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Content

1. Startup Weekend…………………………………….. (2)

2. Airpocalypse………………………………………….. (4)

3. Internship Experiences……………………………….(7)

4. E-Jargons……………………………………………...(8)

5. News…………………………………………………. (10)

6. Cartoon Corner……………………………………… (12)

Cartoon

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Editors

Nitish Bansal

PGDM Marketing

170103291

Harsh Goyal

PGDM Marketing

170101029

Megha Mondal

PGDM Marketing

170103120

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What you’ll get out of the event:

Startup Weekend

E-cell proudly presents Startup Weekend

powered by Google Entrepreneur. Startup

Weekend will begin on December 15th at 8:30

a.m. and end on December 17th after 10 p.m.

Startup Weekend will bring together designers,

developers, marketers and startup enthusiasts

from across the country and beyond to share

ideas, form teams and launch business

ventures. Participants will select the promising

ideas and make progress on the business over

the course of the three days. In addition,

business leaders and mentors will be invited to

guide and share insights and experience

Startup Weekends are…

Startup Weekends are 54-hour events

designed to provide superior experiential

education for technical and non-technical

entrepreneurs. The weekend events are

centred on action, innovation, and education.

Beginning with Friday night idea pitching and

continuing through testing, business model

development, and basic prototype creation,

Startup Weekends culminates on Sunday night

with demos to a panel of potential investors and

local entrepreneurs. Participants are

challenged with building

functional startup during the event and are able

to collaborate with like-minded individuals

outside of their daily networks.

Who you’ll meet at Startup Weekend:

Startup Weekends attendees’ backgrounds are

roughly

● 50% technical (developers, coders,

designers)

● 50% business (marketing, finance, law).

Why people come to Startup Weekend:

29% of Startup Weekend participants attend an

event to network, 20% attend to develop/build a

product 13% attend to learn how to create a

new venture. After the conference is over,

roughly 80% of attendees’ plan on continuing to

work on their startups.

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What you’ll get out of the event:

5. Education: Startup Weekends are all about

learning by doing, whether you’re learning a new

skill or a new way of thinking. Don’t just listen to

theory, build your own strategy and test it as you

go.

6. Co-Founder Dating: The people who come

to Startup Weekend are serious about

learning how to build and launch startups.

Create relationships that last long past the

weekend.

7. Have fun: During the weekend you get to

work alongside awesome people who share

your ideas. Startup Weekend is meant to be

fun and entertaining, so enjoy it.

8. Solve local problems with your ideas. Do

you think that one of your ideas can change

your town or have a positive impact on your

team? Bring your idea notebook with you

and start making a positive change in your

local community.

9. Build Your Network: Startup Weekends

work hard to recruit high quality, driven

entrepreneurs- like you!

1. Learn New Skills: With a whole weekend

dedicated to letting your creative juices flow,

Startup Weekends are perfect opportunities

to work on a new platform, learn a new

programming language, or give marketing a

try. With nothing to lose there’s no reason

not to step outside your comfort zone.

2. Learn How to Launch a Business (and

Actually Do It!): Startup Weekend is the

epitome of Lean Startup Methodology.

3. Mentorship: Local tech and startup leaders

participate in Startup Weekends and give

feedback to participants. Interact with the

movers and shakers in your community.

4. Get Access to Valuable Startup

Resources: By participating in Startup

Weekend you are given instant access to

great products and tools. No one leaves

Startup Weekend empty handed!

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Airpocalypse

Hello IMTians! I hope everyone is doing well and

has recovered from the ill impacts of the deadly

smoke which engulfed our campus a few days

back. One good thing about such hazards is the

impact they have on the minds of the young

generation. Many of them pledged to save the

environment and go eco-friendly, a few

innovative young minds came up with innovative

solutions to the deadly problem. E-Cell respects

such innovations and wish to spread awareness

to motivate the youth with the help of this article.

We have compiled a list of few start-ups which

have gained success and have high potential of

becoming a huge success in the upcoming

years.

1. Persapian

Shashi Ranjan, a scientist from the National

University of Singapore, Debayan Saha, a post-

graduate from IIT Kharagpur, and Harsh Sheth,

a doctor, have invented a nasal device, specially

aimed at children that will enable them to

breathe clean air. The patent-pending device

has the capacity to capture pollutants and clear

the air. The device, which will soon be launched

in the market for commercial purposes, is

designed for children aged 8-14 at the moment.

pollutants and clear the air. The device, which will

soon be launched in the market for commercial

purposes, is designed for children aged 8-14 at the

moment. It is a tiny, independent product that is

around 2 cm in size that does not need to be

attached or plugged into anything. It does not need

to be washed or cleaned. It just contains a

component that needs to be replaced once it is

used. The use and throw component would be

good for a day’s use and would be economical

enough to be replaced every day.

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2. Nurserylive

This Pune-based startup, founded by former IT

professionals Mr. Nandu and Mrs. Nidhi Singh in

2013, sells air-filtering plants online. Among the

wide variety of nursery plants and seeds it offers, to

provide respite from the poisonous air, it has special

categories such as “Best air-filtering houseplants,

according to NASA,” “Plants for Oxygen at night,”

“Top 10 Air Purifier,” etc. Nurserylive sources plants

from local nurseries in Pune and delivers them

across the country. Plants are usually delicate and

are sensitive to weather conditions so there are

chances of damage in transit, the company claims

to replace them free of cost in such a case. Among

garden accessories, it also sells planters, pots and

pebbles. One can check for options for corporate

gifting also. Not only do they sell plants but also let

users share their gardening experiences with each

other.

3. OnMask

This Hyderabad-based startup, run by OnMask Life

Sciences Pvt. Ltd, produces anti-pollution masks. It

was founded by Satya Krishna Ganni and Dr Arun

Kumar Itta in 2012. The startup claims that the

organic cotton masks provide protection against air-

pollutants, allergens, irritants, dust particles,

exhaust fumes, etc. The masks are washable,

reusable up to 4 months. These are available online

on Amazon India, Snapdeal, ebay.in, shopclues.co

and at an offline store in Hyderabad. It has masks of

different sizes for people belonging to different age

groups.

4. Skytree

Skytree is a spinout from the European Space Agency (ESA). Their CO2 re-capture process was originally developed to make longer space missions possible by extracting the CO2 exhaled by astronauts onboard. But now, their mission is to convert harmful CO2 from the air around us into something useful for our planet. They are aiming to build the homes of the future, supported by atmospheric CO2 capturing technology to purify the air we breathe, providing clean drinking water, generating energy for heating, lighting (through methanol conversion) and efficiently growing food indoors. And it’s all done with one device.

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5. Air ink

Air Ink has developed a technology that captures

particulate air pollution from fossil sources before it

is released into the environment. Moreover, they

then up cycle it into high quality ink which is safe for

consumer use. This technology combats air

pollution levels which we inhale on a daily basis, but

it equally creates a novel technique to derive high

quality inks. Since its first inception in 2013 at MIT

Media Lab in India, Air Ink have rigorously tested,

piloted and launched their technology in the market,

and have successfully cleaned ~ 1.6 trillion litres of

air.

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Internship Experiences 2nd Year student, Pankaj Khannade shared his experience of interning at

a start-up. He has beautifully penned down his journey by giving a

detailed insight of his roles and responsibilities at “ElasticRun”. We hope

that you will have a great takeaway.

“If it scares you, it might be a good thing to try.”

– Seth Godin

I had interned in a start-up called ElasticRun and

got a PPO from the company. Working in start-up is

different from working in a well-established

company. In a start-up there is always hustle. It’s a

constant chase to achieve target, to extend your

limits and thus your capabilities. You need to have

all the skills mentioned in the book plus a few more.

I never thought that during my internship I would be

asked to deliver Ecommerce parcels to people

living in various localities of Mumbai with a very tight

deadline. The intent was to make us understand the

problems in delivery of ecommerce products that a

logistics company faces in day to day operations.

Such practical insights increased my knowledge

and thus awareness about situations in real life

operations.

“It was a very steep learning curve for me.

Everyday brought a new set of challenges. It

was fun to solve them. But what helped me

immensely was that, in a start-up, everyone was

approachable. There is no difficulty to even

approach the top most people in the company

and take their advice regarding anything. Thus,

you can network well and gain from their

valuable experience.”

Before planning to join any start up for internship, I

would suggest you consider the profiles of their

founders. The best situation for any student would

be to work under founders having good industry

experience with a proven record of successful

corporate life. They would be able to impart value

to your internship experience. Also, the chances of

PPO increase with such companies.

Before starting your internship, refresh your basic

concepts that you would require for the job profile

offered. It would give you a good head start. I wish

everyone all the best for the summer internships

and for those who have not secured an internship

yet, the best for you is yet to come! Keep your

fingers crossed!

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E-Jargons FMA First Mover Advantage. First mover is a term that describes a certain competitive advantage a business obtains by virtue of being the first to bring a specific product or service to market. Among other things, being first typically enables a company to establish strong brand recognition and customer loyalty before other entrants to the market arise. Another advantage is the additional time a first mover business has to perfect or improve its product or service

Hockey Stick The shape of the growth curve

Venture Capitalist wants to see and believe! This

means your start-up will have to double its sales

every year.

Iterate Code for trying something, doing it

wrong, and trying it again in a slightly different way

with the hopes of achieving a better result.

MVP (Minimum Viable Product) The

bare-bones version of a product required to

achieve proof of concept. Often used in the

creation of new software that are later Beta tested,

and upgraded with extra features

Lean Startup Similar to Growth Hacking. The

core mission of a lean start-up is to prove the

business concept as quickly and cheaply as

possible.

Loss Leader Pricing Aggressive pricing strategy in which a store sells

selected goods below cost in order to attract

customers who will, according to the loss

leader philosophy, make up for the losses on

highlighted products with additional purchases of

profitable goods.

Low Hanging Fruit The easiest thing your

company can do to bring cash in the door. Often

hard to identify, but crucial for start-up success.

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Ramen Profitable Profitable enough to cover

costs and basic living expenses of everyone

working at a startup.

Runway The amount of time until when the cash

runs out and the company must wind up

Scalable Something that can grow to a huge

size because the market and demand is big enough or because it will be able to move into different markets with its product via Pivoting or Iterating.

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News McAfee acquires cloud security startup

Skyhigh Networks After spinning out as a standalone security business

from Intel earlier this year, McAfee has made its first

acquisition. The company has acquired Skyhigh

Networks, a specialist in cloud security, the

companies announced today. The financial terms of

the deal have not been disclosed, but here are a few

data points: Skyhigh had raised over $106 million in

funding, according to Crunchbase, most recently a

Series D round a year ago, with its investors

including Sequoia, Greylock and

Salesforce. PitchBook, meanwhile, puts its most

recent funding round at $400 million, one marker for

the potential value of this deal.

Venture Catalysts, Amit Patni back

identity management startup ERA Mumbai-based identity management platform ERA,

which is operated by Autentico Pvt. Ltd, has raised a

seed round of investment from funding and

incubation platform Venture Catalysts and Patni

Computers’ scion Amit Patni. The startup will use the

funds, worth Rs 25 lakh (around $39,000), to expand

its team, build technology and explore strategic

partnerships, Venture Catalysts said in a statement.

The investment was raised at MTV Dropout, India’s

first startup reality show. ERA provides users a safe

and secure way to share their identities. The startup

offers a blockchain-based digital solution for identify

verification with which organisations can

authenticate users without the know-your-customer

(KYC) process—be it at a physical location or an

online portal. The startup was founded this year by

Ajay Vishnu, Priyansha Jain and Karmaditya Bagga.

Crypto Tax Software Startup Libra

Raises $7.8 Million

Blockchain startup Libra has raised $7.8 million in

a new Series A funding round, the company

announced today. The financial resources came

from a group of investors which included an

unnamed family office based in Europe. Also

contributing to the round, according to Libra, was

seed-stage VC firm Liberty City Ventures,

cryptocurrency market maker XBTO and Lee

Linden, an early-stage investor who previously

worked for Facebook. Of that group, Liberty City is

a returning investor after putting in $500,000 in a

seed stage round in 2014. Libra develops

cryptocurrency and blockchain-oriented

accounting and tax software, and the new funds

will be put toward the development of its Libra

Enterprise Platform, the startup said.

Lagos is set to overtake Nairobi as Africa’s startup capital As Africa’s tech startups and their founders go

about creating disrupting industries or, in some

cases, building new ones, they’ve typically tended

to mushroom across three major ecosystems:

Nairobi, Cape Town and Lagos. But over the past

year, Lagos’ claim as the continent’s startup

epicentre has gained currency. For starters, it’s

the continent’s most valuable ecosystem with its

startups typically raising far more in early-stage

funding. It’s also home to e-commerce

heavyweights such as Jumia and Konga and has

birthed some of the continent’s best known

startups including Andela, iROKO and Flutterwave

which have all attracted major global investor

interest. Hence, it’s not surprising the world’s

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biggest tech companies have been paying some

attention and, now, they’re backing that up with

action.

Indian economy not ready for a startup epidemic: Sadhguru Jaggi Vasudev

About 220 entrepreneurs looking to scale up their

businesses participated in the sixth annual

leadership workshop conducted by Sadhguru Jaggi

Vasudev’s Isha Foundation at its campus in

Coimbatore last week. In an interview, Sadhguru

talked about the Indian startup ecosystem, the

Rally for Rivers initiative and challenges ahead, as

well as the current political scenario

“Some people will call me conservative, but

there is no safety net for those who fail. When

people fall, they fall really hard in our country.

India is in such a stage of economic

development where we need solid businesses

that last many years and will build teams,

possibilities and experiences. I am told there is

a tremendous amount of money lost in food

apps in Bangalore. Everyone started food apps

but how many survived? I think family

businesses are still crucial for India’s economy

but they need to professionalize. For young

entrepreneurs too, family should play a

significant part.”

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Cartoon Corner