Ways Repurposed Content is More Tempting than

By Andrea Kalli

Oh brilliant genius! Yeah … I’m talking to YOU. You are rockin’

your content. And I’m so proud of you.

But let’s talk about getting more bang for

your buck.

How would you like to post a really cool video to your site or – even better – create your own channel and post your

videos to YouTube to be found by a huge audience?

Or, maybe you could make a

fantastic slideshow and post it to a high

traffic site like SlideShare?

Doesn’t having all of that

content out there sound exciting?

It just makes sense to put yourself into the many places that people go

to find content.

Repurpose old content

into new formats!

Simply take your old content and “repurpose” it into new formats; formats that allow you to generate fresh interest without the hassle of finding new stuff to

create content about.

Simply by finding new forms of expression for content you’ve

already created, taking it to video, audio, and slideshows for example, you can really

boost the impact of your content, while not forcing yourself to come up with a

bunch of fresh ideas.

Video repurposing

Since video is one of the most powerful marketing tools available, and because of its incredible popularity, video repurposing may be the most cost-effective means of using existing content.

Plus, the audience is huge, with YouTube

alone having billions of viewers every day.

Other wonderful places to post your videos include the popular social media sites.

Audio repurposing

create a series of audio presentations from a

popular series of blog posts you’ve already

written.

Post these directly to your website, or use them as a freebie to help build your list.

If it’s an ongoing series, consider turning it into a podcast that can be

published to places like iTunes…

which offers fantastic visibility opportunities.

Slideshow repurposing

By re-formatting and importing

your blog text into PowerPoint,

you’ve created a powerful slideshow

presentation for your audience.

And if you format the Word document properly,

it’s a snap to create a presentation from it by inserting slides from a

Word outline.

Tip: H1 tags in Word become the title of a

new slide, so wherever you want a new slide to start in PowerPoint

make sure you’ve given the text an H1 tag in

Word first.

If you spend the time to create a visually interesting presentation with plenty of graphics, it’s an easy transition to take it to the

next level to a video and voiceover.

You can save yourself a lot of time if you think with the video as the end product instead of

an afterthought, even if step one is just the presentation.

As SlideShare is now owned by LinkedIn, you can expect some great

integration features between the two to be coming along soon.

eBook repurposing

Where you again use a series of existing posts and, with some new formatting,

create a brand new eBook to be used as a freebie – or to sell as a

revenue generating product!

There’s nothing quite like

“author” status to boost your

credibility on a subject.

Article marketing repurposing

By removing internal and external links from your longer expert blog

posts, you can create a series of articles for the article publishing sites.

Think “exposure”.

This will build your reputation and greatly enhance your presence as an expert in your niche and topic.

One of my favorite sayings is, “Don’t Re-create.

Repurpose and Reuse.”

When you choose alternative methods of expression for existing

content you can broaden your audience without the massive

time-suck that creating new content can cause.

If you are outsourcing your content writing to a ghostwriter or

copywriter, you can save money by simply reusing the content you’ve

already paid for in new and exciting ways.

You can increase the power of the information you’ve worked so hard to offer your audience

with new, more impactful presentation methods.

The Benefits of Content Repurposing

When you repurpose content, you are able to …

…spread your existing content over diverse media, showing you how one piece of content can become Many!

TAKE

Transform your content into one big happy family that

works together to create a greater

sphere of influence.

Re-Purpose Text to: Blog Posts – to- Social Media posts -to- Articles –

to – Audios - to- EBooks -to- Reports – to – Presentations - to- Video –

to Email – to Newsletters.

Broaden your audience and bring more traffic to your website.

Keep your content fresh and interesting to the search engines,

again improving traffic flow.

Save time, energy, and money by reusing content you have

already created.

The benefits of using

repurposed content are many, and manifest.

As the saying goes, “Everything old is new again.”

So it goes for repurposing your content; creating new energy and new interest without having to burn old brain cells.

Content repurposing is a strong element in any

content marketing plan.

http://www.virtualassist.net/

Let’s Get Strategic About Marketing! Andrea Kalli – Online Internet Marketing Services

www.virtualassist.net