5 website content production problems you can solve with

GatherContent

Content is all over the place

Lack of clearly defined workflow

No standardised or structured content formats

Hard to stay on the same page with contributors

Manual copy & paste CMS migration

Content is all over the place

! Content lost in people’s inboxes, multiple shared folders, or spreadsheets

! No bird’s eye view of the project, how it’s structured and how it’s going

No clearly defined workflow

! No visible workflow for content production ! People unsure of their responsibilities, or unaware of

the amount of effort required to get content completed

Content is in the wrong format

! Or multiple wrong formats, PDFs, Word documents, Powerpoints, emails, and post-its

! Moving content from production into publishing is painful

Hard to stay on the same page with contributors

! It’s difficult to collaborate within teams or with external stakeholders

! Getting even the smallest edits or new pieces of content approved can take forever

Manual copy & paste CMS migration

! Getting content into publishing platforms is inefficient and manual

! Content is thrown over the wall, and hard to keep track of

Centralise content production Define and communicate a simple workflow Assert structured formats for authors & contributors to work within Educate authors to produce better content from the start Automate the migration process

Solutions

❖ Content hidden away in various Word documents ❖ File attachments lost in your inbox ❖ Time wasted manually chasing late content ❖ Not clear who is responsible for delivering content ❖ Chasing late content for approval ❖ Late content pushing back launch dates ❖ Copying and pasting badly-formatted content into the CMS

Recap: Avoid the common inefficiencies

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