智慧型手機與行動趨勢
Transcript of 智慧型手機與行動趨勢
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智慧型手機與行動趨勢智慧型手機與行動趨勢
Mr.PM
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部落客部落客2002 進電信業2002 進電信業
Mobile App 設計公司 founderMobile App 設計公司 founder
加值服務規劃加值服務規劃
到處講課到處講課StanleyStanley
企管所畢業,不會寫程式企管所畢業,不會寫程式
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在在 facebookfacebook 上搜尋上搜尋Mr PMMr PM在在 facebookfacebook 上搜尋上搜尋Mr PMMr PM
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9090 年代對年代對MobileMobile 的想像的想像
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很可惜,真實世界並沒如此很可惜,真實世界並沒如此
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健全的基礎建設造就健全的基礎建設造就WEBWEB 爆發爆發• 快速的網路• 統一的溝通介面標準• 夠強的硬體• 開放且統一的環境• 夠多的 content
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WEB Mobile
快速的網路 X
統一的溝通介面標準 X
夠強的硬體 X
開放且統一的環境 X
夠多的 content X
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2000~20062000~2006想像力沒有停止想像力沒有停止
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DOCOMO 2010DOCOMO 2010
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XX電信XX電信SMS
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智慧型手機智慧型手機
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古老的古老的
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現代的現代的
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勝利組勝利組
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SmartphoneSmartphone 特色特色• 全觸控• 有 market place 下載各式應用• 可以做出很多不可思議應用 – 來電翻轉靜音– 查詢位置• 單純查位置• 靠近某人的時候 alarm• 離開某個區域的時候 alarm
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由個案例來了解行動趨勢由個案例來了解行動趨勢
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關鍵字:關鍵字:使用地點使用地點
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使用地點使用地點
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美國調查報告美國調查報告
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首先, 93%用戶會在家中使用智慧型手機、 81% 會用來上網、 77% 會在上面搜尋、 72% 會和其他媒體一起同時使用、三分之一會一邊看電視一邊用、 45% 會運用智慧型手機來管理並籌畫活動、然後 39%用戶承認自己曾經帶到廁所使用過、而有五分之一表示只要能繼續使用智慧型手機,他們願意放棄有線電視。
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關鍵字:關鍵字:立刻立刻
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EvernoteEvernote
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關鍵字:關鍵字:隨身殺零碎時間隨身殺零碎時間
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影音下載影音下載
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關鍵字:關鍵字: ARAR
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ARAR
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關鍵字:關鍵字: LBSLBS
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台灣特賣會台灣特賣會
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WhatsAppWhatsApp
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關鍵字:關鍵字:記憶輔助記憶輔助
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關鍵字:關鍵字:行動商務行動商務
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美國的調查報告美國的調查報告
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在行動商務和購買方面,則有 79%的用戶會運用智慧型手機來幫助購物 (70%在店家內使用 ) ,而在這些人當中,有 74%的人最後會真正購買。
當地交易也是智慧型手機上一個重要活動,有 95%用戶都會尋找當地資訊,而會打電話、親自造訪公司、和真的購買的比例,分別是 61% 、 59% 、和44% ;且這些尋找當地資訊的用戶,通常都很快採取行動,有 88%會在一天內。
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eBay : 2010eBay : 2010 成交成交 2020 億美金億美金
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AmazonAmazon
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關鍵字:關鍵字:發命新互動方式發命新互動方式
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關鍵字:關鍵字:內容整合內容整合
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FlipboardFlipboard
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Six stringSix string
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GetGlue - GetGlue - 分享你在看什麼影視分享你在看什麼影視
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pubupubu
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關鍵字:關鍵字:更多的可能性更多的可能性
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• 買千送百• 新婚禮物• 臉部辨識• ………
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