50 Social Media Tactics to Help Nonprofits Meet their Missions
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Transcript of 50 Social Media Tactics to Help Nonprofits Meet their Missions
Presenter
50
23
Social Media Tactics
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that help nonprofits meet their missions
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Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #2
50 Social Media Tactics
If your tweeting…
Please use the #bbsocial hashtag when referencing this session.
#bbsocial
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #3
50 Social Media Tactics
So, you’ve got a social media plan, right?
* From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies
P = People Who are you trying to engage?
O = Objectives What are you trying to achieve?
S = Strategies What will it look like when you're done?
T = Technologies What are the tools you plan to use?
The P.O.S.T. method* is a great way to develop you social media program.
Today, T is for “Tactics”
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #4
50 Social Media Tactics
1SOCIAL MEDIA TACTIC
Create a custom Twitter background that reflects your organization's mission and brand.
Create a custom Twitter background that reflects your organization's mission and brand.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #5
50 Social Media Tactics
2SOCIAL MEDIA TACTIC
List the Twitter handles of the staff contributing to your org's feed.
List the Twitter handles of the staff contributing to your org's feed.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #6
50 Social Media Tactics
3SOCIAL MEDIA TACTIC
Create a Twitter List of your organization's staff, partners, or supporters.
Create a Twitter List of your organization's staff, partners, or supporters.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #7
50 Social Media TacticsSOCIAL MEDIA TACTIC
4SOCIAL MEDIA TACTIC
Use Twitterholic.com to connect with the top 50 tweeters in your city.
Use Twitterholic.com to connect with the top 50 tweeters in your city.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #8
50 Social Media Tactics
5SOCIAL MEDIA TACTIC
Monitor your city’s Twitter hashtag for relevant information (#chs #nyc #dc).
Monitor your city’s Twitter hashtag for relevant information (#chs #nyc #dc).
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #9
50 Social Media Tactics
6SOCIAL MEDIA TACTIC
Build real relationships by replying, retweeting, and joining discussions.
Build real relationships by replying, retweeting, and joining discussions.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #10
50 Social Media Tactics
7SOCIAL MEDIA TACTIC
Make your tweets retweetable.
Username + 6
Make your tweets retweetable.
Username + 6
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #11
50 Social Media Tactics
8SOCIAL MEDIA TACTIC
Recruit new staff and volunteers via Twitter.Recruit new staff and volunteers via Twitter.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #12
50 Social Media Tactics
9SOCIAL MEDIA TACTIC
Monitor your organization's name on search.twitter.com.
Monitor your organization's name on search.twitter.com.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #13
50 Social Media Tactics
10SOCIAL MEDIA TACTIC
Piggyback on Twitter's trending topics if they are related to your cause (#aces)
Piggyback on Twitter's trending topics if they are related to your cause (#aces)
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #14
50 Social Media Tactics
11SOCIAL MEDIA TACTIC
Promote an event, campaign, or movement with twitter hashtags (#beatcancer #memorywalk)
Promote an event, campaign, or movement with twitter hashtags (#beatcancer #memorywalk)
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #15
50 Social Media Tactics
12SOCIAL MEDIA TACTIC
Start, join, and organize conversations on Twitter with hashtags (#nwf #nptech #charitytuesday)
Start, join, and organize conversations on Twitter with hashtags (#nwf #nptech #charitytuesday)
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #16
50 Social Media Tactics
13SOCIAL MEDIA TACTIC
Create a fundraising campaign organized with Twitter.
Create a fundraising campaign organized with Twitter.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #17
50 Social Media Tactics
14SOCIAL MEDIA TACTIC
Empower your followers with actionable information in support of your mission.
Empower your followers with actionable information in support of your mission.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #18
50 Social Media Tactics
15SOCIAL MEDIA TACTIC
Organize a petition with act.ly.
Organize a petition with act.ly.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #19
50 Social Media Tactics
16SOCIAL MEDIA TACTIC
Get creative with Twitter avatarsGet creative with Twitter avatars
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #20
50 Social Media Tactics
17SOCIAL MEDIA TACTIC
Read a persons Twitter feed as prep for a meeting.
Read a persons Twitter feed as prep for a meeting.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #21
50 Social Media Tactics
18SOCIAL MEDIA TACTIC
Organize a Tweetup.Organize a Tweetup.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #22
50 Social Media Tactics
19SOCIAL MEDIA TACTIC
Use Twitpic to share photos.Use Twitpic to share photos.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #23
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20SOCIAL MEDIA TACTIC
Track and benchmark key Twitter stats.Track and benchmark key Twitter stats.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #24
50 Social Media Tactics
21SOCIAL MEDIA TACTIC
Use short URLs to track link performance (bit.ly, tinyurl.com).
Use short URLs to track link performance (bit.ly, tinyurl.com).
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #25
50 Social Media Tactics
22SOCIAL MEDIA TACTIC
Use Twitalyzer.com to mashup Google Analytics with Twitter visitors.
Use Twitalyzer.com to mashup Google Analytics with Twitter visitors.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #26
50 Social Media Tactics
23SOCIAL MEDIA TACTIC
Reflect your brand on your Facebook page.Reflect your brand on your Facebook page.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #27
50 Social Media Tactics
24SOCIAL MEDIA TACTIC
Create a landing page for fans/non fans.
Create a landing page for fans/non fans.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #28
50 Social Media Tactics
25SOCIAL MEDIA TACTIC
Create a Cause and add it to your page.
Create a Cause and add it to your page.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #29
50 Social Media Tactics
26SOCIAL MEDIA TACTIC
Open up your Facebook page by allowing fans to post on wall updates, photos, videos, and discussions.
Open up your Facebook page by allowing fans to post on wall updates, photos, videos, and discussions.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #30
50 Social Media Tactics
27SOCIAL MEDIA TACTIC
Add your blog’s feed to your fan page wall via the Notes application.
Add your blog’s feed to your fan page wall via the Notes application.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #31
50 Social Media Tactics
28SOCIAL MEDIA TACTIC
Integrate other channels via Facebook fan page tabs.
Integrate other channels via Facebook fan page tabs.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #32
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29SOCIAL MEDIA TACTIC
Add your events to your Facebook fan page.Add your events to your Facebook fan page.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #33
50 Social Media Tactics
30SOCIAL MEDIA TACTIC
Ask your Facebook fans a question and participate in the conversation.
Ask your Facebook fans a question and participate in the conversation.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #34
50 Social Media Tactics
31SOCIAL MEDIA TACTIC
Ask Facebook fans to upload videos that support your mission.
Ask Facebook fans to upload videos that support your mission.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #35
50 Social Media Tactics
32SOCIAL MEDIA TACTIC
Start a discussion that will engage your Facebook fans.
Start a discussion that will engage your Facebook fans.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #36
50 Social Media Tactics
33SOCIAL MEDIA TACTIC
Leverage contests by hosting or joining one.
Leverage contests by hosting or joining one.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #37
50 Social Media Tactics
34SOCIAL MEDIA TACTIC
Integrate your CRM with Facebook fan activity.
Integrate your CRM with Facebook fan activity.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #38
50 Social Media Tactics
35SOCIAL MEDIA TACTIC
Use the Facebook Insights to get activity & demographic data.
Use the Facebook Insights to get activity & demographic data.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #39
50 Social Media Tactics
36SOCIAL MEDIA TACTIC
Use the YouTube Nonprofit Program to raise money or for advocacy.Use the YouTube Nonprofit Program to raise money or for advocacy.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #40
50 Social Media Tactics
37SOCIAL MEDIA TACTIC
Make a funny or compelling video, not a sad one.Make a funny or compelling video, not a sad one.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #41
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38SOCIAL MEDIA TACTIC
Build stewardship with video.Build stewardship with video.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #42
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39SOCIAL MEDIA TACTIC
Hold a contest.Hold a contest.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #43
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40SOCIAL MEDIA TACTIC
Encourage supporters to upload video responses.Encourage supporters to upload video responses.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #44
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41SOCIAL MEDIA TACTIC
Upgrade to a Flickr Pro account .Upgrade to a Flickr Pro account .
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #45
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42SOCIAL MEDIA TACTIC
Submit your photos to Flickr Groups.Submit your photos to Flickr Groups.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #46
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43SOCIAL MEDIA TACTIC
Hold a contest involving supporter photos.Hold a contest involving supporter photos.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #47
50 Social Media Tactics
44SOCIAL MEDIA TACTIC
Create a Flickr group that supports your mission.
Create a Flickr group that supports your mission.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #48
50 Social Media Tactics
45SOCIAL MEDIA TACTIC
Integrate supporter photos with existing channels/vehicles.
Integrate supporter photos with existing channels/vehicles.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #49
50 Social Media Tactics
46SOCIAL MEDIA TACTIC
Submit key blog posts & articles to social news sites.
Submit key blog posts & articles to social news sites.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #50
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47SOCIAL MEDIA TACTIC
Use a "Share This" widget on blog posts, web pages, etc.
Use a "Share This" widget on blog posts, web pages, etc.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #51
50 Social Media Tactics
48SOCIAL MEDIA TACTIC
Promote your social media channels via websites, emails, footers, etc.
Promote your social media channels via websites, emails, footers, etc.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #52
50 Social Media Tactics
49SOCIAL MEDIA TACTIC
Display RSS feeds from a blog or Twitter account on your website.
Display RSS feeds from a blog or Twitter account on your website.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #53
50 Social Media Tactics
50SOCIAL MEDIA TACTIC
Create a social media listening dashboard with iGoogle.Create a social media listening dashboard with iGoogle.
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #54
50 Social Media Tactics
Questions?
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #55
50 Social Media Tactics
Thank you!
If you have any questions, or just want to chat, you can find us online:
twitter.com/chadnorman
Blackbaud.com/ChadNorman
Blackbaud.com/BlackbaudNews
twitter.com/melmatho
Blackbaud’s Conference for Nonprofits — Charleston | Chad Norman & Melanie Mathos| Page #56
50 Social Media Tactics
ResourcesTools and Services www.twitter.com www.twitterholic.com http://search.twitter.com http://www.retweetrank.com http://act.ly www.twibbon.com www.twitpic.com http://docs.google.com http://bit.ly www.twitalyzer.com www.facebook.com http://apps.facebook.com/causes/about www.youtube.com www.youtube.com/nonprofits www.flickr.com www.flickr.com/good www.flickr.com/groups/26249297@N00/ www.sharethis.com www.digg.com www.stumbleupon.com www.reddit.com www.igoogle.com
Nonprofit Examples Used www.twitter.com/HUMANESOCIETY www.twitter.com/nwf www.edf.org/page.cfm?tagID=45878 www.twestival.com www.livestrongaction.org/avatar www.mashable.com/hyatt4good/ San Francisco Zoo Tweetup www.twitpic.com/lm0e3 www.facebook.com/habitat www.facebook.com/one www.facebook.com/livestrong www.facebook.com/FieldstoFamilies www.facebook.com/PlannedParenthood www.facebook.com/NTEN.org http://www.facebook.com/oxfamgb Don’t make a sad video Build Stewardship with Video http://www.youtube.com/peaceoneday Knockout Animal Fighting YouTube Contest http://www.flickr.com/groups/ima-art/ http://www.flickr.com/groups/dailyrayofhope/
