FIVE WAYS THE (DIGITAL)

WILL CHANGE, AS OF SPRING 2015

F L E I S H M A N H I L L A R D 2

IN OUR NORMALLY QUIET BUBBLE.

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EU INSTITUTIONS ARE BECOMING

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CALLS FOR GREATER (LOBBYING)

ARE ON THE RISE.

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AND THE ARRIVAL OF A

PROMISES TO PERMANENTLY ALTER EU POLICY DISCOURSE IN BRUSSELS AND BEYOND.

F L E I S H M A N H I L L A R D 6

STARTING IN SPRING 2015, THE (DIGITAL)

WILL LOOK A LOT DIFFERENT. HERE ARE FIVE WAYS HOW.

F L E I S H M A N H I L L A R D 7

WILL COMPLETE ITS ASCENDANCY AS THE BUBBLE'S DEFINITIVE SOCIAL CHANNEL, WHERE A NEW BREED OF EU STORY---MAGNETIC, ENGAGING, AND PERSONAL--- BREAKS, ESCALATES (THROUGHOUT EUROPE) AND ULTIMATELY FADES AWAY.

F L E I S H M A N H I L L A R D 8

WILL BECOME A PRIORITY OF THOSE KEEN TO HAVE A VOICE IN THE EU POLICY AGENDA, AS ONLY THOSE WHOSE ONLINE PRESENCE EXUDES TRUST, KNOWLEDGE AND GOOD INTENTIONS WILL BE ALLOWED A SEAT AT THE TABLE.

F L E I S H M A N H I L L A R D 9

SIMPLE

WILL EVOLVE INTO A MUST-HAVE SKILL FOR PUBLIC AFFAIRS PRACTITIONERS AS A FASTERMOVING BRUSSELS MAKES CLEAR IT DOESN'T HAVE TIME FOR AN OVERLY COMPLICATED & TECHNICAL EXPLANATION.

F L E I S H M A N H I L L A R D 1 0

POLICY INFLUENCERS WILL GO BEYOND THE

AND INVEST MORE RESOURCES IN TELLING SIMPLE, VISUAL STORIES THROUGH THEIR OWN ORIGINAL, SOCIAL- AND MEDIA-FRIENDLY CONTENT AS THE BATTLE FOR POLICYMAKER ATTENTION INTENSIFIES.

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PUBLIC AFFAIRS LEADERS WILL TRULY EMBRACE

AS THE CORE OF THEIR ADVOCACY STRATEGIES AS THEY REALIZE THAT MOVING THE NEEDLE WILL REQUIRE NOT JUST A SERIES OF ONE-ON-ONE MEETINGS... BUT RATHER A SIMPLE BUT SOLID NARRATIVE BLASTED ACROSS A RANGE OF CHANNELS (NONE OF WHICH INCLUDE A "BROCHURE").

For the 3rd European Parliament Digital Trends Survey, FleishmanHillard set out to

understand how Members of European Parliament (MEPs) consume information and interact

with stakeholders. Not surprisingly, in the aftermath of the 2014 EU changeover, MEP use of

online tools continues to skyrocket. But what does that actually mean for MEPs and their

stakeholders?

Between April and June 2015, we coupled publicly available information with a survey of 100

MEPs to bring you this comprehensive look into the MEP’s digital world. Get the full results

at www.epdigitaltrends.eu

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