5 Steps to Open Your Website to a Global Audience · Easily manage your multilingual sites...
Transcript of 5 Steps to Open Your Website to a Global Audience · Easily manage your multilingual sites...
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THE TRANSLATION NETWORK 1
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5 Steps to Open Your Website to a Global Audience
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THE TRANSLATION NETWORK
Agenda
Easily manage your multilingual sites
Translate content on the fly
Use your community to translate
When needed, professionally translate the content on your site
Synchronize content and manage changes
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Web Experience Management WEM
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“Create immersive digital content and campaigns, socialize them across multiple communities and channels, and deliver the ultimate experiences along the customer journey.”
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Translation in the viewer’s own language is all that is missing!!
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It is impossible for the viewer to have a great Web Experience if they have to view the site in a language that is not their own?
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Globalization
Why does it matter?
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70% of global web users spend their time visiting websites in
their own language
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The English language only accounts for 31% of all online
use and is in decline
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42% of internet users in the European Union would never buy a product in
a language other than their own, with a further 38% of users only
doing so very occasionally
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9 out of 10 internet users in the European Union would prefer to
visit a website in their own language
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Introducing Global Web Experience Management
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How It Works
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THE TRANSLATION NETWORK
Content Value Index
» Three Levels Translation
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Lingotek Inside
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THE TRANSLATION NETWORK
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Easily Manage Your Multilingual Sites
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THE TRANSLATION NETWORK
Enter the Title
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THE TRANSLATION NETWORK
Click Lingotek Settings Button
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Translate Content on the Fly
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THE TRANSLATION NETWORK
Publish the Page
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THE TRANSLATION NETWORK
Machine Translated Content Published
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Use Your Community to Translate
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THE TRANSLATION NETWORK
Publish the Page
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THE TRANSLATION NETWORK
English Propagates to Variants
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THE TRANSLATION NETWORK
Content Sent to Lingotek
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THE TRANSLATION NETWORK
Community Translators Translate
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THE TRANSLATION NETWORK
Community Translated Content Published
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Use Professional Translators
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THE TRANSLATION NETWORK
Publish the Page
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THE TRANSLATION NETWORK
English Propagates to Variants
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THE TRANSLATION NETWORK
Content Sent to Lingotek
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THE TRANSLATION NETWORK
Professional Translators Translate
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THE TRANSLATION NETWORK
Professional Translated Content Published
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Synchronize Content and Manage Changes
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THE TRANSLATION NETWORK
Real-time Workflow Progress
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THE TRANSLATION NETWORK
Click on a Task for More Details
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THE TRANSLATION NETWORK
Detailed View of the Task
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THE TRANSLATION NETWORK
Adds/Changes are Tracked
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THE TRANSLATION NETWORK
Adds/Changes are Tracked
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THE TRANSLATION NETWORK
Content Put Back into Workflow
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THE TRANSLATION NETWORK
Only Edits Need Translated
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THE TRANSLATION NETWORK
Progress of Adds/Changes
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THE TRANSLATION NETWORK
Adds/Changes are Published
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THE TRANSLATION NETWORK THE TRANSLATION NETWORK
Lingotek Case Study
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Customer Case Study
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“Using Lingotek – Inside has been fantastic; the change in process for translation is huge. Emailing file attachments around seems so archaic.” Chris Vitti Director, Websites and Marketing Systems Alfresco
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Case Study
» Challenge
With nearly 8 million people in more than 180 countries as customers, Alfresco needed a way to manage its localized websites and to synchronize its marketing messages in a simple, scalable and cost-effective solution.
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Case Study
» Solution
Alfresco used Lingotek – Inside with the Translation Management System to launch its global websites, sync content and get real-time statistics of where the translations were in the process.
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Case Study
» Benefits Managing Global Workflow
Elaborate International Workflow Needs
In-Workflow Translation Generates Real-Time Results
Infinite Scaling, Immediate Localization
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THE TRANSLATION NETWORK
Special Offer
50% off Software Language Packs If you purchase by the end of May!
OR
If you request a demo by the end of April we will give you 20% off of your professional translation bid up to $5,000 though the end of May!
Contact [email protected] for offer!
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Contact Us
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Lingotek contact information:
http://www.lingotek.com/SharePoint
Calvin Scharffs VP of Marketing and Product Development [email protected] 801.554.1075 @calvinscharffs @lingotek
Suzie Guerrero Channel Sales and Marketing Manager [email protected] 408-352-5398