5 User Onboarding Email Hacks For Web and Mobile Apps
-
Upload
autosendio -
Category
Mobile
-
view
9.087 -
download
0
description
Transcript of 5 User Onboarding Email Hacks For Web and Mobile Apps
![Page 1: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/1.jpg)
5 USER ONBOARDING EMAIL HACKS FOR WEB & MOBILE APPS
![Page 2: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/2.jpg)
EMAIL HACKS FOR WEB APPS
![Page 3: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/3.jpg)
#1 THE HELPING HAND EMAIL
![Page 4: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/4.jpg)
A “HELPING HAND” EMAIL SENDS THE EXACT INFORMATION A USER NEEDS,
WHEN THEY NEED IT.
HERE’S AN EXAMPLE OF ONE…
![Page 5: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/5.jpg)
Email users that don’t meet a goal at a certain time
Send an email with instructions on how to do it
Make the email personal even though it’s automated
![Page 6: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/6.jpg)
#2 THE
WELCOME EMAIL
![Page 7: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/7.jpg)
A WELCOME EMAIL HELPS USERS GET TO THE “AH-HA” MOMENT IN YOUR APP
LIKE THIS ONE… !
![Page 8: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/8.jpg)
Get users to a place in your app where they’ll find the most value
You can send an animated GIF, video, or link directly to the page
Email soon after…while they’re still interested
![Page 9: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/9.jpg)
EMAIL HACKS FOR MOBILE APPS
![Page 10: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/10.jpg)
#3 TEACH OFF THE SMALL SCREEN
![Page 11: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/11.jpg)
PERSONALLY SHOW EVERY USER HOW TO USE YOUR
APP…WITH EMAIL!
HERE’S AN EXAMPLE HOW… !
![Page 12: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/12.jpg)
Show users who haven’t used a feature in your app how to
Even after skipping your walkthrough they’ll know how
![Page 13: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/13.jpg)
#4 SEND YOUR USERS TREATS
![Page 14: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/14.jpg)
WHEN USERS REACH A CERTAIN POINT IN YOUR APP REWARD THEM!
LIKE THIS… !
![Page 15: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/15.jpg)
Send your app users a bonus based on what they’ve done
It’s unexpected, especially via email
![Page 16: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/16.jpg)
#5 BRING USERS THAT DELETE YOUR APP BACK
![Page 17: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/17.jpg)
ONLY 25% OF MOBILE USERS KEEP THE APPS THEY DOWNLOAD!
THIS IS HOW TO GET THE REST OF THEM BACK… !
![Page 18: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/18.jpg)
Email mobile users after being inactive a couple of weeks
Push notifications don’t work after they delete your app, emails do
![Page 19: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/19.jpg)
SO WHAT NOW?
![Page 20: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/20.jpg)
SEND AN AUTOMATED ONBOARDING EMAIL
(click me)
![Page 21: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/21.jpg)
OR
![Page 22: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/22.jpg)
LEARN MORE ONBOARDING TRICKS USING PUSH & TEXT
(click me)
![Page 23: 5 User Onboarding Email Hacks For Web and Mobile Apps](https://reader033.fdocuments.net/reader033/viewer/2022061104/53fdc69b8d7f72a81c8b4afb/html5/thumbnails/23.jpg)
THANKS