5 Ways to Win Leadership Applause
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Transcript of 5 Ways to Win Leadership Applause
5 Ways To Win
Leadership
Applause
Natalie Benamou
WHAT YOU WILL DISCOVER
‣ Before, During & Post Event: Action steps that will get you noticed.
‣ Increase Your Visibility: How to get on leadership’s radar.
‣ Strategy For Your Next Review: Create A Powerful Playbook.
TABLE OF CONTENTS How To Win Leadership Applause
Natalie Benamou
GREAT THINGS ARE DONE BY
A SERIES OF SMALL THINGS
BROUGHT TOGETHER.
– VINCENT VAN GOGH
Natalie Benamou
‣ Find Out What Leaders Really Want. Everyone
assumes that attending a show is about the sales
formula of cost per lead which is the traditional
method of measuring against your budget.
‣ ROI-It is different for every marketing program.
If leads aren’t being tracked at your show and you
have an exhibit for a show like CES where you get
literally thousands of people in your booth then
your goal for metrics might be impressions,
competitive viability or meeting with the financial
analysts from Wall Street instead of number of
leads.
Action Step: Schedule a strategy session with
leaders in sales and marketing 6 months out from
the event.
Win Leadership Applause!
Natalie Benamou
‣ Show Them What You've Got. One of the best
ways to wow leaders is to work your magic right in
front of them. Can you get an executive to be at
your trade show booth for some portion of the
event?
‣ Demonstrate the Strategy. Show leaders their
why will help not only boost your image but when
they can hear directly from the customers it helps
form future planning more effectively.
Action Step: Make a list of executives to attend
an upcoming show and invite them.
Win Leadership Applause!
Natalie Benamou
‣ Encourage Interaction. Say you've got an
executive in your booth. Step aside and
encourage THEM to interact with anyone who
stops by the booth. Customers will eat it up!
They love these personal touches and the idea
that they are important enough to warrant a
conversation with such an important business
leader.
‣ Support The Executive Team. Plan in advance
and make sure they have time to meet with
customers either in the booth or in a meeting
room on the show floor. .
Action Step: Plan meetings ahead with
industry leaders and key customers for your
leadership to meet at the show.
Win Leadership Applause!
Natalie Benamou
‣ Extend Key Connections. What is the first
thing that happens after a show? Leads are
distributed and then what? It can feel like
crickets until the next event.
‣ Stay In Contact: Make it a point to support
and encourage any of the connections the
leader met with at the show stays in contact
with them.
Action Step: Reach out to their team to
ensure they have the opportunity for follow up
conversations.
Win Leadership Applause!
Natalie Benamou
‣ Create A Trade Show Playbook. Track
progress before, during and post-events.
‣ Be Consistent, Flexible, Adaptable and
Focused. and demonstrate these same
attributes in the execution of your plan.
Action Step: Schedule a post-show meeting
and provide the information leaders need to
prove effectiveness at their performance
evaluation. Include how their involvement at
the event boosted sales rep morale, helped
customers feel valued and it will lead to future
sales opportunities.
Win Leadership Applause!
Natalie Benamou
Dare Greatly and Take Action.Natalie Benamou