5 Ways Integrated Communities Make Your Organization Smarter
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Transcript of 5 Ways Integrated Communities Make Your Organization Smarter
5 WAYS INTEGRATED COMMUNITIES MAKE YOUR ORGANIZATION SMARTER
Our SpeakersJeremy DemersDirector of Marketing 512.474.6400 x [email protected]
Miles SimsVP of Professional Services512.474.6400 x [email protected]
About Us
• Based in Austin
About Us
• Based in Austin• Cloud-based Online Community platform• Robust Feature Set• Full Service Community Partner• Open API• Free Out-of-the-Box platform integrations• Focused on Nonprofits and Associations
Robust Feature Set
• User Registration• Single Sign On• Member Profiles• Personalization• Collaboration Groups• Discussion Forums• Opportunity Matching• Action Workflow• User Points &
Leaderboards• Integrated Social
Sharing• Mobile• Video Center
• File Center• Photo Center• Applications• Member Segments• Directories• Tasks• Reviews• Search• Events• Blogs• DocCreate• Notifications• Foreign Language• & More…
Full Service Community Partner
• Social Business Strategy and Configuration
• Product and Engagement Support Options
5 WAYS INTEGRATED COMMUNITIES MAKE YOUR ORGANIZATION SMARTER
Well Known Advantages of our Productized Integrations
• Single Sign-On
Website Community
Well Known Advantages of our Productized Integrations
• Single Sign-On• Profile Data Sync
Well Known Advantages of our Productized Integrations
• Single Sign-On• Profile Data Sync• Tracked Actions
Send Friend Request
Welcome Message
Community Management Best Practice
Community Management 101
• New users need immediate positive reinforcement
Community Management 101
• New users need positive reinforcement• This takes time!
Solution: Automated Workflows!
2. IntegratedRegistration
Launching a New Community
Best Process?
Growing an Existing Community
Duplicate Records?
Solution: Integrated Registration!
Example: Making the Classroom a Comfortable Environment for Shy Kids
• Start them in small groups• Match children based on similar
interests or temperament• Provide them with easy first
steps of engagement
• Praise them when action is taken
Very Similar to an Online Community
The Key is Assigning New Members to Groups and
Segments Automatically Based on Data in Their
Constituent Record
Community Configuration
• Challenges– Scarcity above the fold– Limited time on site– High bounce rate when content doesn’t match
expectations
Solution: Personalization
“74% of online respondents get frustrated with websites when
content appears that have nothing to do with their interests.”
*Marketingcharts.com
Solution: Personalization
“Personalized content has a 42% higher view-to-submission rate
than static content.”
*Hubspot.com
“Amazon’s conversion to sales of on-site recommendations could be
as high as 60% in some cases.”
*Forrester Research
What it Looks Like in an Online Community
SCHEDULE A LIVE DEMO:
Contact Jeremy Demers512-474-6400 x [email protected]
Upcoming Events
Austin, TX9/18 – 9/19
Nashville, TN10/6 – 10/8
Austin, TX10/6 – 10/8
Washington, DC10/20
Fort Worth9/14 – 9/16
Washington, DC12/16 – 12/17