5 Quick Ways to Amplify Your Giving Tuesday Campaign

Presented by: Taylor Corrado and Adam Weinger

#GivingTuesday

1  Introductions

2  What is Giving Tuesday?

3  5 Ways to Amplify Your Campaign

4  Giving Tuesday Marketing Kit

#GivingTuesday

Taylor Corrado Nonprofit Marketing Manager HubSpot

Adam Weinger Double the Donation

About the Presenters

#GivingTuesday

What is Giving Tuesday?

#GivingTuesday

"It’s not just about the 92nd Street Y as one organization, but really about a community of organizations all over the

country coming together to really crowdsource and brainstorm whether we could create a movement called

Giving Tuesday.”

#GivingTuesday

History of Giving Tuesday •  Started by 92ndst Y & The UN Foundation

•  November 27th, 2012

•  2,700+ partners

•  Over $10M given in one day

•  Driven by social media: #GivingTuesday

#GivingTuesday

Mark Your Calendars:

Tuesday, December 3rd 2013

#GivingTuesday

2 5 Ways to Amplify Your Giving Tuesday Campaign

#GivingTuesday

1) Motivate Your Staff to Get Involved #GivingTuesday

Host a kick-off party/event at your office on Giving Tuesday

#GivingTuesday

2) Use Programs Your Already Have

#GivingTuesday

Influencer network and outreach

Consumer website

Employee programs

#GivingTuesday

3) Dedicate Your Social Media Channels

#GivingTuesday

Facebook: Update your cover photo

Post inspiring quote images

#GivingTuesday

Twitter: Tweet with the hashtag #GivingTuesday Sample Tweets: •  Perfect antidote to overspending this holiday season? #GivingTuesday

coming Dec 3! www.Givingtuesday.org @givingtues •  Ever thought u should "give back" a little more? What are u waiting for?

#GivingTuesday www.GivingTuesday.org @givingtues •  Take advantage of those post-Thanksgiving deals. But spare some cash

this year. #GivingTuesday is Dec 3 @givingtues •  Dreading post-Thanksgiving shopping? We have a better idea:

#GivingTuesday. How will u get involved? www.givingtuesday.org

#GivingTuesday

4) Focus on Matching Gifts

#GivingTuesday

Partner with a Company or

Major Donors

Promote Employee

Matching Gifts

#GivingTuesday

Partner with a Company or Major Donor

#GivingTuesday

Ideal Match Ratio?

1:1 2:1

3:1

#GivingTuesday

65% of Fortune 500 companies and many other smaller companies match employee donations to a wide range of nonprofits.

DID YOU KNOW ?

Source: Double the Donation (http://doublethedonation.com)

#GivingTuesday

Raise Awareness Among Your Donors Send Emails Use Social Media

#GivingTuesday

Evaluate Your Current Marketing

Metric Suggested Location Currently Include Matching Gifts?

Online Methods Website navigation (Yes / No)

Ways to give page (Yes / No)

Donation screen (Yes / No)

Confirmation screen (Yes / No)

Social Media (Yes / No)

Emails (Yes / No)

Offline Methods Newsletters (Yes / No)

Acknowledgement letters (Yes / No)

Donation forms (Yes / No) Incorporate matching gifts into as many places as possible

#GivingTuesday

5) Develop long-term relationships with Giving Tuesday supporters

#GivingTuesday

Share Your Success

Include the number of social shares, amount raised from individuals, amount matched, and other key figures.

#GivingTuesday

Say Thanks!

#GivingTuesday

Use Double the Donation’s tools for free from 11/15/13 – 12/15/13

Provide donors with company specific forms, guidelines, and instructions. For complete details visit http://doublethedonation.com/giving-tuesday

#GivingTuesday

QUESTIONS?

#GivingTuesday

Download our Giving Tuesday Marketing Kit For Your Campaign

http://offers.hubspot.com/giving-tuesday-marketing-kit

#GivingTuesday

Contact us with any questions:

Taylor Corrado HubSpot

tcorrado@hubspot.com @TaylorLCorrado

Adam Weinger

Double the Donation adam@doublethedonation.com

@2xdonations

#GivingTuesday

Happy Giving Tuesday!

#GivingTuesday