5 Strategies to turn your contacts into contracts

Richard BrasserCEOThe Targeted Group

Presented by:

Twitter: #thetg

June 23, 2009

Review

Step 1 Create A Connection

Step 2 Build The Relationship

Step 3 Provide A Memorable Experience

Step 4 Collect Good Data

Step 5 Continue The Conversation

… NOW WHAT?

73% of leads are

never contacted…why?

Throw them away!

OR

Create an effective program where the prospects want to hear from you.

HOW!?

5 Strategies toTurn Contacts Into Contracts

Bridge the gap between Marketing and Sales

STRATEGY 1

Lead Qualification

Collect Good Data

STRATEGY 2

Get them to take the call

STRATEGY 3

Pre-educate about products/services

STRATEGY 4

Give timely information

STRATEGY 5

A no for now or a no forever?

• 81% were more

likely to take a call

from an EquiFirst

representative

•87% expressed a

greater awareness

of EquiFirst and its

services

•2/3 were more

likely to do

business with

EquiFirst

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Q & A