TIPS FOR DEVELOPING A SUCCESSFULWEBINAR

Webinar is a term coined from the term “web-based seminar” which should involve many of the elements of a face-to-face or instructor-led seminar adjusted to occur virtually.

The downfall with many webinars is that they often lack the planning, creativity and interaction necessary to be successful.

How can you make a webinar more successful?

01DEFINE THE GOALS

Determining the goals for a virtual

experience is similar to a face-to-face

experience.

02IDENTIFY AN

EVALUATION PROCESS TO MEASURE SUCCESS

It may be necessary to create a series of

webinars or supplement the

webinars with other methods for learning and practicing skills.

03INSTRUCTIONAL DESIGNERS AND FACILITATORS SHOULD UNDERSTAND THE NUANCES

OF INTERACTION ONLINE

Learn the software. Preparation is critical to

success. Use a producer to manage

participant interaction. Slow down and enunciate. Create pre and post-work to

increase learning. Consider multiple speakers. Learn interaction techniques

for a virtual environment. Make it fun!

04CREATE DYNAMIC VISUALS

Use more images and less text.

Use animation effectively. Choose one color scheme

and an overall theme. Incorporate multiple types

of media.

05PREPARE PARTICIPANTS

Send out an introduction email with instructions on using the technology.

Request participants arrive 10 minutes prior to start time to do a sound and technical check.

Set expectations at the beginning of the session about what features will be used and how to engage.

The concept of webinars has been around for a long time.

to learn more about creating a successful webinar.