5 Tools For A Successful Social Media Initiative
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Transcript of 5 Tools For A Successful Social Media Initiative
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber 5 Tools For A Successful Social Media Initiative
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Introduction
Tools vs Strategy
Social Media Tools-Top 5 Countdown
Questions
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
SOCIAL MEDIA STRATEGY PROVIDES ROADMAP
TOACQUIRE FANS
ENGAGE WITH CUSTOMERSGENERATE CONVERSION
& BUILD THE BRAND
Social Media Tip: Tools vs. Strategy
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Which Social Networks?
Name 3 top influencers?Is Social & SEO Aligned?
Which #Hashtags?
Social Media Tip: Tools vs. Strategy
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Goals & MetricsDefine your AudienceDevelop PersonasDefine Social NetworksContent StrategySEO & # HashtagsContent Calendar
Social Media Tip: Tools vs. Strategy
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarberSocial Media Tip: Tools vs. Strategy
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
#1 Clearly Defined Best Practices
#2 Management Software
#3 Content Calendar
#4 Metrics & Reporting
#5 Communication
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Clearly Defined Best Practices
TOOL NUMBER
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Define Your Approach
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarberDefine Your Approach
Dialog not just dissemination Ask questions and solicit feedbackRespond to comments in a timely, positive and appropriate manner
Conversation must be authentic and relevantContent should align with organizations focus/expertiseTiming is everything Leverage current events to start a discussion and share a comment
Content must be compellingBe a serial story teller
Content Calendar: Optimize for maximum efficiencyUse keywords as a guide Find other organizations that compliment/share your mission and work together to promote each other
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Do’s And Dont’s
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarberDo’s And Dont’s
MAJOR DOShare information that is of value—News, Services, Team Members, Changes & Regulatory Updates
MAJOR DON’TOver-promote! Too many specials are a turn-off. Think 1-5
MAJOR DON’TShare for the sake of sharing- Always keep it relevant to your target audience
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarberDo’s And Dont’s
MAJOR DOIt’s our pleasure! We’re so glad you enjoyed spending your anniversary with us. Come back soon.
MAJOR DON’TOn behalf of the entire organization, we’d like to thank you for dining with us.
MAJOR DOShare Content From Another Source With Your Own Comments
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarberDo’s And Dont’s
MAJOR DORespond Publically, but try to take the conversation off-line. Seek a private resolution
MAJOR DON’TDon’t get defensive, or try to have an online conversation about the incident.
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Response Guidelines
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarberResponse Guideline
Quick in ResponseThe speed with which you respond to messages is directly proportionate to the positive feedback that you will get. Monitor a few times a day-Automate this!
Customize responsesMany brands just copy and paste the same response to every negative comment
Respond to posts that are actionableDepending on volume try to respond to all comments when possible including a simple “thank you”
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarberResponse Guideline
Negative Mentions- Always Respond
Do not delete post & don’t fight the battle online
Take the conversation offline
Every negative mention represent an opportunity to demonstrate your commitment to customer satisfaction
Responding publicly shares with your entire community at once
A sudden increase in negative mentions my indicate a crisis or trend that needs immediate engagement
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarberResponse Guideline
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Engagement
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarberEngagement
Sharing, Commenting & Fining Conversations
GenuineSpeak as You, Not the BrandHashtagsTagging when appropriateInclude linksUse Dinner Party Etiquette
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Management Software
TOOL NUMBER
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Management Software
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Management Software
Cool FeaturesEngagement, Publishing, Analytics, Monitoring, CRM, Mobile
CostPlans from $59 per month to $1,500 per month
ApplicationGreat tool for community managers & brand managers who manage multiple teams and networks
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Management Software
Cool FeaturesCompliance + Posting, Engagement, Analytics, Monitoring. Does Not Have Mobile
CostEnterprise Plans from $250 per month to $1,500 per month
ApplicationGreat tool for Banks & Financial Institutions with Compliance Requirements
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Management Software
Cool FeaturesCreate Pages, Run Campaigns, Promotions, Run Contents, Allows Voting,
CostSolutions range from $1,500- $5,000
Real Life ExampleUse this tool to have a Facebook Contest, build a special landing page, print coupons, and more.
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Management Software
Cool FeaturesShortens Long URLS & Tracks Clicks
CostFree
Real Life ExampleUse Bitly anytime you include a link in social media or email marketing.
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Management Software
Cool FeaturesTracks new content (News, Videos, Websites) that hit the web.
CostFree
Real Life ExampleSet up alerts for keywords, competitors, brands, clients and use the new content in your social media posting plan.
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Management Software
Cool FeaturesTake multiple images or photos and make one graphic. Saves in wide range file formats.
CostFree
Real Life ExampleCombines logos and images in one graphic. Post the graphic on Social Networks.
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Content Calendar
NetworkObjectivePriorityStrategy
LinksInfluence
TOOL NUMBER
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Content Calendar
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Content Calendar
Remember to Include
NetworkPost
ObjectivePriorityStrategy
LinksInfluence
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Metrics & Reporting
TOOL NUMBER
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Metrics & Reporting
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Metrics & Reporting
Know What CEO’s Want to SeeConversions, Networks & How Are Ad Dollars Being Spent?
The Set UpConversion Pathways & Proper Install of Google AnalyticOverview Report
Customization is KeyOverview ReportConversion ReportSocial SourcesSocial Plug-ins
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Great Communication
TOOL NUMBER
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Great Communication
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
Great Communication
Foster a culture that supports social mediaEstablish a Social Media StreamWelcome ideasReview social media submissions for additions to the Content Calendar
Proactively Tell Good NewsShare the love and the the company know about big tweets and good numbersShare the love and let the company know about new likes & followers
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber
LORI [email protected]
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Presented by Lori Barber Consulting @MissLoriBarber CONFIDENTIAL
@MissLoriBarber