如何撰寫企劃案
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Transcript of 如何撰寫企劃案
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如何撰寫企劃案 以活動企劃為例
學習工場數位科技 協理 于善珍
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什麼是「企劃」
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一女七男的浪漫故事
當一位絕世美女昏倒在荒野中,遇到七個個性不同的男人時…… .
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什麼是「企劃」
企:企業劃:策劃、規劃
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企劃的種類
營銷企劃 產品行銷企劃 廣告業務企劃 品牌、價格企劃
活動企劃
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「企劃」簡單說>> 5H + 3W + 1E = GOAL
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What
What is your target ?
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What is your target ?
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Why
Why is this target ?
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Why is this target ?
@優勢 V.S. 劣勢 @時機@支持的證據 @完整的資料收集
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How
How to achieve the goal ?
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How to achieve the goal ?
速度 創新 具體 合理
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How much
How much to achieve the goal ?
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How much to achieve the goal ?
支出 成本 管銷 人力 風險
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When
時程的安排
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When 時程的安排
開始 過程 結點 完成目標
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Who
人力的規劃
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Who 人力的規劃
工作切割 負責人 檢視
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Where
地點的安排
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Where 地點的安排
適當性 周圍環境 交通動態 現場勘查
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Evaluation
效益評估
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Evaluation 效益評估
顯性效益 隱性效益
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活動企劃的撰寫
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活動企劃的撰寫
封面
目錄
摘要 目的
分析
內容 方案
結論
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實例研討以招生活動為例
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實例研討 __ 以招生活動為例(小學)
What Why How
How much
WhenWho
Where Evaluation
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Homework
招生活動 企劃
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1) 暑期戶外教學活動企劃• 人數: 50 人。 經費: 8000 元。
2) 母親節活動企劃• 人數: 100 人。 經費: 10000 元
3) 英文演講比賽企劃• 人數: 50 人。 經費: 15000 元
4) 教學成果及家長座談會企劃• 人數: 100 人。 經費: 8000 元
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Q&A謝謝指教