Infographics are shared and liked 3 times

more than all other content types, but they

take a bit more work to put together. In

order to help clear the fog on this valuable

piece of content, we've put together 5 steps

to get your Infographic skills honed in.

Before you start any research on the data you

will present ask yourself these questions:

1.

2.

3.

Who is searching for this topic? What is

their demographic makeup?

What are the emotions you want your

audience to feel?

What action do you want your audience to

take after seeing your Infographic?

Start with broad search

terms and keep an open

mind. By beginning with

an open mind you might

find some valuable pieces

of information that you

weren't aware of.

Make sure that your

sources meet these

three criteria:

Original

Reputable

Validated

1.

2.

3.

To get you started on creating your first topic cluster here are a few steps to follow:

The most impactful Infographics have less than

400 words total, so look for data that can be easily

visualized.

The key change with a topic group strategy is that you should expect and work

towards different results from each sub-topic. A few things to consider when

evaluating the success of your topic group are:

Your opener should be one piece of data that connects strongly to your overall

message but has the most shock value. Whether positive or negative, it needs to

be a piece of information that will cultivate curiosity in your audience.

Content success depends on

many different factors, but

engagement is always the goal.

Infographics are a great way to

provide value and generate

terrific engagement.

Ingrid Griffin, Internet Marketing

Consultant. Blue Dress® Marketing,

an Internet Marketing Company

headquartered in Knoxville, TN.

Internet Marketing Developed,

Implemented and Managed to Full

Circle! Organic Internet Search Engine

Guru. Turn Key Internet Optimization

Programs Placing You Everywhere and

Anywhere You Need to Be Online®

ingrid@bluedressinc.com

865-951-5887