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This information is not to be construed as legal advice. 1

Barbara C. Ingrassia, MLS, AHIP, CCMHead, Copyright and Licensing Services

The Lamar Soutter LibraryUniversity of Massachusetts Medical School55 Lake Avenue N.Worcester, MA 01655

* Aren’t we glad that…

ideas cannot be copyrighted!

MANAGE ©

Don’t Let it Manage You

Creative Outreach to our Patron Communities

(A Collaboration among ACRL/NEC Librarians)

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Our Goal Today:

To develop a list of

at least

100 creative ideas*

to

REACH OUT

SPREAD THE WORD

AND

INJECT some FUN into copyright education

* The more creative the better!

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(Tentative) PLAN for this Hour:

Brief presentation of slides…to get our juices flowingOn the white sheet, jot down thoughts that come to mind…*

What concepts/aspects of Copyright are most challenging to your users---and challenging for you to explain? (rapid fire)

(YOU WANT IDEAS! )

On the index card, jot down your ideas/experiences for any of those “challenges” (5 min) *

As we are able, gather in groups of 4 or 5 – where you are seated, but not with people from your own institution, please

Identify a “challenge in common” and brainstorm ideas; jot those down on the yellow sheet*

Choose ONE idea to report to the Group (ID your reporter)—please come to the microphone

BUT…”creativity” takes its own path…while time marches on…

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Every academic library is UNIQUE…because every institution is UNIQUE

Public/private Curriculum Course “delivery”: F2F, online/distance ed, hybrid, cms, e-reserves Number of students: demographics Budget: for resources, permissions, etc. Terms + Conditions of negotiated license College Policies Number of Libraries Library Staff Etc.

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About the University of Massachusetts Medical School One of the five campuses in the UMass System Founded in 1962 as the only public medical school in MA No undergraduate programs

School of Medicine: 1970Graduate School of Biomedical Sciences: 1979Graduate School of Nursing: 1986

Student FTE: 1,160 Faculty FTE: 1,605

Clinical Partner: UMass Memorial Health Care– 5 hospitals

Teaching Faculty/Researchers/Clinicians

NIH-funded research

Blackboard Vista (migrating to Bb Learn)

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About the Lamar Soutter Library

Under contract with the National Library of Medicine, the Lamar Soutter Library serves as the Regional Medical Library (RML) for the New England Region (NER)The RML Office supports the National Network of libraries that serve health professionals and the public with timely access to health information.

Situated on 3 floors within UMMS main building

Serves the 3 schools and 5 hospitals +

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Information literacy forms the basis for lifelong learning. It is common to all disciplines, to all learning environments, and to all levels of education. It enables learners to master content and extend their investigations, become more self-directed, and assume greater control over their own learning. An information literate individual is able to:1.Determine the extent of information needed2.Access the needed information effectively and efficiently 3.Evaluate information and its sources critically and incorporate selected information into one’s knowledge base4.Use information effectively to accomplish a specific purpose

5.Understand the economic, legal, and social issues surrounding the use of information, and access and use information ethically and legally

Information Literacy Competency Standards for Higher EducationThese standards were reviewed by the ACRL Standards Committee and approved by the Board of Directors of the Association of College and Research Libraries (ACRL) on January 18, 2000, at the Midwinter Meeting of the American Library Association in San Antonio, Texas. These standards were also endorsed by the American Association for Higher Education (October 1999) and the Council of Independent Colleges (February 2004). A  PDF of this document is available.

© Copyright 1997-2013 American Library Association.The American Library Association is providing information and services on the web in furtherance of its non-profit and tax-exempt status.  Permission to use, copy and distribute documents delivered from this web site and related graphics is hereby granted for private, non-commercial and education purposes only, provided that the above copyright notice appears with the following notice: this document may be reprinted and distributed for non-commercial and educational purposes only, and not for resale.  No resale use may be made of material on this web site at any time.   All other rights reserved.

http://www.ala.org/acrl/standards/informationliteracycompetency

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This information is not to be construed as legal advice.

Copyright in the Digital Age…

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IT DEPENDS

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When it comes to COPYRIGHT…

Our patrons fear that they’ll be STRUCK by LIGHTNINGby the Copyright Police (and they may even think that WE are the Copyright Police..)

OR

They think that they are INVINCIBLE and EXEMPT from Copyright Laws… because they are:

students educators health care providers VIPs tax payers busy

Image from the Public Domain http://openclipart.org/detail/26221/lightning-icon-by-anonymous

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Image from the Public Domain http://openclipart.org/detail/62989/scales-of-justice-by-laobc

It’s all about..

BALANCE

Rights of the Copyright Owner

ANDthe Info Needs

of the Public The RISK of infringing

vs.The LOSS to

Society of not using…

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We can put a more positive SPIN on COPYRIGHT:

With messages:

MANAGE Copyright… DON’T let it manage YOU

and…Try to Deal with the MYTHS in a humorous-- but informative—way.

Be the KNOW Librarian…Not the NO Librarian

Copyright protects YOUR ORIGINAL WORKS as well** As defined by the Copyright Law of 1976

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It’s OK for me to just go ahead and use this because:

We’re an educational institution There’s no © -- so it must be in the public domain I gave complete attribution I’m not making any money from it It’s out there on the Internet… I can “click and copy,” so the website owner must want us to use it It will be good advertising for them I paid for the DVD Our student club is showing this film; it’s a member’s copy. We’re expecting about 100 people, but we’re not charging admission I took this photo for my article in MY office, with MY camera—of course

it’s mine! A Fair Use analysis takes too much time I don’t have time to track down the © owner I don’t want to pay for a license The © owner didn’t respond to my request for permission, so… I don’t know if the association will post my presentation on the website;

they might even sell it.

Besides…no one will find out…

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We can model copyright Best Practices:

Post a copyright statement at photocopiers, printers, scanners, computers—anything “capable of making a copy.”

Use Public Domain images in library publications (print or online)MOST U.S. Government publications are in the Public Domain

Use Public Domain CLIPARTwww.openclipart.orgwww.wpclipart.com

Include proper attribution/citation, a © statement, link to original and Creative Commons license, if appropriate, “Used with permission,” if appropriate.

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Include references to Copyright in your e-mail signature

Barbara C. Ingrassia, MLS, AHIP, CCMHead, Copyright and Licensing ServicesThe Lamar Soutter LibraryUniversity of Massachusetts Medical School55 Lake Avenue N.Worcester, MA 01655

5 Key FAQs about Copyright

Copyright TIP OF THE WEEK

More Copyright Support

508-856-1041 (phone)508-856-5039 (fax)

Barbara.ingrassia@umassmed.eduhttp://library.umassmed.edu

The Lamar Soutter Library: Leader in Service and Learning

When I respond to a patron on a copyright issue, I add above my signature:

NOTE: This should not be construed as legal advice.For legal advice, please consult your attorney.

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Image from Public Domain:http://openclipart.org/detail/145741/lemonade-stand-by-jhnri4

Set up a Table or Booth at New Employee/Faculty/

Student OrientationHospital Day

Near the cafeteriaOutside of Faculty and/or student meetings/events

Other??

‘Need HELP with

COPYRIGHT?

Get it at

Your LIBRARY

They may not need help TODAY…

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Image from the Public Domain http://openclipart.org/detail/3738/ball-by-chris_sharkot

Stress ball

Offer “Freebies”…

But they will REMEMBER you in the FUTURE

YOUR Library can shed

some light on Copyright

Image from the Public Domainhttp://openclipart.org/detail/2502/torch-by-machovka

Mini flashlight

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Image from the Public Domain: http://www.wpclipart.com/holiday/halloween/costumes/more_costumes/ghost_and_pirate_at_party_color.png.html

Image from the Public Domain: http://www.wpclipart.com/clothes/hats/cap/baseball_cap_BW.png.html

Image from Public Domain:http://www.wpclipart.com/clothes/shirt/tee_shirt_front.png.html

©

MANAGE

©

©

©

©

Copyright Attire

Don’t be TRICKED by Copyright!Don’t be TRICKED by Copyright!

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So what’s the BIG DEAL about

COPYRIGHT? Did you KNOW that…

© is no longer required as proof of copyright?SO…ASSUME that any article, chapter, image, chart, website, video, podcast, audio, e-mail, blog post, tweet, etc. -- in print or online -- is copyright protected… until you can determine otherwise.

Contact the Lamar Soutter Library with your questions about Copyright. We offer non-legal advice via one-on-one and group consultations, customized workshops and materials, classes, online copyright resources, and more.

Contact Barbara.ingrassia@umassmed.edu or call 508-856-1041

Check out the LSL’s

Copyright

Tip of the Week

for more helpful infohttp://tinyurl.com/CR-Weekly-Tip

Let the Lamar Soutter Library help YOU manage copyright to achieve YOUR GOALS.

19This information is not to be construed as legal advice.

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Posters *(print and electronic)WebpagesNewsletters(library, campus)Radio/TV/InternetE-mail/listservsBlogsPodcastsVideoSocial MediaEtc…http://www.wpclipart.com/blanks/blank_note

s/note_tacked_on_wall.png.html

http://www.wpclipart.com/medical/personnel/staff.png

* May require permission in some cases

Does copyright make your

head spin??

The Library can HELP

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http://tinyurl.com/CWM-Copyright

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http://imageafter.com/image.php?image=b19scripts160.jpg

http://commons.wikimedia.org/wiki/File:Boston_tea_party.jpg

Have your 30 second “sound byte” ready when you meet someone…

In the elevator…

…or at a party

And what do you do?

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My Standard Response now is…

“I try to guide people through the Gray, Murky Ooze that is Copyright in the Digital Age.”

THAT grabs their attention!

THEN I add: “I’m not an attorney, and I don’t give legal advice. I’m a librarian who has an interest in copyright and I try to stay informed about current developments. I can guide people through the “basics” to the right resources.”

And..no matter how inadequate we may feel, in most cases, we do know more about the basics of copyright than that person does!

For a LEGAL OPINION, they need to consult an attorney.

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Observe “special days”

Jan 1 Public Domain Day

Jan 28 Data Privacy Day

April (2nd full week) National Library Week

April 26 World Intellectual Property Day

May 1 – 7 Choose Privacy Week

May ? World’s Fair Use Day

October (last full week) Open Access Week

Others? Make up a day!

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http://en.wikipedia.org/wiki/Image:Fortune_cookie_20040628_223108_1.jpg

Creative Commons Attribution-Share Alike 3.0 Unported

WorldInCrysis.jpg

FOOD always works…© is automatic

ASSUME it’s copyrighted

The Library can help you MANAGE Copyright

A © statement is no longer required

PIZZA

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A “Wizard of Oz”- style scarecrow singing about “derivative works” … in the company of “Dorothy” and the “Wizard.” http://vimeo.com/50021066

Skits and Poetry and Songs…

http://www.copyrightlaws.com/us/a-copyright-law-chant-from-the-u-s-copyright-office-information-section/?goback=%2Egde_3953234_member_168161041

“Two must-see video clips straight from the U.S. Copyright Office, 22 September 2012 during the National Book Festival in DC.”

For inspiration…

“Mark Twain” and Detective Cop E. Wright performing: The Copyright Law CHANT

http://vimeo.com/50021065

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Slogans

Animation

“Real Life” Scenarios

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Doesn’t mean you SHOULD

ALWAYS ASSUME it’s COPYRIGHTED…untilFYI: Images are from www.OpenClipArt.orgA library of images in the Public Domain

OR CONTROL/CLICK

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Think

LinLinkk

↔ ↔It is better to link to e-resources than to copy them.

DON’T MAKE A COPY—LINK instead Provide a “hotlink” to a URLIf you DON‘T MAKE a COPY, you don’t risk infringing Copyright!!!

O

PDF O Copy

+ Paste

“Linking” does not make a copy! So Think Link!!

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IF you CAN’T LINK…

STOP and

THINK

OTHER OPTIONS:

PROVIDE A complete bibliographic CITATION-- let the reader locate the info

SUMMARIZE the article in your own words

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YOU PARK your car in a Public Lot = ANYONE can USE it

Right ??

No ??

The same is TRUE of Copyrighted Materials!

Publicly ACCESSIBLE ≠ FREE-to-USE

Why Not??? It’s out there—accessible…

Based on COPYRIGHT MYTHS—a publication of the Graphic Artists Guild. c. Graphic Artists Guild. Used with Permission.https://www.graphicartistsguild.org/resources/copyright-myths/

http://openclipart.org/detail/21980/toy-car-by-nicubunu

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Image from the Public Domain: http://openclipart.org/detail/152347/student-by-b.gaultier

REACH OUT to Grad Students

Their Faculty/ Mentors

Their Students (they are—or will—be teaching)

Who can influence

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Image from the Public Domain:http://openclipart.org/detail/26144/carton-of-eggs-by-johnny_automatic

Image from the Public Domain http://openclipart.org/detail/62989/scales-of-justice-by-laobc

Image from the Public Domain http://openclipart.org/detail/29218/open-and-closed-boxes-by-rfc1394

Rights of Owners

Needs of the Public

OPEN ACCESS

HOW do we teach in 2013 about…

FAIR USE

AUTHOR RIGHTS

AND… The CODE of Best Practices… DMCA, Litigations in 2012, ETC…

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BUT…”the creative process may resemble controlled chaos”

Now it’s YOUR TURN:

http://openclipart.org/detail/16605/clock-sportstudio-design-by-fzap

What concepts/aspects of Copyright are most challenging to your users---and challenging for you to explain? (rapid fire)

(YOU WANT IDEAS! )

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On the index card, jot down your ideas/experiences for any of those “challenges” (5 min) *

BUT…”the creative process may resemble controlled chaos”

http://openclipart.org/detail/16605/clock-sportstudio-design-by-fzap

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As we are able, gather in groups of 4 or 5 – where you are seated,

but not with people from your own institution, please

BUT…”the creative process may resemble controlled chaos”

http://openclipart.org/detail/16605/clock-sportstudio-design-by-fzap

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Identify a “challenge in common” and brainstorm ideas; jot those down on the yellow sheet*

BUT…”the creative process may resemble controlled chaos”

http://openclipart.org/detail/16605/clock-sportstudio-design-by-fzap

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Choose ONE idea to report to the Group (ID your reporter)

please come to the microphone

BUT…”the creative process may resemble controlled chaos”

http://openclipart.org/detail/16605/clock-sportstudio-design-by-fzap

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Thank you for sharing your ideas!

Today we have truly demonstrated that…The WHOLE is greater than the Sum of its Parts…

I will compile all the ideas you’ve shared and submit them for posting …along with the slides…and a list of references

Please feel free to contact me:Barbara.ingrassia@umassmed.edu508-856-1041

http://openclipart.org/detail/35605/colored-oak-tree-by-rg1024

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