1. Mr.Popular or Miss Popular 199976-77 2001 1

2. Economist2001 ABLGartnerIDC 2000 Economist2001 OVUM Report 2000 2004 10 4 OVUM2000 2004 9 22,334 97 2004 40% 29% 13-18 90% NTT DoCoMo i-MODE 70% 25% 10-19 36%2001 35% 2005 68%2003 E-CIP 2029 92.8 1319 57.5 2002E-CIP 2001 13-19 2 3. 2001 2001 304 2003 2002 Nokia 2002 2002 2002 20022001 3 4. 2001 2001 2001 2000 2002 1998 20022002 2001 2001Java Web PLC 2001 4 5. Mike Featherstone1991 Featherstone,1991J. Baudrillard 1997 60 H. Lefebvre object-sign Featherstone,1991 1968 1997 5 6. Thorstein Veblen P. 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Jary1999 Jary,1999 Strauss Corbin1997 Strauss Corbin,1997 in-depth interviews Wimmer & Dominick,1994 206 1995 31 32. 1structured interview 2 unstructured interview 1998 BBS 32 33. 1996 15 24 1999 12 24 12~24 200212~14 12~14 100% 15~24 3,856 4,711 15~24 15~24 2002 33 34. 12~14 12~14 15~24 15~24 15~24 snowball or chain 2003 12 5 2004 1 5 11 34 35. 40~60 11 200089 891445 90 2002 15~24 35 36. 4711 P. DiMaggio DiMaggio, 1982 2002 2002IKEA 2002 CDDVD mp3 2002 20022002 1. 2. 3. 36 37. 1. 2. 3. 4. 5.( 1994) (1995) 1. 2. 3. 4. 37 38. 5. (Grounded Theory) Barney Glaser & Anselm Strauss 1997 199719-37 38 39. 1997 (open coding) labeling phenomenon 39 40. (axial coding) (selective coding) 40 41. 41 42. 42 43. /1995 43 44. () 4-1 () (Peggy) Ericsson A3618 44 45. () (Peter) (EVone) (LuLu) PHS (Peggy) Nokia 8250 (Edward) (Christina) (lulu) (peggy) 45 46. () (lulu) (Anna) () 4-2 () () ~ ()(Camilla) COCO Panasonic GD92 (Anna) (Jay) 46 47. () (Peggy) MOTOROLA V690 V690 (Jay) 901 match (Christina) (Christina) SURPRISE (Jay) 47 48. () 4-3 () (Arron) (Evone) care (AFe) (peggy) (Christina) COCO Panasonic GD92 (Anna) 48 49. () () (Camilla) OhMy God (peggy) ~ (Peggy) (Camilla) () 49 50. 4-4 () Kitty Miffy (peggy) ~ LuLu Kitty Miffy (Anna) (lulu) () ~ ()(Camilla) (Edward) 50 51. () (Christina) (Camilla) (AFe) (Jay) (Christina) 8850 (Edward) Sony Z28 (AFe) Lady OL (Peggy) 51 52. 52 53. McNeal1987 1992 (Peggy) 8850 (Edward) PHS (Peggy) 53 54. (Christina) V.S. (Rautiainen,2001) 54 55. (Ling,1999 (Christina) (lulu) (Jay) 1988 55 56. ( 2004) (Evone) ( )~( ) (Camilla) (Peter) 56 57. 2001 1998 (image)1990 1995 () energy ToRo energy (Anna) (Peggy) ~ (Camilla) The Mirror Makers Fox 57 58. 2002 2003 901 match (Christina) (AFe) (Peggy) (intertextuality) 1999 58 59. (LuLu) (Camilla) (peggy) needs wants 1988 ego( 2003) (wants) 59 60. 1995 1997 1996 1992 60 61. (peggy) (Evone) COCO Panasonic G51 (Anna) care care (AFe) (Edward) (Camilla) 61 62. 1997 /1995 () (Camilla) OhMy God() (Peggy) style (AFe) Mr. Popular or Miss Popular 2003 62 63. Rautiainen,2001 ~ (LuLu) (Camilla) call (Arron) / Mr.Popular or Miss Popular 63 64. 2001 Kitty Miffy (Anna) energy (Arron) (Peter) 64 65. 1987 (cyborg) 1 Christina 1 CyborgManfred ClynesNathan Kline 1960 cyborg cyborg Donna Harawaycyborg cyborgA Cyborg Manifestocyborg human and animalhuman and machinephysical and non-physicaltranslationbetween spaces 65 66. (Christina) Christina (Christina) (Christina) Peter (Peter) () (Peter) S308 S308 () S308 66 67. (Distinction) (Mean) 11 67 68. 5-1 LuLu 5 4 9 5 4 3 4 16 Jay 4 4 8 4 5 2 3 14 Afe 1 3 4 5 5 2 3 15 Arron 3 2 5 4 4 2 3 13 Christina 2 3 5 4 4 4 4 16 Edward 5 4 9 2 3 2 2 9 Peggy 2 5 7 2 2 3 2 9 Evone 4 5 9 1 2 1 3 7 Anna 1 2 3 1 2 3 2 8 Camilla 2 2 4 2 2 2 2 8 Peter 1 3 4 1 3 1 2 7 6 10 (Mean) 5-2 LuLuJay AfeArronChristina Edward Peggy Evone AnnaCamillaPeter 68 69. 5-2 LuLuChristinaAfeJayArron (LuLuJay) 7000 (ArronAfe Christina) 5000 (CamillaPeggyEvoneAnnaPeter Edward)(EdwardEvonePeggy) 8000 (AnnaPeterCamilla) 5000 9 69 70. (PegyyJay) Peggy Jay Peter (Jay) (Anna) (Lin,1999) 70 71. Sony (Afe) (Camilla) 71 72. Nokia 8250 () (Camilla) PHS (Peggy) 72 73. 2001 (Bourdieu,1984) Edward 73 74. Friday Pierre balmain D&GJohn Smedley (Edwrd) (Edwrd) Edward 8850 (Edward) Edward Edward Edward () Edawrd () 74 75. Jay oasisGuessDC pub (Jay) Jay V290 (Jay) Jay Jay Jay Jay Jay Jay 75 76. Camilla YOYO (Camilla) Camilla (Camilla) Camilla Camilla 76 77. Camilla Camilla Camilla Camilla Camilla Arron Netbossini 77 78. (Arron) Arron (Arron) Arron Arron Arron Arron Arron Arron 78 79. 79 80. 5-3 80 81. (wants) 81 82. cyborg 82 83. (Distinction) 83 84. embodypractice V.S. 1995 84 85. V.S. 85 86. 2001 Nokia8850 T28 Nokia8210 GD90 V2088 Nokia3210 2000 86 87. 2000 Miles Miles,2000 Ernst Mondel F. Jameson 2004 Adshead 87 88. Adshead,1997 desire to consumepropensity to consume need Bocock 1995 88 89. (artificial desire) (update) Ritzer,2001) 89 90. 2003 ? 2004 2001 90 91. () Bocock 1995 BBaudrillard & Bourdieu 91 92. (wants) (distinction) 92 93. 2001 93 94. / 1995 (Elias) (manner) (Simmel) (Veblen) McCracken The making of modern consumption 94 95. McCracken,1990 / (taste) Ritzer Ritzer, 2001 Storey, 1999 95 96. 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Edward 17 20 Peter 20 8 6 Peggy 17 6 1 6 Camilla 18 7 5000 Afe 22 5 89 LuLu 19 20 6000 Evonne 20 1 1 Anna 17 56 7 Christina 21 7 8 Arron 21 10 8 Jay 22 10 1 105 106. 1 2? 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 106 107. 01 (Camilla) (AFe) (Evone) ( ) (Peter) (Christina) (lulu) (Jay) ~ (Camilla) energy ToRo energy (Anna) 107 108. (peggy) (lulu) ~~ (Camilla) Sony Sony (AFe) SonyEricsson Nokia (Camilla) Nokia (Peggy) MOTOROLA V690 V690 (EVone) (EVone) 108 109. SURPRISE (Jay) 02 (peggy) 8850 (Edward) (Camilla) Motorolla v690 fashion (Peter) 109 110. PHS (Peggy) (Christina) S308 S308 S308 (peter) (LuLu) 110 111. 03 (Anna) (Arron) (Evone) care (AFe) (Edward) (peggy) 04 OhMy God (peggy) 111 112. () (Camilla) style (AFe) (Jay) (lulu) (Christina) COCO Panasonic GD92 (Anna) 112 113. 05 ~ (LuLu) (AFe) (Camilla) call (Arron) (Jay) 113 114. 06 Kitty Miffy (peggy) (Jay) () ~ ( )(Camilla) (lulu) (Anna) (Peter) energy (Arron) ELVA()(LuLu) 114 115. (Anna) 115 116. 1. (1) 40000 (2)40001 ~70000 (3)70001 ~100000 (4)100001 ~130000 (5)130000 2. (1)1000 (2)1001 ~4000 (3)4001 ~7000 (4)7001 10000 (5)10001 3. (1) (2)(3) (4) (5) 4. (1) (2)(3) (4) (5) 5. (1) (2)(3) (4) (5) 6. (1) (2) ()(3) (4) (5) 116 117. 07 Evone(15~20 ) Edward(20 )Jay( 20 )Anna(10~15 ) LuLu( 20 ) Christina(15 ) AFe(5 )Camilla(7 )Arron(7 )Peter(8 )Peggy(6 ) () Camilla LuLuEvone Jay Arron EdwardChristina AFeAnna PeggyPeter Edward JayLuLuEvoneArron ChristinaPeggy AFeAnnaPeterCamilla CamillaAnnaLuLu PeterChristina EdwardAfeJayArron PeggyEvone 117 118. 08 (Camilla) (Anna) style (LuLu) (Peggy) 118 119. (Christina) (Edward) (Evone) (AFe) (Anna) (Jay) 119 120. (Peter) (Arron) 120 121. 09 SPA (Peggy) oasisGuessDC pub (Jay) Friday Pierre balmainD&GJohn Smedley (Edwrd) ( ) 121 122. DKNY SISLEYAN'GE (Evone) (Peter) YOYO (Camilla) PS (Anna) pub (LuLu) 122 123. 2000 KTV(AFe) Netbossini (Arron) (Christina) (Camilla) sweet (Anna) (LuLu) (Christina) 8850 ( ) 123 124. (Edward) T610 (Peter) V290 (Jay) Lady OL (Peggy) (Arron) (Evone) Sony Z28 (AFe) 124