5 Steps to Start Your eCommerce Business

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# e C o m m e r c e G r o w t h

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eCommerce sales are about to grow and reach $1.4 trillion by the year 2016. This is a straight increase in business by 14% since the year 2012 as mentioned by a report from Deloitte Digital.

However, often when you are about to begin your business online, there are sum hurdles that you come across. Through this presentation you will be able to understand five essential points that will help you start your eCommerce business.

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Business Planning

Setup eCommerce

websie

Logistic & Shipping Partner

eCommerce website’

Marketing

Traffic & Consumer Behavior Analysis

# 5 S t e p s t o s t a r t y o u r e C o m m e r c e B u s i n e s s

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Business Planning

# B u s i n e s s P l a n n i n g

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Apart from this, you need to keep in mind the pricing and margin or the possible profit that you will gain out of it. Remember to consider factors like staff, budget for digital marketing and financial planning as to how much you will need to invest into it.

The first thing is that you need to identify the demographic and their needs. For example, you need to start with looking at what majority of people like and what is not available locally. Finding the niche is essential and then the USP for making it work online.

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Setting up eCommerce Website

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There are lots of eCommerce software to choose but Magento is best option because it is easy to work, available free of cost, mobile friendly configuration, flexible CMS, available lots of extension to increase the functionality of your website and you can customized it as per your requirement.

Choose a domain name and register it. Choose a hosting provider and purchase hosting services. Choose a payment gateway such as PayPal or other payment process is essential to help with smooth payment process. Remember to choose a secure connectivity such as SSL.

# S e tti n g u p e C o m m e r c e W e b s i t e

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Logistic & Shipping Partner

# L o g i s ti c & S h i p p i n g P a r t n e r

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It is essential that the products should reach to the end customer with full safety ensuring that the packaging is tamper-proof and weather-proof. For this purpose choose a popular logistics option like Everlane or any such popular courier service, do check for the following:

Tracking and insurance

Shipping profitably

Apps that will help you provide a viable shipping

option

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Marketing of eCommerce

website

# M a r k e ti n g o f e C o m m e r c e w e b s i t e

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You should go for E-mail marketing too that would include sending out newsletters and offers on e-mail to your customers. Other popular mediums are using PPC and Google campaigns for online SEO part and better search ability.

Now that you have it all in place you will need to market your eCommerce website beginning with social media marketing. This would require you to make your presence felt on social media platforms .

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Traffic & Consumer Behaviour Analysis

# Tr a ffi c & C o n s u m e r B e h a v i o u r A n a l y s i s

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It is essential to keep a track upon how many visitors are visiting your website. For this you will need to utilize online tools like webmaster and other such freely available tools by Google that will give you traffic analysis. Another thing would be keeping a check upon consumer behaviour that can be tracked by Google Analytics, SM2 and other such tools that will help you analyze consumer behaviour. This understanding would then help you in strategically taking steps forward for better business.

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