50267037 22061600 Reliance Marketing Project
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A
PROJECT REPORTON
MARKET SURVEY
&
PRODUCT PROMOTION
IN
RELIANCE COMMUNICATIONS
In partial fulfillment of MBA Degree 2006-08
Submitted By-
Himanshu SinghMBA (2006-08)
Indian Institute of Management Training
El-39/5, Near Indrayani Nagar, MIDC, Bhosari
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Pune-411026
PREFACE
Learning categorizes you and practicing on that learningspecializes you.
Theoretical concepts taught and discussed in the classroomprove useful if they have to remain relevant. Practiceorientation of management student is must generatingcompetence to deal with issues at grass root level it is for thisreason that one month training project study is prescribed asapart of syllabus for MBA Degree in Pune.
This training is the mode of imparting practical training to the
student. The objective is to provide a deep insight intopractical aspects of the functioning of the organization. Thetrain apprises the student to the actual function, responsibilityand problem faced by an organization. It provides him with theknowledge of the various kind of problem that crop up in theday to day functioning of the organization .The way they aresolved by the departments and appraisal of the crucialdecision taken by the manager at the crucial time.
I was fortunate enough to complete my marketing training atRELIANCE COMMUNICATIONS, Vardhman Chambers, 3rdfloor, 7 love square, pune.This has given me an altogether new experience, which wouldbe immense help to me in my days to come.
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ACKNOWLEDGEMENT
I wish to acknowledge my specific indebtness to directorIndian Institute of Management Training, who made thisopportunity to perform summer training as a part of MBA
degree Course.
I wish to extend my Sincere Gratitude towards Mr. RajBabbar (Reliance Communications) for accepting me as asummer trainee and assigning this project to me.
I am extremely grateful to Mr.Rajiv Taneja for their valuableguidance and best possible help during course of study.
I am deeply grateful to my parents who have given me everyhelp and moral support and their constant advice whichenabled me to pursue my academic aim.
Thanks to other summer trainees for their co-operation andsuggestions through out this project.
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DECLARATION
The researcher hereby declares that the dissertation is aresult of his own research work and the same has not beenpreviously submitted to any examination of this university orany other university.
Place- Pune Himanshu SinghDate-
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WHY THIS TOPIC?
In todays competition in the field of business, it is must for
a company to have full information about the opportunitiesavailable in the market before entering into a new market. Thisenables the company to exploit the fill potential of the market &to meet the expectations of the customer. For this purpose, aneffective survey is required.
After going through the complete profile of the RELIANCECOMMUNICATION LTD. Surveyor knows about the servicesprovided by the RELIANCE. He has many vibrant and
attractive schemes in comparison with his competitors in themarket. Hence, surveyor has chosen this topic keeping in mindthat his survey work will definitely help the organization inmaking strategies for marketing and promotion of the productsso I have chosen the topic Market survey and productpromotion.
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TABLE OF CONTENTS
S.NO. TOPIC
1. Company Profile
About Reliance Communications
Reliance Group
Awards & Recognition
Mission
Vision of Company
2. Products Data Card
USB Modem
Fixed Wireless Phones
Mobile Phones
3. Plans
Data card
USB Modem
Post Paida. Fixed Wireless Phonesb. Mobile Phones
4. Research Methodology
Objectives
Importance
Research & Findings
Graphical representation
Leanings
5. Market Share
6. Comparison
7. SWOT Analysis
8. Conclusion
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9. Recommendation
10. Bibliography
11. Annexure
12. Abbreviations
Think big, think fast, think ahead.Ideas are no ones monopoly.
- Dhirubhai H. Ambani
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ABOUT THE COMPANY
Reliance Communications is the flagship company of the AnilDhirubhai Ambani Group (ADAG) of companies. Listed on theNational Stock Exchange and the Bombay Stock Exchange, itis Indias leading integrated telecommunication company withover 35 million customers.
Our business encompasses a complete range of telecomservices covering mobile and fixed line telephony. It includesbroadband, national and international long distance servicesand data services along with an exhaustive range of value-added services and applications. Our constant endeavor is to
achieve customer delight by enhancing the productivity of theenterprises and individuals we serve.
Reliance Mobile (formerly Reliance India Mobile), launched on28 December 2002, coinciding with the joyous occasion of thelate Dhirubhai Ambanis 70th birthday, was among the initialinitiatives of Reliance Communications. It marked theauspicious beginning of Dhirubhais dream of ushering in a
digital revolution in India. Today, we can proudly claim that wewere instrumental in harnessing the true power of information
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and communication, by bestowing it in the hands of thecommon man at affordable rates.
We endeavor to further extend our efforts beyond thetraditional value chain by developing and deploying completetelecom solutions for the entire spectrum of society.
EXECUTIVE SUMMARY
Board of Directors Mr. Anil D. Ambani - Chairman
Mr. Ramachandran
Mr.S.P. Talwar
Mr. Deepak Shourie
Mr. A.K.Purwar
Company Secretary & Manager
Mr.Hasit Shukla
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Auditors M/s. Chaturvedi & Shah M/s. BSR & Co.
WIRELESS NETWORK ININDIA
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Urban Population- 97%
Rural Population-42%
National Highways-50%
Rail Lines- 58% Census Towns-3,381
Non-census Towns/villages-
RELIANCE GROUP
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Reliance Anil Dhirubhai Ambani Group, an offshoot of theReliance Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among Indias top three private sector businesshouses in terms of net worth. The group has businessinterests that range from telecommunications (RelianceCommunications Limited) to financial services (RelianceCapital Ltd) and the generation and distribution of power(Reliance Energy Ltd).
Reliance ADA Groups flagship company, RelianceCommunications, is India's largest private sector informationand Communications Company, with over 30 millionsubscribers. It has established a pan-India, high-capacity,integrated (wireless and wire line), convergent (voice, dataand video) digital network, to offer services spanning theentire infocomm value chain.
Other major group companies Reliance Capital andReliance Energy are widely acknowledged as the marketleaders in their respective areas of operation.
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AWARDS & RECOGNITION
2007January 10
Reliance Communications adds a record 1.4 million subscribers in December 06
January 18Say Hello on Reliance Simply 2030
January 30Reliance joins Lenovo and Intel for "Internet on the Move"
February 2Reliance Communications market capitalization tops Rs 1 lakh crore ( 1 trillion
rupees or 24.39 billion US dollars) on Bombay Stock Exchange
February 16Reliance Communications offers best value on roaming
March 23Govts Rural Telephone Scheme(RDEL)through Reliance Communications
successfully closes by March 31,2007
April 6Reliance Communications acquires 1.2 million subscribers in March 2007.
May 2A Classic Bonanza Reliance Communications unveils handsets @ Rs 777
May 10Reliance sets a new record, one million Classic handsets sold in just one week
May 14Reliance Communications launches Classic Color Bonanza - Color handsets @ Rs
1234
June 6Reliance Communications adds 1.4 million new mobile subscribers in May2007
June 6Reliance Classic' Makes Music - FM Radio Phones Launched at just Rs.1888
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2006January 01
Reliance Infocomm launches "One Nation, One Tariff" to enable Reliance India
Mobile prepaid users to call anywhere in India at Re one per minute.
March 06Reliance Communications Ventures Ltd. (RCVL), India's leading integrated
telecommunications company, a member of the Reliance - Anil Dhirubhai Ambani group,
lists on the Bombay Stock Exchange and National Stock Exchange.
June 22Reliance Communications ties up with Disney to offer on Reliance Mobile World India's
first 3D animation on mobile.
November 17Reliance Communications launches Free Group Term Life Cover for its CDMA
subscribersDecember 28
Reliance Communications FLAG Telecom announces FLAG Next Gen to cover 60countries
2005January 04
Reliance introduces first e-recharge facility in CDMA in India.
January 24Reliance India Mobile announces mega rural plan to cover 4 lakh villages and 65
crore Indians by December 2005.
June 26Anil Ambani appointed Chairman of Reliance Infocomm
July 30Air Deccan and Reliance Web World join hands to offer air ticket booking facility at
Reliance Web World.
August 18Reliance Infocomm rolls out international roaming facility across several countries
to become the first Indian CDMA operator to offer its customers such a service.
September 21Apollo Hospital and Reliance Infocomm join hands to provide top class healthcare
service to millions of Indians in over a hundred Indian cities.
December 12Reliance Infocomm and China Telecom sign agreement for telecom services toprovide direct telecommunication service, including a global hubbing service, to
subscribers in the two countries.
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2004
January 12International wholesale telecommunications service provider, FLAG Telecomamalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance
Infocomm
February 9Launches RIMPrepaid with attractive offer - For Rs 3500 get a Motorola C131
mobile phone and Rs 3240 worth of re- charge vouchers instantly and stayconnected for 1 year
February 17Reliance subsidiary Flag Telecom announces FALCON Project - a major new
Middle East Loop Terabits Submarine Cable System with links to Egypt and HongKong via India
April 23Reliance Infocomm introduces first ever auction facility on Mobile phones through
R World.
June 8Reliance Infocomm introduces World Card - a Prepaid International calling card for
affordable and convenient ISD calls from India.
August 5launches the first regional Customer Contact Centre in Chennai
2003
February 14Launches Reliance Web World in top 16 cities
March 31
Launches International Long Distance Services
April 25Introduces colour handsets
May 1Launches Reliance India Mobile Service commercially in top 92 cities
with one million customers.
June 10Launches India's first wireless Point of Sale (POS)
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July 3Launches R Connect Internet connection cable
Aug 26Introduces Reliance India Phone Fixed Wireless Phone and Terminal
October 6Launches integrated broadband centre at Reliance Web World, Bangalore
October 30
Reliance becomes India's largest mobile service provider within 7 months ofcommerciallaunch
November 3Customer base touches 5 million
November 16Launches National Roaming
2002
February 25Obtains International Long Distance License from Govt. of India
December 22Commissions 1st Optic Fibre Backbone ring
December 24Establishes 1st Point of Interconnect (POI) in New Delhi
2001
May 10Optic fibre laying process commences in Gujarat, Andhra Pradesh & Maharashtra
2000
The Dream, 1999"Make a phone call cheaper than a postcard and you will usher in a revolutionary
transformation in the lives of millions of Indians" - Dhirubhai Ambani
1999The Reality, November 15
Reliance Infocomm begins Project Planning
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MISSION
Excellence in Communication initiatives To attain global best practices and become a world-classcommunication service provider guided by its purpose tomove towards greater degree of sophistication and maturity.
To work with vigour, dedication and innovation toachieve excellence in service, quality, reliability, safety andcustomer care as the ultimate goal.
To earn the trust and confidence of all stakeholders,exceeding their expectations and make the Company arespected household name.
To consistently achieve high growth with the highest
levels of productivity. To be a technology driven, efficient and financially soundorganization.
To contribute towards community development andnation building.
To be a responsible corporate citizen nurturing humanvalues and concern for society, the environment and aboveall, the people.
To promote a work culture that fosters individual growth,team spirit and creativity to overcome challenges and attaingoals.
To encourage ideas, talent and value systems.
To uphold the guiding principles of trust, integrity andtransparency in all aspects of interactions and dealings.
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VISION
We will leverage our strengths to execute complexglobal-scale projects to facilitate leading-edge
information and communication services affordable toall individual consumers and businesses in India.
We will offer unparalleled value to create customerdelight and enhance business productivity.
We will also generate value for our capabilities beyondIndian borders and enable millions of India's
knowledge workers to deliver their services globally.
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PRODUCT
DEFINITION:A product is a bundle of physical service and symbolicalparticulars expected to yield satisfaction benefits to thebuyers.
(Phillip Kotler)
A product is a complex of tangible and intangible attributers,including packaging, colors, price, manufacture and retailersservice which the buyer may accept as offering satisfaction ofwants of needs.
(William J Stanton)
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RELIANCE NETCONNECT USBMODEM
Features:
Connectivity:
Wireless internet access across 5300 towns and 3 lakh villages. Internet browsing and download speed upto 153.6 kbps. Compatible with Windows 2000 and Windows XP.
Voice and SMS Compatible:
Make and receive voice calls
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Send and receive SMS upto 1000 characters Store 1000 contacts in your phone book
Specifications:
Item Description
Protocol CDMA2000 1X RTT
workingfrequency
824MHz ~ 849MHz/869MHz ~ 894MHzUplink/Downlink
Dimensions 84 mm (D) x 42 mm (W) x 12 mm (H)
Weight About 32 g
Receiversensitivity
Better than -104dBm
Powerconsumption
1.5W
Power supply 5V/500ma, from USB
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RELIANCE NET CONNECT DATACARD
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Features - Uninterrupted high-speed wireless Internet connectivity, across10000 towns, 3 lakh villages and growing. Better surfing speeds, with download speeds up to 144 kbps. High download speed of heavy email attachments One-time installation of the dial-up software without the need tochange the dial-up configuration. Hassle-free connectiono
Connect instantly (No line busy / waiting tone)o Easy to remember username / password (your phone /card number)
Enables a user to surf the Internet without being tied down to a landlinefrom any location your bedroom, drawing room, hotel room, office,outdoors or on the move in a car, train or bus.
The network advantage
This remarkable service virtually converts the whole of India into awireless hot spot.
10000 towns and cities and 300,000 villages
On highways, rail routes, airport lounges and remote locations
The plan advantage
The tariff is inclusive of all charges (the ISP charge as well as theTelecom connectivity charge).
No need for an external or internal modem. No need for an ISP account.
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No need for a separate landline connection. One free e-mail account (with a 10 MB mailbox) and 2 MB of web
space A choice of prepaid and postpaid options to suit your usageneeds Use of data cards to make voice calls and send SMS
RELIANCE POSTPAIDSFIXED WIRELESS PHONES
Current models
http://www.rcom.co.in/Communications/Rconnect/rconnect_cardn.html -
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CLASSIC 2208
CLASIC WP 820
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LG LSP 410
CLASSIC WP 829
RELIANCE MOBILES
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http://www.rcom.co.in/Communications/Rm/handsets_nokia1255.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2690.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2530.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia2112.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2430.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_Jinpeng.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic202.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg2750.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic204.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic203.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic701.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic702.html -
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Old handset models
http://www.rcom.co.in/Communications/Rm/handsets_classic401.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_zteclassic_201.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2710.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2670.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2630.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_spektra101.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_utsc1122.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2650.html -
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Color Handset
http://www.rcom.co.in/Communications/Rm/handsets_lgrd2340.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2130.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_samsung356.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2230.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2330.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_samsung380.html -
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Current handset models
http://www.rcom.co.in/Communications/Rm/handsets_jinpeng_classic_132.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_jinpeng_classic_131.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg3470.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic361.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic761.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic632.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic231.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic261.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgRD3000.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia1325.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic762.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic731.html -
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Old handset models
http://www.rcom.co.in/Communications/Rm/handsets_nokia2255.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg5340.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6585.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia3105.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia3125.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd3330.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia3155.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera47.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocerasoho.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera830.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia2865.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic631.html -
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Color Handset with cameraCurrent handset models
http://www.rcom.co.in/Communications/Rm/handsets_nokia6225.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocerakoi.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera870.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera860.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6012.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd5130.html -
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Video Camera Phone
http://www.rcom.co.in/Communications/Rm/handsets_nokia3205.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd6130.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_gtran.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd6500.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd6000.html -
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Current handset models
PDA color phoneCurrent handset models
http://www.rcom.co.in/Communications/Rm/handsets_lgrd6230.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6255.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6235.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6155.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6275.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg8000.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6265.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd6330.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_motorzr.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg6250.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg9800.html -
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http://www.rcom.co.in/Communications/Rm/handsets_telson.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_pda-ppc6700.html -
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Reliance Hello Postpaid PlansPlans-
Need .
High STD calls High local fixed calls High local
mobile calls
High
onnet
Special ones
OneIndia
Simply2030
Plan150
local299
Plan500
Hello125
Mobile299
Plan600
PlAn1000
Plan1500
Monthlyrental
180 130 150 299 500 125 299 600 1000 1500
Clip 0 0 50 0 0 0 0 0 0 0
Freeusage
50 0 35 0 470 0 150 600Onnet
975 1525
On netpackcharges
225 225 175 125 75 225 125 N.A. 75 75
On net 0.40 1.20 0.40 0.50 0.37 0.40 0.40 0.33 0.30 0.30
LocalotherGSM
1.00 1.20 1.60 0.50 1.47 0.40 0.40 1.47 1.33 1.20
Fixed 1.00 1.20 0.40 0.50 0.37 1.20 1.20 0.37 0.33 0.30
Intra circle (Rs./min.)
On net 0.40 1.20 0.40 0.50 0.37 0.40 0.40 0.30 0.33 0.30
OtherGSM
1.00 1.20 1.60 1.20 1.47 0.40 0.40 1.47 1.33 1.20
Fixed 1.00 1.20 1.20 1.20 1.10 1.20 1.20 1.10 1.00 0.90
Inter circle (Rs./min.)
On net 0.40 1.20 2.40 2.40 2.20 2.40 2.40 0.30 2.00 1.80
OtherGSM
1.00 1.20 2.40 2.40 2.20 2.40 2.40 2.20 2.00 1.80
Fixed 1.00 1.20 2.40 2.40 2.20 2.40 2.40 2.20 2.00 1.80
Plan one India offers lowest call rate of 0.40p/min onReliance hello to Reliance hello.
HELLO PACKS
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SMS Pack-Get unlimited on net SMS anywhere in India +Rs. 25 worth offnet SMS in just Rs.50 only
STD Pack-Call any phone in India for Rs. 1/min. on rental just Rs.99/month only
Night Pack-Call any Reliance phone in Mahrashtra and Goa and Mumbaifree between 11 pm to 7 am on rent Rs. 99/month
HANDSET PROPOSITIONS
Get Rs.2400 intra circle on net talk time free Free intra circle on net talk time-Rs.100 per month for 24months Applicable on
Plan 150, plan 290, plan 500, plan 1000, plan 1500, plan125, plan local 299, plan mobile 299, plan one India 225,plan one India 225.
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PLANS FOR RELIANCE MOBILES
POSTPAIDS
These are divided into three level of plans Entry level plans Mid level plans High level plans
ENTRY LEVEL PLANS
PLAN TYPE ENTRY PLAN
SP149
NJ199SOH
O
NJ199INDI
A
CHAT&
PLAY
MONTHLY RENTAL 124 199 199 199
CLIP & PLANCHARGES
25 - - -
TOTAL MONTHLYCOMMITMENT
149 199 199 199
FREE INTRA CIRCLETALK TIME
- 150 199 -
CALL RATES WITH IN M&G (Rs./Min.)
TO ALL RELIANCEPHONE
0.50 0.50 1.20 1.2/0*
TO OTHER MOBILES 0.50 0.50 1.20 1.2/0.5*
TO LANDLINE 1.00 1.00 1.20 1.2/0.5*
STD RATES REST OF INDIA (Rs./Min.)
TO ALL RELIANCEPHONE
2.00 2.49 2.40 2.40
TO OTHER PHONES 2.00 2.49 2.40 2.40
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MID LEVEL PLANS
PLAN TYPE MID LEVEL PLAN
RIO299
RIO399
NJ 299SOHO
MONTHLY RENTAL 299 399 299
CLIP & PLAN CHARGES - - --
TOTAL MONTHLYCOMMITMENT
299 399 299
FREE INTRA CIRCLETALK TIME
- - 100
CALL RATES WITH IN M&G (Rs./Min.)
TO ALL RELIANCEPHONE
0.40 0.40 0.50
TO OTHER MOBILES 1.00 1.00 0.50
TO LANDLINE 1.00 1.00 1.00
STD RATES REST OF INDIA (Rs./Min.)
TO ALL RELIANCEPHONE
1.00 0.40 1.50
TO OTHER PHONES 1.00 1.00 1.50
INDIA ROAM FREE PLANS
Roaming tariff for mobile roam free
plans
India Roam Free
Plan 390 Plan 990
Local out goingcalls whileroaming
To Reliance/others
40p/Rs.1
50p
STD out goingcalls
All phonecall rate
1.00 1.00
Incoming Freeincomingtalktime
1.00 1.00
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HIGH LEVEL PLANS
PLAN TYPE MID LEVEL PLAN
NJ 399 NJ 499
MONTHLY RENTAL 399 499
CLIP & PLAN CHARGES 50 50
TOTAL MONTHLY
COMMITMENT
449 549
FREE INTRA CIRCLETALK TIME
- -
CALL RATES WITH IN M&G (Rs./Min.)
TO ALL RELIANCEPHONE
0.40 0.40
TO OTHER MOBILES 0.85 0.75
TO LANDLINE 0.85 0.75
STD RATES REST OF INDIA (Rs./Min.)
TO ALL RELIANCEPHONE 0.85 0.75
TO OTHER PHONES 0.85 0.75
Unlimited Reliance Mobile Calling Pack-
Call any Reliance mobile on rental of Rs. 375per month Pack is available with all plans Only for Reliance mobile calls in Maharashtra &Goa This pack will not be applicable while roaming
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RELIANCE NETCONNECT TARIFFPLANS FOR DATA CARD
&USB MODEM
1. Time Based Plans2. Data Based Plans
Time Based Plans
Post paid plans Freedom@ night
Swift40
Swift72
Swift100
Swift180
Internet Tariff
Monthly charge 400 400 650 900 1500
Bundled hours/month
Peak hours(6 am to 10 pm)
Rs.50p/min.
20hours
36hours
50hours
90hours
Off peak hours(10 pm to 6 am)
Unlimited
20hours
36hours
50hours
90hours
Additionalusage rate
N.A. Rs.50p/min.
Rs.50p/min.
Rs.50p/min.
Rs.50p/min.
Free E-mailaccount
10 MB 10 MB 10 MB 10 MB 10 MB
Free web space 2 MB 2 MB 2 MB 2 MB 2 MB
Voice & SMS Tariff
FreeSMS/month
Nil Nil 100per
month
100per
month
100per
month
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Data Based Plans
Post paid plans Freedom Freedom Plus Platinum
Internet Tariff
Monthly charge 650 900 1500
Bundled dataExchange/month
1 GB 1.5 GB Unlimited
Additional usagerate
Rs. 2/MB Rs. 2/MB N.A.
Free E-mailaccount
10 MB 10 MB 10 MB
Free web space 2 MB 2 MB 2 MB
Voice & SMS Tariff
Free SMS/month 100 100 100
PREPAID PLANS
GSK Value Validity Talk time
Rs.99 7 days Rs.10
Rs.220 6 months Rs.10
Rs.375 1 year Rs.10Rs.660 2 year Rs.10
Usage rate for internet access- 30p between 10 pmto 6 am & 60p between 6 am to 10 pm
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RESEARCH METHODOLOGY
Methodology in the applied sense refers to various methodsused by the researcher right from data collection and various
techniques used for the same for interpretation and inference.Methods and techniques are often used synonymously inresearch literature. Research methodology is what must bedone, how it will be done, what data will be needed, what datagathering will be employed, how sources of data will beselected and how the data will be analyzed and conclusionsreached. When we talk of research methodology we not onlytalk of the research methods but also consider the logicbehind the methods we use in the context of our researchstudy and explain why we are using a particular method ortechnique and why we are not using others so that researchresults are capable of being evaluated either by theresearcher himself or by others.
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OBJECTIVES OF THE RESEARCH
The basic purpose of the research was to identify the positionof the employees . The key objectives of the research are asfollows:
(1) To know about the how they get training.
(2) To know about the employees satisfaction fromtraining.
(3) To make the employees aware about the new productand plans and with this to know exactly what type ofplans does the customer wants to use.
(4) Ask them to take the complete view of the customerabout the RCIL and its services and thus to generate need ofReliance products.
(4) With the help of the questionnaire the company canmade the important changes in the training procedure sothat the company reaches towards the employessatisfaction.
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IMPORTANCE OF THE RESEARCH
Significance of research and research leads to invention.Following facts highlight the importance of the research.
(1) Research facilitates logical or scientific thinkingprocess which leads towards flow less strategy formulation.
(2) It facilitates identification of trends which ultimatelyresponsible in marketing opportunities.
(3) Decision making becomes easier for wellresearched phenomenon.
(4) Research is important in solving various operationaland planning problems of business and industry.
(5) It helps understanding perception of the employesabout the training and accordingly designs the trainingprocess.
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Major Data Collection methods
I. Secondary Research
a) Internal secondary
data
Data from the company itself
which the company alreadyhas.
b) External secondarydata
Data from the magazines andnews papers,
II. Survey Research
a)Telephoneinterviews
Collection of information fromrespondents via telephone
b) Mail interviews Collection of information fromrespondents via mail or similartechniques
c) Personal interviews
Homeinterviews
Interceptinterviews
Collection of information in aface-to-face situation.Personal interviews in therespondents home or officePersonal interviews in a central
location, generally a shoppingmall
III. Field experiments Manipulation of theindependent variable(s) in anatural situation.
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RESEARCH AND FINDINGS
There are many types of the research like descriptive,
analytical, basic, applied, qualitative, quantitative, andconceptual. I have chosen the field of Asthana tower,reliance communication .
Descriptive Research:
In this type of research I have collected data by observation,by mailing to the companies or to the key decision maker, bygoing to the company with the appointment with the key
decision maker and ask employees about training produres inthe Reliance Communication .
Analytical Research:
I also have collected data from already available information. Igot the information from the newspapers with the help of thatinformation (phone no.) I used to take appointment with theconcerned person and. In this research correlation technique
is used to analyze the data.
Basic or Pure Research:
Visiting to the company to company I have got many peoplewho are not satisfied with the services of RCIL.This enhancemy ability of dealing with the people and make them satisfied.
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Applied Research:The research which has immediate commercial potential iscalled applied research. Applied research can further beclassified as problem oriented and problem solving research.
Problem Oriented Research
During the research I have met with many people who arehaving many problems regarding the connections, poornetwork, poor services and many other problems. Most of thecustomers are saying about the billing procedure they havebig problem with the collection of the bills so that makes thesatisfaction level of the customers down.
Problem solving Research
RCIL is facing the main problem about the network and thebilling of postpaid connections users because there is nocollection centre near by the area which I have visited that iswhy the company is not getting good business from theparticular area.
Quantitative Research:I have visited about 350 companies and I have got different
result from them 80% of the people listened to me, 20% of thepeople did not listen me, the sales results were very low.
Conceptual Research:Many of the people want to pay the bill at the place whichshould be near to them and safe also
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AREAS SURVEYED
In my project time I have visited in many areas in Pune so here
is the information about the company which I have collected
from them.-
Areas Surveyed:-
procedure
Pimpari
MIDC Bhosari
MIDC Chichwad
Indrayani nagar
Alandi
MIDC Landewari
OBSERVATIONS-
The schemes of RELIANCE
COMMUNICATION are better in comparison to other.
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RELIANCE COMMUNICATION CDMA has
a facility of Auto Roaming.
Better Internet plan compare to other.
Better roaming plan.
RELIANCE COMMUNICATION have
strong customer segment in corporate.
Lacking in promotional activity.
billing problem
Strong scheme for postpaid plan.
Classic which is new mobile manufacturer
for RELIANCE have to face many problems related to mobile
set.
GRAPHICAL REPRESENRATIONOF THE AREAS VISITED
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CHINCHWAD
Others
8%
BSNL
30%
Idea
17%
Airtel
23%
Reliance
22%
Reliance Airtel Idea BSNL Others
OBSERVATIONS-
In CHINCHWAD area mostly people believe on BSNL because they getsome good facilities there and they dont want to change their mindsets
about BSNL .They are having an collection center of BSNL in chinchwadso this is very easy to themto pay the bills but Reliance have their webworld in PIMPRI and that is too far from there and no regular collectionof bills so Reliance needs to think about that.
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PIMPRI
Others
14%
BSNL
28%
Idea
11%
Airtel
21%
Reliance
26%
Reliance Airtel Idea BSNL Others
OBSERVATIONS-
In PIMPRI there is a big competition. There are many collection centersthere Reliance, Airtel, Hutch are there but Reliance is doing well there.
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MIDC BHOSARI
Airtel
8%
Idea
19%
BSNL
30%
Others16%
Reliance
27%
Reliance Airtel Idea BSNL Others
OBSERVATIONS-
In BHOSARI people need CUG connections most and for that they prefer Ideaand Airtel because they are also having good call rates for STD calls in CUG
plans.
For non CUG plans they prefer BSNL because they are getting broadband
connection on low rates also.
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MIDC CHINCHWAD
Others
7%
BSNL
29%
Idea
20%
Airtel
19%
Reliance
25%
Reliance Airtel Idea BSNL Others
OBSERVATIONS-
In MIDC CHINCHWAD Reliance is doing good business and paople want
some new plans and good handsets in the market.
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INDRAYANI NAGAR
Others
12%
BSNL
31%
Idea
19%Airtel
11%
Reliance
27%
Reliance Airtel Idea BSNL Others
OBSERVATIONS-
In INDRAYANI NAGAR industrial area the main problem is related with the
billing.There is no collection cernter here they are in PIMPRI & NIGDI and the
distance is 5 km from here.
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ALANDI
Others11%
BSNL
28%
Idea
20%
Airtel
16%
Reliance
25%
Reliance Airtel Idea BSNL Others
OBSERVATIONS-
ALANDI is very far from the main roads NASHIK highway is 8 km away from
here so very difficult to reach there and in MARKEL (place away from Alandi)
there is no good coverage.
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MIDC LANDEWADI
Reliance
26%
Airtel
11%
Idea
17%
BSNL
31%
Others15%
Reliance Airtel Idea BSNL Others
OBSERVATIONS-
It is situated on old Bombey-Pune highway so there is good coverage and
Reliance post paid is doing good here.
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PROMOTIONAL WORK
Sales promotion is one of the four aspects ofpromotional mix. (The other threeparts of the promotional mix are advertising, personal selling, and publicity/publicrelations.) Sales promotions are non-personal promotional efforts that are designedto have an immediate impact on sales. Media and non-media marketingcommunications are employed for a pre-determined limited time to increaseconsumer demand, stimulate market demand or improve product availability.Examples include:
coupons discounts and sales, including Blue Cross Sale contests point of purchase displays rebates free samples (in the case of food items) gifts and incentive items free travel, such as free flights
Sales promotions can be directed at the customer, sales staff, ordistribution channelmembers (such as retailers). Sales promotions targeted at the consumerare calledconsumer sales promotions. Sales promotions targeted at retailers and wholesaleare called trade sales promotions. Some sale promotions, particularly ones with
unusual methods, are considered gimmick by many.
Under sales promotion I have done a survey for the web world franchisee and forthat I have visited some areas which are as follows-
F.C.ROAD
J.M.ROAD
BHANDARKAR ROAD
KARVE ROAD
M.G.ROAD
BOOTEE STREET
EAST STREET
VIMAN NAGAR
KALYANI NAGAR
KOREGAON PARK
I have distributed the pamplates, door to door or company to company selling, andhave putted stalls in the HCL carnival on F.C. road in hotel ASHISH PLAZA fortwo days also.
http://en.wikipedia.org/wiki/Promotional_mixhttp://en.wikipedia.org/wiki/Promotional_mixhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Couponhttp://en.wikipedia.org/wiki/Discounts_and_allowanceshttp://en.wikipedia.org/wiki/Blue_Cross_Salehttp://en.wikipedia.org/wiki/Contesthttp://en.wikipedia.org/wiki/Point_of_purchasehttp://en.wikipedia.org/wiki/Rebate_(marketing)http://en.wikipedia.org/wiki/Free_samplehttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Retailerhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Wholesalershttp://en.wikipedia.org/wiki/Gimmickshttp://en.wikipedia.org/wiki/Promotional_mixhttp://en.wikipedia.org/wiki/Promotional_mixhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Couponhttp://en.wikipedia.org/wiki/Discounts_and_allowanceshttp://en.wikipedia.org/wiki/Blue_Cross_Salehttp://en.wikipedia.org/wiki/Contesthttp://en.wikipedia.org/wiki/Point_of_purchasehttp://en.wikipedia.org/wiki/Rebate_(marketing)http://en.wikipedia.org/wiki/Free_samplehttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Retailerhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Wholesalershttp://en.wikipedia.org/wiki/Gimmicks -
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LEARNINGDoing a project in RELIANCE COMMUNICATIONin Pune city,was a great opportunity to practically understand and experiencingthe marketing field.I express my deep sense of gratitude to RELIANCECOMMUNICATIONfor giving me this opportunity and for providingplatform to undergo training, and get the valuable knowledge oftelecom industry.
AsRELIANCE COMMUNICATIONis a telecom company theproject was totally a marketing project hence it helped me topractically understand the telecommunication services.
The company helped to understand various schemes.
The company also helped me to understand every step of
their competitors in the market.
The company also helped me to understanding how FOSperforms their work efficiently.
During the survey it is observed that what are the realproblems faced by the customer.
Meeting different people in various segments, interviewingwith corporate and actual users helped me to learn the basicsof telecom industry.
During the survey I came to know the real competitionbetween the major players of telecom industry. It helped me tounderstand the future of telecom industry with its opportunitiesand threats.
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Market Share as on August 2007
MTNL
2%
Idea
9%
Tata10%
Hutch
17%
BSNL
20%
Reliance
18%
Airtel
24%
Reliance Airtel Idea
Tata Hutch MTNL
BSNL
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CDMA Market Share
Reliance
57%TTSL
37%
Airtel
4%
HUTCH
1%
OTHER
1%
Reliance Airtel
TTSL HUTCH
STL
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GSM Market Share
BPL
1%
Aircel
5%Spice
2%
MTNL
2%
Reliance
3%
Airtel
31%
BSNL
22%
Idea
12%Hutch
22%
Reliance Airtel Hutch
Idea BSNL MTNL
Spice BPL Aircel
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INTERNET PROVIDERS
Reliance
32%
BSNL
35%
TATA
25%
SIFY
8%
Reliance BSNL TATA SIFY
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Top companies in respective services and products
segment during (2006-07)
SERVICES (OVERALL)
Rank COMPANIES Revenue( Rs.
Crore)
1 BSNL 40,135
2 BHARTI AIRTEL 17,8883 RELIANCE 14,468
4 HUTCHISON ESSAR 10,565
5 VSNL 8,857
CELLULAR:
Rank COMPANIES Revenue( Rs.
Crore)1 Bharti AirTel 13,431
2 Reliance 10,728
3 Hutchison 10,565
4 BSNL 9,400
5 Idea Cellular 4,335
FIXED:
Rank
COMPANIES Revenue( Rs.
Crore)
1 BSNL 21,020
2 MTNL 4,116
3 BHARTI AIRTEL 1,693
4 TTSL 1,584
5 TTML 924
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INTERNET AND BROADBAND:
ILD:
Rank COMPANIES Revenue( Rs.
Crore)
1 VSNL 7,648
2 RELIANCE 2,110
3 BHARTI AIRTEL 1,240
4 AT&T 1765 C&W 88
NLD:
Rank COMPANIES Revenue( Rs.
Crore)
1 BSNL 4,6652 BHARTI 1,035
3 RELIANCE 635
4 VSNL 505
5 RAILTEL 116
INDIAN SERVICE INDUSTRY (FY 06-07):
Rank COMPANIES SUBSCRIBERS
(LAKH)
1 BSNL 40.9
2 MTNL 17.8
3 SIFY 8.2
4 BHARTI AIRTEL 6.8
5 RELIANCE 6.6
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CATEGORIES Revenue (Rs. Crore) Growth (in%)FY 05-06 FY 06-07
Fixed Line 34,161 30,190 -11.6
Cellular 35,994 56,183 56.1
NLD 9,015 7,186 -20.3
ILD 7,251 11,056 58.7
Internet &Broadband
1,620 2,040 26
VSAT 443 540 21.9
Radio Trunking 38 36 -5.3TOTAL 88,522 107,681 21.6
Top 10 Service providers (FY 06-07):
Rank Serviceprovider
Revenue (in Rs.Crore)
Growth(in %)
Category
FY 05-06 FY 06-07
1 BSNL 12,062 15,891 32 Mobile Phone, Wirelessinfrastructure
2 Bharti Airtel 11,291 17,888 58.4 Fixed,Cellular,ISP,NLD,VSAT,
ILD
3 Reliance 10,766 14,468 34.4 Fixed,Cellular,ISP,NLD,,ILD
4 Hutchison 6,837 10,565 54.5 Cellular,NLD,,ILD5 VSNL 4,797 8,857 84.6 ISP,NLD,,ILD
6 TTSL 2,575 5,178 101.1 Fixed, Cellular
7 MTNL 5,561 4,923 -11.5 Fixed, Cellular,ISP,NLD
8 IDEA 2,990 4,413 47.6 Cellular,NLD
9 Aircel 977 1,507 54.2 Cellular,NLD,,ILD
10 TTML 1,097 1,422 29.6 Fixed, Cellular
Total 87,068 109,356 25.6
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Top Fixed Operators (Based on Revenue):
Rank Operator Revenue (in crore) Growth (in%)FY 05-06 FY 06-07
1 BSNL 25,195 21,020 -16.6
2 MTNL 14,988 4,116 -17.5
3 Bharti AirTel 1,320 1,693 28.3
4 TTSL 1,081 1,584 46.5
5 TTML 713 924 29.6
6 Reliance 513 460 -10.3
7 HFCL 261 285 9.2Total 34,161 30,190 -11.6
Top Fixed Operators (Based on Subscriber):
Rank Operator Subscribers (in mn) Growth(in %)FY 05-06 FY 06-07
1 BSNL 36.77 36.70 -0.2
2 TTSL 4.02 4.36 8.5
3 MTNL 3.88 3.80 -2.1
4 RELIANCE 3.13 1.56 -50.2
5 Bharti Airtel 1.34 1.27 -5.2
6 TTML 1.04 0.75 -27.9
7 HFCL 0.23 0.25 8.7
Total 50.58 48.91 -3.3
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Top Players (Based on subscribers): (06/07)
Rank Company No. of Circle
Subscribers (in mn) Growth(in %)
MarketShare (in
%)FY 05-06 FY 06-
07
1 Bharti Airtel 23 19.58 37.14 89.7 23.7
2 BSNL 21 18.45 27.93 51.4 17.8
3 Reliance 23 17.31 27.85 60.9 17.7
4 Hutch 22 15.36 26.44 72.1 16.8
5 Idea 11 7.37 14.01 90.1 8.9
6 TTSL 20 4.85 11.43 135.7 7.37 Aircel 23 2.61 5.51 111.1 3.5
8 MTNL 2 1.99 2.75 38.2 1.8
9 Spice 2 1.93 2.73 41.5 1.7
10 BPL(Mumbai)
1 1.34 1.07 -20.1 0.7
11 HFCL infotel 1 0.06 0.07 16.7 0.0
Total 150 90.88 156.97 72.7 100.0
Top Players (Based on Revenue):
Rank Company No. of Circle
Revenue (in crore) Growth(in %)
MarketShare(in %)
FY 05-06 FY 06-07
1 Bharti Airtel 23 8,239 13,431 63.0 23.9
2 Reliance 23 6,673 10,728 60.8 19.1
3 Hutch 22 6,837 10,565 54.5 18.8
4 BSNL 21 6,467 9,400 45.4 16.7
5 Idea 11 2,990 4,335 45.0 7.76 Tata
Teleservices20 1,878 4,092 117.9 7.3
7 Aircel 23 977 1,507 54.2 2.7
8 Spice 2 671 783 16.7 1.4
9 BPL(Mumbai)
1 655 505 -22.9 0.9
10 MTNL 2 573 807 40.8 1.4
11 HFCL infotel 1 22 20 -9.1 0.0
Total 150 35,994 56,183 56.1 100.0
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Additional Entry Cost Comparison
Reliance Airtel Advantagesof Reliance
ActivationFee
Rs.150-330 Rs.250-500 Loweractivation
fee
Deposit Nil Rs.250-500 No STDdeposit
Total EntryCost
Rs.150-330 Rs.500-1000
Reliance have the lowest overall entry cost
when compared with the competition.
There is zero deposit for STD calls even forindividual retail customer.
In the case of Airtel deposit waiver is grantedonly to high value corporate / SME clients.
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SME Plan Comparison
Competition
CompetitionProposition
Our Counter Advantages
Airtel Ambuja plan-Rs.199 rental-local calling
30p/80p & STDRs.1.25
NJ 199 SOHO-Rs.199 rental;
Rs.150 talktimefree; local calls-
50p/1 & STD-2.5/min.
Free localoff netcalling
available &free CUG
Idea SME plan-Rs.199 rental -local calling
30p/80p & STDRs.1.25
NJ 199 SOHO-Rs.199 rental;
Rs.150 talktimefree; local calls-
50p/1 & STD-
2.5/min.
Free localoff netcalling
available &free CUG
Hutch SME plan-Rs.225 localcalls 50p/1 &STD Rs.1.5;
CUG @ 10p/min.
NJ 199 SOHO-Rs.199 rental;
Rs.150 talktimefree; local calls-
50p/1 & STD-2.5/min.
Free localoff netcalling
available &free CUG
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Reliance Hello Plans Comparison
BSNL (wire line)
OneIndia
General Economy Special
Activation fee 500 500 500 500
Securitydeposit 1000 1000 1000 1000NLD deposit 2000 2000 2000 2000
Fixed cost 180 180 300 475
Free talk time 30 50 200 500
Call rates
On net 1/3min.
1.2/3min. 1.2/3min. 1.1/3min.
Mobile 1/min. 1.2/min. 1.2/min. 1.1/min
Landline 1/min. 1.2/min. 1.2/min. 1.1/min
NLD on net 1/min. 1.2/30sec. 1.2/30sec. 1.1/30sec.
NLD mobile 1/min. 1.2/30sec. 1.2/30sec. 1.1/30sec.
NLD landline 1/min. 1.2/30sec. 1.2/30sec. 1.1/30sec.
BSNL has hidden entry charges-security & NLD deposit
TATA
One
India
H2M 125 City 299 Silver
499Activation fee 561 561 561 561
Securitydeposit Nil Nil Nil Nil
NLD deposit 500 500 500 500
Fixed cost 180 175 299 499
Free talk time 50 0 155 470
Call rates
On net 1/3 min. 1.2/3min. 0.5 min. 1.1/3min.
Mobile 1/min. 1.2/min. 0.5/min. 1.1/1 min
Landline 1/min. 1.2/min. 1.2/min. 1.1/min
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NLD on net 1/min. 1.2/3min. 1.2/3min. 1.2/3min.
NLD mobile 1/min. 2.4/min. 2.4/min. 2.4/min.
NLD landline 1/min. 2.4/min. 2.4/min. 2.4/min.
ADVANTAGES
Over Airtel
R Connect The Reliance CDMA 20001Xtechnology and pan India coverage enables toget online from almost any location in India.
People can use the data card from Reliancewith your laptop or the USB modem with yourdesktop or laptop.
Speed up to 144 kbps.
Significantly faster then dial-up connections &
not restricted to the home / office like wiredbroadband.
Use across India in more then 5700 villages.Not limited to major cities like GPRS & EDGE.
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The true definition of mobility
ADVANTAGES
Over TATA
Reliance has the wider coverage area &
hence its range of usage is better in both citiesas well as rural areas.
Reliance is the only operator that providesinternet access via data card/USB modem inprepaid format as well.
Customer have facility to recharge with lowdenomination vouchers & subsequently use topups thereby lowering accesscost.
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SWOT ANALYSIS OF RELIANCECOMMUNICATION
STRENGTH
Big brand name
The newtechnology launcher(CDMA)
First in FWPs
Strong market Good network inINDIA
WEAKNESS
Services
Customer caresection
Not very good tariffplans for STD users
Battery life of handsets
OPPORTUNITIES
Growing data cardmarket
Growing market ofCDMA phones
Establishment ofnew business in Pune
THREATS
Launch of TATAIndicom USB modem
Big market share ofAirtel and growingTTSL in Maharashtra
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CONCLUSION
Reliance communication is a very big brand name and I am very
thankful to the Reliance people to help me in completing my project
in Reliance communication. Reliance communication provides me
the good opportunities to make my skills stronger in marketing. I am
also very thankful to my project guide Mr. Rajiv Taneja for giving
me his useful guidelines and important time.
While doing this project I have talked with many people and came
to know about the market and I learnt that how the companies
works and what they have to do for retaining there position in the
market.
Reliance Communications has trained me to face the challenges
whatever in the market.
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RECOMMENDATION
After completing my work of analyzing and creating customers forpostpaid mobiles, fixed wireless phones, Data cards and USB
modem of Reliance communication I want to recommend someimportant facts to the company about its products.
Company should come with some good and effective plansto make the customer satisfied.
Company should move towards the good customer relationsso company should plan for the customer relationshipmanagement.
Reliance Communications is having good range of its
products that is why they are challenging the competitors somake it large.
Sales Executives are not getting proper guidance andsupport from the seniors because of heavy workload on them sothere is a need to manage workload so managing manpower isalso a big task to do.
Majority of respondents complain about the after salesservices like billings, and interruption in the network so the qualityof after sales services should be improved.
Customer care services are very poor company shouldimprove that part also.
Device installation and registration on site should be easierto work so that customers need not to give more papers at thetime of purchasing a new connection.
Reliance Communication should make such strategieswhich suits the companys name and brand. RelianceCommunication is already having a good brand image.
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BIBLIOGRAPHY
WEBSITES:\
WWW.Reliancecommunication.com
www.google.com
www.altavista.com
BOOKS PREFFERED:
Marketing Management- Philip Kotler
Marketing Management- Rajan Saxena
NEWS PAPERS:
THE ECONOMIC TIMES
THE TIMES OF INDIA
http://www.reliancecommunication.com/http://www.google.com/http://www.altavista.com/http://www.reliancecommunication.com/http://www.google.com/http://www.altavista.com/ -
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ANNEXURE
QUESTIONNAIREFOR MARKET SURVEY AND PRODUCT PROMOTION OF
RELIANCE POSTPAID
Name of the company _ _ _ _ __ _ _ ___ _ _ _ _ _ _ _ _ _Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Contact no. Handled person __ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _
1) What are the telecom services you are using?
Reliance Airtel Idea Hutch other
2) If other then Reliance then
Is there any possibility for other service provider?Yes No
If Reliance then which one?
Prepaid Postpaid
3) Do you know about the new plans in Reliance postpaid?
Yes No
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4) Which plan are you using currently and what is your bill?Plan - - - - - -
Bill - - - - - - -
5) Do you want to take any postpaid connection with these plans?(After telling him all the plans according to his usage of phone)
Yes No
QUESTIONNAIREFOR MARKET SURVEY AND PRODUCT PROMOTION OFRELIANCE NETCONNECT DATA CARD & USB MODEM
Name of the company _ _ _ _ __ _ _ ___ _ _ _ _ _ _ _ _ _Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Contact no. Handled person __ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _
1) What are the internet services are you using?
Reliance Airtel BSNL VSNL other
2) How much is your monthly bill?Bill - - - - - -
3) Do you know about the Reliance net connect data card and USBmodem?
Yes No
4) You are using internet on
Laptop
Desktop
Both
5) What is your usage?
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Surfing more Downloading more
6) Do you want to take any one with these plans?(After telling him all the plans according to his usage of internet)
Yes No
ABBREVIATIONS
ADAG ANIL DHEERUBHAI AMBANI GOUP
GSM GLOBAL SYSTEM MOBILE
CDMA CODE DEVISION MULTIPLE ACCESSRCVL RELIANCE COMMUNICATION VENTURE
LIMITEDBSNL BHARAT SNVHAR NIGAM LIMITED
MTNL MAHANAGAR TELEPHONE NIGAM LIMITED
VSNL VIDESH SANCHAR NIGAM LIMITED
TTSL TATA TELE SERVICES LIMITEDILD INTERNATIONAL LONG DISTANCE
NLD NATIONAL LONG DSTANCECUG CLOSED USER GROUP