5 STEPS TO TELLING A BETTER BUSINESS

STORY

STARTUPS: ARE YOU LOSING YOUR CLIENTS BECAUSE OF YOUR POOR

COMMUNICATION?EMPOWER. INSPIRE. CELEBRATE.

GROW YOUR BUSINESS THROUGH MEANINGFUL MARKETING.

BUSINESS EMPOWERED

Creating the right brand story and personality is important to your startup to build trust and connect

with your target audience.

Your business becomes more memorable and people could visualize the transformation by the value you

create and convey.

By being clear about your brand, you get people talking about your startup.

THE STORY OF AN ASPIRING BUSINESS OWNER

The “perfect” idea

Execution of business

Hustle and everyone will

buy into the ideaGet your first

million!

Is this always true?

POINTS TO PONDER ON: • Are you doing the right things that could move your business forward?

• Are you selling what people really need?

• Or are you selling what you think people need?

• Do consumers understand your business?

• Does your business invoke emotions?

• To startup a business, you need to have at least one of the following: network, skills and money

• You and your business partners need to have the ability to sell, execute and strategise

DID YOU GO THROUGH THESE STAGES OF ANALYSIS?

RISK EVALUATION

CASH FLOW/ BUSINESS

EVALUATION

BUSINESS PLANNING

THE REALITY OF ENTREPRENEURSHIP

REVENUE MODEL

VALUE CREATION

CONSUMER INSIGHTS

BRANDINGSALES &

MARKETING AVENUE

BUSINESS EMPOWERED

BUILDING A BUSINESS ONLINE… POSSIBLE?

“I believe Singapore’s strength lies in our interconnected ecosystem, and

the ability to come together to create innovative and useful solutions for

the future. There are many disadvantages to being small, but

being able to bring the ecosystem into one big tent is our strength and

advantage. There is no other nation in the world better placed than Singapore to unify the policy,

technology and industry towards being a smart nation.”

-- Ms Yong Ying-I, Permanent Secretary, National Research and Development and Public

Service Division, and former Chairman of the IDA Board

PROS CONSLower barriers to entry: Ease of starting up

Crowded marketplace: Hard to stand out

Flexible timing Consumer has shorter attention span

Worldwide outreach Consumer are more market savvyAbility to test market Credibility issue Use of social media marketing cost significantly lower than traditional medium

With the increase in amount of information, consumers are increasingly selective

HOW DO WE CONVINCE CONSUMERS THEN?

BUSINESS EMPOWERED

ARE YOU GIVING WHAT YOUR CONSUMERS REALLY WANT TO BUY?

Emotion Belonging Significance Connection Growth Contribution to others

ARE YOU ADEQUATELY CONVEYING THE VALUE OF YOUR BUSINESS TO YOUR CONSUMERS?

BUSINESS EMPOWERED

After crossing southern Florida - where it left some 100,000 homes without power - it strengthened further before veering inland towards Louisiana, eventually making landfall at Grand Isle, approximately 90km south of New Orleans, at 10am local time on 29 August.

At this point, Katrina's sustained wind speed was approximately 200 km/h. The storm passed directly through New Orleans, destroying many lighter buildings and causing extensive damage to others.Hurricane force winds were recorded along a 200km stretch of coastline, with scenes of similar destruction and flooding in Louisiana, Mississippi and Alabama.

-- BBC

I've lived on the Mississippi coast for 30 years. I've been through four or five hurricanes and countless tropical storms. Before Katrina came through, I thought, "If my house gets washed away, I'll just stay at my mother's house or my brother's house" – never thinking all our homes would be destroyed. But they were, so everyone in my family is now a refugee.

On Friday night, some of us boarded up our houses. Others in town were saying that they didn't want to "overreact" to the hurricane forecasts. But I was running around like crazy, yelling, "This is a (category) four!"

-- PEOPLE

ENTER THE ERA OF BUSINESS STORY TELLING

BOTH ARE ON HURRICANE KATRINA.WHICH ONE DO YOU CONNECT BETTER TO?

BUSINESS EMPOWERED

THE STORYLINE OF A BUSINESS

HeroWho is involve? Are there

any other characters involve? Give a framework

Mission What motivates the hero?

Create suspense

ChallengesWhat are the obstacles along the way? Build contrast and drama.

VictoryAny notable achievements

to increase credibility?

The journey continues

In line with the story, what is your business doing right now? Benefits to consumer

BUSINESS EMPOWERED

THE STORYLINE OF A BUSINESSIn her early twenties, she undergoes a struggle of never ending questions and dilemma. She finds herself a misfit and she couldn’t even bear to think about her future.

Hero

She questions herself a lot. What is the purpose of life? What can life offer her? Is there a correct way to live? What is happiness? After living like this for 2 years, it finally occurs to her that she has to start looking for her answers.

Mission

So she starts looking for her answers. Her journey brings her to New Zealand, Thailand, Taiwan, Japan and some other countries. Her relatives think that she is wasting her life and making silly choices. There are even moments when she has to face living with only few hundred dollars a month. But she knows this is the battle she has to face.

Challenges

A few years of searching, she has found her answers through looking at things in a new perspective. The questions to life is not “what can life offer to her?” but “what is the world asking of her?”

Victory

It took her years to discover that. But youth is short lived and those are years that she couldn’t get back. So she starts thinking, if she could condense these years of experience for others, they will be able to experience the transformation earlier and quicker. Just like growing a plant, with the right environment and guidance, anybody could ignite their lives and inspire others.

Hence, Hashtag empowers is born.

The journey continues

BUSINESS EMPOWERED

CREATE THE “HERO” IN YOUR BUSINESS WITH HASHTAG

EMOTION BELONGING SIGNIFICANCE CONNECTION GROWTH CONTRIBUTION TO OTHERS

Surprise parties Interest group events

Showcase andperformance

Networkingsession

Workshops and classes

Fundraisingevents

• Empower yourself to empower your consumers

• Boost credibility to your online business by getting inexpensive offline presence

• Improve offline business through our online marketing

• Create instant meaning to your brand by becoming associated with thematic events/ festive events

• Receive matched vendors for your collaboration/event/project

• Test your products feasibility before bulk purchase

BUSINESS EMPOWERED

READY FOR MORE? POWER UP YOUR “HERO” WITH OUR BONUSES

Complimentary 3 hours

enlightened business vision

workshop x1

10 hours business story

video production

Complimentary collateral

design for your event x1

Domain registration + Web hosting +1 home page &

4 pages web design

10% subsidised rate for event management

Prices vary

BUSINESS EMPOWERED

Thank you for your time

We wish you all the best in creating your business

story and success

Hashtag EnterpriseEmpower. Inspire. Celebrate.

www.hashtag.com.sg