexible Budgets, Standard Costing and

Variance Analysis. Decision Making and Relevant Information Strategy, Balanced Scorecard and Strategic Profitability Analysis. Introduction to Management Control System. Recent Developments in Cost and Management Accounting; Target Costing; Life Cycle

Costing; Strategic Cost Management; Value Analysis; Transfer Pricing Suggested Text & Reference Books:

1. Cost Accounting: A Managerial Emphasis, Horngreen, Datar, Foster, Rajan & Ittner,

Pearson Education.

2. Cost Accounting for Business Managers, Bhattacharya, Elsevier Publication.

3. Management and Cost Accounting, Drury, Cengage Learning India.

4. Managerial Accounting, Jiambalvo, John Wiley Publications.

10

BM60005 Economics for Management (4-0-0: 4 Credit)

Prerequisite: None

Course Objective: The course aims to provide an insight into production, distribution and consumption of wealth and their interdependency. The real-life aspects of application of economics in business and economic policy are highly emphasized. It provides the platform to understand the meaning, interdependence and determination of the equilibrium at micro and macro level. The methods and approach to microeconomic and macroeconomic modeling are to be stressed. Course Contents:

Fundamentals of Microeconomics and Macroeconomics, Demand and Supply Analysis, Utility Analysis, Production Analysis and Cost Analysis

Market Analysis Public Goods and Externalities Asymmetric Information Measurement of Macroeconomic Variables Income and Employment Determination National Income Accounting Aggregate Demand and Aggregate Supply Demand for Money and Supply of Money Inflation and Deflation, Monetary and Fiscal Policies Investment Analysis Foreign Trade and Balance of Payments, Foreign Exchange and Foreign Direct Investment

Suggested Text & Reference Books:

1. Microeconomic Theory, Henderson & Quandt, McGraw-Hill Publication. 2. Microeconomics, Salvatore, Oxford University Press Publication. 3. Macroeconomics, Mankiw, Thomson Learning Publication. 4. Macroeconomics, Blanchard, PHI Publication.

11

BM60007 Human Behaviour & Management (2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course is designed as an introductory course to develop in the students an understanding of the perennial issues and problems which arise when working with people. Course Contents:

Manage Individual Behaviour, Perceptual Process, Perceptual Grouping, Impression Management; Self Fulfilling Prophecy; Attributions: Kelly’s theory of attribution, Locus of control;

Social learning theory; Behaviour modification Emotions: Primary emotions, Emotional Labour, Emotional intelligence; Positive and Negative affectivity; relation of Job satisfaction with work behaviour,

performance and customer satisfaction; causes and consequences of organizational commitment; psychological contracts; Organizational citizenship Behaviour.

Content and process theories of motivation; Goal setting and self efficacy; Job design practices; Performance evaluation, reinforcement theory, Rewards; Organizational Justice- Distributive and procedural justice, equity sensitivity; QWL; Employee Involvement in decision making; Creativity in workplace.

Personality and Stress management; Kelly’s theory of Personality; Big Five Personality dimensions; MBTI; Personality and Vocational choice; Transactional analysis; Characteristics of Healthy personality; Self Development. Concept of stress; stress model; Work stressors-Individual group, organizational; Stress moderators; stress prevention and management.

Group behaviour and the dynamics of interpersonal Influence by knowing the details of Groups, Types of groups, group formation and development, Characteristics of groups, Group dynamics, communication in groups, group decision making; Leadership.

Management of Conflict and Negotiation, Causes of Inter group conflict, consequences of dysfunctional inter group conflict; managing inter group conflict through resolution; stimulating constructive inter group conflict; Negotiations-tactics; increasing negotiation effectiveness.

Power politics and empowerment, Concept of power, sources of power; empowerment; political strategies and tactics.


1. Organizational Behaviour, Robbins, Judge & Sanghi, Pearson Education Publication.

2. Organizational Behaviour, McShane & Glinow, McGraw Hill Publication.

12

BM60009 Organizational Design, Change & Transformations

(2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course is designed as an introductory course to develop in the students an understanding of the concepts and models of organizational theory, understand the intricacies in managing change and organizational transformation. Course Contents:

Designing and organizational structure Division of Labour, Delegation of authority Departmental bases; Span of control,

Dimensions of structure Organizational design models; Multinational structure and design; Virtual Organizations. Understand the intricacies of Managing Change by learning , Why organizations change,

what changes in organization Diagnosis for change; Resistance to change, Alternative change management approaches Learning principles in change management, Change agents: Forms of interventions Model for managing organizational change; Selection of appropriate methods Implementing change Strategies for communicating change; skills for communicating change Consolidating change; Organizational effectiveness; Organizational health. Understand Organizational Transformation, Organizational development intervention in

turnaround situations Concept of transformation Targets of Organizational transformation- organizational beliefs, purpose and mission,

Future directions.


1. Organizational Theory and Design, Daft, Thomson-South Western Publication.

2. Change Management, Paton & McCalman, Sage Publication.

13

BM60011 Statistical Methods for Management (2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course is expected to provide the MBA student with the fundamentals of statistics which are related to the management and provide a basis for later topics which utilize these statistical concepts Course Contents:

Introduction: the meaning and scope of statistics, some uses of statistical methods, statistical data

Presentation of statistical data: tables, graphs and charts Summarization of statistical data: frequency distribution of observations, skewness and

kurtosis of distributions Probability: sample space, sample space probabilities, events, addition theorem,

multiplication theorem, combinatorial formulae, variables, frequency functions, joint frequency functions, continuous frequency functions, joint continuous frequency functions

Theory of linear correlation and regression (simple and multiple): the problem of correlation and regression, the measurement of correlation, properties of correlation coefficient, regression, derivation of regression equations, interpretation of correlation coefficient, non-linear regression, partial correlation, multiple regression, rank correlation, testing of correlation coefficient and regression coefficient

Theoretical frequency distribution of one variable (discrete and continuous): Binomial, Poisson, Normal distribution, Normal approximation to Binomial, properties of Normal distribution, central limit theorem, distribution of difference of two means, distribution of difference of two proportions, hypothesis about mean and proportion

Testing of goodness of fit: chi-square test, its limitations, applications, contingency tables General principles for testing hypothesis and estimation Small sampling distribution: Chi-square, t and F distributions Analysis of variance (one way) Non-parametric tests: Sign test, Wilcoxon Signed-Rank test for two dependant samples,

Wilcoxon Rank-Sum test for two independent samples, Kruskal-Wallis test., Spearman Rho Rank correlation coefficient test, Run test for randomness

Sample surveys, sampling techniques and design of experiments Suggested Text & Reference Books:

1. Statistics for Management, Levin & Rubin, Pearson Education Publication.

2. Introductory Statistics, Mann, John Wiley & Sons Publication.

14

BM60013 Mathematical Models for Management Decisions

(3-0-0: 3 Credit)

Prerequisite: None

Course Objective: This course shall expose the candidates to various quantitative models for decision making that aim at finding optimum or close to optimum results. Major emphasis shall be on problem formulation and selection of appropriate software packages for solution and interpretation of results. Course Contents:

Elements of Matrix Algebra Optimization Methods : Kuhn-Tucker Optimization, Linear Programming : Simplex Method, Duality Theory, Dual Simplex Method Sensitivity Analysis and Parametric Programming. Transportation and Assignment Problem, Network Simplex and Solution of Network Flow Problem. Integer Programming Methods, Cutting Plane, Branch and Bound and Hybrid Exact and

Heuristic Methods. Traveling Salesman and Routing Problems. Queuing Theory and its Applications. Discrete-event Simulation and its Applications. Soft Optimization Methods: Genetic Algorithm, Simulated Annealing, Neural Network

and Heuristic Programming Methods. Suggested Text & Reference Books:

1. Introduction to Operation Research, Lieberman, McGraw-Hill Publication.

2. Quantitative Methods for Business, Anderson, Sweeney & Williams, South Western

Publication.

3. Operations Research: An Introduction, Taha, Prentice Hall Publication.

15

BM69015 IT & Business Application Laboratory (1-0-3: 3 Credit)

Prerequisite: None

Course Objective: The objective of the course is to make the MBA students familiar with IT applications in the areas of statistics, decision making, analysis of data and financial management. Course Contents:

Spreadsheet (EXCEL) based applications using built-in functions and Analysis tools Probability and Statistics Time series forecasting Decision Support Systems Financial models involving Time value of money – basis functions like NPV, IRR, MIRR,

YTM. Annuity functions, Mortgage, Pension Financial statements, Models of Valuation. Sensitivity Analysis, Scenario Analysis, Monte Carlo Simulation. Calculation of Cost of capital RDBMS (ORACLE) based applications Applications based on Application packages like SPSS and SAS

Suggested Text Book: 1. An Introduction to Linear Programming and Game Theory, Thie & Keough, Wiley-

Interscience Publication.

2. Financial Modeling Using EXCEL & VBA, Sengupta, Wiley Publication.

3. The subject teacher(s) will provide teaching material depending upon the as when required.

16

BM60017 Marketing I (2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course is designed as an introductory course with a focus on the core issues in Marketing. The objective of the course is to help the students develop skills, abilities and knowledge in the field of marketing. After going through this course they would be able to understand the concept of marketing in theory and practice. The Course (in conjunction with Marketing Management II), is intended to be a core course for all the MBA students. Course Contents:

Basic Concepts of marketing and different orientations towards marketing. Strategies for building customer value, loyalty, satisfaction and relationships. Analysis of marketing environment, internal and external. Identify marketing opportunities

and threats. Development of conceptual abilities and analytical skills to undertake marketing research. Buying behavior of customers, consumer behavior, roles in consumer buying, consumer

decision making, influences on consumer behavior, tools to study consumer behavior. Organizational Buying Behavior, Organizational Customer, Buying Situations, Buying

Center, Roles in Organizational Buying, Organizational Buying Decision Making, Influences on Buying Decisions.

Basic Issues of the Marketing mix Variables, 4Ps, Product and Service portfolio, Pricing strategies, Designing and managing Marketing Channels, Communication and Promotion Mix.

STP of marketing, identifying and analyzing relevant segments, select attractive target segments and develop the positioning of a product or a service.

Marketing Strategy, Strategy and tactics, Dimensions of Strategy, Criteria for Effective Strategy, Competition oriented marketing strategies.

Suggested Text Books:

1. Marketing Management- A South Asian Perspective, Kotler, Keller, Koshy & Jha, Pearson

Education Publication.

2. Principles of Marketing, Kotler & Gary; Englewood Cliffs, NJ: Prentice Hall Publication

3. Marketing Management; Rajan Saxena, TMH Publication.

4. Marketing Management, Lal, Quelch & Rangan, TMH Publication.

17

BM60019 Oral Business Communication (0-0-0: 3 Credit)

Prerequisite: None

Course Objective: The course follows a suggestive rather than a prescriptive approach towards developing an understanding of communication in the corporate context. Since communication is dynamic, very contextual and constantly evolving, the course has been designed to sensitize the students to their environment, and encourage them to develop their own unique styles for effective communication within their own very specific contexts. The course specifically aims at developing an understanding of what managers do and how they do what they do, specific needs of different business environments, the significance of different aspects of oral communication in corporate environments, and the role of oral communication in enhancing managerial efficacy. Course Contents:

Introduction to Communication Modes of Communication: Verbal, non verbal and digital Barriers to communication Listening International and intercultural communication Group and team communication Communicating in meetings Persuasive communication: Negotiation and conflict management Communicating for leadership & organizational change


1. Business Communication Strategies, Monippally, Tata McGraw Hill Publication.

2. Business Communication Design, Angell, McGraw Hill Publication.

3. Additional readings from other books, peer reviewed journals and popular magazines, for

every session.

18

SEMESTER II

19

BM60002 Corporate Finance (3-0-0: 3 Credit)

Prerequisite: None

Course Objective: The objective of this course is to furnish general understanding of financial decision making process by a company. This course also appraises students of recent developments in corporate financing aspects. Course Contents:

Concept of Value & Return, Time Value of Money Types of Bonds, Shares & Hybrid Securities Valuation of Bonds, Shares & Hybrid Securities Risk Return & Portfolio Theory Capital Budgeting Decisions Cash flow Estimation Risk Analysis in Capital Budgeting Cost of Debt & Cost of Equity, CAPM,APT Capital Structure Theory , Financial Operating Leverage , Dividend Policy Working Capital Management ,Receivable Management ,Cash Management Leasing & Hire Purchase Long & Short Term Financing Introduction to Foreign Exchange Market Shareholder’s Value & Corporate Governance


1. Fundamental of Corporate Finance, Ross, Westerfield & Jaffe, TMH Publication

2. Principles of Corporate Finance, Brealey, Myers & Allen, TMH Publication

3. Financial Management (Theory & Practice), Prasanna Chandra, TMH Publications

20

BM60004 Business Research Methods (2-0-0: 2 Credit)

Prerequisite: None

Course Objective: The objective of this course is to make students conversant with the applications of business research. It deals with concept and process of research in a business environment and the use of tools and techniques for exploratory, conclusive and causal research. This course also deals with measurement in empirical systems and its validity and reliability, applications of statistical techniques for analysis of research data.

Course Contents:

Introduction to Business Research – nature and scope Research process, Research design - differences between qualitative and quantitative

research methods Exploratory research: Focus Group, Projective techniques Problem discovery – Problem definition, Hypothesis formulation Causal research, Experimental designs Questionnaire research Measurement, Basic scales, Validity analysis, Reliability analysis, Attitude measurement

scales Sampling Field work, Non-sampling errors, how to overcome them, Data preparation and

preliminary analysis. Introduction to Multivariate analysis Factor analysis, Regression analysis, Cluster analysis, Correspondence analysis, Conjoint

analysis.


1. Graduate Research Method, Cooper & Schindler, Tata McGraw Hill Publication.

2. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, Creswell,

Sage Publications.

21

BM60006 Business Government & International Economic Environment

(2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course introduces tools for studying the current global and domestic business environment, as also the socio-economic and geo-political milieu, to help managers understand the implications for their companies.

Course Contents:

Part I: Business environment in India: its economic, socio-cultural and politico-legal aspects Social responsibility of business and social audit Supportive promotional and corrective roles of the government in the growth of industry Role of public sector, financial institutions, foreign capital and technical collaboration Trends in taxation, tariff, fiscal and licensing policies Government controls on capital issues, commodities and distribution Import controls and policy

Part II: National income and balance of payment accounting Exchange rate theory Political regimes International trade Foreign direct investment Portfolio capital Global environmental issues


1. Business, Ethics, and the Environment: Imagining a Sustainable Future, Desjardins, Prentice

Hall Publication.

2. The Greening of Trade Law: International Trade Organizations and Environmental Issues,

Steinberg, Rowman & Littlefield Publishers.

3. Organizations and the business environment, Campbell & Craig, Butterworth-Heinemann

Publication.

22

BM60008 Human Resource Management (3-0-0: 3 Credit)

Prerequisite: None

Course Objective: This course is designed as an introductory course to develop in the students an understanding of how the human resources are managed in the organization by giving a balanced coverage to all the important issues in HRM and HRD. Course Contents:

HRM in a dynamic environment Job analysis and job design Human resource planning Recruitment and selection processes Placement, Induction, Internal mobility and separation Career planning for the employees Training and development methods HRD in India Techniques of performance appraisal Job evaluation Wage and salary administration Employee welfare, safety and health Job stress, counseling and Mentoring HRD audit process Human resource Accounting and Information system HRM Strategic development. International HRM Issues


1. Human Resource Management, VSP Rao, Excel Books.

2. Human Resource Management, Aswathappa, Tata McGraw Hill Publication.

23

BM60010 Strategic Management (3-0-0: 3 Credit)

Prerequisite: None

Course Objective: The course takes the view points of senior and top management executives

with a major focus on the total enterprise as a whole rather than each functional department.

Course Contents:

Basic concepts: Definition and framework of strategy, Concept of business model, Dimensions of strategic decisions and different types of strategies, strategic management

process, strategic business units Strategic Direction, Vision, Mission & Objectives, Strategic analysis, Definition of

environmental scanning, analysis of macro and micro environment, PEST analysis, scenario analysis;

Analysis of industry environment, the structural analysis of competition, strategic group Analysis of Company Resources and Competitive Capabilities; Identifying firm’s

capabilities, SWOT analysis, core competence; Strategic Choices, Generic Strategies, The value chain analysis, five generic competitive

advantages; Grand Strategies, Long term objectives, balance score card, internal growth strategies, external growth strategies;

Strategies for Competing in Global Market, The difference of global competition, cross country differences, strategic advantage of nations.

Strategic Implementation: Organizational structure and design, organizational culture and leadership, management of change and communication, restructuring and reengineering, benchmarking.

Strategic Evaluation, Monitoring and Control, Seeking sustainable competitive advantage, establishing strategic controls, Corporate Governance and Social Responsibility.

Knowledge management, Technology management, managing innovation and creativity, learning organization.


1. Competitive Advantage, Porter, The Free Press.

2. The Competitive Advantage of Nations, Porter, The Free Press.

3. Strategic Management Formulation, Implementation and Control, Pearce & Robinson,

McGraw-Hill Publications.

4. Strategic Management Concepts and Cases, Thomson & Strickland, Tata McGraw-Hill

Publications.

24

BM60012 Production & Operations Management (3-0-0: 3 Credit)

Prerequisite: None

Course Objective: This course is designed as an introductory course with a strong quantitative focus on the core issues of production and operations management with a global perspective. Linkage between operational efficiency in producing and distributing goods and competitive advantage is stressed upon. Course Deliverables:

Operations strategy, operation & competitiveness Different production processes, batch, assembly, continuous etc, process analysis Forecasting Methods, time series, moving average, exponential smoothing, linear

regression & causal relationship forecasting using multiple regression, technological forecasting.

Work analysis and measurement, job design , work measurement, work methods, socio-technical systems

Layout designing, product, process & cellular layout, assembly line balancing, service layouts.

Aggregate plans and master production schedules, MRP, MRP II, lot-sizing, MPS, operations scheduling, priority rules & techniques, work centre & personnel scheduling.

Inventory management, types, models, systems, inventory control. Projects Management, network planning models, PERT/CPM, time-cost models, resource

management. Fundamentals of quality management, TQM philosophy, introduction to six-sigma Design and use SQC charts [process capability, x-bar, R, p and c-charts, acceptance

sampling. Facets of world class manufacturing, lean manufacturing aspects.


1. Operations Management, Chase, Jacobs, Aquilano & Agarwal, TMH Publication.

2. Operations Management: Processes & Value Chains, Krajewski & Ritzman, Prentice-Hall

Publication.

3. Operations Management, Stevenson, TMH Publication.

25

BM60014 Management Information Systems (3-0-0: 3 Credit)

Prerequisite: None

Course Objective: In the business environment, there is a need for exchange of information, which manifests in the form of Voice, Data, Image and Video, all of which can be transformed to data. A thorough understanding of Data Communication technology and Information Systems is therefore essential component of a Business and Information Management program. The objective of the course is this understanding in terms of Technology, Architecture and Applications of this aspect of business Course Contents:

Information signal representation in Time and Frequency. Concept of bandwidth and Noise.

Digital convergence- Computers and Communications. Digital signals-Data, Voice, Video. Computer networks: Topology, protocols and Standards; Network interfaces and Modems,

ISDN. Data, Information and Knowledge; Database and Database environment Information Systems (IS), different types ESS, MIS, DSS, GDSS, ES TPS. Business

perspective. Information as a strategic resource, IS for competitive advantage. Implication for managers

and Organizations. Organizations and IS – relationship and effect on each other. Redesigning the Organization with Information systems. Business value from investment in IT and IS.


1. Business Data Communications, Stallings, Pearson Education.

2. Applied Data Communications, Goldman, John Wiley & Sons.

3. Management Information Systems, Laudon & Laudon, PHI Publication.

4. Decision Support Systems and Intelligent Systems, Turban & Aronson, PHI Publication.

5. Leveraging the New Infrastructure, Weill & Broadbent, Harvard Business School Press.

6. Strategic Planning for Information Systems, Ward & Peppard, John Wiley & Sons.

26

BM60016 Marketing II (2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course is designed as an introductory course with a focus on the various subject areas in Marketing so as to be able to build awareness and familiarity. The Course (in conjunction with Marketing Management I), is intended to be a core course for all the MBA students. It is also designed as a foundation course for those who plan to specialize in marketing in the second year. Course Contents:

Product Management, Product Characteristics and classification, Differentiation, Product and Brand Relationships, Packaging.

Branding, Brand equity, Building, Measuring and Managing Brand equity; Branding Strategy, Brand positioning.

Marketing Strategies and different sages across the Product Life Cycle. New Product Development, New product Development Process, Theory of Diffusion of

Innovation. Services Marketing, Marketing strategies for Service Firms, Managing Service Quality Setting the Price, Adapting the Price, Initiating and responding to price cuts. Marketing Channels and Value Networks, Role of Marketing Channels, Channel Design

Decisions, Channel Management Decisions, Channel Integration, Channel Conflict, E-Commerce. Wholesaling

Types of retailers, Retail Formats, Strategic Decisions in Retail, Global trends in Retailing. Logistics management

Developing and Managing an Advertising Program: Planning Communications, Advertising Decisions; Evaluating Advertising Effectiveness

Business and Marketing objectives of Promotion; Sales promotion and the marketing mix; Public Relations. Direct Marketing: Direct marketing Mix. Personal selling and Sales Force Management

Rationale for Global Marketing; Key decisions in Global Marketing, Strategy for Global Markets.


1. Marketing Management- A South Asian Perspective, Kotler, Keller, Koshy & Jha, Pearson Education.

2. Principles of Marketing, Kotler & Armstrong, Englewood Cliffs, NJ: Prentice-Hall Publication.

3. Marketing Management, Rajan Saxena, Tata McGraw Hill Publication. 4. Marketing Management, Lal Quelch & Rangan, Tata McGraw Hill Publication.

27

BM60018 Written Business Communication ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course builds on the course on oral business communication and helps students apply their understanding of communication to writing as a medium of communication in business settings. The course follows a suggestive rather than a prescriptive approach towards developing an understanding of communication in the corporate context. Since communication is dynamic, very contextual and constantly evolving, the course has been designed to sensitize the students to their environment, and encourage them to develop their own unique styles for effective communication within their own very specific contexts. The course specifically aims at developing an understanding of the significance of different aspects of written communication in corporate environments, the role of written communication in enhancing managerial efficacy, integrating different styles and modes of communication for efficiency in managerial tasks, and designing communication plans and strategies to solve managerial problems. Course Contents:

Introduction to written communication Writing styles in business communication Mechanics of writing and grammar Looking for a job: Resumes, Cover Letters, and Statements of Purpose / Business

proposals, ‘Thank you’ notes, and Follow-up. Email as a medium of written communication After you join: Asking for information, Reporting, Offering explanations, Apologizing,

Conveying positive and negative information, and Memoranda Report-writing Referencing Designing Presentations Communication planning and strategy (Integrating various aspects of communication to

come up with solutions in real life business environments) Suggested Text & Reference Books:

1. Business Communication Strategies, Monippally, Tata McGraw Hill Publication.

2. Business Communication Design, Angell, McGraw Hill Publication.

3. Additional readings from other books, peer reviewed journals and popular magazines, for

every session.

28

Summer Internship (2 Credit) of two months between the 2nd and 3rd Semesters. SEMESTER III

29

BM60027 Applied Management Research Project ( 0-0-6: 4 Credit)

Project Objective: Students would be assigned a real life project where they are expected utilize business functionality specific knowledge as well as knowledge acquired in courses like Statistical Methods for Management, Mathematical Models for Management, Business Research Methods. As part of this project, they would be identifying a real life issue involving in any organization, develop a conceptual framework or model, collect appropriate data, analyze data, document and submit their findings in terms of validating/refuting an existing management practice/theory, develop a new model or a case study, or give solution to the problem at hand.

This project will be an individual project and can be an extension of the “summer internship” project undertaken by students.

30

BM60029 Business Law for Managers ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: The objective of the course is to elucidate the legal framework within which enterprises operate. This course also helps the students understand legal and regulatory issues affecting or likely to have a bearing on the profitability and sustainability of the businesses Course Contents:

The Indian Contract Act, 1872, Nature, offer and acceptance consideration, Agreement vis-à-vis contract, void agreement & void able contract

Capacity to contract, Free Consent, Legality of Object, Agreement not declared void, Contingent contracts

The Companies Act, 1956, Nature of Company, Registration & Incorporation, MOA, Articles of Association its relation with memorandum of Association

Prospectus, Membership, Kinds of Share Capital, Debentures , Directors-Position, Appointment, Removal, Power & Duties, Majority Powers and Minority Rights

Prevention of Oppression and Mis-management Compromises Arrangements and Reconstructions and Winding Up. Laws of Partnership, Nature, Relations and Dissolutions. Industrial Law, Factories Act 1948, Employee Provident Fund and Payment of Gratuity

Act, 1972. Industrial Dispute Act, Industrial Employment (Standing Orders) Act The Consumer Protection Act, 1986, Definitions of Consumer, Person, Goods, Service,

Trader, Manufacturer, Unfair and Restrictive Trade Practices. The Information Technology Act, 2000, Digital Signature, Electronic Governance,

Electronic Records, Certifying Authorities Suggested Books for Course:

1. Corporate Governance in Public Sector Enterprises, Dewan, Pearson Longman

Publication.

2. Corporate Governance in Banking and Finance, Reddy & Raju, TMH Publication.

31

BM60031 Technology Management ( 2-0-0:2 Credit)

Prerequisite: None

Course Objective: The objective of the course is to provide an integrated approach to Technology Management. In keeping with these needs, the course deals with :Technological change and Progress of an organization, Technology Planning and Forecasting the need for introduction of new technologies, Technology Transfer, i.e. Acquisition from outside or Development within, of new Technologies, Processes and Products., Changes in the organization arising out of introduction of new Technology, Conducting Innovation and Industrial R & D Course Contents:

Introduction to Management of Technology , Technological Change and Progress, Life cycle of Technology-the technology S curve

Integrating technology and strategy Design and Implementation of a technology strategy Technological Competencies: Resources and Innovative capabilities Technology and Competitive Advantage ,Technology and Cost leadership Differentiation through Technology Technology Planning and Forecasting Forecasting Technology, Different methods: Delphi, Trend extrapolation, Scenario

building Technology Audit. Audit models Technology Transfer Management of Innovation and New Product Development Innovation in organizational context. Models of Innovation, Innovation as a management

process New Product Development (NPD).Innovation management and NPD, Models of NPD


1. Management of Technology, Tarek, McGraw Hill Publication. 2. Strategic Technology Management, Dussauge, John Wiley Publication. 3. Managing Technological Innovation, Ettlie, John Wiley Publication. 4. Innovation management and New Product Development, Trott, Financial Times-Pitman

Publication. 5. The Management of Technological Innovation, Dodgson, Oxford Publication. 6. Market Oriented Technology Management, Phillips, Springer Verlag Publication. 7. Business-driven R&D, Ganguly, Macmillan Press. 8. Strategic Management of Technology and Innovation, Burgelman, Robert A. et al; Irwin

Publication. 9. Managing Innovation: Integrating Technological, Market and Organizational Change, Tidd,

Bessant & Pavitt; John Wiley and Sons.

32

BM60035 International Management ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course is a study of international management focusing on the role of executive, middle, and front-line management in directing and improving organizational performance in a global environment. The course examines cross-cultural and international management issues, and analyzes the problems of managing in an international marketplace. It focuses on cultural and regional diversity and differences, political and economic influences, global market factors, and other contingencies with which managers of multinational enterprises must contend. This principles and functions of management will be integrated, resulting in a model for developing and building businesses in the global community. Course Contents:

Strategic, cultural, behavioral, legal, socio-ethical issues, and functional aspects of international management.

Management of various types of international risk, strategic planning, operations, and communications, and negotiations

Legal and socio-ethical issues facing modern institutions. Development of management systems, as well as, the functions, strategies, and structures

of management Management of functional areas of international business such as human resources,

manufacturing, marketing, finance, and management information systems (MIS)


1. International Management Text and Cases, Beamish, Irwin Professional Publication.

2. International Management Text and Cases, Inkpen, McGraw-Hill College.

3. Readings and Cases in International Management, Clinton Thomas, Sage Publications.

33

BM60037 Entrepreneurship & New Ventures ( 1-0-3: 2 Credit)

Prerequisite: None

Course Objective: This course has two basic objectives. The first is to teach effective entrepreneurial and general management practice from the perspective of the founder and stakeholders. The second is to apply the entrepreneurial perspective in order to approach business problems from a value creation framework.

Course Contents:

Introduction to Entrepreneurship

Entrepreneurial Process

Opportunity Identification, Idea Generation and Evaluation

Building the Team / Leadership

Business Plan / Business Models

Finance / Funding / Valuation of a new company

Sales / Marketing

Company Growth, Acquisitions, and Exit Strategies

Intellectual Property and Corporate Law

Final Panel Presentations New Venture Feasibility Study


1. Entrepreneurship- Theory, Process Practice , Kuratko & Hodgetts , Thompson South-

Western Publication.

2. Entrepreneurship – New Venture Creation, Holt, PHI Publication.

3. The Art of the Start, Kawasaki, Portfolio Publication.

4. The Mouse Driver Chronicles: The True-Life Adventures of Two First-Time

Entrepreneurs, Lusk & Harrison, Perseus Books Group.

5. Technology Ventures: From Idea to Enterprise, Dorf & Byers, McGraw Hill Publication.

6. Startup: A Silicon Valley Adventure, Kaplan, Penguin Books.

34

BM60039 Financial Markets & Institutions ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: The objective of this course is twofold. The first part is designed to familiarize students with Indian Financial System and financial Markets. It focuses on various aspects of financial institutions, regulatory institutions, different financial markets and operational aspects of financial markets. This course should also extensively deal with Forwards, Futures, Options, Swaps and other derivative products as this course is going to be prerequisite to many finance electives to be offered in subsequent semester. Course Contents:

Evolution of Financial System in India Structure of Financial Institutions, Regulatory Institutions, Commercial Banks, Co-

operative Banks, Non-Banking Financial Institutions. Financial institutions like, Mutual Funds, Insurance Companies, Pension Funds, Provident

Funds. Money Market: Evolution and Innovation , Call Money Market, Commercial Paper

Market, Treasury Bills Market, Market Repo, Money Market Derivatives , FIMMDA and CCIL

Foreign Exchange Market : Origin, Management and Efficiency, Market Microstructure , Exchange rate concepts and Mechanism , Exchange Rate Risks, Foreign Exchange Derivative Market, Role of FEDAI,

Capital Market : Development, Growth and Significance, IPO Issue & pricing, Role of Investment Bankers., Types securities, GDRs, ADRs, FCCBs, Trading & Settlement, Market Macrostructure.

Corporate Bonds Market, Significance of Corporate Debt Market, Global Bonds Market, Structure of Indian Corporate Bonds Market, Settlement System, Market Infrastructure and Trading Mechanism ,Primary Corporate Issue Markets

Introduction to Forward, Futures, Options and Swaps, understanding generic nature of these products, features,, familiarization of market quotations, and understating risks associated with each of these products.


1. Financial Institutions and Markets, Kohn, Oxford Publication.

2. Financial Markets and Institutions (with Stock Trak Coupon), Madura, Cengage

Learning.

3. Financial Institutions and Markets , Bhole, TMH Publication.

35

BM60041 Security Analysis & Portfolio Management ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course provides a broad overview of investment management, focusing on the application of finance theory to the issues faced by portfolio managers and investors in general. Topics will include the topics of equity investment, and fixed income investment in various markets in the case of individual securities and issues related to portfolio optimization, portfolio revision of and performance evaluation. This also deals with the risk management instruments used to manage the risk in the equity market. It provides the extensive idea about the mutual fund investment and develops general portfolio management tools which are applicable when managing portfolios with any or all asset classes. Course Contents:

Introduction to Investment Management Efficiency of Capital Market Risk and Return of Individual Assets and Portfolio Portfolio Selection Models: Markowitz Theory; Sharpe’s Single Index Model; Lagrange

Multiplier Theory and Utility Theory Capital Asset Pricing Model Arbitrage Pricing Theory and Multifactor Model Common Stock Valuation, valuation of ESOPs Passive Equity Portfolio Strategy, Active Equity Portfolio Strategy Fundamental Analysis of Common Stock Technical Analysis Bond Fundamentals and Valuation of Bond; Bond Price Volatility; Passive Bond Portfolio Strategy; Active Bond Portfolio Strategy Portfolio Strategy using Futures and Options Portfolio management and Portfolio Revisions Portfolio Performance Evaluation


1. Investments: Analysis and Management, Jones, John Wiley Publication.

2. Investment Analysis and Portfolio Management, Reiley & Brown, Thomson Publications.

3. Investments, Sharpe, Alexander & Bailey, Prentice Hall of India

36

BM60043 Commercial Banking ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course is designed to familiarize students with Operational aspects of Commercial Banking. It focuses on Operational Efficiency, productivity, capital structure, regulatory aspects and new international norms for banking operations and supervisions. Course Contents:

Indian Banking System: An Overview Regulation and Supervision of Banks in India, RBI Act 1935, Banking Regulation Act

1949, Regulation by other Institutions Legal Aspect of Banking Operation, Responsibility of Paying Bank and Collecting Bank,

SARFAESI Act, Consumer Protection Act, Banking Ombudsman Act Performance Evaluation of Banks, Structure of Commercial Bank Balance Sheet,

Profitability Analysis, Ratios Based Performance Assessment ,CAMELS Rating Approach, Market Value Approach to Bank’s Performance, EVA Approach of Performance Analysis.

Banks’ Liabilities Management Banks’ Investment Portfolio & Treasury Management, Types of Investments, Guidelines on

SLR Investments, Treasury Operation and Risk Management Risk Management in Banks, Basel-I & Basel-II, Various models of Credit Risk

Management, Market Risk Management, Operational Risk Management, Liquidity Risk Management, Stress Testing of Balance Sheet

Assets-Liabilities Management, RBI’s Guidelines on ALM, Structure of ALM Statement, Preparation of SLS & IRS Statements, Duration Gap and its estimation

Product Pricing Branch Efficiency and Funds Transfer Pricing


1. Management of Banking, Scott & Timothy, Cengage Learning.

2. Commercial Bank Financial Management, Sinkey, Macmillan Publication.

3. Credit Appraisal, Risk Analysis and Decision Making, Mukherjee, Snow White

Publication

4. Legal Aspects of Banking Operation: Indian Institute of Banking and Finance, Macmillan,

37

BM60045 Enterprise Resources Planning ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective : Enterprise Resource Planning (ERP) is a type of integrated Information system (IS) which have come into prominence in recent time and whose purpose is to bring in an overall improvement in the Business process by integrating the isolated and standalone IS of the organization corresponding to each of the functional areas. The objective of the present course is to introduce ERP to the students as an enterprise wide integrated Information system. Issues connected with the Architecture and design of such an application package is included . To understand the pre and post implementation issues of introduction of ERP also forms part of the objective. Course Contents:

Brief history and overview. Architecture of Integrated Information System (ARIS) Business processes, Workflows, Process models and modeling languages. Business process management through applications of IT. Supply Chain Management

(SCM) and other enterprise-wide Systems applications- SRM, CRM, PDM, and relation amongst them.

Value chain integration through ERP. ERP as a strategic initiative. IS and IT strategy of an organization. E-Business and ERP.

ERP Implementation. Business Process Reengineering (BPR). Understanding ERP functioning through a standard ERP package e.g. SAP. Overview of SAP and working of its various modules like FI, CO, MM, SD etc.

Pre and Post implementation Change management in organizations- Business case examples.


1. Business Process Engineering, Scheer, Springer Verlag Publication.

2. Enterprise Resource Planning Systems, O’Leary, Cambridge University Press.

3. Enterprise Resources planning and Beyond, Langenwalter, St Lucie Press.

4. ERP: Tools, Techniques, and Applications for integrating the Supply Chain, Ptak, St Lucie

Press.

5. Enterprise Resource Planning, Summer, Pearson Education.

38

BM60047 Information System Strategy ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: In the Information age of today, Businesses have gone past the Data processing (DP) and Management Information Systems (MIS) era. Firms today, need to justify the increasing investments in Information Technology (IT) and Information Systems (IS), and for this they need to make investment strategically. Firms need to have an IS strategy, and a compatible IT strategy, and these need to be integrated into and aligned with the Corporate/ Business strategy of the firm. This is necessary in order to achieve Competitive advantage through use of IT and IS. The objective of the course is to understand the whole range of issues connected with IT and IS strategy and their alignment with Business strategy to achieve Competitive Advantage. Course Contents

Evolving role of IT and IS in Business- the ‘Three Era’. Model. IS/IT strategy implications Need for an IS/IT strategy in a firm. IS/IT Strategy framework and approach to strategy

formulation. Enterprise transformation using IT. Value Chain analysis- Delivering Business value using

IT. Reengineering the IT infrastructure Electronic Commerce and the Networked Enterprise. Aligning Business with IS/IT strategy IS strategy and the Organizational environment. Organizational restructuring and

transformation. Managing the transformation process


1. Strategic Planning for Information Systems, Ward & Peppard, John Wiley & Sons.

2. Competing in the Information Age, Luftman, Oxford University Press.

3. Strategic Transformation and Information Technology, Parker; Prentice Hall Publication.

4. A Practical Guide to Information Systems Strategic Planning Cassidy, St. Lucie Press.

39

BM60049 Supply Chain Management ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course is designed as a broad introduction to the subject, covering the critical facets of SCM and focusing on their interrelationships. The topics covered would be inventory management, logistics network management, strategic alliances and supplier relationship, Information Technology and its application in SCM, international supply chain. Course Contents:

Concept of supply chain Design supply chain networks, Supply Chain Drivers and Metrics, Supply Chain Performance. Planning Demand and Supply in a Supply Chain, Aggregate Planning in the Supply Chain,

Planning Supply and Demand in the Supply Chain: Managing Predictable Variability Planning and Managing Inventories in a Supply Chain, Economies of Scale in the Supply

Chain. Sourcing Decisions in a Supply Chain, Pricing and Revenue Management in the Supply

Chain. Importance value of information in SC, Importance of distribution strategies Strategic alliances and developing supplier relationships Coordination in SC and risk-pooling


1. Designing and Managing the Supply Chain, Simchi-Levi, Kaminsky & Simchi-Levi,

McGraw-Hill Publication.

2. Supply Chain Management: Strategy & Analysis, Chopra, Meindl &. Kalra, , Pearson

Education Asia.

3. Management of Business Logistics: A Supply Chain Perspective; Coyle, Bardi & Langley,

Thomson Learning,

4. Business Logistics/SCM, Ballou & Srivastava, Pearson Education Publication.

40

BM60051 Services Management (2-0-0: 2 Credit)

Prerequisite: None

Course Objective: In view of the services sector becoming the largest by a wide margin in terms of its contribution to GDP as well as total employment, it is becoming increasingly important to manage services efficiently and effectively for superior performance. The objectives of this course are to expose students to the strategic and operational aspects of managing services. This course provides students with the tools for identifying and assessing potential risks: Course Contents:

Role of Services in an Economy Strategic management issues in managing service organizations Choice of technology for producing and delivering the service Managing quality, cost and productivity in Service Industry Managing service organizations – structure, system, people, skill, values and style Design of service delivery system Mathematical models for service management Pricing and costing for service firms Role of IT and the Internet in Service Management Use of tools and techniques for exploratory, conclusive and causal research


1. Service Management: Operations Strategy Information Technology, Fitzsimmons, Tata McGraw-Hill.

2. Services Management: New Paradigm in Hospitality, Kandampully, Pearson Education, India.

3. Service Operations Management, Schmenner, Prentice Hall Publication. 4. Service Operations Management, Metters, King-Metters & Pullman, Thomson South-

Western Publication.

41

BM60053 Risk Management (2-0-0: 2 Credit)

Prerequisite: None

Course Objective: With liberalization and globalization as firms seek larger markets, lower cost labour and investor friendly locations, they have to expose themselves to an increasingly uncertain and volatile environment. The objectives of this course are to provide students with the tools for identifying and assessing potential risks, Risk Analysis and Quantification, Risk Response Planning and Development and Risk Response Control Course Contents:

Risk Response Planning and Development (Avoidance, Mitigation through Insurance or otherwise, Acceptance)

Risk identification, Strategic Risks related to Product Strategy, Market Strategy, Investment Strategy and Manufacturing Strategy

Risk Analysis and Quantification (Sensitivity analysis, Statistical Analysis, Decision tree analysis, Simulation, Utility theory, AHP, Fuzzy analysis)

Country/Cross-Border Risks (Political, Economic and Legal Risks facing investments in a specific country or region and/or its constituent states) as global firms and investment institutions seek larger markets, labour cost arbitrage and investment friendly locations

Business Risks (Regulatory/Policy risk, Operating leverage, Variability in margins, Price risk, Supplier risk, Customer risk, Risk from Competition, New business risk, etc.)

Operational Risks (Infrastructure, Supply Chain Processes, Technology, Environment, HR, IT systems and Information Security)

Financial Risks such as Exchange Rate Risk, Interest Rate Risk, Financial Leverage, etc. Management/Governance Risk related to Ethics, Transparency, Fraud, Sustainability, etc. Pure Risks (Theft, Legal liability etc.) Hazard Risks emanating from Natural Disasters, Acts of Terrorism, Accidents, etc.

Suggested Text and Reference: Chapters selected from different books, business cases and journal articles would be used, as this is a multi-disciplinary course.

42

BM60055 Marketing Research ( 2-0-0: 2 Credit)

Prerequisite: Business Research Methods (BM60004)

Course Objective: This course is designed as a basic course with a strong quantitative focus on the core issues of marketing research. Course Contents:

Introduction and Overview of Marketing Research, Understanding Research Designs/Types

Research Methods & design Exploratory, Descriptive and Causal, Measurements & Scaling Techniques

Questionnaire & Form Design Sampling Fieldwork, Data Preparation and Tabulation Quantitative Analytical Tools:, ANNOVA, Correlation, Regression, Discriminant

Analysis, Factor and Cluster Analysis, Multidimensional Scaling & Conjoint Analysis, Structural Equation Models

Applications of Marketing Research, Forecasting, Market Segmentation, Brand Positioning, Evaluating New Marketing Strategies

Report Preparation Suggested Text & Reference Books:

1. Marketing Research – An Applied Orientation, Malhotra & Dash, Pearson Prentice Hall

Publication.

2. Marketing Research: Text and Cases, Nargundkar, TMH Publication.

3. Research for Marketing Decisions, Green, Tull & Alabaum, Prentice Hall Publication.

43

BM60057 Marketing Strategy ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course is designed to help students sharpen their analytical abilities in integrating marketing knowledge for comprehensive decision making and develop the concepts and framework in strategic market planning, competition analysis and in creating competitive advantage. Course Contents:

Basic concepts of marketing and strategy, strategic business unit, strategic tools for marketing advantage

Missions and objectives: the purpose of planning, defining mission, establishing objectives and setting goals and targets

Environmental analysis (External and internal), Market Analysis: Actual and potential market, growth and profitability of market

Competitor analysis: identifying competitors, identifying competitors’ objective, strengths and weaknesses

Customer analysis: customer profitability analysis, who are the valued customers Company analysis: financial performance, performance management, determinants of

strategic options, business portfolio analysis Creating sustainable competitive advantage (SCA) Market segmentation targeting and positioning Generic strategies and its application in marketing, Growth-oriented strategies , Strategy

for market leaders, challengers, followers and nichers Marketing mix as strategic tools, Modeling approach to marketing strategy Creating profitable value for the customer Implementation and monitoring of marketing strategy, Global marketing as strategy Customer relationship management


1. Strategic Marketing Management - Planning, Implementation and Control, Wilson &

Gilligan, Elsevier Science & Technology Books.

2. Strategic Market Management, Aaker, Wiley India.

3. Competitive Advantage, Porter. The Free Press.

4. Value Marketing Strategy A Decision Focused Approach, Walker, Boyd, Mullins, &

Larreche, Tata McGraw Hill Publication.

5. Based Marketing, Doyle, Wiley Publications.

44

HS----- Human Resource Development (3-0-0: 3 Credit)

Prerequisite: None

Course Objective: This course is designed to develop in the students an understanding of the concepts, processes and practices that form the basis of successful HRD Course Contents:

Framework of human resource development: influences on employee behaviour, Link between learning and HRD Assessment HRD needs Design and implement HRD programmes Evaluation of HRD programs Applications of human resource development: employee socialization and orientation,

skills and technical training, coaching and performance management, mentoring, employee counseling and wellness services

Career management and development Management development Organization development and change, contemporary issues, link between knowledge

management and learning organizations Competency mapping Intellectual capital management BPR, TQM, and empowerment Stress and time management.


1. Human Resource Development, Haldar, Oxford University Press.

2. Human Resource Development, Werner & DeSimone, Thomson-Southwestern

Publication.

45

HS---- Organizational Development (2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course is designed to develop in the students an understanding of the concept of Organizational Development (OD) as a change intervention process, different types of interventions and future directions of OD. Course Contents: :

Organizational development (OD): nature of planned change Competencies and role of OD practitioner Process of organizational development: entering and contracting, diagnosing organization,

diagnosing groups and jobs, collecting and analyzing information, feedback information Techniques of leading and managing change Techniques of evaluating and institutionalizing OD interventions Human process intervention: individual, interpersonal, and group process approach Techno-structural intervention: restructuring organization, employee involvement, work

design HRM interventions: performance management, developing and assisting members Strategic change interventions: competitive and collaborative strategies, organization

transformation OD in global setting, OD in non-industrial settings: health care, family business and PPP

sectors


1. Organizational Development, French & Bell, Prentice Hall Publication.

2. Experiential Approaches to Organizational Development, Brown & Harvey, Pearson

Education

46

BM60059 Industrial Relation & Labour Laws ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course is designed to develop in the students an understanding of the concept of Industrial Relations and the Labour laws and their applications. Course Contents:

Industrial relations in historical context: development of IR system in India Labour-management relations: trade unionism, collective bargaining, employee grievances,

employee discipline, industrial conflict, labour welfare and social security Workers’ participation in management India and international labour standards Judicial activism, alignment, labour policy and industrialization, strategies New paradigms of industrial relations. Protective and employment legislation: factories act, payment of wages act, minimum

wages act, payment of bonus act, gratuity act, maternity benefit act Regulatory legislation: trade union act (relevant clauses) Laws relating to strike, lockout, layoff, retrenchment and closure: industrial disputes act

(relevant sections and case laws), contract labour act, legal constraints on disciplinary actions: TUA and case laws.

Social security legislation and the Indian judiciary: workmen compensation act, ESI, EPF act and relevant cases.


1. Dynamics of Industrial Relations, Mamoria & Mamoria, Himalaya Publishing House.

2. Industrial Relations, Venkatratnam, Oxford Books.

47

SEMESTER IV (CORE SUBJECTS)

48

BM60028 Applied Management Research Project ( 0-0-6: 4 Credit)

Prerequisite: None

Course Objective: This project can be an extension of the “Applied Management Research Project” undertaken by the student in the third Semester or it can be a new project.

Students would be assigned a real life project where they are expected utilize business function specific knowledge as well as knowledge acquired in courses like Statistical Methods for Management, Mathematical Models for Management, Business Research Methods. As part of this project, they would be identifying a real life issue involving in any organization, develop a conceptual framework or model, collect appropriate data, analyse data, document and submit their findings in terms of validating/refuting an existing management practice/theory, develop a new model or a case study, or give solution to the problem at hand.

49

BM60030 Business Ethics ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: This course is designed to develop in the students an understanding of the concept of Business Ethics and its application in business decision making with emphasize on CSR and sustainable business practices. Course Contents:

Business ethics: nature and importance Globalization: Sustainability and ‘triple bottom-line’ Ethical theories and ethical decision-making, moral criteria: utility, rights, justice and

fairness, duty, distributive justice, assimilation for arriving at pragmatic decision Stakeholder theory and corporate governance; ‘Balanced score card’ and organization

performance appraisal; Tradeoffs and conflicts among various stakeholder groups Business ethics and employees: salary, discrimination, multinationals and sustainable

employment, ethics of outsourcing, ‘human capital’ Business ethics and consumers: product safety, consumer rights, civil society pressures,

ethical consumption, global marketplace Business ethics and IT: Privacy, Data encryption, Consumer profiling, personalization

software, workplace monitoring, spamming, social networking websites; Intellectual properties-patent, copyright ,trade secret, Industrial espionage.

Environment: natural, and social; pollution and conservation Competition and better business practices; Corporate citizenship, corporate social and

moral responsibility, CSR reporting: government, laws, and self-regulation.


1. Business Ethics, Velasquez, Prentice Hall Publication.

2. Business Ethics, Crane & Matten, Oxford Books.

50

BM60032 Organizational Leadership ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: Leadership is the ability to influence a group of people towards a goal. In this course students will understand the different facets of organizational leadership and increase their own leadership capacities through feedback, reflection and practice. Course Contents:

Introduction to Leadership: Definition, Importance of leadership, Roles of a leader, Leadership theory paradigms, levels of analysis of leadership theory

Leadership traits and ethics: Personality traits and leadership, traits of effective leaders,

Leadership attitudes, ethical leadership, Achievement motivation theory.

Leadership behaviour and motivation, and contingency leadership: Leadership behaviour and styles, University of Michigan and Ohio studies, Leadership grid, Contingency leadership theories and models, Evolution of Dyadic theory, Leader member exchange theory, Leadership continuum theory, Leadership substitute theory.

Team Leadership: The use of teams in organizations, Types of teams, Decision making in

teams, Leadership skills for effective team meetings, Ginnet’s team effectiveness leadership model, virtual and self managed teams, the changing role of leadership in self managed teams.

Organizational Leadership: Charismatic and transformational leadership, Stewardship and servant leadership, Leadership of culture and diversity, Creating high performance culture, Strategic leadership.

Cases on leadership.


1. Effective Leadership- Lussier & Achus, Thomson South Western,

2. Leadership-Enhancing the Lessons of Experience, Hughes, Ginnet & Curphy, Tata

McGraw Hill.

3. Leadership-Research Findings: Practice, and Skills, Durbrin, Biztantra.

4. Leadership in Organizations, Yukl, Pearson Education.

5. The Leadership Experience, Daft, Cengage Learning.

6. Dynamics of Leadership, Watson, Jaico Publication

7. The Art of Leadership, Manning & Curtis, McGraw Hill Education.

51

SEMESTER IV (FREE ELECTIVES)

52

BM60061 Project Management (3-0-0: 3 Credit)

Prerequisite: Production & Operation Management (BM60012) /Statistical Models for Management (BM60011) / Mathematical Model for Management Decisions (BM60013)

Course Objective: This specialization in project management will cover certain methods—beyond topics covered in POM for the planning and implementation of projects. At the end of the course the student would be skilled in expediting projects by prudently crashing certain activities, conducting Risk analysis and Resource allocation, and using MS Project®. Course Contents:

Allocate resources to different activities while planning a project

“Crash” (expedite) certain project activities to speed up a project; you will experience the

dynamic effects of crashing by simulating a real life project using CPSIM

Identification, quantification, and mitigation of risks while planning a project;

Monte Carlo Simulation.

Project performance evaluation using the EVM; Critical Chain PM

Developing working competence in the use of MS Project® and PMBOK®.


1. Project Management: A Managerial Approach, Meredith & Mantel, Wiley, PMBOK® Guidelines Book.

53

BM60134 Six Sigma (3-0-0: 3 Credit)

Prerequisite: Production & Operation Management (BM60012) /Statistical Models for Management (BM60011)

Course Objective: This course will teach a focused managerial strategy of process improvement and variation reduction called Six Sigma, a measure of quality that strives for near perfection. It is a disciplined, data-driven approach for eliminating defects (driving towards six standard deviations between the mean and the nearest specification limit) in any process—from manufacturing to transactional and from product to service. A Six Sigma defect is anything outside of customer specifications. To be tagged Six Sigma, a process must not produce more than 3.4 defects per million opportunities.

Course Deliverables: Basic concepts in quality management TQM & Cost of quality Quality engineering and Six Sigma Review of Probability and Statistics DMAIC (define, measure, analyze, improve, control) and DMADV (define, measure,

analyze, design, verify). Test of Hypothesis, DMAIC process for process and design improvement, Acceptance

Sampling, SPC (Statistical Process Control) & Process Capability Gage Reproducibility and Repeatability Quality Function Deployment, Design of Experiments ANOVA, EVOP Fractional, Full and Orthogonal Experiments Regression model building Taguchi methods for robust design Six Sigma sustainability


1. The Six Sigma Handbook: Revised and Expanded, Pyzdek, Quality America Incorporated.

2. Design and Analysis of Experiments, Montgomery, Wiley Publication.

3. Fundamentals of Quality Control and Improvement, Mitra, Pearson Publication.

54

BM60136 Manufacturing Strategy ( 2-0-0: 2 Credit)

Prerequisite: Production & Operation Management (BM60012) /Supply Chain Management (BM60049)

Course Objective: This course is designed as an elective for students interested in a career in manufacturing. It consists of readings from classical articles to develop a theoretical framework followed by case study discussions to examine the situation in the case in terms of the theory. Critical thinking, problem solving, mathematical/statistical ability for decision making in individual and group mode are encouraged. The learning is expected to take place through free-flowing discussions and disagreements! Course Contents:

Concept of manufacturing strategy The link between corporate strategy and manufacturing strategy Constituents of manufacturing strategy Focus of manufacturing strategy decisions relating to flexibility, product variety,

supplier relationships and manufacturable design Link between marketing and manufacturing Role of Quality in the framework of MS Performance measurement and financial aspects in manufacturing strategy World Class manufacturing strategy Contemporary topics from Indian manufacturing


1. Dynamic Manufacturing: Creating the learning organization, Hayes, Wheelwright & Clark,

The Free Press.

2. Manufacturing Strategy: Text & Cases, Hill, Palgrave Publication.

3. The Machine that Changed the World, Womack, Jones & Roos, Harper Publication.

55

BM60102 Consumer Behaviour Analysis ( 2-0-0: 2 Credit)

Prerequisite: Marketing I (BM60017) & Marketing II (BM60016)

Course Objective: The objective is to understand and analyze the nature of consumer decision making and identify the factors affecting consumer decision making. After going through the course, the students will be able to analyze consumer behavior and design appropriate marketing strategies. This course is designed as an elective course. Course Contents:

Consumer Behavior – Nature, Scope and Application, Key Determinants of Consumer Behavior and a Framework of Consumer Behavior

Market Segmentation, Targeting and Positioning. The Consumer As An Individual: Psychological Influences on Consumer Decision Making Consumer needs and motivation, consumer involvement, moods and emotions, Consumer

learning, Consumer perception and imagery, Consumer personality, self concept, Consumer Attitude formation and Change, Communication and Consumer Behavior

Group Dynamics and Consumer Buying Behavior: Social Influence on Buying Behavior Consumer groups Consumer reference groups Family Social classes and their influence on Consumer Behavior Culture, Sub-Culture, Cross Culture Opinion Leadership Consumer Decision making Process Models of Consumer Decision making Process Diffusion of Innovation. Organizational Buyer Behavior.


1. Consumer Behavior, Schiffman & Kanuk., Prentice Hall Publication.

2. Shopper, Buyer and Consumer Behavior, Theory and Marketing Applications, Lindquist &

Sirgy, Biztantra.

3. Consumer Behavior: Concepts and Applications, Loudon & Bitta, Tata McGraw Hill.

4. Consumer Behavior and Marketing Strategy, Peter & Olson, Tata McGraw Hill.

5. Consumer Behavior: Text and Cases, Batra & Kazmi, Excel Books.

56

BM60104 Integrated Marketing Communication ( 2-0-0: 2 Credit)


Course Objective: This course is designed to focus on the design and implementation of effective integrated marketing communications (IMC). Course Contents:

The role of IMC in the marketing process The communication process Formulating communication objectives Advertising media Sales promotions Direct marketing Interactive media Marketing public relations Personal selling Media planning and budgeting Formulating the creative brief Measuring communication effectiveness Ethical and legal aspects of IMC


1. Advertising and Promotion, Belch & Belch, TMH Publication.

2. Advertising and Promotions, Shah & D’Souza, TMH Publication.

3. Integrated Advertising, Promotion and Marketing Communications, Clow & Black,

Pearson Education Publication.

57

BM60106 Product Management (2-0-0: 2 Credit)


Course Objective: This course is designed to focus on management of products and services while integrating with the current offerings of a company. Course Contents:

The role of a product manager Understanding the market Understanding category attractiveness Understanding the target segment Positioning the product Product portfolio decisions Forecasting sales Product life-cycle decisions New product development and launch Formulating the complete offering Branding decisions Formulating a marketing plan


1. Product Management, Lehman & Winer, TMH Publication.

2. Product Management in India, Majumdar, PHI Publication.

3. Product Strategy and Management, Baker & Hart, Pearson Education

58

BM60108 Marketing of Industrial & High-Tech Products

(2-0-0: 2 Credit)


Course Objective: This course is designed to focus on marketing of Industrial and High-Tech products. Course Contents:

The Nature of Industrial and High-Tech marketing Industrial and High-Tech buyer behaviour Marketing research and demand forecasting New product development and launch Effective marketing communications Distribution and logistics Pricing decisions Managing customer relationships E-commerce


1. Industrial Marketing: Concepts and Cases, Corey, Prentice Hall Publication.

2. Industrial Marketing, Reeder, Brierty & Reeder, Prentice Hall Publication.

3. Business Market Management, Anderson & Narus, Pearson Education.

4. Marketing of High-Technology Products and Innovations, Mohr, Sengupta & Slater,

Pearson Education.

59

BM60110 Sales & Distribution Management ( 2-0-0: 2 Credit)


Course Objective: The course investigates factors influencing the optimal design and management of distribution channels with particular emphasis on sales force management and channel designs for improving efficiency. The objective of the course is to help the students develop skills, abilities and knowledge for distribution of products and services from the producer to the consumer through effective and efficient sales force management. This course is designed as an elective course. Course Contents:

Introduction to Sales Management Sales Management, Personal Selling and Salesmanship Determining Sales related Marketing Policies. Selling skills and Strategies The Selling Process Sales Organization Sales Force Management: Recruitment, Selection, Training, Motivation, Compensation

and Evaluation. Management of Sales Territory & Management of Sales Quota The Sales Budget , Sales Control Distribution Channel Management Retailing & Wholesaling Designing Marketing Channels Channel Managing: Managing Channel Members Logistics Management and Supply Chain Management International Sales and Distribution Management.


1. Sales Management: Decisions, Strategies and Cases, Still, Cundiff & Govoni, Pearson

Education.

2. Sales and Distribution Management, Panda & Sahadev, Oxford University Press.

3. Sales and Distribution Management, Text and Cases, Havaldar & Cavale, Tata McGraw

Hill Publication.

60

BM60112 Services Marketing ( 2-0-0: 2 Credit)


Course Objective: This course is designed to focus on the marketing of services. Course Contents:

The nature of services and the service economy Assessing service opportunities Understanding buying behaviour The service blueprint Managing service quality Integrated marketing communications Service delivery and servicescapes Pricing of services Managing employee relationships Managing customer relationships


1. Services Marketing, Zeithaml, Bitner, Gremler & Pandit, TMH Publication.

2. Marketing of Services, Hoffman & Bateson, Cengage Learnings.

3. Services Marketing, Rao, Pearson Education.

61

BM60114 Retail Marketing (2-0-0: 2 Credit)


Course Objective: The objective is to understand and analyze the dynamics of retail marketing, and provide insights to students to design appropriate marketing strategies. This course is designed as an elective course. Course Contents:

Theories of Retail Development, Concept of Life Cycle in Retail. Business Models in Retail: Evolution of Retail Format, Airport Retailing, Services Retail. Understanding the Retail Consumer: Consumer behavior and Retail operations, Factors Influencing

the Retail Shopper, The Customer Decision Making Process, Market Research—A Tool for Understanding Retail Markets and Consumers.

The Retail Marketing Mix: Product, Price, Place, Promotion, Presentation, Customer Service, People; The STP Approach.

Retail Franchising: Concept, Evolution, Types of Franchising, Advantages and Disadvantages of Franchising, Franchising in India. Retail Store Locations: Types of Locations, Choosing a Retail Location, Methods of Evaluating a Trading Area.

Retail Store Design and Visual Merchandising: Importance of Store Design, Store Layouts, Types of Layouts, Layout Selection—Chief Considerations, Space Planning

Merchandise Planning, The Function of Buying for Different Types of Organizations, Process of Merchandise Planning: Concept, Implication, Process;

Merchandise Buying: Merchandise Sourcing, Method of Buying, Branding Strategies. Retail Pricing and Merchandise Performance: The Concept of Retail Price, Elements of Retail

Price, Determining the Price, Retailing Pricing Policies/Strategies, Adjustments to Retail Price, Analysing Merchandise Performance.

The Retail Communication Mix: Advertising, Sales Promotion, Public Relations and Publicity, Personal Selling, Point of Purchase (POP) Displays, Integrated Marketing Communications.

Organisation Structure and Human Resource Management in Retail Retail Operations: Key Roles in a Store Environment, Elements/Components of Retail Operations. Financial Aspects of Retail: Measures of Performance, Measures of Performance Evaluation:

Measures of Performance, Measuring Merchandise Performance, Measuring Retail Store and Space Performance, Measuring Employee Productivity, The Strategic Profit Model.

Supply Chain Management in Retail. Retail Logistics, Reverse Logistics—An Emerging Trend. Retail Management Information Systems.

Suggested Text Books and References:

1. Retail Marketing Management, Gilbert, Prentice Hall Publication.

2. Retail Marketing, Berman, Dorling Kindersley (India) Pvt. Ltd..

3. Retailing Management, Pradhan, Tata McGraw-Hill Publication.

4. Managing Retailing, Sinha & Uniyal, Oxford Higher Education.

62

BM60116 Global Marketing Management (2-0-0: 2 Credit)


Course Objective: The primary role of marketing management is to design and execute effective marketing programmes. This task is complex enough when the organization serves a single national market. It is much more complex when the enterprise operates in several countries or when it first begins to explore foreign market opportunities. The course covers all major elements of marketing from a global perspective. It gives an overview of the global trade and investment and discusses the nature of global competitiveness and how to develop global marketing strategies (in the context of Indian firms). Course Contents:

The nature of global trade and the trade theories The environment for global marketing Global marketing research Global business as on today and an overview of the multinational corporations Global marketing operations and decisions including market segmentation and entry

strategies. The global marketing mix with an emphasis on how to evaluate which elements of the

marketing mix to globalize and by how much. Product , branding, pricing and communication decisions for the global market Global logistics and distribution Towards globalization of trade- the current scenario: Benefits and Barriers (or Protection)

in International Trade), WTO, IPR, Trade blocks. Suggested Text & Reference Books:

1. International Marketing, Joshi, Oxford University Press.

2. Elements of International Business, Chary, Wiley India.

3. International Marketing Management, Jain, CBS Publishers.

63

BM60118 Marketing Engineering ( 2-0-0: 2 Credit)


Course Objective: This course is designed as a basic course with a strong quantitative focus on the core issues of marketing research. Course Contents:

Introduction and Overview of Marketing Research Understanding Research Designs/Types , Research Methods & design Exploratory, Descriptive and Causal . Measurements & Scaling Techniques , Questionnaire & Form Design, Sampling Fieldwork, Data Preparation and Tabulation Quantitative Analytical Tools like, ANNOVA, Correlation, Regression, Discriminant

Analysis, Factor and Cluster Analysis, Multidimensional Scaling & Conjoint Analysis Structural Equation Models Some applications of Marketing Research:, Forecasting, Market Segmentation, Brand

Positioning, Evaluating New Marketing Strategies Report Preparation


1. Marketing Research: An Applied Orientation: Malhotra & Dash, Pearson Prentice Hall.

2. Marketing Research: Text and Cases, Nargundkar, TMH Publication.

3. Research for Marketing Decisions, Green, Tull & Alabaum, Prentice Hall Publication.

64

BM60222 Women Leaders in Management ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: The primary objective of the course is to enhance the awareness of students regarding gender differences in leadership roles, to help them understand the concept of leadership from an individual and a global perspective, and to enhance their awareness of how women in developing countries have contributed to the society as leaders in many spheres. The course shall also discuss the challenges to leadership in general and the challenges to women leadership in particular. The concluding classes will touch upon the future directions for women leaders in time to come. An attempt will be made to invite a panel of women from developing countries who have succeeded as leaders in their own spheres.

Course Contents:

Defining leadership (Reflections on how each student perceives the idea of leadership) Leadership in the historical perspective with special emphasis on women’s leadership

(Including discussions around personal experiences of students) Theories of Leadership (Trait, behavior, & contingency theories, Fiedler model) Global perceptions on leadership (Men as perceived leaders, nature/ nurture conflict;

spiritual, cultural and religious perspectives) Meaning of leadership from the perspective of a commoner. Global perspectives on women in leadership positions (Critiques on women in leadership

positions – Political leaders – Mrs. Indira Gandhi, Ms. Benazir Bhutto, Ms. Miriam Farhat known as ‘Mother of Martyrs’ – one of the controversial leaders of the Hamas party in Palestine)

How is leadership as a woman different from leadership as a man Challenges and strategies for success as women in leadership positions Challenges to effective women leadership: Cases from India, Sri Lanka, Bangladesh, Great

Britain, Pakistan and Palestine. Women leaders in the corporate world. Sticking to your guns – Values based leadership, Case discussion on Grameen Bank. Expectations from women leaders in the 21st Century and how they are different from what

has been expected from women earlier Future directions for women in leadership positions


No textbook is required for the course. Students will be expected to read the articles assigned from a selected list and come prepared to class to discuss them.

65

BM60224 Intercultural Communication Competence ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: Since most of our students will take up jobs that require them to trot the globe and represent their company and country in cultures and environments that are very different from each other, this course will help them understand the communicative and behavioral underpinnings in a multitude of corporate interactions. This will, in turn, ease their movement from one international corporate interaction to another. They will learn to communicate effectively with international business partners, and make an impact in global business settings. They will also learn the skills essential to smooth transitions into another culture during international travel, participation in international teams for work, emigration, immigration, and re-entry into their home country after a stint abroad. Course Contents:

Introduction to intercultural communication, intercultural communication specifically in the context of corporate interactions.

Competence in intercultural communication, significance, barriers and success strategies in the intercultural corporate environment.

Assessment of intercultural competence in the international corporate environment and identifying and using one’s own communication style.

High context and low context cultures Surviving in an intercultural environment, moving to and working in a foreign country,

adapting to the daily life in a foreign country, currency issues, finding basic services – hospital, phone, post office, etc., and using them.

Issues related to acculturation and assimilation International business etiquette, verbal and non verbal mannerisms, wining, dining, gift-

giving, cultural and religious holidays, and concepts of time and space, management of public image, coping with contingencies and challenges.

Management of human resources in the international scenario Marketing of products to international clients Reverse culture shock, adjustment as a

foreign returned Indian, and reculturation. Adapting to life as a globe trotter, dealing with globe hopping and international partners,

and updating oneself regularly for success in the international scenario Suggested Text & Reference Books:

1. Experiencing Intercultural Communication: An introduction, Martin & Nakayama,

McGraw Hill Publication.

2. Cultural Studies, Grossberg, Nelson & Treichler, Routledge Publication.

66

HS----- Compensation Management ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: The course is designed to give the students an understanding of Compensation Management and its application for business improvement Course Contents:

Compensation in a knowledge-based world, compensation and non-compensation reward, pay and compensation;

Organizational structure: strategic and tactical compensation issues, legislation and compensation;

Job evaluation: methods of job evaluation, surveying market pay and compensation practices, designing a base pay structure, team-based pay;

Measuring and paying for performance, short-term incentives, long-term incentives and wealth building, executive and international compensation, benefits and services, pay delivery administration.


1. Competency management, Sermon, Tata McGraw Hill Publication.

2. Reward Management, White & Drucker, Routledge Publication.

3. Employee Reward, Armstrong, University Press Publication.

67

HS----- HR Accounting ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: The course is designed to give the students an understanding of Human Resource Accounting System, its methods and future directions. Course Contents:

Development and state of the art of human resource accounting, role of human resource accounting, uses for managers and human resource professionals

Uses in corporate financial reporting, accounting for human resource costs, measuring human resource costs

Concepts and methods: first-generation accounting systems, second-generation accounting systems, accounting for HR value, determining HR value

Concepts and theory: monetary and non-monetary measurement methods, first- second- and third-generation accounting systems for HR value

Implementing and designing HR accounting systems: applications for improving management, training, and personnel decisions, developing an integrated systems

Advancements and future directions in HR accounting.


1. Human Resource Accounting, Advances in Concepts, Methods and Applications, Flamholtz, Springer Publication.

2. Accounting for Human Resources, Santanu Ray, ICFAI Publication.

68

HS----- Performance Management (2-0-0: 2 Credit)

Prerequisite: None

Course Objective: The course is designed to give the students an understanding of Performance Management and its implication for the organization. Course Contents:

Performance management: the challenge of performance management, performance management as a system

Getting ready: preparing to start the process, performance planning, on-going performance communication;

Approaches to performance evaluation: performance appraisal meeting, performance diagnosis and improvement, performance management and discipline;

Performance management variations; People process: people technique, performance management in action.


1. Performance Management, Chadha, Macmillan Publication.

2. Performance Management, Cardy, Prentice Hall, Publication.

69

BM 60190 HR Audit ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: The course is designed to give the students an understanding of Human Resource Audit and evaluate the HR functions for business improvement Course Contents:

Understand the need for HR audit Understand the HR audit basic concepts and components Learn the Audit methodologies Apply HR score card, Leadership Score card, Total performance score card Understand Impact of HRD audit on strategic decision making.


1. HRD Audit, Rao, Response Books.

2. Assessing Management Skills, Dale & Lles, Jaico Books

3. The Leadership Scorecard, Philips & Hmidt, Elsevier Publication.

4. The HR Scorecard: Linking People, Strategy and Performance, Becker, Huselid & Ulrich,

Harvard Business Press.

5. Total Performance Scorecard: Redefining Management to Achieve Performance with

Integrity, Rampersad, Butterworth-Heinemann Publication.

70

HS----- Human Resource Information System ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: With the emergence of the Enterprise Resource Planning System that seamlessly integrates various business modules within the information architecture of any business enterprise, Human Resource Information Systems (HRIS) has become a crucial focus for management professionals. The course is designed to give the students an understanding of Human Resource Information System and its application for business improvement Course Contents:

Computers and computer based information systems, introduction to computer based information systems - MSI/ ESI/ ES/ DSS/ OAS

HRIS life cycle/hr responsibility in each phase of HRIS development; Pre-implementation stage of HRIS: planning, expectation, productivity, cost-benefit value

analysis management support, limitations of computerization Implementation of HRIS: tools development, cases and exercises HR information systems in organizations: cases and exercises, packaged HRIS/ business

process re-engineering, enterprise resource planning, emerging trends, networking, internet, intranet, technology implications.


1. Human Resource Information Systems: Basics, Applications, and Future Directions, Kavanagh & Thite, Sage Publications.

71

HS----- International HRM (2-0-0: 2 Credit)

Prerequisite: None

Course Objective: The course is designed to give the students an understanding of International HRM and the recent trends. Course Contents:

Introduction: the enduring context of IHRM, the organizational context, the context of cross-border alliances and small and medium enterprises, staffing international operations for sustained global growth;

Recruiting and selecting staff for international assignments, international training and development; international compensation re-entry and career issues;

IHRM in the host country context, international industrial relations, performance management, IHRM trends: complexity, challenges and choices in the future.

Suggested Text & Reference Books: 1. International Perspectives on Organizational Behaviour and Human Resource Management,

Betty, Jore & Punnett, Prentice Hall Publication.

2. International Management, Deresky, Prentice Hall Publication.

72

HS----- Strategic Human Resource Management ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: The course is designed to give the students an understanding of Strategic Human resource Management and its application for business improvement Course Contents:

Strategic approach to HRM, formulating a corporate and human resource strategy; External and global environment for HR: change and diversity, equal employment opportunity

and managing diversity, Strategies for HR acquisition and placement, HR planning and information systems, job analysis, recruitment, selection, and retention; Strategies for maximizing HR productivity, job design, socialization, training and

development; Strategies for effective performance appraisal, strategic compensation systems, improving

productivity, Strategies for maintaining human resources, benefit plans, Managing health, safety, and stress, ethics, employee rights, and employer responsibilities; Unions and strategic collective bargaining, strategic separation, separation restructuring and

virtual organization.

Suggested Text & Reference Books: 1. Strategic HRM, Mello, Thomson Learning.

2. Strategic HRD, Kandula, Prentice Hall Publication.

3. Strategic Prospects for HRM, Tyson, Jaico Books.

73

BM60070 E-Commerce Technology & Application ( 2-0-0: 2 Credit)

Prerequisite: Management Information System (BM60014).

Course Objective: Internet has enabled Business ubiquity, allowing a company to conduct business everywhere all the time. E-Commerce has eliminated the constraints of time and distance in operating a business. The objective of the course is to examine the consequences of this change brought about by internet. To discuss the host of e-commerce applications and the enabling technologies are also part of the course objective. Course Contents:

Introduction- history of E-Business and E-commerce. Business models for E-commerce. Industry impacts of E-business. Enabling technologies of the World Wide Web. Integrating Intranet and internet web applications across multiple networks. Designing web page features, functions and interfaces- XML and Component middleware. E-Market, E-security, E-SCM and E-CRM Electronic payment systems, Mobile commerce. Legal and Ethical issues.


1. Enterprise E-Commerce, Fingar, Kumar & Sharma; Megan Kiffer Press

2. Frontiers of Electronic Commerce, Kalakota & Andrew , Whinston Publication

3. Handbook on Electronic Commerce, Shaw et al., Springer Verlag Publication.

4. Applied E-Commerce, Langer, John Wiley Publication.

5. E-Commerce: An Indian Perspective, Joseph S.J., Prentice Hall Publication.

74

BM60072 Business Process Analysis & Business Dynamics Modeling

( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: Management philosophies like Business process Engineering (BPR), Supply Chain Management SCM) takes a Process view of the organization rather than the Functional view of the individual functional units. With the increase of variety of Products and Services, the complexities of the Business processes have increased immensely. The course is devoted to study, analyze and model these complexities and the dynamics of the Business processes so that these can be optimized for organizational effectiveness. Course Contents

Systems thinking, Complex systems. System Dynamics in action. Structure and Behavior

of Dynamic systems

Importance of process view compared to functional view

The modeling process- Modeling languages and techniques: Functional process flowchart,

Integration Definition language (IDEF), Role Activity Diagram (RAD), ARIS, EPC.

Process Analysis and Improvement methods ABC, JIT, TQM and Business Process

engineering (BPR) Suggested Text & Reference Books:

1. Business Process Engineering, Scheer, Springer Verlag Publication.

2. Business Dynamics: Systems Thinking and Modeling for a Complex World, Sterman,

Irwin/McGraw-Hill Publication.

3. Integral Logistics Management, Schonsleben, Taylor Francis Publication.

4. Business Processes: A Rigorous Approach, Ould, Meghan-Kiffer Press.

75

BM60074 Information Security & Risk Management ( 2-0-0: 2 Credit)

Prerequisite: Management of Information System (BM60014).

Course Objective: For the Business organization of today, information is of critical importance. It is an important asset, and for most businesses it provides the competitive advantage. For some industries, where the product is Information, its importance is paramount. It is natural therefore to take positive measures to protect this important asset and ensure its security. However, the nature of information and its transfer across organizations poses security problems and therefore business risks. The objective of the course is to analyze the security aspects of business information either in storage or during transfer. An equally important objective of the course is to study the ways and means of providing security in such information transfer and thereby avert the associated business risk Course Contents:

Basic nature of Information Security, Security policies and principles, Information

protection.

Network security- Threats, Vulnerabilities and Attacks.

Security Solutions - Encryption, digital signatures and Certification. Symmetric and

Asymmetric key encryption. Kerberos key exchange.

Critical business applications of security solutions -Electronic Payment systems: Electronic

Banking, Card-based payment, Electronic Cash- Information security management in

payment systems

Auditing, Monitoring and Intrusion detection.


1. Fundamentals of Network Security, Canavan, Artech House Publishers.

2. Internet Security for Business, Bernstein et al, Prima Publishing.

3. Information Security Risk Analysis, Peltier, CRC Press.

4. A Practical Guide to Managing Information Security, Purser, Artech House Publishers.

76

BM60076 Business Data Communication & Networking

( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective : This course exposes the students to the modern data communication and networking concepts and equips them with an understanding of tools and techniques used for local area and wide area network. Understanding management of the overall data network is also an objective of this course. Course Contents:

Overview of the computer networks – Evolution, introduction tech., Layered network

architecture – OSI model, the 7 layers of OSI model, Details of physical, Datalink,

Network, Transport, Session, Presentation and Application layers, Information flow

through a network

TCP/IP Transmission Control Protocol, Internet Protocol, Internet Addressing, Services.

Data Communication Concepts – Types of signals, Encoding, Bandwidth, Baseband,

broadband, Multiplexity of signals (TDM, FDM), Retransmission techniques, Error

detection switching and broadcasting techniques.

LAN /WAN topologies and Transmission Media – LAN access techniques – ALOHA,

CSMA/CD, Token ring, Token bus, Satellite Communication, Mobile and wireless

communication, ATM, Frame relay and emerging communication technologies.

Network security, Network Management.


1. Computer Networks, Tannenbaum, Prentice Hall India.

2. Business Data Communication, Stallings, Prentice Hall India.

3. Essentials of Modern Telecommunications Systems, Kularatna & Dias, Artech House Inc.

77

BM60078 Software Project Management ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: The objective of the course of this subject to equip the students with the tools and techniques of planning and implementation of the software projects. Course Contents

Software Process Models- Waterfall, incremental, prototyping and spiral. introduction to project planning.

Software Size Matrices- lines of code, function points, time and cost estimates-traditional and empirical models.

Planning Software Projects- work breakdown structure. Gantt charts, activity networks, critical activities, resource allocation and scheduling, levels of planning.

Project Monitoring and Control - milestones and mid-stage assessments, progress measurement and review, factors models for time and cost overruns.

Configuration Management- functions, baselines, configuration identification, version and change control, status accounting and audit.

Risk Management - risk identification, projection, mitigation, monitoring and management.

Productivity: productivity attributes measures and productivity improvement tools. Project Team - team organization, coordination and communication issues, problems of

attrition and mid-project entries. Suggested Text & Reference Books:

1. Software Engineering: A Practitioner’s Approach, Pressman, McGraw Hill

2. Software Process Improvement, Zahran, Addison Wesley Publication.

3. Software Engineering, Sommerville, Addison-Wesley Publication.

78

BM60080 IT for Business Intelligence ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective : With the advent of Data Warehouse and Data Mining, various business intelligence derivation techniques are available to the modern manager. This course takes the student through such IT-assisted techniques. Course Contents:

Introduction to IT-assisted Business Intelligence

Decision Support Systems (DSS), DSS development tools

Data Warehousing (DWH): Architecture, DWH computers, Virtual DWH, Data Marts,

Metadata, Multi dimensional database MDB), On line analytical processing (OLAP),

MOLAP and ROLAP.

Data Mining : Associations, Clustering, Classification, Decision trees, Rule Induction

Fuzzy logic : Fuzzy relations, Fuzzy truth values, Fuzzy logic design techniques

Neural Networks: Neural networks for decision support, Neuro-fuzzy techniques

Business Applications and case studies Suggested Text & Reference Books:

1. Data Warehousing: Architecture and Implementation, Humphries, Hawkins & Dy, Prentice

Hall Publication.

2. Web Warehousing and Knowledge Management, Mattison, McGraw Hill Publication.

3. Data Mining Explained, Delmater & Hancock, Digital Press Publication.

4. Data Mining with Neural Networks, Bigus, McGraw Hill Publication.

5. Fuzzy Logic & NeuroFuzzy Applications in Business & Finance, Altrock, Prentice Hall

Publication

79

BM60162 Derivatives & Risk Management ( 2-0-0: 2 Credit)

Prerequisite: Financial Institutions & Markets (BM60039)

Course Objective: The objective of this course is to provide advance concepts in derivative products, understanding innovations in features of these products. This course will also focus on understanding risks associated with these products and the use of these derivatives products for risk management. Course Contents:

Hedging Strategies using Forwards, Futures, Options and Swaps. FRAs, Zero Coupon Yield Curve Pricing Forwards, Futures Prices of Stock, Indices, Currency and Commodities Interest Rate Derivatives, Caps & Floors Pricing & Valuation of Swaps, Fixed-to-Fixed, Floating-to-Floating Binomial & Black Scholes Option Pricing Model. Pricing of Options on Stock, Indices, Interest Rate, Currency and Commodities Trading Strategies involving Options, Option Greeks, Exotic Options Options on Swaps, Exotic Options Credit Risk and Credit Derivative Products, VaR, CVaR


1. Options, Futures and Other Derivatives, Hull, PHI Publication.

2. Derivatives: Valuation and Risk Management, Dubsofsky & Miller, Oxford University

Press.

3. Derivatives & Risk Management, Verma, TMH Publication.

4. Financial Derivatives Theory Concepts & Problems, Gupta, PHI Publication.

80

BM60164 Insurance ( 2-0-0: 2 Credit)


Course Objective: This course is primarily designed to familiarize students with Insurance and Risk coverage through Insurance. It focuses on Operational and Legal aspects of Insurance Markets in India. It also enables students to understand the complexity involves in the process of estimation of risk premium and building insurance related products for risk management. Course Contents:

Concept of Risk, Kinds and classification of risks , Assessment , Transfer Concept of Insurance, Classification of Insurance ,Life Insurance, Pure and Terms, Types

of General Insurance, Fire, Marine, Motor, Engineering, Aviation and Agricultural - Insurance of Property, Pecuniary interest, liability and person.

Basic principles of Insurance, Utmost good faith , Insurable Interest , Material facts, Indemnity ,Proximate cause, Economic Principles of Insurance, Sharing ,Subrogation, Contribution.

Legal principles of Insurance ,The Indian Contract Act, 1872, Insurable Interest, Nomination and assignment, Utmost Good faith, Indemnity, Subrogation ,Contribution, Proximate Cause.

Financial Principles, Premium funds, Investments, Reserves, Surplus, Valuations of Surplus.

Theory of rating, Actuarial principles, Mortality Tables , Physical and Moral Hazard, Representations, Warranties ,Conditions.

Risk Appraisal, Risk Selection, Underwriting. Reinsurance – Concept and Methods. Insurance Pricing, Asymmetric Information , Moral hazard , Adverse selection,

Deductibles, Co-insurance Life Insurance, Non- Life Insurance, Auto Insurance, Home Insurance, Worker

Compensation / ESIC, Health Insu rance Commercial Insu rance: Transport, Marine, Catastrophe, Liability etc.

Pension Plans Corporate Risk Management and Insurance Supervision of Insurance Market: Solvency-I & II


1. Risk Management and Insurance, Trieschmann, Hoyt & Sommer, Cengage Learning. 2. Principles of Risk Management and Insurance, Rejda, Pearson Education.

81

BM60166 Advanced Accounting ( 2-0-0: 2 Credit)


Course Objective: This course is deals with topics in accounting, financial reporting, management accounting in detail. The course is designed to provide frameworks for analyzing corporate financial reports and underlying accounting principles. The course also provides for recent topics in the area of management accounting and control system. Course Contents:

Accounting Principles and Concepts; Accounting Theory. Accounting Process and underlying fundamental principles. Financial Reporting Standards – Indian, International and US GAAP. Scanning Annual Reports of Companies; Corporate Disclosure Practices; Quality of

Financial Reports. Regulatory Requirements for Financial Statement Preparation, Presentation and

Disclosure. Accounting Standard for Revenue and Expenses Accounting Policy for Cash flow statement Accounting for Fixed Assets and Depreciation Accounting for Intangible Assets Impairment of Assets. Accounting for Business Combination and Consolidation. Accounting for Mergers Earnings Management; Income Smoothing; Red flags in Accounting. Ethics and Accounting; Audit; Corporate Governance. Management Control Systems; Responsibility Accounting. Transfer Pricing Policy


1. Accounting Text and Cases, Hawkins & Merchant, Tata McGraw Hill.

2. Financial Accounting Reporting and Analysis, Stice & Stice, Cengage Learning.

3. Students are expected to access and use financial data available in databases – both offline

and online.

82

BM60168 Mergers, Acquisition & Corporate Restructuring (2-0-0: 2 Credit)

Prerequisite: Corporate Finance (BM60002)

Course Objective: This course will help students appreciate the importance of merger and acquisitions (M&A) in the present corporate world. The student will be able to understand the entire process of mergers and acquisitions i.e. starting from searching acquisition targets to post acquisition integration process. The course will help students learn valuation from mergers and acquisitions point of view. It will also provide for understanding the implications of corporate restructuring on value of firm, performance of firm synergy etc. Course Contents:

Introduction to Mergers, Acquisitions, Business Valuation; Merger types; Merger as a business strategy; Merger as a process of value creation; Trends in M&A Activity in India and world.

Theories of Merger Searching for Merger Candidates Valuation in Mergers and Acquisitions: Discounted Cash Flow Approach; Relative

Valuation Approach; Asset based valuation. Merger Deal Structuring and Merger Due Diligence. Accounting for Mergers: Pooling of Interest Method; Purchase Method; Treatment of

Goodwill; Tax Implications of M&A transactions; Relevant Accounting Standards for Merger Accounting;

Leveraged Buyouts and Management Buyouts. Takeover Defenses. Corporate Restructuring and Divestitures; Cross Border M&A. Post Merger Integration; HR issues in M&A.


1. Mergers, Acquisitions, and Corporate Restructuring, Gaughan, John Wiley and Sons.

2. Takeovers, Restructuring, and Corporate Governance, Weston, Mitchell & Mulherin,

Pearson Education.

3. Applied Mergers and Acquisitions, Bruner, John Wiley Publication.

4. Valuation – Measuring and Managing the Value of Companies, Copeland et al, John Wiley

Publication.

5. Damodaran on Valuation, Damodaran, John Wiley Publication.

83

BM60170 International Financial Management ( 2-0-0: 2 Credit)

Prerequisite: Financial Markets & Institutions (BM60039)

Course Objective: This course is designed to familiarize students with international financial transactions and Operational aspects of foreign exchange markets. It focuses on international payment systems, international financial institutions, exchange rates determination and foreign exchange risk management. Course Contents:

Overview of International Financial Management, International Monetary System, Exchange rate regime, International Monetary Funds

International Capital Flows Foreign Exchange Market, Market Microstructure , Exchange rate concepts and

Mechanism , Exchange Rate Risks, Foreign Exchange Derivative Market, Foreign Exchange & Money Markets Interaction, Efficiency in Foreign Exchange Market, Capital Flow and Sterilisation.

Exchange rate Determination and International Arbitrage, Interest rate parity condition, Exchange rate quotation, Inter-bank Forex Market, Merchant Rates, Forward and Discount rates

Forecasting of Exchange rate, Market –based forecasts, Model-Based Forecasts Currency Derivatives, Currency swap and its operation, Interest rate swap, FRAs.

Currency Option Managing Exposure to Exchange rate Fluctuations, Transaction, Economic & Translation

Exposure. Short & Long Term Financial Management of MNCs.


1. International Financial Management, Apte, Tata McGraw Hill Publication

2. International Financial Management, Eun & Resnick, Irwin Publication.

3. Multinational Financial Management, Madura, Thomson Publications.

4. Multinational Financial Management, Shapiro, Wiley India.

84

BM60172 Corporate Taxation ( 2-0-0: 2 Credit)

Prerequisite: Financial Accounting for Managers (BM60001)

Course Objective: The objective of this course is to provide general understanding of taxation policy & laws in India and impact of direct as well as indirect tax on corporate bottomline. The course also acquaints the students on managerial implications of tax planning. Course Contents:

Corporate Tax in India Basic Concepts, Indirect & Direct Tax Indirect Tax, Sales, Services Tax, Excise Duty, CENVAT Direct Tax, Residential status & Tax incidence Computation of Taxable Income, Exempted Income, Advance Taxes, TDS Tax credit, Carry Forward & Setoff of Losses. Tax Planning in respect of Employee’s Remuneration Tax Planning in respect of Amalgamation , Merger & Demerger Double Taxation Relief , Tax Havens Analysis of Tax Structure Changes in Union Budget and Impact on Corporate Tax.

Suggested Books for Course:

1. Transfer Pricing and Corporate Taxation: Problems, Practical Implications and Proposed

Solutions, King, Springer Publication.

2. Corporate Tax Planning, Agrawal, Atlantic Publishers & Distributors.

3. Corporate Tax Planning, Duggal, Atlantic Publishers & Distributors.

4. Strategic Corporate Tax Planning, Karayan, John Wiley Publication.

85

BM60174 Financial Modeling ( 2-0-0: 2 Credit)

Prerequisite: Financial Accounting for Managers (BM60001) & Corporate Finance ( BM60002).

Course Objective: This course is designed to familiarize students with the modeling aspects corporate finance and financial markets. It focuses on tools and techniques for empirical assessment of finance. Course Contents:

Basic Financial Calculations, PV and NPV, IRR , Future values applications Calculation of Cost of Capital, Dividend Model, Capital Asset Pricing Model, Calculation

of cost of Debt and Equity Financial Statement Modeling, FCF : Measuring the cash flows, PCF: Value of the Firm

and equity, Valuation Models, Sensitivity Analysis Models for Financial Valuation, Building a financial model. Farmers Bagles , Sensitivity

Analysis Financial Modeling for Leasing, Leasing and Firm financing, Modeling for Lease rental,

Accounting Leverage leases Portfolio Modeling , Modeling of Efficient Portfolio, Variance-Covariance Matrix ,

Estimation of Market Beta, Modeling CAPM, Efficient frontier with short-sales Value-at-Risk, Modeling Variance –Covariance Matrix, Estimation of VaR for single asset

and portfolio VaR, Historical Simulation and Monte Carlo Simulation, Bootstrapping Option-Pricing Modeling, Estimation of Basic Payoff pattern, Option Strategies and

Portfolio Payoff, Binomial Option Pricing Model, Black-Scholes Model Duration and Yield Curve , Duration of estimation and Convexity, Portfolio duration and

Market risk modeling, Construction of Yield curves Modeling Default Risk, Credit Migration Model, Historical default rates, Transition

probability modeling of default risk Suggested Text & Reference Books:

1. Financial Modeling, Simon Benninga, MIT Press.

2. Financial Modeling Using EXCEL & VBA, Sengupta, Wiley Publication.

86

BM60176 Fixed Income Markets & Securities ( 2-0-0: 2 Credit)

Prerequisite: Security Analysis & Portfolio Management (BM60041)

Course Objective: This course will cover issues related to fixed income markets, securities and fixed income portfolio management strategies. The first part of the course will examine issues related to the general information about the investment features of fixed income securities, the risk associated with investing fixed income securities. The second part of the course deals with the issues related to bond portfolio management and risk management strategies. The basic objectives of the course are to learn about the features of the fixed income securities and markets and to know the method to minimize the risk in the market. Course Contents:

Features of fixed income securities Risks Associated with Investing in Fixed Income Securities Bond Market Indexes Bond Pricing Yield Curve Modeling, ZCYC. Forward Rate Analysis Fixed Income Markets for Municipal Bonds, Corporate Bonds, Money Market

Instruments, Inflation Linked Bonds Mortgages and Mortgage Markets Credit Analysis for Corporate Bonds Credit Risk Modeling Structured Finance Fixed Income Risk Modeling Bond Immunization Pricing Futures and Portfolio Applications Credit Derivatives Convertible Securities and Their Valuation


1. The Handbook of Fixed Income Securities, Fabozzi, McGraw Hill Publication.

2. Fixed-Income Securities: Valuation, Risk Management and Portfolio Strategies, Martellini,

Priaulet & Priaulet. Wiley Publication.

3. Fixed Income Securities: Tools for Today's Market, Tuckman, Wiley Publications.

87

BM60178 Infrastructure & Project Finance (2-0-0: 2 Credit)

Prerequisite: Financial Markets & Institutions (BM60039)

Course Objective: Globalization has led to a paradigm shift in Infrastructure development, financing and regulatory and policy direction. The changing face of infrastructure service provision worldwide creates a complex situation which demands greater understanding of the roles of competition and choice, regulatory structures, modes of financing, and new technologies in shaping the evolution of markets for infrastructure services. Hence the objective of the course is to impart knowledge of how infrastructure projects are analyzed, appraised, financed and managed Course Contents:

Features of project finance , the limitation of recourse , the due diligences required, debt risk vs. commercial risk , the role of contract , the role of security

Standard form contracts , Liquidated damages, performance bonds and retentions , Fixed price, lump sum, variations, liquidity , Turnkey EPC structures , Insurance policies required, assignment, transparency, cut-through, Commissioning, ramp-up, latent defects , Certifications, progress payment structures, Completion guarantees, refinancing risk

Regulatory and policy frameworks for private sector participation Strategies for risk mitigation i.e., political, regulatory, market, contractual, and currency

risk—and mechanisms for risk management through financial derivatives, insurance, and contract design.

Capital markets financing opportunities to meet the project and financing requirement, Separating risk-taking and funding, Disintermediation , Use for currency exposures, Interest rate swaps with project finance complications

Strategies for project procurement, contract design, and concession award, procurement, contract design, and the advantages of competitive bidding—transparency, potential for reducing tariff rates, and benchmarks for future transactions.

Strategies for project appraisal and cash flow analysis, application of appraisal techniques to the infrastructure project selection process.

Credit enhancement: World Bank guarantees, Export Credit Agencies, and political risk insurance

Examining case studies of actual projects in the power and transport sectors. Specific case studies on financing structures and instruments, international capital market

opportunities, and negotiating strategies from emerging market economies.


1. Principles of Project and Infrastructure Finance, Tan, Taylor & Francis Publication. 2. Principles of Project Finance, Yescombe, Academic Press Publication. 3. Public-Private Partnerships: Principles of Policy and Finance, Yescombe, Butterworth-

Heinemann Publication. 4. Project Finance in Theory and Practice: Designing, Structuring, and Financing Private and

Public Projects, Gatti, Academic Press Publication.

88

BM60226 Corporate Governance ( 2-0-0: 2 Credit)

Prerequisite: None

Course Objective: The course aims at sensitizing students regarding the complex set of relationships between the corporations and its board of directors, management team, employees, shareholders, and other stakeholders. This course also acquaints students with disclosure measures to be undertaken by companies and how companies are implementing best practices in corporate governance mostly through real life case discussions. Course Contents:

Importance of Corporate Governance Reputation, Competition and Corporate Governance Models & Mechanism of Corporate Governance Cadbury Committee, Kumar Mangalam Committee, SEBI Committee report on Corporate

Governance. Structure of Company’s Board of Directors Selection, Evaluation and Remuneration of Board Members Roles, Responsibilities of Audit, Remuneration and other Board Committees. Audit Committees, Internal Control & Risk Management Corporate Financial Communications Clause 49 of Listing Agreement of SEBI The US Sarbanes-Oxley Act of 2002 The UK Corporate Responsibility Act 2002 Failures of corporate governance in companies like Enron, Worldcom, Satyam. Best Corporate Governance Practices.

Suggested Books for Course:

1. Corporate Governance in Public Sector Enterprises, Dewan, Pearson Longman Publication.

2. Corporate Governance in Banking and Finance, Reddy & Raju, TMH Publication.

89

BM60250 Econometric Modeling & Business Forecasting

(2-0-0: 2 Credit)

Prerequisite: None

Course Objective: Two distinct general techniques are usually used in business forecasting. The classical models (regression technique) capture the behavior of economic variable through a structural model based on theory. Time series models, on the other hand, concentrate on the dynamic characteristics of economic and financial data, but largely ignore economic and finance theory. This course integrates the two techniques for business forecasting. It is entirely based on problem solving and case analysis. Course Contents: This course is divided into parts. The first part deals with Regression based forecasting aspects and the second part deals with time series based forecasting.

An Introduction to econometric modeling and business forecasting A. Regression based forecasting:

Bivariate Model and Multivariate Model Assumptions and Tests, Specification and Measurement Errors Interpolation and Extrapolation Multicollinearity and Serial Correlation , Heteroskedasticity Dummy Variable Modeling Panel Data Modeling Simultaneous Equation Modeling

B. Time series based forecasting: Basic Features of Time Series Forecasting by Decomposition Method and Smoothing Technique Box Jenkins Methods (ARMA) ARCH/ GARCH Unit Root/ Cointegration Causality/ VAR


1. Introductory Econometrics for Finance, Brooks, Addison Wesley Longman Publication.

2. The Econometrics of Financial Markets, Campbell, Lo & Mackinley , Princeton University

Press.

3. Forecasting in Economics and Business, Granger, Academic Press, New York.

90

BM 60228 Management Game ( 1-0-2: 2 Credit)

Prerequisite: None

Course Objective: A management game could be a very effective tool to help the students integrate their learning in the different functional areas. A course built around a Management Game can help the students to shorten the learning process and take decisions in a simulated environment. Such a course builds a team perspective where participants learn to appreciate the contribution of others in the firm. Course Content: The course will cover different functional aspects of business management focusing on strategy and planning. The course will make use of techniques like simulation, game theory etc.

91

ANNEXURE A Current course structure at VGSOM

Table 3: Semesters I and II – Theory Module - Compulsory Courses

Area/Discipline Semester I Courses

Semester II Courses

Total credits

Accounting and Finance

*Financial Management *Managerial Accounting and Control

_

5

Organizational Behaviour & HRM

*Individual & Group Behavior in Organization *Organization Structure and Dynamics

*Management of HR & Industrial Relations

8

Economics and Social Sciences

*Micro Economics

*Macro Economics 5

I T and Information Systems

*Software Laboratory *I T and Management Information Systems *Software Laboratory

7

Marketing *Marketing Management *Marketing of Industrial and High Tech Products

4

Quantitative Methods and Operations Management

*Quantitative Methods for Management *Production & Operations Management

*Statistical Methods for Management

9

Strategy and General Management

*Strategic Management *Management of International Business

5

Communication and Foreign Language

*Oral Business Communication *Written Business Communication *Business German/ Business French

6

Total No. of Courses 10 10 50

92

ANNEXURE A ( Continued)

Current course structure at VGSOM( Cont..) Table 4: Semester III – Practice Module

Summer Internship ( 3 Credit)

Period: 2 months

Dissertation (17 Credits)

Period: 4 months

Students are required to identify a problem,

collect relevant data, conduct an in-depth

analysis and make recommendations to

solve the problem.

The project is organization based. It is

multifunctional and multidisciplinary in nature.

The objective is to provide students an

opportunity to learn in a real-world context and

enable them to integrate learning across

functions and disciplines by working on a project

of interest to an organization.

Table 7: Semester IV – Theory Module – Compulsory and Elective Courses

Five Compulsory Courses with credit points in bracket.

Legal Aspects of Business (2)

Business Values and Ethics (4)

Entrepreneurship and New Ventures (2)

Strategic & Operational Management of Technology (2)

Leadership (2) Five Elective Courses

56255475 Syllabus for Vgsom Mba New Programme

Documents

Transcript of 56255475 Syllabus for Vgsom Mba New Programme