5 Things to Look for in a Video Management Solution

© 2013 thePlatform for Media, Inc

Topic: 5 Things to Look for in a

Video Management Solution

Building Your Video Program

© 2013 thePlatform for Media, Inc© 2013 thePlatform for Media, Inc

Introduction: About thePlatform

thePlatform is the leader in video management, providing

solutions for A&E, CBS Interactive, BT, USA Networks,

NBC Sports, and hundreds of other media companies.

2

mpx is the most complete video

management system with its

enterprise-class performance

and easy media publishing to

PCs, mobile devices and TVs.

mpx Essentials is a

streamlined version of mpx.


mpx Essentials Training Team

We created this series of tutorials to assist digital marketing

managers who are ready to bring their video efforts to the

next level.

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Our training experts have a deep understanding of the

video industry and are ready to answer your questions

about mpx Essentials and help you get started:

Call them toll-free at

(877) 436-7940.

© 2013 thePlatform for Media, Inc

Today’s Topic

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5 Things to Look for in a

Video Management Solution


Introduction

Selecting a video

management system is

a tedious task for many.

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But it doesn’t have to be.

© 2013 thePlatform for Media, Inc© 2013 thePlatform for Media, Inc 6

There are many providers out

there offering a wide selection of

features.

Must Haves

Nice-to-Haves

However, not all of their

solutions have the

fundamental capabilities that

are right for your business.

That’s why it’s really important

to separate the must-haves

from the nice-to-haves.


However large your company is – small, big or somewhere

in between – these components are essential for growing

your online video business.

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To simplify your evaluation, we’ve outlined five core

components that should be in every video management

solution:

Open to Your

Future Needs

Reliable and Provides High

Availability and Throughput

Supports a Full Range of

Monetization Strategies

Optimized for Most

Viewing Devices

Ability to Manage the

Entire Media Lifecycle




In an increasingly multi-screen world, video

management is becoming more and more

complex:

Lifecycle

Devices

Monetization

Reliability

Flexibility Managing the differing file formats of the litany of

devices used to consume content

Maintaining business policies and enforcing rules for

various content relationships

Ensuring expedient and attractive content delivery to

the end-user




Look for a video management solution with

features that address the entire media lifecycle

– from file ingest and encoding to publish and

playback.

Assess whether or not your proposed solution

removes workflow complexity and can scale as

your business grows.

If it does, this solution could prevent a few

headaches and might help you save company

resources.

Lifecycle

Devices

Monetization

Reliability

Flexibility


Optimized for Most

Viewing Devices

Today, there is a plethora of new media

devices entering the market that are easy to

use and provide a seamless viewing

experience.

Put simply, consumers have more incentive to

view your content than ever before.

The challenge is to figure out how to properly

format your videos for fast load times and a

great user experience.

Lifecycle

Devices

Monetization

Reliability

Flexibility


Optimized for Most

Viewing Devices

You need a solution with built-in features to

automate these key tasks. In other words, one

that does the heavy lifting for you. Does the

proposed solution do the following?

Lifecycle

Devices

Monetization

Reliability

Flexibility Contain pre-defined encoding profiles that can be automatically

set up for you based on your target devices and outlets

Automatically account for such things as operating

system, supported video and audio formats, screen size, and

recommended bitrates

Have features controlled within the user interface and

integrated with your various players


Supports a Full Range

of Monetization Strategies

However you decide to monetize your content,

be sure to select a solution that provides the

broadest array of services to support your

strategy.

This should include support for the following:

Ad policy and integration

Integrated commerce

Syndication

Content restrictions

TV Everywhere

Lifecycle

Devices

Monetization

Reliability

Flexibility


Ad policy and integration

In order to help you further monetize your

content, can the solution integrate with a host of

advertising solutions such as Adobe Auditude,

DoubleClick and Freewheel?

If you choose an advertising model, you’ll want

statistics on consumer ad viewing to assess

your return on investment.

Lifecycle

Devices

Monetization

Reliability

Flexibility




Integrated commerce

An integrated commerce solution gives you more

control over how you want to package, market,

and monetize your video content.

Find out whether the solution has a commerce

service that can provide a full end-to-end engine

or augment your existing commerce stack with

select services.

The right solution will give you the utmost

flexibility around how you choose to monetize.

Lifecycle

Devices

Monetization

Reliability

Flexibility




Syndication

You need to be able to get your content to the

websites where consumers are spending their

time.

The proposed solution should offer you a

variety of ways to syndicate content to

streamline your distribution process.

Lifecycle

Devices

Monetization

Reliability

Flexibility




Content restrictions

Another essential component to your

monetization strategy is control.

Your solution will need to contain features that are

specifically designed to help you control viewer

access to your content at a granular level.

This will ensure that the right viewer is accessing

the right content, at the right time, and with the

right restrictions.

Lifecycle

Devices

Monetization

Reliability

Flexibility




TV Everywhere

Launching a TV Everywhere solution requires

expertise in complex user authentication and

media restrictions.

If you’re considering a TV Everywhere solution,

choose a provider that has already pioneered a

wide range of implementations that include:

Lifecycle

Devices

Monetization

Reliability

Flexibility

Meeting common file standards Geo-restrictions

Availability

windows

Multi-MSO authentication




Reliable – Provides High

Availability and Throughput

In this instantaneous age of technology, your content

must be available at all times. On every device. To

achieve this, a reliable system is a necessity.

The following are hallmarks of a solution’s reliability:

Offers a 99.99% service-level agreement for consumer facing

services

Manages and monitors large volumes of content as a hosted

service

Provides multiple, redundant data centers

Invests in operations that focus on increasing uptime at every

point of service

Ensures that new deployments, such as system upgrades,

don’t stall or hamper your operations

Lifecycle

Devices

Monetization

Reliability

Flexibility


Open to Your Future Needs

As you evaluate all the features and

functionality within a proposed solution, also try

to answer the fundamental question of can it

smoothly adapt as the business evolves?

Whether you add more video content and

outlets, increase support for the latest and most

popular devices, or initiate new business

models, you will need a system that can keep

up with your evolving needs.

Lifecycle

Devices

Monetization

Reliability

Flexibility


Conclusion

You have specific problems that you’re trying to solve and

business requirements that are guiding your success.

As you evaluate potential solutions, know the difference

between the must-haves from the nice-to-haves.

The right technology offers more than an exhaustive list of

features and functions.

We encourage you to carefully assess your current and

future needs and find a long-term solution that can grow,

adapt, and scale with your business.

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When You Need More Help

We understand that no two companies are the same.

That’s why we built mpx Essentials on a foundation of

flexibility.

We look forward to helping you overcome your video

management and publishing challenges.

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When you’re ready to talk

solutions, please call us

toll-free at (877)-436-7940.

http://theplatform.com/products/product_detail/type/mpx_essentials/


About mpx Essentials

mpx Essentials is a

streamlined solution tailored

for businesses with smaller

video libraries. It will provide

you with all the features and

services that you need to

reach your audience.

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Powered by the same core

technology that supports many

of the world’s leading media

companies, mpx Essentials

pairs enterprise-class reliability

with easy video management

solution.

http://theplatform.com/products/product_detail/type/mpx_essentials/


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5 Things to Look for in a Video Management Solution

Technology

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