5 Ways To Create More

Engaging Emails

Writing emails is integral to your business

• You an use email to stay in touch with existing customers.

• You can use email to reactivate old customers.• Email marketing is time proven and extremely

effective.• Well written emails gold dust to your business

if they’re written well.• Follow these 5 tips to ensure they are:

http://RosemaryNonnyKnight.com/toolkit

Be human

• Don’t try to sound like a corporate brand.

• People buy from people they know.

• Sound personal.• Keep your ideal person

in mind as you write.• Try to imagine they’re

right in front of you.

http://RosemaryNonnyKnight.com/toolkit

Train your subscribers

• If you want them to click through to your blog then make the focus of your emails exactly that.

• Each email must have a call to action.

• Always have a focus and stick to it.

http://RosemaryNonnyKnight.com/toolkit

Make your subscribers feel special

• Make your people feel as though they are part of an exclusive club.

• Make your emails special and keep the content only for people on your list.

• Delight your list with much more than they expect.

http://RosemaryNonnyKnight.com/toolkit

Use Testimonials

• Social proof is hugely important.

• Ask for testimonials then pepper your emails with them.

• Hearing how awesome you are from someone else helps build credibility.

http://RosemaryNonnyKnight.com/toolkit

Use the same headline

• Your customers become so familiar with the brand – they just open your email!

• Your brand headline should signify everything your customers need to know – as well as excitement or inspiration!

http://RosemaryNonnyKnight.com/toolkit

http://RosemaryNonnyKnight.com/toolkit