5 ways digital strategy can drive excellence in collaborative content
-
Upload
perry-hewitt -
Category
Technology
-
view
3.454 -
download
2
description
Transcript of 5 ways digital strategy can drive excellence in collaborative content
Perry HewittNovember 12, 2013
5 ways digital strategy can drive excellence in collaborative content
Perry HewittNovember 12, 2013
5 ways digital strategy can drive excellence in collaborative content
a magic and
awesome
a magic and
awesome
Linkedin visualization
Communicate and amplify Harvard’s mission of excellence in teaching, learning, and research while making the University and its contributions relatable and relevant in an always-on world
Enable communications and engagement approaches to live digitally, and often digital-first to enrich our constituents’ experience of Harvard
a digital strategy in an environment of a growing
collaborative economy
photo credit: Daniel Oines
photo credit: Marissa McClellan
1.Assemble the right players and set digital-ready expectations
People who love it and are seen to eat the digital dog food
People who bring varied perspectives, earned from experience like …
photo credit: chb1848, Bob Mical
Linkedin network visualization
People who are committed communicators, not ping pong players
photo credit: Terrie
2.Go COPE, andaggregate + syndicate =amplify
3.Embrace the unsexy: over-invest in your admin UX
Design navigation and filtering/sorting options based on admin workflow/tasks
Build on existing CMS features where possible (here: Drupal views)
Create online help and surface it through the dashboard
Provide training to help admin users maximize existing CMS features. Example: these screen options can help organize the boxes on the edit page
4.Be relentless about measurement
Regular and anomalous web behavior
Mobile and tablet traffic rising
Every page is a home page
Social
Multimedia
https://college.harvard.edu/become-anything
Opens, clicks, transactions Text vs. photo vs. video vs. graphic Length vs. engagement
5.Deliver content in context powered by a shared editorial calendar
Content scheduled
per external calendar
Content scheduled per emerging events
1.Assemble the right players and set digital-ready expectations2.Go COPE, andaggregate + syndicate = amplify3.Embrace the unsexy: over-invest in your admin UX4.Be relentless about measurement5.Deliver content in context, powered by a shared editorial calendar
photo credit: fieldsbh
Still with me?
One final thought …Tell the story! Communicate the value of a digital strategy with specific proof points
http://news.harvard.edu/gazette/story/2013/05/through-the-eyes-of-a-graduate-harvard-commencement-2013/
Thank you.
@perryhewittperryhewitt.com
Selected Resources
Building high-performing digital teamshttp://blogs.hbr.org/2013/08/how-to-build-a-high-performing/
So, you want to write a digital strategy?http://www.smashingmagazine.com/2013/07/18/you-want-to-write-a-digital-strategy/
Slides: Mobile is eating the worldhttp://qz.com/145704/slides-mobile-is-eating-the-world/
Make your admin interface shinehttp://perryhewitt.com/5-ways-admin-interface-shine/
Resources related to the collaborative economyhttp://www.web-strategist.com/blog/category/collaborative-economy/